Retail Advertising Rates

Transcription

1 Journal Publishing Company, Inc. Retail Advertising Rates Effective January 2017

2 Who we are P.O. Box 909 Tupelo, MS South Green St. Tupelo, MS djournal.com Retail Advertising Classified Advertising Creative Solutions Manager Paula Hall National/Agency Coordinator LeeAnn Krueger Missha Rogers Interactive Director Ashley Elkins Publisher/CEO Clay Foster General Manager Danny Smith Business Office Circulation Department Facsimile Index Page Products Newspapers... 3 Total Market Coverage Product... 3 Magazines... 3 Tabloids... 4 Retail Newspaper Rates Rates for Non-Modular Ads... 4 Description of Modular Ads... 4 Calculator... 4 ROP Ad Sizes... 5, 6 Tabloid Ad Sizes... 7 Preprints... 8 Commissions & Terms of Payment... 9 Rate Policy... 9 National & Classified Advertising... 9 Special Rates... 9 Color Rates... 9 Contract & Copy Regulations Special Days/Pages/Features Closing Times/Deadlines Mechanical Measurements...11 Ad Submission...11 JPC Newspapers Map Journal Inc. is divided into three operating divisions, Journal Publishing, Journal Logistics and Journal Interactive. We first published in 1870 as the Lee County Journal, and are now the largest locally owned daily newspaper in the state, read by more than 85,000 Northeast Mississippians each day. Community owned. In 1934 George and Anna K. McLean purchased the newspaper with fewer than 500 subscribers. In 1972 they founded a non-profit charitable organization, CREATE (Christian, Research, Education, Action, Technical, Enterprises) to stimulate private giving and improve the quality of life throughout Northeast Mississippi. In 1983 the McLeans gave the newspaper to the community through CREATE rather than selling it for millions of dollars to a national newspaper chain. Through CREATE, Journal Publishing has given more than $10 million dollars back into the community which has had a turnaround effect of more than $65 million. Journal Publishing is our print media division, made up of the Northeast Mississippi Daily Journal, eight weeklies and three total market coverage products. Area weeklies are the Pontotoc Progress, the Monroe Journal, the Chickasaw Journal, the Itawamba County Times, Ripley s Southern Sentinel, Ashland s Southern Advocate, the New Albany Gazette and Oxford Citizen. With total market coverage products, the Lee County Neighbors, Gazette Guide, and Today In Alcorn County, our printed products distribute to 148,900 households and reach more than 327,000 readers. Journal Logistics is our commercial real estate division that consists of more than one million square feet of space. Mr. McLean built incubator warehouses in the early 50 s to provide fledging manufacturers a start with affordable space. We now provide area, state, and national companies inventory management, warehouse leasing and commercial offices. Journal Interactive includes 13 websites which provide the people of Northeast Mississippi the latest in national, state, and most importantly, local news, sports, weather, business, and advertising. Sites are djournal. com, NeMissJobs.com, nemshomes.com, monroecountyjournal.com, chickasawjournal.com, itawambatimes.com, pontotocprogress.com, newalbanygazette.com, southernsentinel.com, southern-advocate.com, oxfordcitizen.com, bizzbuzz.djournal.com, and corinthtoday.com. A division of our interactive department is a digital agency, Thrive Marketing, that creates websites, manages social media campaigns, digital marketing, and search engine rankings. The future. This year, we celebrate 147 years of service. However, the past is history. We look forward to the future as we continue to invest, act as a model for community involvement, and promote projects that will insure the continued growth of Northeast Mississippi. Hopefully we can be of future service to you. a subsidiary of

3 :: PRODUCTS :: NICHE/MAGAZINES :: DAILY & WEEKLY NEWSPAPERS The Northeast Mississippi Daily Journal has a circulation of 28,138 weekdays and 30,681 Sundays, with daily readership of more than 78,000. The Journal publishes every day except Christmas Day. Journal Publishing prints eight weekly newspapers. The Pontotoc Progress, Monroe Journal, Itawamba County Times, New Albany Gazette, Oxford Citizen, Chickasaw Journal, Southern Sentinel, and Southern Advocate. See page 12 of this rate card for circulations, publication days, and area of coverage. :: TOTAL MARKET COVERAGE PRODUCTS Lee County Neighbors is a newspaper that is zoned with the Daily Journal every Thursday in Tupelo and Lee County. In addition to those 16,000 homes, it also goes to 13,000 nonsubscriber homes for a total circulation of 29,000. Today In Alcorn County is a Wednesday product reaching 6,500 + homes in Alcorn County. The Source is the place to find out all you need to know about Tupelo and Lee County. This June magazine is zoned to 18,000 Lee County subscribers with extras going to the Community Development Foundation, Convention & Visitors Bureau, and area churches for additional distribution throughout the year. Mud & Magnolias is a lifestyle magazine highlighting the best parts of the area and state. Publishing 10 issues a year, each edition makes its way into the hands of Daily Journal subscribers as well as individual magazine subscribers. There are also copies in advertising businesses as well as other high-traffic areas, for a total of 20,000 copies. Journal Deals is a pocket sized, slick cover, hi-brite interior booklet filled with coupons. Save big on everything from fashion to food! Gazette Guide serves 11,300 households in Union County on Wednesdays. The Business Journal publishes the first Friday each month in the Daily Journal. In addition to the 16,500 copies delivered in Tupelo/Lee County, extra copies are delivered by the Community Development Foundation. Tupelo Traveler is a pamphlet sized guide to regional dining, shopping and entertainment. 10,000 copies are distributed to Tupelo hotels, restaurants, and other high traffic tourist areas. Journal Publishing Company :: Retail Rates effective January,

4 :: RATES FOR NON-MODULAR AD SIZES Rates listed are non-contract, per column inch. Day-Of-Week Premium Rate Mon-Sat 0.0% Sunday 3.0% % discount for two zone combo. :: DETERMINE YOUR ANNUAL SPENDING LEVEL Commitment Level % Discount off Base Rate $1, % $1, % $1, % $1, % $2, % $2, % $3, % $3, % $4, % $5, % $6, % $7, % $9, % $11, % $13, % $15, % $19, % $23, % $27, % $32, % $39, % $50, % $60, % $70, % $80, % $100, % $110, % $140, % $165, % $200, % $250, % $300, % $350, % $425, % $500, % :: MODULAR AD SIZES Journal Publishing has joined the ranks of many national newspapers in converting to modular advertising units. By employing modular ad sizing, the Journal has replaced designing ads by columns or inches, with logical page portions, such as full, half, quarter, eighth, etc. Discounts encourage you to take advantage of our new design initiative. Our aim is to provide the same standardized sizes and target opportunities found in other media, such as magazines, the Internet, TV and radio. :: FREQUENCY DISCOUNTS An advertiser who publishes two or more ads within a 7 day period will receive the following discount off of each ad. To qualify ads must be scheduled on the same order, with no size, copy or zone changes. Frequency discounts do not apply to tabloid rates. Frequency % Discount 1x 0% 2x 20% 3x 25% 4x 30% 5x 35% 6x 40% 7x 45% :: CALCULATE YOUR OPTIONS A. Base rate $ (from chart, top left) (Deduct from Base rate) B. Annual discount % $ (from chart, bottom left) Subtotal $ C. Frequency discount % $ (from chart, above) (Deduct from Subtotal) D. Color + $ (Color is charged at 15% of your base rate, per day. Minimum charge is $25, maximum $200. Limited availability.) TOTAL FOR ONE AD $ 4 Rates may also be viewed at djournal.com

5 :: FULL RUN ROP AD SIZES AND RATES :: DOMINANCE FULL PAGE 6 columns x 20.5 inches Mon-Sat $2, Sun $2, / 4 PAGE 5 columns x 17 inches $1, $2, Ad Units > 1 /2 page DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow. For best results, DOMINANCE ad units should run 2-3 times in a 7-day period. Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings :: IDENTITY Ad Units > 1 /4 - < 1 /2 page IDENTITY ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule. 1/ 2 VERTICAL 3 columns x 20.5 inches Mon-Sat $1, Sun $1, / 2 HORIZONTAL 6 columns x 10 inches $1, $1, / 2 TALL 4 columns x 16 inches $1, $1, Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time. For best results, IDENTITY ad units should run 2-4 times in a 7-day period. Suggested for: Seminars; Merchandising; Events :: IMPRESSION 1/ 4 VERTICAL 3 columns x 10 inches Mon-Sat $ Sun $ / 4 HORIZONTAL 4 columns x 8 inches $ $ / 5 PAGE 4 columns x 6 inches $ $ / 6 PAGE 2 columns x 10 inches $ $ / 7 PAGE 3 columns x 6 inches $ $ / 8 VERTICAL 2 columns x 8 inches $ $ / 8 HORIZONTAL 3 columns x 5 inches Mon-Sat $ Sun $ / 9 PAGE 2 columns x 7 inches $ $ Ad Units 1 / 8-1 /4 page IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness. These units provide sufficient space for a complete message at low cost for consistent response. For best results, IMPRESSION ad units should run 3-5 times in a 7-day period. Suggested for: Image Branding; Small Business; Health Care Journal Publishing Company :: Retail Rates effective January,

6 :: AWARENESS A12 VERTICAL 2 columns x 6 inches Mon-Sat $ Sun $ A12 BANNER 6 columns x 2 inches $ $ A10 2 columns x 5 inches $ $ A8 2 columns x 4 inches $ $ A6 2 column x 3 inches $ $ A5 1 column x 5 inches $ $ A4 VERTICAL 1 columns x 4 inches Mon-Sat $88.73 Sun $91.38 A4 HORIZONTAL 2 columns x 2 inches $88.73 $91.38 A3 1 column x 3 inches $66.54 $68.53 A2 VERTICAL 1 column x 2 inches $44.36 $45.69 A2 HORIZONTAL 2 columns x 1 inch $44.36 $45.69 Small Ad Units AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, AWARENESS ad units should run 4-7 times in a 7-day period. Suggested for: Repair & Service; Restaurants; Notices COLUMN WIDTH MEASUREMENTS: 6 col. = 10" 5 col. = 8.312" 4 col. = 6.625" 3 col. = 4.937" 2 col. = 3.25" 1 col. = 1.562" Full depth of standard broadsheet page: 20.5" Maximum depth allowed less than full page: 17" 6 Rates may also be viewed at djournal.com

7 :: TABLOID AD SIZES AND RATES (View & Business Journal) SHORT TAB FULL PAGE 10 inches x 10 inches HALF PAGE HORIZONTAL 10 inches x 5 inches HALF PAGE VERTICAL inches x 10 inches 1/ 4 PAGE VERTICAL inches x 5 inches 1/ 4 PAGE HORIZONTAL 10 inches x 2.5 inches 1/ 8 PAGE HORIZONTAL x 2.5 inches LONG TAB (Oxford Citizen & Alcorn Local Values) FULL PAGE 6 columns x 12.5 inches HALF PAGE HORIZONTAL 6 columns x 6 inches HALF PAGE VERTICAL 3 columns x 12.5 inches 1/ 4 PAGE VERTICAL 3 columns x 6 inches 1/ 4 PAGE HORIZONTAL 6 columns x 3 inches TABLOID COLUMN WIDTH MEASUREMENTS: 6 col. = 10" 3 col. = 4.937" 1/ 8 PAGE HORIZONTAL 3 columns x 3 inches Journal Publishing Company :: Retail Rates effective January,

8 :: PREPRINTED INSERTS Full Run Rates Daily Cost per thousand Std Tab Frequency Pages Pages Single Sheet $42 25 $40 14 $38 03 $37 18 $35 91 $ *Add $3.50 per increase of 2 std or 4 tab pages Full Run Rates Sunday Cost per thousand Std Tab Frequency Pages Pages Single Sheet $43 25 $41 09 $38 93 $38 06 $36 76 $ *Add $3.50 per increase of 2 std or 4 tab pages Zone Run Rates Daily Cost per thousand Std Tab Frequency Pages Pages Single Sheet $47 32 $44 95 $42 59 $41 64 $40 22 $ *Add $3.50 per increase of 2 std or 4 tab pages Zone Run Rates Sunday Cost per thousand Std Tab Frequency Pages Pages Single Sheet $48 44 $46 02 $43 60 $42 63 $41 17 $ *Add $3.50 per increase of 2 std or 4 tab pages Scheduling & Shipping Requirements: All pre-prints should be scheduled 14 days in advance. Material arrival not later than 7 days prior to insertion. Publisher reserves the right to omit any insert arriving late. Shipments received damaged, wet, or in such condition as to complicate our ability to insert will be photographed and held for instructions from the advertiser. Receiving Hours: Monday - Friday 7 a.m. - 4 p.m. Shipping Address: Northeast Mississippi Daily Journal 1242 South Green St. Tupelo, MS Supplement to and actual date not required. To ensure full circulation send Wednesday 32,000; Sunday 32,000; other days 28,000; cost based on actual paid. Total market coverage product, Thursday, requires additional 13,000 supplements. Minimum order 1,000 inserts and $200 charge. 8 Rates may also be viewed at djournal.com

9 :: COMMISSION & TERMS OF PAYMENT :: SPECIAL RATES Local ROP and Classified rates are noncommissionable. National rates are commissionable to recognized advertising agencies. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable by terms stipulated on the invoice statement. Publisher will invoice advertiser on a monthly or cash basis depending on financial condition and known credit data. Accounts more than 30 days past due shall bear interest at the rate of 1.5% per month (18% per annum). All rates on this card will be subject to the addition of any local, state or federal tax, if imposed. Claims for errors in billing must be made within 30 days of invoice; otherwise, such claims will not be considered. National Commissionable Rates 15% maximum commissionable % Daily: $26.16 Sunday: $26.94 Position Pages/Premium Positions Section requests will be accepted on an availability basis only and cannot be guaranteed. Position requests for specific pages or page locations will be accepted on a premium basis only, ask your sales consultant for rate information. Consecutive multiweek agreements supercede single insertion reservations. Page 1A Inside Section Front Weather (b&w) Outdoor Page Fri. Nascar Page Wed. Limitations 4x, 6x2" only 4x, 6x2" only 4x, 6x2" only 6x3" only 6x3 only Nonprofit Rate Schools, churches, chambers of commerce and other nonprofit organizations may enjoy additional discounts in select products. Documentation of 501(c)3 status required. Political Rate Local candidates for office and political organizations will be granted the $1,000 investment-level rate. For state and national political rates, see General Rate Card. Holiday Rates Sunday rates and added home delivery distribution apply for the following holidays: Labor Day and Thanksgiving Day. :: COLOR RATES Due to high demand for color, availability is limited and subject to press capacity. Minimum charge is $25, maximum $200. Color is charged at 15% of base rate, per day. Weekly minimum $15/maximum $100. All standard colors and blends shown in the Newspaper Association of America (NAA), Ad-Litho Guide, Ad Pro, Ad/Flex ROP Newspaper Color Ink Book, Vol. 8, are available. Other colors subject to additional charges. No minimum size for color ads. See Mechanical Measurements on page 11 for color printing specifications. Journal Publishing Company :: Retail Rates effective January,

10 :: CONTRACT & COPY REGULATIONS The forwarding of an order or advertising copy by the advertiser or its agent to the Publisher for publication shall be considered an unqualified acceptance of all the rates, terms and conditions under which the advertising is at the time being sold by the Publisher. The Publisher shall have the right to correctly classify, edit or reject any advertisement. Tobacco advertisements not accepted. Annual agreements are effective for 12 months from the first day of the month in which they are signed. Any advertising rate adjustment will be affected by giving 30 days written notice to contract advertisers. Upon notice, the advertiser has the option to accept the rate adjustment or terminate the contract without penalty. The advertiser and advertising agency are jointly and severally responsible for the content of all advertisements published at the request of it or its agent, and shall indemnify, defend and hold harmless the Publisher from any claim or lawsuit arising out of the advertisements. The Publisher accepts no liability for its failure, for any cause, to insert an advertisement. The Publisher accepts no liability for an error in an advertisement for which it may be responsible, except for the cost of the space occupied by the error. In order to qualify for allowances, claims for errors must be made within thirty days from the date of invoice. Credit for errors is allowed only for the first insertion. Advertising placed on a no proof basis, including advertising submitted after deadline, is published at the advertiser s risk. Copy in such ads cannot be changed. No allowances or make-goods will be given for ads submitted on a no proof basis. Every effort will be made to afford an advertising position desired, however, under no circumstances is position guaranteed and advertising must be paid for regardless of position. Advertising which simulates editorial or news material must be labeled prominently as ADVERTISEMENT in 10 point type over every two columns and may not be set in Journal Publishing news text typefaces. :: SPECIAL DAYS/PAGES/FEATURES Sunday... Comics, Real Estate, Employment, Parade Magazine, Money Saving Coupons Monday... Page In History Wednesday...Food, NASCAR, Employment Thursday... Lee County Neighbors, Scene Friday... Health & Fitness, Auto, Home & Garden, Outdoor Page Saturday... Faith & Religion, Auto :: CLOSING TIMES / DEADLINES Retail Display Advertising* Copy must be submitted to the advertising sales or design department by the following deadlines: Publication Day Sunday Monday Tuesday Wednesday Neighbors Thursday VIEW Friday Saturday Other Deadlines* Preprints Proof Ads Deadline 5 pm Thursday 11 am Friday 11 am Monday 5 pm Monday 11 am Tuesday 5 pm Tuesday 5 pm Tuesday 5 pm Wednesday 5 pm Wednesday Ads sent electronically should be sent no later than noon the day before the scheduled run date; Friday noon for ads that run Saturday through Monday. One (1) week prior to publication Advance deadline 24 hours *Holiday Deadlines will be advanced by one or more days. 10 Rates may also be viewed at djournal.com

11 :: MECHANICAL MEASUREMENTS RETAIL ROP These are the column widths for all standard newspaper sections. Includes Main News, Local, Sports, and more. Column Widths Picas Inches 1 9p " 2 19p6 3.25" 3 29p " 4 39p " 5 49p " 6 60p 10" Double Truck??????" TABLOID These are the column widths for all tabloid newspaper sections. See page 7 for modular sizes. Column Widths Picas Inches 1/8 Page " 1/4 Page 29p " 1/2 Page Horizontal 60p 10" 1/2 Page Vertical 29p " Full Page 60p 10" Short Tab Depth: 10" Long Tab Depth: 12.5" Electronic Prepress Advertisements are accepted in digital Macintosh format. Ads must be submitted by ad deadline. Call your marketing consultant about electronic ad submission. Equipment Submit your digital ads on one of the following media: CD ROM USB Flash Drive ed Attachment Provide Website/FTP site (login, password if required) for Downloading File Complete Ad Submission Complete ads are accepted in Adobe Acrobat PDF file format. All fonts must be embedded in the PDF. Process color ads must be CMYK. Photos and graphics must be converted to CMYK prior to embedding in the PDF. EMBEDDED RGB PHOTOS AND GRAPHICS ARE NOT ACCEPTABLE. Complete ads must be submitted with a composite proof. Element Ad Submission Include the document from the page layout program and all linked photos and graphics. Collect screen AND printer font files. Logos and imported EPS art may contain fonts that might not be collected from within the page layout program. Page/Ad Layout Programs and Artwork supported by our current Software applications which are periodically updated: QuarkXPress 6.52 Adobe Illustrator CS2 - ver Adobe Photoshop CS2 - ver Adobe Acrobat 8 Professional - ver Do not supply elements in compression programs like Stuffit. Supply only elements for a specific publication date on media. Element ads must be submitted with a composite proof. Art requiring separation/scanning must be original prints or ed originals. No transparencies or slides. DO NOT SUBMIT PRESCREENED ART. All spot and/or PMS colors must be converted and saved for process CMYK output. (Note: Process Separation box must be checked on all custom colors). Original Photo/Artwork Resolutions Resolution specifications are for art used at actual size (100%) in page layout program. Scaling art in layout programs affects output resolution. Example: 300 dpi image enlarged 400% within layout program actually has output resolution of 72 dpi. Do not select Resample Image when changing resolution under Image Size in Photoshop. Resampling does NOT increase the quality of the image. Non-glossy products are 180 dpi at 90 line output screen. Glossy products are 200 dpi at FM Hybrick Super Course Line art resolution must be 300 dpi. Photos must be saved as EPS, TIFF,or JPEG in GRAYSCALE or CMYK. Photo Toning Specifications Non-Glossy Products Allow for a 30% dot gain in the mid-tone regions. Maximum color saturation is 240% Printing Inks Setup in Photoshop must be set at SWOP (Newsprint). Found under File: Preferences: Printing Inks Setup. Photo Toning Specifications Glossy Products Allow for a 20% dot gain in the midtone regions. Maximum color saturation is 280% Printing Inks Setup in Photoshop. Default found under File: Preferences: printing Inks Setup in Adobe Photoshop - choose SWOP (Newsprint) the JPC has the following profiles: DJ ICC Profile for CMYK and Dot Gain 20% for Grayscale. Journal Publishing Company :: Retail Rates effective January,

12 COVERING NORTHEAST MISSISSIPPI Corinth Ripley Oxford NORTHEAST MISSISSIPPI DAILY JOURNAL COVERAGE AREA PRIMARY SECONDARY TERTIARY WEEKLY LOCATIONS Northeast Mississippi Daily Journal Serving Northeast Mississippi 30,700/32,600 Circulation Publishes: Daily Lee County Neighbors Reaches every household in Lee County 29,000 Circulation Publishes: Thursdays Southern Sentinel Serving Tippah County 3,750 circulation/8,500* Publishes: Wednesdays Southern Advocate Serving Benton County 1,000 Circulation Publishes: Thursdays Chickasaw Journal Serving Chickasaw County 6,400 Circulation Publishes: Wednesdays Monroe Journal Serving all Monroe County 6,200 Circulation Publishes: Wednesdays Itawamba County Times Serving Itawamba County 4,200 Circulation/8,800* Publishes: Wednesdays New Albany Gazette Serving Union County 3,570 Circulation Publishes: Wednesdays & Fridays The Gazette Guide Serving Union County 11,300 Circulation Publishes: Wednesdays Columbus Starkville Pontotoc Progress Serving all of Pontotoc County 5,765 Circulation/11,000* Publishes: Wednesdays Oxford Citizen Serving all of Lafayette County 23,000 Circulation/4,000 Publishes: Thursdays & Sundays Today In Alcorn County Serving all of Alcorn County 6,500 Circulation Publishes: Every Wednesday *Southern Sentinel, Pontotoc Progress, & Itawamba County Times are delivered to every household in their respective county the 2nd week of every month.