LOCAL GENERAL ADVERTISING

Transcription

1 LOCAL GENERAL ADVERTISING 2014

2 Dallas / Fort Worth / Arlington (DFW). We are the nation s 4th largest consumer market. With more than seven million people, DFW is the fourth largest consumer market in the nation. Only New York, Los Angeles, and Chicago are larger. Without the Fort Worth/Arlington side, DFW would fall out of the nation s Top 10 Markets. Dallas / Fort Worth / Arlington, (DFW s official name), is one major consumer market with two distinct media markets. In order to achieve a complete print buy, you must use both daily DFW newspapers the Fort Worth Star-Telegram and The Dallas Morning News to effectively cover both sides of the entire market. You can also make an effective and efficient DFW media buy by advertising in both the printed Star-Telegram and the companion DFW Online Network. Source: Scarborough, Multi-Market 2012 DFW one major market. two must-buys.

3 Dallas / Fort Worth / Arlington (DFW). One major market with two distinct media buys. With similar demographics across the nation s 4 th largest consumer market and distinct media loyalties, DFW is one major market and two must-buys in order to effectively and efficiently reach all of Dallas Fort Worth Arlington. The greater DFW market is home to more than 6 million people and is the 4 th largest consumer market in the US. behind only New York, Los Angeles and Chicago. Points of Reference: 1 DFW Airport 2 Dallas Cowboys and Texas Rangers 3 Dallas Stars and Dallas Mavericks Similar Demographics Across DFW Fort Worth/Arlington MD Dallas MD U.S.A. Median Age 34.5 years 34.1 years 37.5 years Any College 58% 61% 57% Married 61% 60% 58% Child(ren) in Home 52% 54% 46% Home Owners 65% 60% 65% Household Income 50, % 55% 49% Cost of Living Index But, Different Newspaper Loyalties Across DFW Fort Worth/Arlington MD Dallas MD Average-Issue Reach Fort Worth Star-Telegram 21% 30% 17% 27% 5% 4% 1% 3% Daily Sunday Daily Sunday Source: Scarborough. DFW Study (2013); Claritas (2013); ACCRA (2013) The Dallas Morning News Fort Worth Star-Telegram s DFW Online Network reaches all of DFW. (49% audience in Fort Worth/Arlington Metro and 51% in Dallas Metro) The Dallas Morning News Online Network is unbalanced: 18% Fort Worth/Arlington Metro, and 82% in Dallas Metro. DFW one major market. two must-buys.

4 Personnel Gary Wortel President & Publisher...(817) Don Burk Vice President/Advertising...(817) Craig Diebel Vice President/Online, Classifieds, Marketing...(817) James Burda Major and National Accounts Manager...(817) Baker Haynes Local Advertising and Targeted Publications Director...(817) Rod McLain Targeted Publications Manager...(817) Larry Bien Food Marketing Manager...(817) Johnny Johnson Insert Operations Manager...(817) Gary Cruse Fort Worth District Manager...(817) Karen Mordecai-Hirsch Arlington District Manager...(817) Steffanie Harnitchek Northeast Tarrant District Manager...(817) Leticia Govea Advertising Production Supervisor...(817) Phone Numbers Office Phone FAX Fort Worth...(817) (817) Arlington...(817) (817) Northeast...(817) (817) Major Accounts...(817) (817) National...(817) (817) Inserts/TMC...(817) (817) Co-op...(817) (817) Targeted Publications....(817) (817) Digital or Online...(817) (817) Fort Worth Office 808 Throckmorton Street, Fort Worth, TX (817) Arlington Office 2201 N. Collins Street, Arlington, TX (817) Northeast Office 1103 Keller Pkwy, Suite 101, Keller, TX (817) Table of Contents Zoned Editions Map 5 Full-Run Single- and Multi-Insertion Rates 6 Zoned Editions Single- and Multi-Insertion Rates 7 Total and Targeted Market Coverage 8-10 TMC Total Results, Print & Deliver, Star Tabs 11 Specialized Rates 12 La Estrella En Casa, DFW OT, Sunday Select (Yes!) 12 Additional Rates & Mechanical Requirements 13 Digital Ad Requirements 14 Deadlines 15 DFW Online Network Rates Audience 18 Policy 19 Mailing Address For All Locations PO Box 1870, Fort Worth, TX STAR-TELEGRAM IS A MEMBER OF: Newspaper Association of America, Associated Press, Alliance for Audited Media (formerly Audit Bureau of Circulations), Advertising Checking Bureau, Metro Newspaper Advertising Services, Inc., Midwest Newspaper Advertising Executives Association.

5 Full-Run Star-Telegram Local General Rates SINGLE INSERTION RATES Local General Rates apply to all display advertising not otherwise designated in the National Rate Book. The Local General Rate applies to all advertisers in the greater Dallas-Fort Worth Metro Area and the DFW DMA (Designated Market Area as defined by Nielsen). Business types include Banks, Financial Planners, Schools, Co-Op/Dealer Associations, etc. Local General Rates are Net per column inch. All per column inch rates include newspaper pick-up online within 7 days of publication. Full Run ROP includes a 10 pci charge for online advertising and a 5 pci charge for Zoned ROP. INVESTMENT LEVELS OPEN 15,000 40,000 70,000 MONDAY-THURSDAY FRIDAY & SATURDAY SUNDAY & HOLIDAY MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS , , , , , , , ,000 Over 900, CALL MULTI-INSERTION AD PROGRAM Our multi-insertion ad program allows contract advertisers to stretch their advertising investment to get the most frequency possible. Local General Rates are Net per column inch. All ads must run in a 7-day period, ordered at one time, with no size changes. Minimal copy changes relating to dates and interest rates only. All per column inch rates include newspaper pick-up online within 7 days of publication. DOUBLE PLAY 2X TRIPLE PLAY 3X ACTION ADS 4X Investment Level OPEN 15,000 40,000 70,000 MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS , , , , , , , ,000 Over 900, Star-Telegram 2014 Local General Rates star-telegram.com/mediakit

6 Star-Telegram Zoned Editions - Wednesday and Sunday Star-Telegram Audience Avg.-Issue Readership Circulation (Core Print Only) Daily Sunday Daily Sunday Total/Full-Run 386, , , ,965 zzzz West (Fort Worth) 226, ,000 73, ,704 zzzz East (Northeast/Arlington) 160, ,400 63, ,261 Each and every day of the week, 9 of 10 newspaper readers across Greater Fort Worth, and Northeast and Arlington areas choose the Star-Telegram. It is the newspaper of choice throughout the western side of DFW. zzzz West (Fort Worth) edition reaches adults in Fort Worth, Benbrook, Westworth Village, White Settlement, and other communities across western Tarrant County and in neighboring counties including Weatherford, Cleburne, Burleson and Granbury. zzzz East (NE/Arl.) edition reaches adults in Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills, Smithfield, Haltom City, Trophy Club, Roanoke, Westlake, Irving, Arlington, Dalworthington Gardens, Pantego, Kennedale, Mansfield, and Grand Prairie. Expand Your Reach With DFW Online Network Star-Telegram.com and our DFW Online Network averages 2.2 million unique visitors and 21.1 million page views per month. Our DFW Online Network attracts more monthly unique visitors and we re better balanced across DFW than The Dallas Morning News Online Network. Sources: Claritas; Scarborough, DFW Study (2013 R2-12); Alliance for Audited Media (formerly ABC) Audit Report for Star-Telegram (12 months ending March 31, 2012); Omniture/Catalyst reports; ComScore. Daily = Monday through Friday averaged. *Zone information based upon data for ZIP codes within, or partially within, Tarrant County only and thus sum of zones will not equal full-run. Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 6

7 West Edition - City By City* (Fort Worth) Publishes Wednesday and Sunday. Areas of coverage include Fort Worth, Johnson, Hood, Parker, Wise and outlying counties. Minimum ad size is 3. SINGLE INSERTION RATES East Edition - City By City* (Arlington & Northeast Tarrant) Publishes Wednesday and Sunday. Areas of coverage include Arlington, Mansfield, Grand Prairie, Pantego, Dalworthington Gardens, Kennedale, Midlothian, Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills, Haltom City, Trophy Club, Roanoke, Westlake and Irving. Minimum ad size is 3. SINGLE INSERTION RATES Level Wednesday Sunday/ Holiday Level Wednesday Sunday/ Holiday OPEN OPEN MULTI-INSERTION RATES (UP TO FULL PAGE) Ads running in same zone/edition. Ads must run within 7-day period, ordered at one time, no size/copy changes. Rates are per column inch, per ad. If purchasing color, all ads must run in color. Minimum ad size is 3. Minimum ad size for color is 24. Level OPEN Double Play (2X) Level OPEN Double Play (2X) LOCAL GENERAL COLOR PREMIUM Minimum ad size for color is 24. COLOR PREMIUM: FULL RUN ZONE Black + 1 Color... 1, Black + 3 Colors... 2, ,178 * Zoned ROP single insertion and multi-insertion local general rates include 5 pci charge for online advertising. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a fullrun buy and not separate individual zone buys. Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 7

8 Targeted and Total Market Coverage A. Preprint Insert Rates (In-Paper/Subscribers) Retail preprint rates apply only to advertising done by local businesses within the Greater Fort Worth/Dallas Metro Area which sell directly to the public through one or more locations they own or control. Retail rates do not apply to any advertising for which the newspaper has established or will establish other rates, such as General or Classified. The classification of such advertising will be done by the newspaper. All rates below are for CPM distribution to paid subscribers and/or opt-in non-subscribers. 2 Page refers to single sheets. All other sizes are TAB. Rates for TMC distribution to non-subscribers are located on page 12. DAILY -- FULL RUN SUNDAY-- FULL RUN Tab Pages Tab Pages DAILY ,000 UP TO FULL RUN SUNDAY ,000 UP TO FULL RUN Tab Pages Tab Pages DAILY -- 75,000 TO 149,999 SUNDAY -- 75,000 TO 149,999 Tab Pages Tab Pages DAILY -- UNDER 75,000 SUNDAY -- UNDER 75,000 Tab Pages Tab Pages *For preprint inserts greater than a 32-page tab, contact your Account Executive for rate information. 8 Star-Telegram 2014 Local General Rates star-telegram.com/mediakit

9 Targeted and Total Market Coverage: Rates B. Targeted and TMC Insert Rates (Non-Subscribers) TMC rates apply to mid-week non-subscriber shared-mail/carrier -delivered insert distribution. TMC rates may also apply to the subscriber carrier distributed portion if distributed in combination with non-subscribers and only when the non-subscriber portion is 25% or more of the total distribution quantity. All rates are net. All TMC rates are subject to postal increase. The correct table to use for TMC pricing is determined by the day the subscriber (home delivery) insert is scheduled. A Wednesday Home Delivery insert schedule would use the Daily TMC table while a Sunday Home Delivery schedule would use the Sunday TMC table. Investment Level OPEN 2,500 3,450 4,700 6,400 8,800 12,000 15,600 20,000 26,000 34,000 44,000 56,000 72,000 93, , , , , , ,000 Daily TMC (by weight) Sunday TMC (by weight) Up to.29 oz oz oz oz Up to.29 oz oz oz oz C. TMC Co-op Products Star Values Wrap Three areas available; Arlington, Fort Worth and Northeast Tarrant County. Use circulation for scheduled date to rate per thousand. Rates are per Thousand Position 1x 3x 6x 12x 24x Inside Page Outside Page Coupon Saver Three areas available; Arlington, Fort Worth and Northeast Tarrant County. Use circulation for scheduled date to rate per thousand. Rates are per Thousand Position 1x 3x 6x 12x 24x Inside Page Outside Page Buy more than one area on Coupon Saver on the same insertion date and receive a 5% DISCOUNT. Star Values/Coupon Saver Distribution * Arlington Fort Worth Northeast Total 211, , , ,536 *Your Account Executive can provide current estimates. D. Star Tabs Make your message stick... with Star Tabs self adhesive ads from the Star-Telegram. It goes right on the FRONT PAGE! Your 3 x 3 adhesive ad will be placed at the top of the front page or on select special sections. Choose from multiple shapes and colors. All rates include printing and distribution. PLACEMENT AVAILABILITY DISTRIBUTION Front Page Monday-Sunday Full Run or By Circulation Zone Rates: Includes printing and distribution. Bleed Size is 3 x 2.75 and Image Size is x COLORS 50, , , , , , Minimum order of 50,000. All advertising subject to approval. 250 cancellation fee, 300 per copy change fee. Deadlines: New Art - copy due 12 working days from application date Digital files - copy due 11 working days from application date (no proof) Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 9

10 Targeted and Total Market Coverage Preprint Requirements 1. Preprint distribution is available Sunday, Tuesday, Wednesday, Thursday, Friday and Saturday. 2. Quantity required based on gross distribution. Actual billed quantity can be based on average net paid distribution, internal estimates or advertiser direction. Audience numbers are subject to Alliance for Audited Media Audit and can be quoted by your Account Executive. 3. Holiday/Bonus editions have Sunday home delivery circulation distribution and will be charged by the Sunday rate table. 4. Thanksgiving Day, Christmas Day, and all Sundays between those two holidays require bundling of various products for preprint advertisements. Ask your account executive for details. 5. A minimum of 15,000 preprint pieces is required per order. Tuesday through Saturday products (including TMC) may be combined on one order for any individual advertiser to meet the 15,000 minimum, however, no single product is allowed to fall below 7,500. For Sunday, you may NOT combine Sunday or Sunday Select to achieve the 15,000 Sunday minimum. 6. Targeted ZIP code distribution (and sub-zip where available) is available to subscribers Tuesday through Sunday and non-subscribers on Wednesday. Targeted & TMC (Total Market Coverage) Program Paid distribution can be combined with the coverage of non-subscribers to provide Total Market Coverage. Nearly every household and apartment in Tarrant, Johnson and Parker Counties that does not subscribe to the Star- Telegram receives a TMC package every week, 98% Market Penetration: If you want to saturate a market, we ve got you covered! Turn-key production available including layout and design, artwork, negatives and/or color separations. Geographic, demographic and psychographic research available to help you target your markets. Our subscriber and non-subscriber lists are updated for occupied/nonoccupied addresses weekly to ensure your valuable advertising dollars are not wasted. Flexibility/Options Distribution options offered to our advertisers include: Star-Telegram Subscribers: By ZIP code (sub ZIP) or Zone: Sunday, Tuesday, Wednesday, Thursday, Friday and Saturday in-paper Non-Subscribers: A. By ZIP code (sub ZIP) midweek every week. B. By household and/or apartments by ZIP code. C. Delivered inside Star Values, Star-Telegram Express, or one of our community weeklies. 7. The word Tab defines a preprint with a page size of 63 column inches or less. Preprints with pages larger than 10 1/2 x 11 1/2 must be folded to meet this maximum size, and will be charged the appropriate tab rate. Gatefolds, blow-ins increase page count accordingly. 8. Single sheet or card preprints should be 70# stock. Maximum size to qualify for the single sheet rate is 10 1/2 X 11 1/2. Larger than 10 1/2 X 11 1/2 must be folded and is considered a 4-page tab. 9. Preprints are machine slipped and should be received at: 3900 Plano Parkway, Receiving Doors 11 and 12 Plano, TX Preprints must be received 12 days prior to distribution date. Receiving hours: Monday-Friday 7:30am-5:00pm, closed weekends and major holidays. Sections, and/or boxes, must be on skids. Subscriber and non-subscriber quantities should be packaged on separate skids and labeled accordingly. 10. Add at least 2% for spoils Star-Telegram 2014 Local General Rates star-telegram.com/mediakit Star-Telegram 2014 Local General Rates star-telegram.com/mediakit

11 TMC Total Results: Print and Deliver Packages Rates are per thousand and include printing and delivery for 70 lb. stock, up to 4/4. Frequency is based on the number of press runs in a year. Quantities are based on a single press run, which can be delivered over multiple dates with a per date minimum of 15, x 11 (non-bleed) 5 1/4 x 10 7/8 (bleed) Quantity 2X 4X 8X 12X 35, , , , , , , Printing Deadlines 70# Inserts & Print Only Products (except 11x17 Tri-fold w/bleed) Star-Telegram, Alliance, Arlington, Mansfield, Weatherford, La Estrella Copy Due for Proof: Monday 5pm, 2 weeks prior to week of insertion Proof Out: Wednesday 8am, 2 weeks prior to insertion week Proof Due Back: Wednesday 3pm, 2 weeks prior to Insertion week Digital Files Due*: Tuesday 5pm, 2 weeks prior to insertion week *This applies only to files that are digital ready, ie: they require no work to be done by design department. 8 1/2 x 11 (non-bleed) 8 3/8 x 10 7/8 (bleed) Quantity 2X 4X 8X 12X 35, , , , , , , /2 x 8 1/2 (non-bleed) 5 3/8 x 8 3/8 (bleed) Quantity 2X 4X 8X 12X 35, , , , , , , Example: For Insertion Week of 13th -19th. NOTE: Week of insertion runs from Monday through Sunday 60# Offset, 75# 11x17 tri-fold w/bleed, Enamel Inserts & Print Only Products Star-Telegram, Alliance, Keller, Mansfield, Weatherford, En Casa Copy Due for Proof: Monday 5pm, 3 weeks prior to week of insertion Proof Out: Wednesday 11am, 3 weeks prior to insertion week Proof Due Back: Thursday 5pm, 3 weeks prior to Insertion week Digital Files Due*: Tuesday 5pm, 3 weeks prior to insertion week *This applies only to files that are digital ready, ie: they require no work to be done by design department. Star Tabs Example: For Insertion Week of 20th -26th. NOTE: Week of insertion runs from Monday through Sunday Star-Telegram Alliance, Arlington, Mansfield Star Values Weatherford, La Estrella (Sunday Pub) Copy Due for Proof: 12 Business Days Prior 14 Business Days Prior 18BusinesDays Prior Proof Out: 8am, 11 Bus. Days Prior 8am, 13 Bus. Days Prior 8am, 17 Bus. Days Prior Proof Due Back: 5pm, 11 Bus. Days Prior 5pm, 13 Bus. Days Prior 5pm, 17 Bus. Days Prior Digital Files Due* 11 Bus. Days Prior 13 Bus. Days Prior 17 Bus. Days Prior *This applies only to files that are digital ready, ie: they require no work to be done by design department. **Proofs for DIGITAL FILES will only be provided if requested. ***Ad an ADDITIONAL WEEK to above deadlines for more than 4 pages. Publication Date and Company Holidays DO NOT count as Business Days. No late Star Tabs jobs will be accepted without Special Products Management approval! Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 11

12 Specialized Rates TV Star Star-Telegram s award winning guide to network and cable television, delivered to opt-in readers of TV Star as well as single copy readers each Saturday. TV Star offers a seven day shelf-life for your advertising message, and opt-in distribution means less waste. FRONT COVER PREMIUM POSITIONS WITH PROCESS COLOR Six 2 column x 3 blocks available. Single 2 column x 3 block Entire advertising space (9.94 x 6 )...1,250 SPACE IS LIMITED. CALL FOR AVAILABILITY. Jim Houston, jimhouston@star-telegram.com, DEADLINES Deadline for copy is 12 days prior to publication date. MECHANICAL REQUIREMENTS Refer to tabloid specs on page 15. Community Weekly Newspapers Our community weeklies are intensely local and well received by consumers each Wednesday. In the West, Weatherford Telegram is our community weekly. In the East, our community weeklies are Mansfield News-Mirror, Arlington Citizen- Journal, and the five Alliance Regional Newspapers: The Colleyville Courier, The Grapevine Courier, The Southlake Journal, The Keller Citizen, and The Times-Register. Visit Star-Telegram.com/medialkit or ask your Account Executive for detailed information. Sunday Comic Display Rates Space reservation and camera ready material required 5 weeks in advance of publication date. Proof ads required 7 weeks in advance of publication. A. ROP COMIC Based on availability, contact your Account Executive. B. COMIC PRESS INSERT - FULL RUN 1X 6X 12X 24X 52X Gatefold N/A N/A N/A N/A N/A Spadea/4 Tab 11,984 11,248 10,779 10,176 9,574 For additional tab rates please call your Account Executive. La Estrella En Casa 12 La Estrella En Casa has served the Dallas/Fort Worth community with Hispanic news since La Estrella En Casa provides the ONLY home-delivered weekly Spanish-language broadsheet newspaper in Dallas/Fort Worth for the Hispanic consumer. La Estrella En Casa is delivered to approximately 125,000 homes each week in two convenient ROP zones and 6 FSI zones. Color Rates: Spot color: ad price +15% Process color: ad price +30% Minimum 1/4 page ad (31.5 col. inches) Polybags Distribution Only Full Run 60 Part Run 54 Print & Distribution Contact your Account executive Size FSI Print & Deliver SS, 1/2 sheet - 75# 4/0 4/4 8.5 x x Poly Bags/Plastic Bags* Full Run CPM Partial Run CPM Bag Size Requirements: Monday-Friday Saturday Sunday 7 1 x x x 23 Star Tabs 0-8 Colors 3-5 zones 70 cpm 6 zones 58 cpm *Rates are for distribution only; ask your Account Executive for printing rates. ROP per column inch Available in either 1-zone buys (Dallas zone or Fort Worth zone) or 2-zone buys (both Dallas & Fort Worth) # Zones 1 2 Preprints per 1000 circulation 6 Zones available - 4 in Dallas, 2 in Fort Worth Minimum preprint distribution quantity: 15,000. #Zones SS 4-12 tab tab tab 40+ tab x x x per 4pgs + 5 per 4pgs + 5 per 4pgs Sunday Select (Yes!) Sunday Select (Yes!) is a weekly shopping publication that expands your local footprint with 90,000 opt-in non-subscribing households across key ZIPs in the area. Ask us about ROP and preprint options. Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 13x x Pick-Up Rate 1 Zone Zones

13 Additional Rates/Mechanical Requirements Additional Rates A. SPECIAL SERVICES Digital PDF Black & White Process Color Additional charges may apply for transfer media. B. PHOTOGRAPHY A complete range of photographic services are available, including products, people, store displays, architecturals, fashion, etc. on location or in-studio. Contact your Account Executive for more information. 1. These services are available to advertisers only. 2. Photo charges are to offset our cost of creating photographs for advertisers whose ads appear in our publications. Photography Rates: Location Studio Single photograph (1 hour) Additional shots at same time 25 ea. 25 ea. Photo series (half day - 4 hours) Photo series (full day - 8 hours) All photos taken by our staff are considered Copyright, Star-Telegram. If you desire use of these photos either for personal use or commercial use in other publications other than the Fort Worth Star-Telegram the following rates and policy applies. Charges according to the following price list will be billed to your account: Electronic Files (CD Only) Prints for Web Use Credit must read: (photographer s name), Copyright, Star-Telegram In order to fill your request for a reprint of published pictures taken by a Star-Telegram advertising photographer, we must have a tearsheet or proof sheet of the picture taken and date of publication. C. MULTIMEDIA AD FILES Clients may purchase the ad files created by the Star-Telegram Multimedia Design Team for use on other websites. These services are available to advertisers only. Creative Charge per hour Minimum of one hour required on all multimedia ads. This charge covers all copyrights for ads created by Star-Telegram Multi-Media Design. Mechanical Requirements A. PRINTING REQUIREMENTS Creative and production services for ad materials are available through the Advertising Graphic Services department, or through the website: star-telegram.com/mediakit Printing Process: Offset, 85-line screen All halftones should be created with a round or square screen for best reproduction. B. STANDARD PAGE SIZES All dimensions are same as printed size - 100% paste-up sizes. 44 web width. Picas Inches 1 column... 9p columns... 19p columns... 29p columns... 39p columns... 49p columns... 59p7.68p Doubletruck add 6p (1 ) for gutter. Full width Doubletruck = 125p3.36 ( ) Page depth...125p1.2 (20.85 ) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. C. TABLOID PAGE SIZES Picas Inches 1 column... 9p columns... 19p columns... 29p columns... 39p columns... 49p columns... 59p7.68p Doubletruck add 6p (1 ) for gutter. Full width Doubletruck = 125p3.36 ( ) Page depth...59p7.68p (9.94 ) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. D. SPADEA Page 1 (outside front) wide by high Note: masthead runs across top 2.5 of spadea front and thus the shortened image height. Page 2 (inside front) wide by high Page 3 (inside back) wide by high Page 4 (outside back) wide by high All pages are process color. Materials should be in a four page format; do not combine pages 2 and 3 into one ad unit. Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 13

14 Digital Ad Requirements effective 10/25/11 DEADLINE The deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book. The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly. TECHNICAL SPECS For newsprint or our 50/80 paper stock: 85 linescreen Pages output to 1016 dpi imagesetter Recommended values for toning are: Highlights, 0%-3%; Shadows, 80%; Midtones, 30% Maximum recommended ink density percentages: Cyan, 68; Magenta, 60; Yellow, 60; Black, % press dot 50% dot For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team. DESIGN REQUIREMENTS DO NOT use black defined to contain other inks (rich black). One ad per file. Ads should be built to the correct publication size. Extraneous information, boxes, etc., should be removed from the document and pasteboard. Color images must be CMYK tiffs or eps s with binary compression. Rescreened halftones must be 100% to avoid moire. Use other +/- 20%. Artwork not meeting this requirement should be resized in its native application or rescanned. For newsprint, resolution is pixels/inch. For coated stocks, resolution is 300 pixels/inch. Colors should be defined as process (not spot). Use specific typefaces; do not adjust fonts in style menu. 10 point minimum size for reverse type. Avoid reversing condensed and italic fonts. 1 point minimum border size. Avoid hairline borders. FILE DELIVERY (follow the instructions for file upload on the site) Star-Telegram FTP Site Hostname: ftp.star-telegram.com Username: adservice Password: ads AdSend (Site ID TXFOR) Other internet-based ad delivery services: Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites. CD Include hard copy proof of ad and printout of media contents - extra/ unneeded ads, art, fonts, etc. should be removed. Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive s name. FILE FORMATS Adobe Acrobat PDF Preferred - (Acrobat 5.0/pdf 1.4 level compatibility) Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) Type I fonts recommended, and all fonts MUST BE EMBEDDED. Other File Types: Macintosh Format Only: QuarkXPress up to 7.x InDesign up to CS5* Illustrator CS4* eps (outline fonts) Photoshop CS4* eps (recommended for art only) EPS files created from other programs require approval from Digital Services. * NOTE: for all Adobe Applications the option to set Implement Overprinting must be selected. If it is not selected the Star-Telegram assumes NO responsibility if the ad publishes incorrectly. NAMING CONVENTIONS Use the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf) When sending a file other than a pdf include: An art folder containing all images used A font folder containing all printer and screen fonts used. No sublevel folders. CONTACTS If you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) Star-Telegram 2014 Local General Rates star-telegram.com/mediakit

15 Star-Telegram Advertising Deadlines (All Times Central Standard time) Effective Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 15

16 DFW Online Network: Base Rates & Add-Ons Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, Yahoo! Local and DFW Local Community Sites DFW Online Network BASE OPEN RATE CPM (RON) Ad size: 40k.gif or.swf Leaderboard 728x90 Rectangle 300x250 Floorboard 972x110 Premium Ad Positions * Mobile 300x50 ipad App 728x Targeting Options/Audience Add-ons To Customize Your Online Campaign ADD L Star-Telegram Digital Network CPM PER TARGET Run of Channel (News, Sports) +1 Run of Channel (Business, Ent., Life, Travel, Other) +2 Star-Telegram Homepage Rotation +10 GEO +1 Mom2MomDFW.com +10 DFWvarsity.com +2 DFW.com +2 Targeting Audience Add-Ons Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more. Example Target CPM Base Rate Leaderboard 10 + Targeted Add-On GEO +1 + Targeted Add-On Retargeting +2 Total CPM =13 DFW Digital Network Behavior (Contextual or Category) +10 Retargeting (Search or Site) +2 GEO, Age, Gender, Income +1 Creative Upgrades or Expandable +3 Star-Telegram.com MAIN HOMEPAGE DAILY FIXED Leaderboard Top Rectangle Premium Ads * Takeover CP, Top Rec & Wallpaper Combination N.A. 2,800 3,500 5,800 * Premium ad positions require 500 minimum. Premium ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials. Quick Guide to Online Ad Specs Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50, 300x50 and 216x36 pixels, Tower 300x600 pixels Border: All ads require at least a 1 pixel border Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted Animations: Maximum of 15 seconds and 3 loops Sound: Must be initiated by user 16 For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctjfh or contact your account executive prior to submission of your ad. Star-Telegram 2014 Local General Rates star-telegram.com/mediakit

17 DFW Online Network: Additional Products Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, Yahoo! Local and DFW Local Community Sites Community Sites Ad Position 10,000 Ad Impressions Monthly ROS Leaderboard 10,000 Ad Impressions Monthly ROS Rectangle Weekly ROS Expandable Rectangle * Weekly ROS Corner Peel * Weekly ROS Floorboard * Weekly ROS Page Break Interstitial * Weekly ROS Tower * ROS ROS Premium Premium Premium Premium Premium Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram. Premium ad positions will run weekly across the designated community site s homepage and section fronts. Add 100 additional per page to the above rate for any fixed page positioning. E-Blasts, E-Newsletters, Yahoo!, impress LOCAL E-Blast - Targeted Ads Opt-In Counts CPM Up to 39, ,000 or more 65 (1,500 minimum) Yahoo! Mail CPM 300x600 Targeted by GEO Zone or Behavior (BT) 24 (No Minimum) E-newsletter Sponsor impress LOCAL Sent Weekly Ad Size: 300 x 250 News Headlines 250 Sports Update 400 Business 350 Weekend Guide 400 Mom2Mom 250 Call for counts Yahoo! & Google Optimized Program Highly Targeted Program. Optimization and Mangement of Behavioral, Retargeting and Search Campaigns Call for details Creative Upgrades: Expandable Panel Or Video Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Applies to all ads; flash, rich media or.gif. impress LOCAL impress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform. Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan. Craig Diebel cdiebel@star-telegram.com Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 17

18 Audience How America Uses Advertising Shoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media sources to aid their shopping decisions. Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped. Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website, clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to research products, businesses or to make purchases. Audience - DFW DMA Weekdays (M-F) Avg. Issue Print 386,900 Avg. Issue Print + 7 Days Online 622,500 Cume 5 Issues print 683,400 Cume 5 Issues print + 30 Days Online 1,027,900 Sundays Avg. Issue Print 625,400 Avg. Issue Print + 7 Days Online 821,000 Cume 4 Issues print 896,900 Cume 4 Issues print + 30 Days Online 1,206,000 Past Week Print 7 Days 855,000 Net Print + 7 Days Online 1,030,100 Net Print + 30 Days Online 1,168,900 Online Only (DFW DMA) Past 7 Days, net 277,400 Past 30 Days, net 474,400 Circulation 12-month average ending March 31, 2012 Total Core Print Sunday: 230, ,965 Monday-Friday: 192, ,625 Friday: 150, ,040 Saturday: 270, ,348 *Total includes Branded Editions, and digital replicas, Core is S-T print-only. Quick Notes Star-Telegram Media Services is well positioned to help you effectively and efficiently communicate with consumers. Our family of products includes: The daily and Sunday Star-Telegram in print (traditional and innovative advertising) Star-Tabs, Polybags, Spadea, and Co-Op advertising programs Weekly and monthly Star-Telegram special sections Preprinted inserts and TMC products to saturate the market Sunday Select (yes!) to expand reach into high-value ZIPs Home-delivered, Spanish-language newspaper, La Estrella En Casa Weekly, intensely local community newspapers for the Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville, Grapevine, Roanoke/Trophy Club communities DFW.com entertainment section (weekly) for fun-loving folks DFW OT Sports Magazine for DFW sports enthusiasts. ipad and printed magazine (monthly) INDULGE luxury monthly magazine for the affluent lifestyle Expanded Dallas-Fort Worth Online Network: Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, indulgedfw.com Integration with geo-, demo-, behavioral- and search-targeting, Cars.com, CareerBuilder.com, HomeFinder.com & others impresslocal combining the power of traditional digital media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-touse package with management tools and detailed reporting. Marketing research services Knowledgeable, local, and professional sales staff Star-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow. A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV station. The 625,400 Star-Telegram readers from a single Sunday could fill DFW s Cowboys Stadium for all of their regular season home games, and still have tens of thousands of readers left tailgating out in Arlington. Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month. Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA. 18 Star-Telegram 2014 Local General Rates star-telegram.com/mediakit

19 Policy - General Provisions A. RATE INCREASES The Star-Telegram reserves the right to revise advertising rates at any time. All contracts are accepted subject to this revision. Contracts must be completed within one (1) year from date of signing. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing. B. ADVERTISING GUIDELINES The Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom. In the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such cancelled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement. The Star-Telegram reserves the right to review any advertising set to resemble news matter. Any advertising submitted in this style must, at a minimum, follow this criteria for consideration for publication: Continuous border around entire ad that includes advertorial style copy. PAID ADVERTISEMENT in all capital letters prominently featured at the top of the ad in at least 8 point bold type. These words must appear once for every two-column widths of the ad. Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used. Ad may not use a news style byline or dateline. Free standing inserts which resemble editorial content, published by the Star-Telegram, are subject to review. The Star-Telegram reserves the right to accept or reject the insert. Advance copies should be received three weeks prior to insertion date for review. Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate. All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by the Publisher. Advertisers warrant to the Star-Telegram that publication of any advertisement, including any photograph contained therein, shall not infringe upon any copyright held by another person. C. ERROR RESPONSIBILITY The Star-Telegram cannot assume responsibility for errors in advertisements, unless Advertising Graphic Services fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. All errors in advertisements (claims for error adjustment) must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period. No allowance will be made for errors that do not materially affect the value of the advertisement. On multiple insertion ads, credit for errors will be allowed on the first insertion only. In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore. Billing discrepancies must be resolved within the calendar year the error occurred. D. COLOR AND INSERT CAPACITY At certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts. The earlier reservations are submitted for these two areas, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled on a priority basis. E. PRINTING MATERIALS The Star-Telegram cannot be responsible for printing material left with publisher for more than 30 days after publication unless instructions to return at advertiser s expense are furnished with the order. F. BILLED SPACE REQUIREMENTS Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not separate individual zone buys. G. ADVERTISER RESPONSIBILITY Advertiser and/or advertising agencies will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against the publisher. H. KEY NUMBERS AND COUPON EXPIRATIONS The Publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline. I. ACCEPTANCE Forwarding of an order is construed as acceptance of all rates and conditions under which advertising space is sold by the Publisher. J. AD POSITION The Star-Telegram will attempt to honor all position requests but, we cannot guarantee that your ad will be on a particular page or in a specific section except as defined below. An advertisement of 27 or larger can be guaranteed placement within a specific section for an additional 7.50 per column inch. Guaranteed full run positions must be approved 5 days in advance by the Retail Advertising Director. K. DOUBLE TRUCK REQUIREMENTS Double truck ads are 12 1/2 columns wide and billed at total inches. (Gutter is charged as 1/2 column.) L. TERMS OF PAYMENT Unless credit approval has been granted all advertising is pre-pay required. If credit terms generated by an approved credit application exist, invoices are net 21 from billing and considered delinquent at 30 days from billing. Delinquent accounts are subject to suspension of credit privileges without notice: suspension or cancellation of advertising, products and/or services; or termination of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred in connection with all collection amounts payable under this contract including collection fees, attorney s fees and court costs. M. CONTRACTUAL DISAGREEMENTS Advertiser and Publisher agree that any contractual disagreements shall be governed by the laws of the state of Texas and any litigation arising out of the agreement shall be pursued in the venue of Tarrant County, Texas. N. HOLIDAY QUANTITIES AND RATES On the following days inserts and Star Tabs will increase to Sunday quantities: New Year s Day (01/01), Valentine s Shopping Day (02/13), Teacher Appreciation Day (05/06), Independence Day (07/04), Veteran s Day (11/11), Thanksgiving Day (11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and After Christmas Special Shopping Day (12/26). On the following days Star Tabs will increase to Sunday quantities: Martin Luther King, Jr. Day (01/20), Day After Super Bowl (02/03), President s Day (02/17), NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01), Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and inserts are not available on this day. On the following days inserts and ROP ads will be billed at Sunday rates: New Year s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas. O. PREPRINT BUNDLING DAYS On certain days, typically major holidays, the Star-Telegram requires bundling of various products for preprint advertisements. Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday Select (Special Edition delivered Thanksgiving Day). Christmas Day preprint advertisers must run full-run Star-Telegram and Sunday Select. P. SPECIAL REQUESTS Special requests can be billed additional premium, up to 25% of ad cost. Q. EARLY SUNDAY EDITION DISPLAY ADS Sunday display advertising does not appear in the Early Sunday editions delivered on Saturday. Star-Telegram 2014 Local General Rates star-telegram.com/mediakit 19