Media Kit. With a new design in FORM+Werkzeug The magazine for all aspects of tool and mold construction
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1 Media Kit 2015 With a new design in 2015 FORM+Werkzeug The magazine for all aspects of tool and mold construction
2 Subcontractors engaged in tool and mold making play a key role in the production chain. Increasingly demanding requirements in the development and manufacture of molds and tools necessitate the use of modern technology by tool and mold manufacturers. FORM+Werkzeug is aimed at the decision makers in this innovative industrial sector. It contains the information they need on subjects relating to machine tools, HSC, tool technologies, CAD/CAM, the use of software and rapid prototyping/rapid tooling. Reports on new developments and current matters relating to operational processes complete the editorial coverage, which is derived from practical situations and is orientated towards the needs of the industry. Branches of industry Independent tool and mould making companies 3,066 Companies with their own facilities for making tools, moulds or jigs and fixtures 8,116 Increased circulation in 2015 Production of rubber and plastic goods 2,370 Metal production and processing 219 Manufacture of metal products, including forged, pressed, extruded and punched parts. Manufacture of cutting products, tools, locks and non-precious metal fittings. 1,858 Mechanical engineering 2,086 Electrical engineering, electronics 390 Light engineering, optics 641 Production of motor vehicles and vehicle parts 552 PRINT RUN FORM+Werkzeug has a print run of 11,500 copies. As a result of the high quality of editorial contributions and comprehensive coverage of this clearly defined branch of tool and mold construction FORM+Werkzeug has 334 regular subscribers. CIRCULATION The distribution is made up as follows: Germany 10,068 Abroad 767 Total circulation 10,835 READERSHIP Managing directors in companies with up to 99 employees, Management board 3,545 Technical management 1,979 Department heads for departments: Production, Manufacture, Work preparation, Device construction, Tool manufacture 4,551 Development / Construction 872 Procurement / Sales 235 SIZE OF COMPANY Up to 49 employees 3,220 from 50 to 99 employees 3,489 from 100 to 199 employees 1,744 from 200 to 499 employees 1,320 more than 500 employees 1,275
3 Editorial Schedule 2015 Issue 1 February 2April 3June 4 August 5 October 6 November Editorial Closing Date 12 Jan Mar Apr Jul Aug Oct 15 Advertising Closing Date 16 Jan Mar May Aug Sep Oct 15 Printing Material 26 Jan Mar May Aug Sep Oct 15 Publication Date 16 Feb Apr Jun Sep Oct Nov 15 Trade fairs METAV, GrindTec Control, wfb, RapidTech, KunststoffeRegional Stanztec, medtec AMB Fakuma, Euroblech Euromold Main topics Process Chain Chipping Injection Molding Tools Cutting Tool Construction Process Chain Chipping Injection Molding Tools Eroding Topics Trade fairs 2015 Machine tools and precision tools for Milling, HSC/HPC, 5-Axis-Machining Boring, Thread Cutting, Deep Drilling EDM Technology Laser-beam Melting Dry Machining, HMI Laser Surface Cladding, Laser Structuring Grinding, Hard Finishing, Surface Treatment Additive Manufacturing Rapid Prototyping, Rapid Manufacturing Rapid Tooling, Reverse Engineering Standard Elements Hotrunner Systems, Standard Patterns, Slide Damper Clamping Technology Workpiece Clamping Technology, Tool Clamping Technology Automation Control Systems, Palletizing, Robotic Software CAD/CAM, Simulation, Calculation, ERP, PPM Measurement Technology, Quality Assurance Measurement Technology, Quality Assurance Organisation Power Efficiency, Resource Management, Production Planning Intec Internationale Fachmesse Werkzeugmaschinen und Automatisierungstechnik Leipzig, February 2015 Moulding Expo Internationale Fachmesse Werkzeug-, Modell- und Formenbau Stuttgart, May 2015 Control Internationale Fachmesse für Qualitätssicherung Stuttgart, May 2015 KSS Fachmesse für sicheres Kühlen, Schmieren, Reinigen, Ölen, Fetten Stuttgart, May 2015 RapidTech Fachmesse und Anwendertagung für Rapid-Technologie Erfurt, June 2015 wfb Fachmesse für Werkzeug- und Formenbau Siegen, June 2015 Stanztec Fachmesse für Stanztechnik Pforzheim, June 2015 KunststoffeRegional Fachmesse für Kunststoffverarbeitung und -technologien Munster, June 2015 EMO Milano Mailand, October 2015 Fakuma Internationale Fachmesse für Kunststoffverarbeitung Friedrichshafen, October 2015 Blechexpo Internationale Fachmesse für Blechbearbeitung Stuttgart, November 2015 Euromold Weltmesse für Werkzeug- und Formenbau Frankfurt, November 2015
4 Advertising formats and prices Format Type Area width x height (mm) Trim/Bleed Ads width x height (mm) b/w 2c 3c 4c Title page 210 x 162 Fixed price 5, DPS double page ads 420 x 297 7, , , , Inside front cover/ back cover 210 x 297 Fixed price 5, /1 page 175 x x 297 3, , , , Junior page 122 x x 197 1, , , , /2 page portrait landscape 1/3 page portrait landscape 1/4 page two columns portrait landscape 1/8 page portrait landscape 85 x x x x x x x x x x x x x x x x 85 1, , , , , , , , , , , , , Please ask for our seperate specifications data sheet. Ad Specials Loose insert Bound-in Gate-Folder * Booklets * Dutch door* Sleeve page* Fixed enclosure * (Sample Tip-on-cards, DVD, envelope) or For animations on the special advertising forms refer to: Please ask for the rates and technical specifications: kerstin.schaubhut@hanser.de or phone * Rates and availability on request.
5 Advertising conditions Trim size Type area Bleed Print run 210 x 297 mm (Width x Height) 175 x 250 mm (Width x Height) 3 mm at the bottom, left, right. 4 mm at the top 11,500 copies Surcharge Placement Spot color Special formats Front cover on request 1/3 and smaller: best possible. Apart from that: 10% surcharge on request on request Discount Quantity scale 2 ads and more 5% 4 ads and more 10% 6 ads and more 15% 8 ads and more 20% Repetition scale 1 page and more 5% 3 pages and more 10% 6 pages and more 15% 8 pages and more 20% Term of payment Net 30 days. 2% discount for payments made within 8 days after date of invoice. Bank details: Postbank Munich, Acct. no , Bank code , IBAN: DE , Swift Code: PBNKDEFF, Vat. no.: DE Advertisement schedule Annette Anthony Phone Fax annette.anthony@hanser.de All advertisement orders will be processed in accordance with the General Terms and conditions of publishing house which are available at:
6 Web adress Brief profile is the business portal for tool and mold construction. interactively and via multimedia content informs the users about all relevant information about the branch, product information, trends and developments. Archive with full text search: ambitious professional information from FORM+Werkzeug and the Hanser range of technical books Topical news and schedules and also specialist white papers Job market for experts and managers in the sector Target group Publishing house Contact persons Editor Online advertising Decision makers of tool and mold making companies and managers in companies with own tool and mold construction. Carl Hanser Verlag GmbH & Co. KG Kolbergerstr. 22, Munich, Germany Tel.: Fax: Susanne Schröder Tel.: Fax: Meike Lohrke Tel.: Fax: Display Formats Half Banner Full Banner Superbanner Wide Skyscraper Format/size: 234x60 Pixel Format/size: 468x60 Pixel Format/size: 728x90 Pixel Format/size: 160x600 Pixel Medium Rectangle Wallpaper Welcome Ad Fireplace Ad Format/size: 300x250 Pixel Format/size: 728x90 Pixel above, 160x600 or 120x600 right Format/size: 640x480 Pixel Format/size: 160x x x600 Px Pushdown Ad Banderole Ad For animations on various banner formats, refer to: Format/size: 986x Pixel Format/size: 770x250 Pixel JPEG and GIF up to maximum of 50 KB, 72 dpi
7 Prices and advertising forms Advertising form Position Size in pixels Price/month Half Banner integrated in the right toolbar 234 x Full Banner above the content 468 x Wide Skyscraper right outside 160 x Superbanner prominent in header 728 x Medium Rectangle Im Content 300 x Wallpaper full page background 728 x 90 above and 160 x 600 or 120 x 600 right 1, Welcome Ad placed over full web page 640 x Fireplace Ad combination of skyscraper left and right and superbanner 160 x 600 left + right and 901 x 90 top 1, Pushdown Ad fold-out in content 986 x 90 / 500 1, Banderole Ad placed over the content 770 x 250 1, Advertising form Position Size in pixels Price/distribution Newsletter Banner in two-weekly Newsletter 560 x Special discounts Volume discounts Discounts on insertions within 12 months (Insertion year): from 2,000 from 4,000 from 6,000 5% 10% 15% Categories Homepage The current issue News Archive Literature review New Products Who is offering what? White paper Career Schedules, events Books Video library Swiss quality production Heat treatment Terms of payment and banking information Net 30 days. 2% discount for payments made within 8 days after date of invoice. Place of payment: Munich Bank details: Postbank Munich Acct. no Bank code IBAN: DE Swift Code: PBNKDEFF Vat. no.: DE Other advertising forms Topics banners, White paper, Media packages, Newsletter banners, Events calendar, Video, Advertorial-Newsletter, Company database, Microsites, Job advertisements Detailed information: Delivery address Delivery date launch Meta information Please the advertising material for your campaign to meike.lohrke@hanser.de. 3 days before campaign We require the following Meta information with delivery: Customer name Campaign period Booking period Advertising format Contact person for enquiries Click-URL Alt-Text Reporting Contact person All Banner campaigns run via our Helios IQ AdServer system. At the end of your campaign you will receive a detailed statistical analysis with a clear overview of the success of your marketing activities. Powered by: Meike Lohrke Tel.: meike.lohrke@hanser.de Usage data The usage data for and for the FORM+Werkzeug newsletter are not shown here. The data are consistently trending upward and we prefer providing current figures only. Please therefore request the Visits and Page impressions from Meike Lohrke at meike.lohrke@hanser.de.
8 Contact us we are happy to help! Publisher Advertising manager Editorial office Advertising assistant Advertisement schedule Carl Hanser Verlag GmbH & Co. KG Kolbergerstrasse Munich, Germany Mailing address: P.O. Box , Munich, Germany Phone Fax Kerstin Schaubhut Phone Fax Susanne Schröder (responsible) Phone Fax Meike Lohrke Phone Fax Annette Anthony Phone Fax Sales Representatives Great Britain Bondway Publishing Co. Ltd. PO Box 242 Crawley, West Sussex, RH10 3FN Great Britain Phone Fax Your contact: Dr. John Haim Italy com3orlando sas Via dei Benedettini, Milano (Mi) Italy Phone Fax Your contact: Nicola Orlando Switzerland Rico Dormann Media Consultant Marketing Moosstr Rüschlikon Switzerland Phone Fax dormann@rdormann.ch Your contact: Rico Dormann Spain/Portugal/Latin Amerika Consulting Eckart May, SL Mediamarketing Pza de Duque de Medinaceli, 2-3o 1a Barcelona Spain Phone Fax info@cemedia.net Your contact: Eckart May USA/Canada Gardner Publications Inc Valley Avenue Cincinnati, OH USA Phone Fax dhight@gardnerweb.com Your contact: Dianne Hight China/Singapur/Hong Kong/Taiwan Ringier Trade Media Ltd. 9/F. Cheong Sun Tower 118 Wing Lok Street Sheung Wan Hong Kong Phone Fax mchhay@ringier.com.hk Your contact: Mike Hay
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