Vision in exhibition.

Transcription

1 Vision in exhibition. MEDIA Milano Eyewear Show February 24, 25,

2 EXPLORE, ENVISION, AND EXHIBIT. Featuring a new vision of marketing and communication. From the digital world to the MIDO halls, inside and outside. Discover the pathway that leads to everyone s eyes on you. DIGITAL MEDIA Worldwide MIDO OUTDOOR MEDIA Outside the MIDO halls INDOOR MEDIA Inside the MIDO halls

3 DIGITAL MEDIA WORLDWIDE MIDO A world of content and visibility.

4 DIGITAL MEDIA WORLDWIDE MIDO - A world of contents and visibility. WMIDO Our online professional and commercial magazine is the market s leading source of information from the worlds of fashion, design and eyewear. Worldwide, it reaches over 50,000 eye care professionals, companies, distributors and representatives. AVAILABLE DIGITAL OPPORTUNITIES: Web Page Digital Magazine Newsletter Frequency: fortnightly, 29 issues. Circulation: 50,000 copies of which in Italy and 40,000 in the rest of the world. Rates: on request

5 DIGITAL MEDIA WORLDWIDE MIDO - A world of contents and visibility. APP Intuitive and informative, constantly updated in real time. The most complete tool includes the list of the exhibiting companies, the show floorplan and the event schedule. Available all year, so you are always up to date on the latest news from the world of eyewear. STAY CONNECTED Rates: on request

6 DIGITAL MEDIA WORLDWIDE MIDO - A world of contents and visibility. MIDO OFFICIAL NEWSLETTER Reaching over 50,000 industry professionals, MIDO newsletters convey the most important information on the upcoming show, providing the visitors with all they need to know in order to fully Live the Wonder. Rates: Newsletter Bottom banner (800p x 200p): 1 mailing: 800

7 DIGITAL MEDIA WORLDWIDE MIDO - A world of contents and visibility. INTERACTIVE TOTEMS The newest opportunity for 2018: featuring an interactive map of companies, brands, stands that also includes your communications and other useful information conveniently available to all visitors. JUST A TOUCH AWAY Rates: Sponsorship of 1 Totem: 2,000 Sponsorship of 3 Totems: 5,000

8 OUTDOOR MEDIA OUTSIDE THE MIDO HALLS The first contact, the first memory.

9 OUTDOOR MEDIA OUTSIDE MIDO - The first contact, the first memory. TRAIN A special train reserved for eye-care professionals (more than 600 in 2017) travelling to MIDO from several Italian cities. The ideal occasion to reach your target just a few hours before they get to the show. SERVICES INCLUDED: Advertisement page in the MIDO 2017 Visitor s Guide. Five boxed advertisements in the MIDO 2017 Visitor s Guide, 20,000 of which are distributed during the Show. It is also available on the MIDO website throughout the year. Logo in all event advertising material and on the MIDO website. Advertorial in MIDO and WMIDO.com newsletters. Possibility of presenting products and/or initiatives to all passengers. Distribution of promotional material on the train. Branding of the uniforms of all hostesses on the train. Logo on passenger proof of travel. Branding of hospitality desk in the OTTICLUB. Rates: GOLD Sponsorship (sole sponsor): MIDO exhibitor 20,000 / non-exhibitor 25,000 SILVER Sponsorship (sole sponsor): MIDO exhibitor 7,000 / non-exhibitor 10,000

10 OUTDOOR MEDIA OUTSIDE MIDO - The first contact, the first memory. BILLPOSTING Located in strategic positions along the exhibition center routes and at its busiest points, guaranteeing impactful visibility. Rates: Backlight in metro entrance hall East gate (various sizes) prices starting from 1,750 Panel above ticket office East Gate 2,500 euros (each) Ledwall East Gate prices starting from 6,000 Sheet on Ponte dei Mari balustrade 2,000 (each) Moving walkway on Ponte dei Mari 5,000 Sails 0.9x2 Corso Italia Lake (group of 6) 6,000 Sheet 4x3 on Column Corso Italia 3,500 Easel 1.4x2 m Corso Italia 2,000 Sheet on front pavilion (various sizes) starting from 3,000 Sheet on multi-level Car Park (various sizes) - starting from 2,000 * Please note: Production and mounting/dismounting costs are not included.

11 OUTDOOR MEDIA OUTSIDE MIDO - The first contact, the first memory.

12 INDOOR MEDIA INSIDE THE MIDO HALLS Eyes over the center of the show

13 INDOOR MEDIA INSIDE MIDO - Eyes over the heart of the event. EXHIBITION AREA BANNERS Close to the booths, they are an effective way of showing your position thanks to the visibility of the suspended structures. Two solutions: Basic: banner 6x2 m (for exhibition areas of over 100 m 2 ) Large: banner 12x2 m (for exhibition areas of over 300 m 2 ) Rates: Basic: 3,800 Large: 7,500

14 INDOOR MEDIA INSIDE MIDO - Eyes over the heart of the event. VISITOR S GUIDE With over 20,000 copies in circulation, it is essential for exploring the pavilions. It s also a useful way to give your brand greater visibility throughout the event. Rates: One page 3,000 Double page inside 6,000 Inside front cover 4,500 Inside back cover 4,500 Back cover 6,500 Single boxed advertisement 850 Group of 5 boxed advertisement 4,000

15 Milano Eyewear Show February 24, 25,