MEDIA PLANNER MEDIA PLANNER YOUR RESOURCE FOR NETWORKING, INDUSTRY INFORMATION, BEST PRACTICES, AND EDUCATIONAL TOOLS

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1 2018 YOUR RESOURCE FOR NETWORKING, INDUSTRY INFORMATION, BEST PRACTICES, AND EDUCATIONAL TOOLS Retail Store Maintenance magazine PRSM Website PRSM Online Buyers Guide 2018 Trends Report Making it Work - Supplier / Retailer Relationships PRSM Weekly enewsletter PRSM Showcase enewsletter C O N T A C T : John O'Neil Integrated Media Director Toll-free: (800) , ext Fax: (770) joneil@naylor.com An official publications partner of PRSM

2 PRSM Integrated Media Opportunities TBD Retail Store Maintenance bimonthly print and digital magazine Read by more than 11,000 decision-makers and industry experts, Professional Retail Store Maintenance magazine examines leading industry issues, delivers best practices, and the latest innovations in retail facilities management. Making it Work - Supplier / Retailer Relationships print and digital magazine This issue will focus on ways and tools that can be used to improve the relationship, will include info on sourcing, and also info on how to work with retailers prior to and during National Conference as well as other very useful tips Trends Report print and digital magazine FM professionals are on the cutting-edge of change and innovation as they continue to push the boundaries every year. The Trends Report delivers an in-depth discussion of leading trends impacting the facilities management industry. Delivered during the Mid-Year Conference, it is the ideal branding publication for leading FM companies. PRSM Weekly enewsletter The go-to reference for our membership to receive information on the go regarding current industry news, event information, association updates and more. Online Buyers Guide prsm.officialbuyersguide.net This interactive resource tool connects member and non-member buyers with the product and service suppliers they need. PRSM Website A targeted, high-traffic online resource for you to promote your brand. The website is a great way to reach member and non-member visitors. PRSM Showcase enewsletter A dedicated forum that allows advertisers to bring awareness to their products in the market. Tell PRSM readers about your product and the solutions it can offer their companies.

3 Who We Are WHO IS PRSM? The Professional Retail Store Maintenance Association is comprised of North America s most innovative and reputable retailers and suppliers. PRSM commits to serve facilities management professionals and to lead the industry by providing resources, solutions networking and knowledge sharing. PRSM READERS REPRESENT: 35 of the top 50 fastestgrowing U.S. retailers 43 of the top 50 U.S. retailers by revenue As ranked in the August 2014 issue of STORES magazine. As ranked in the July 2014 issue of STORES magazine. PRSM members represent thousands of locations across the U.S. and Canada, including some of the most recognized retailers in North America: Abercrombie & Fitch Ahold (Food Lion, Martin s, Peapod, and more) AMC Apple Barnes & Noble Bass Pro Shops, Inc. Bed Bath & Beyond Cinemark USA Circle K CVS Health Darden Restaurants Dollar General Extra Space Storage FedEx Office Gap, Inc. Giant Eagle Giant Tiger Stores Limited Godiva Chocolatier, Inc. Goodwill Industries H&M Hennes & Mauritz, Inc. Hugo Boss jc penney Jos. A. Bank Clothiers KeyBank KinderCare Education Kohl s Department Stores L-Brands Levi s Strauss Americas Murphy Oil USA Neiman Marcus Nike, Inc. North American Dental Group Office Depot Polo Ralph Lauren Rite Aid Sears Holding Co. Shell Energy Staples Starbucks Stuart Weitzman, LLC Target TD Bank The Home Depot Toys R Us Verizon Wireless Wal-Mart Walgreens Wegmans Food Markets

4 PRSM Members and Readership 89% of PRSM Retailers and 92% of PRSM Suppliers believe PRSM is a reliable source of information on facilities management issues. OUR MEMBERS Our members control billions of dollars in purchasing power and oversee the maintenance of thousands of retail locations across North America. PURCHASING Our readers specify, recommend and approve purchases relating to: CONSTRUCTION ENERGY MANAGEMENT HVAC LIGHTING REFUSE AND RECYCLING SERVICES For a complete list, please see our Online Resource Guide prsm.officialbuyersguide.net 11% 4% 23% RETAIL MEMBERS BY GEOGRAPHIC REGION* 18% 22% 22% U.S. Midwest 18% U.S. Southeast 22% U.S. Northeast 18% U.S. West 16% U.S. Southwest 4% Canada 22% 31% 26% MEMBERS BY RETAIL INDUSTRY CATEGORY* 26% Apparel/Jewelry/Shoes 12% Candy/Convenience Stores, Gas Stations/ Grocery/Liquor Stores 11% Hotel/Movie Theatre/Pet Stores/ Special Retail 6% Book Stores/Consumer Electronics/ Music, Video Stores 6% Home Furnishings/Houseware 5% Chain Drug Stores/Pharmacy/ Medical, Dental/Optical 6% Discount Stores/General Merchandise/Wholesalers 31% Other: Banking/Financial Services, Luxury Brands, Department Stores, Office Products/Stationary, Toy/Hobby/Craft/Fabric, etc. 6% 5% 6% 6% 11% 12% 7% 5% 3% RETAIL MEMBERS BY JOB TITLE* 8% 9% 46% 46% Manager/Supervisor 21% Director 9% Other 8% Vice President 7% Coordinator/Specialist 5% Project Manager 3% Analyst *Source: PRSM.com 21%

5 2018 Content Calendar Issue Features Bonus Distribution January/February Ships: January 2018 March/April Ships: March 2018 SPECIAL ISSUE: Making it Work! Supplier/Retailer Relationships May/June Ships: May 2018 The Race to Zero Energy Zero-Energy Facilities Solar/Batteries Lighting New Trends in HVAC Regulatory/DOE Better Buildings Alliance Program Conference Promo Section: Prepping for PRSM What to do in Nashville and other Conference Tips Filling the Gaps Training Programs International Skills Issues Vo-Tech Partnerships National Conference Issue Mentoring Programs Surviving the Retail Revolution PRSM Educational Programs Retail of Tomorrow What is the FM s Role? The Evolution of PRSM Impact on the FM The Impact of Buy Online, Pickup in Store, Parking Lots, Store Design, Security and Safety Space Reservation Deadline Materials Submission Deadline 11/01/ /02/2017 PRSM 2018 National Conference 01/16/ /17/2018 RECon /16/ /17/2018 *Content calendar is tentative and subject to change. July/August Ships: July 2018 September/October Ships: September 2018 SPECIAL ISSUE: 2018 Trends Report Proactive vs. Reactive FM Waste Management/Recycling for Smaller Retailers in Malls Store Design Roofing Lighting Cleaning Benchmarking Green Leasing Prepping for Mid-Year Conference Technology IoT - Internet of Things Mobile Apps Security VR/AR in FM Training Submetering Lighting HVAC FM Robots 06/15/ /18/2018 PRSM Mid-Year Conference 08/17/ /20/2018 November/December Ships: November 2018 Thinking Outside the Box Security Landscaping Outdoor Lighting Irrigation Parking Lots Signage PRSM Canadian Conference 10/19/ /22/2018 IN EVERY ISSUE Executive Messages and Reports New PRSM Members Inside PRSM Tips & Trends Retailer Profile Index of Advertisers Additional distribution at all Retailer2Retailer Best Practices Forum events! Are you interested in submitting editorial content? Contact Bruce Condit for more information. bcondit@prsm.com (972)

6 PRSM NET ADVERTISING RATES All rates include an ad link in digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color 1-2x 3-5x 6-7x 8x DPS $5, $5, $5, $4, OBC $4, $4, $4, $4, IFC or IBC $4, $4, $4, $3, Full Page $3, $3, $3, $3, /3 Page $3, $3, $3, $2, /2 Page $2, $2, $2, $2, /3 Page $1, $1, $1, $1, /4 Page $1, $1, $1, $1, /6 Page $1, $1, $1, $ *PRSM members are eligible for a 20% discount on print advertising rates. DIRECT-MAIL OPPORTUNITIES* Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which Professional Retail Store Maintenance is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in our polybag with the publication will ensure tremendous exposure for your company. You also have the option to include your direct-mail piece as an attachment to the digital version. If you would like to re-create your direct-mail piece as an animated Flash file, additional charges apply. Print Only - Per Issue Print & Digital - Per Issue 1-page/2-surfaces $3, $3, pages/4-surfaces** $3, $4, Postcard $3, $3, * Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3-Pages/6-Surfaces or more available; quotes supplied upon request. DIGITAL EDITION BRANDING OPPORTUNITIES In addition to print, our publications are also ed to members as a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the company s website. Skyscraper - $2,200 Sponsorship Max - $1,900 Bellyband - $1,700 Toolbar - $1,075

7 DIGITAL EDITION BRANDING OPPORTUNITIES In addition to print, Professional Retail Store Maintenance is also ed to members as a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to your company s website. Our display advertising rates include exposure in BOTH print and digital editions. Interactive ads drive decision-makers directly from your ad to your website. Digital editions are easily forwarded, providing additional distribution and exposure for you at no additional cost. Large Toolbar This position gives your company excellent placement, appearing at the top of each page of the digital edition next to the page navigation options. Rate: $1,075 per issue Skyscraper The skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Rate: $2,200 per issue Ad "JOLT" Upgrade Transform your static, passive advertisement into an attention-grabbing, animated message. The digital edition of the magazine offers dynamic capabilities not available in the print version. Rate: $350 per issue Sponsorship Max Exclusive opportunity! When you sponsor Professional Retail Store Maintenance digital edition, your company will be one of the first ads readers see when they open their copy. Your message will prominently display directly across from the cover of the magazine. Rate: $1,900 per issue Belly Band This highly visible position places your message in front of the cover of the digital magazine and extends to the back cover, wrapping your message around the entire digital publication. Include product descriptions, pictures, animation and video on the Belly Band s four surfaces two visiblebefore the front cover and two visible after the back. Rate: $1,700 per issue *PRSM members are eligible for a 20% discount on print advertising rates. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For a complete digital edition guidelines, please visit

8 PRSM Website With thousands of unique visitors each month, the PRSM website is a targeted, high-traffic online resource for you to promote your brand. The site is located at It is the top Google search result for retail store maintenance. INTERIOR PAGES HOMEPAGE By participating as an advertiser on prsm.com, you are positioning your company as a leader in front of a dynamic group of influential retail industry professionals. Banner Ad Package Run of Interior Pages Your ad will rotate amongst all positions on the sub-pages of our site. This includes three vertical banners (120 x 420 pixels) and two horizontal banners (300 x 120 pixels). 12 Month: $4,200 6 Month: $2,300 3 Month: $1,250 Home Page Upgrade Option For the first time ever, we re allowing website advertisers the option to be included on our home page for full run-of-site exposure! Two positions with eight rotating advertisers. 450 x 100 pixels. 12 Month Run-of-Site Banner Package: $8, Month Home Page Upgrade: $3,900 (must be banner package advertiser) On average, PRSM.com receives: *PRSM members are eligible for a 20% discount on advertising rates. Total visits per month: 10,313 Unique visitors per month: 5,131 Page views per month: 30,300 Page views per visit: 2.93 Time spent on site per visit: 2:43 mins *September August 2017 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Retailers visit prsm.com to: View the latest issues of Professional Retail Store Maintenance magazine Search our Online Buyers Guide Learn about upcoming association events Search job openings Discover ways to maximize their PRSM membership

9 Online Buyers Guide PRSM.OFFICIALBUYERSGUIDE.NET Our Online Buyers Guide links retail members with the product and service suppliers they need. The interactive resource is available to members and non-member visitors 24 hours a day, 365 days a year. Listings are searchable by company name, contact, location, keyword and product/service category. ABOUT THE ONLINE BUYERS GUIDE: Cross-promoted in other PRSM publications and communications pieces. Optimized to drive traffic from search engines and the PRSM home page. Directs visitors to the landing page of your choice. Maintenance professionals come to you when they are ready to buy. Total traffic highlights for September August ,902 total sessions *159% increase over previous period 41,268 total page views *135% increase over previous period Curtain Ad Run-of-Site EXCLUSIVE opportunity only one advertiser allowed Showcase your ad at the top of every page with a call to action. Viewers can click and expand the ad to view your full message. Complimentary Premier Listing* 12 Months: $6,025 Banner & Rectangle Ad Package Run-of-Site This special package allows your ad to be seen on the leaderboard as well as the rectangle ads on every page throughout the website. Complimentary Premier Listing* 12 Months: $5,500 Featured Companies Run-of-Site Have your company featured at the top of every page by including your logo and company description. Complimentary Premier Listing* 12 Months: $3,250 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. * Includes six product/service category listings of your choice; additional category listings are $50 each. **PRSM members are eligible for a 20% discount on advertising rates.

10 Online Buyers Guide LISTING OPPORTUNITIES Category Sponsor For companies that want to ensure top visibility within their category, we offer guaranteed placement above your competitors. No scrolling required when visitors click on a product/service category on the home page of the Online Buyers Guide, your Premier Listing is certain to be noticed. Rate includes Premier Listing. Six product/service category listings of your choice. Please contact your sales representative for pricing on additional category listings. Category Sponsor #1: $1,650 Category Sponsor #2: $1,350 Category Sponsor #3: $1,100 Premier Listing Full-color company logo. Active website and social networking links, address and up to five detailed contacts. Extended company profile and products and services listing. Full-color product image and description can be hyperlinked to any web page. Google Map It! displays a Google map of your business location. Google site search allows users to search your company website directly from your Premier Listing. Request for information users can contact a designated representative from your business directly. Six product/service category listings of your choice; additional category listings are $50 each. $275 for Premier Listing Be seen in your local area of service with your Premier Listing; additional listing areas are $150 each. $495 for National Premier Listing National premier listings appear when users search by your category and take priority over any state-specific premier listing. Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to five minutes. Video Upgrade: $225 *PRSM members are eligible for a 20% discount on advertising rates. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

11 PRSM Weekly enewsletter Now more than ever, professionals consume information on the go. The PRSM Weekly enewsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road. ENJOY THE BENEFITS OF A TARGETED ENEWSLETTER: Delivers your message directly to the inbox of nearly 7,000 decision-makers on a weekly basis In addition to PRSM members, opt-in subscription means that professionals in the market for your products and services see your message Frequently forwarded to others for additional exposure Cross-promoted in other PRSM publications and communications pieces Directs visitors to the landing page of your choice to facilitate the purchasing process Circulation has increased more than 20% in the past year! Top Leaderboard (650 x 90 pixels) Exclusive position and top visibility 12 Months $15,000 6 Months $8,250 3 Months $4,525 Sponsored Content Ad Includes logo, headline and 50 words text First Sponsored Content Ad 12 Months $10,000 6 Months $5,500 3 Months $3,025 Second Sponsored Content Ad 12 Months $8,800 6 Months $4,800 3 Months $2,600 Third Sponsored Content Ad 12 Months $7,550 6 Months $4,150 3 Months $2,275 Fourth Sponsored Content Ad 12 Months $6,300 6 Months $3,450 3 Months $1,890 Rectangle Ad (300 x 250 pixels) Only two spots available per set, NO ROTATION Top Set Rectangle Ad 12 Months $13,200 6 Months $7,250 3 Months $3,900 Second Set Rectangle Ad 12 Months $11,975 6 Months $6,575 3 Months $3,600 Third Set Rectangle Ad 12 Months $10,700 6 Months $5,875 3 Months $3,250 Fourth Set Rectangle Ad 12 Months $9,450 6 Months $5,175 3 Months $2,900 Medium Rectangle Ad (300 x 100 pixels) Only two spots available per set, NO ROTATION Online Specifications For more information, visit: First Set Medium Rectangle Ad 12 Months $8,500 6 Months $4,675 3 Months $2,757 Second Set Medium Rectangle Ad 12 Months $6,600 6 Months $3,650 3 Months $2,000 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

12 PRSM Showcase enewsletter Use our brand new bimonthly PRSM Showcase enewsletter to bring awareness to your products in the market. Your advertisement includes a product picture or logo, a headline, 50-word description and contact information. Tell your customers about your product and the solutions it offers for their company. Space is limited and awarded on a first-come, first-served basis. Circulation has increased more than 20% in the past year! ENJOY THE BENEFITS OF A TARGETED ENEWSLETTER: Delivers your message directly to the inbox of more than 7,000 decision-makers on a regular basis In addition to PRSM members, opt-in subscription means that professionals in the market for your products and services see your message Frequently forwarded to others for additional exposure Cross-promoted in other PRSM publications and communications pieces Directs visitors to the landing page of your choice to facilitate the purchasing process Sponsored Content Positions - $375 per issue Minimum of 4 positions sold per issue, maximum of x 150 thumbnail graphic - Can be Logo or Product Image (JPEG or PNG RGB) - Can have no more than a small tagline of text - No contact information on image - Not to be treated as a regular Banner Ad - No animation Headline: 3-6 Words Summary Text: Words Web Link: included at bottom of text ( address cannot be used as Web link) RETAIL STORE MAINTENANCE ADVERTISER SPECIAL! Expand your reach by taking advantage of the following discounted rates for the PRSM Showcase Newsletter: 1 Sponsored Content Position: $375 2 Sponsored Content Positions: $345 each 3 Sponsored Content Positions: $315 each 4 or more Sponsored Content Positions: $265 each Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

13 Bundled Package Options PRSM offers bundled packages to fit your marketing needs. Whether you need to connect with PRSM members in print or online, our packages offer the solutions for you to receive repeat advertising opportunities throughout the year while saving on your marketing costs. Please select from the following options and return the completed billing form to your Naylor account executive. PACKAGE A PACKAGE B Non Member $54, Member $44,000 (Savings: Non-Member: $9, / Member: $20,766) FP/FC Ad in PRSM Magazine, Trends Report (8 issues total) Banner Package on PRSM Website* (12 months) Banner and Rectangle Ad Package on Online Buyers Guide (12 months) Category Sponsorship (1st Available) on Online Buyers Guide (12 months) Featured Company Ad on the Online Buyers Guide (12 months) Nationwide Premier Listing on Online Buyers Guide (12 months) Skyscraper in magazine digital edition (3 issues*) Rectangle in PRSM Weekly (12 months*) Sponsored Content in PRSM Showcase (6 insertions*) * Based on availability Non Member $38, Member $28,500 (Savings: Non-Member: $7, / Member: $17,361) Half Page/Full Color Ad in PRSM Magazine, Trends Report (8 issues total) Banner Package on PRSM Website* (6 months) Banner and Rectangle Ad Package on Online Buyers Guide (12 months) Category Sponsorship (1st Available) on Online Buyers Guide (12 months) Featured Company Ad on the Online Buyers Guide (12 months) Nationwide Premier Listing on Online Buyers Guide (12 months) Sponsorship in magazine digital edition (3 issues*) Rectangle in PRSM Weekly (12 months*) Sponsored Content in PRSM Showcase (4 insertions*) * Based on availability PACKAGE C PACKAGE D Non Member $35,771 Member $27,500 (Savings: Non-Member: $5,555 / Member:$11,911) Half Page/Full Color Ad in PRSM Magazine, Trends Report (8 issues) Banner Package on PRSM Website* (12 months) Featured Company Ad on the Online Buyers Guide (12 months) Category Sponsorship (1st Available) on Online Buyers Guide (12 months) Nationwide Premier Listing on Online Buyers Guide (12 months) Toolbar in magazine digital edition (3 issues*) Medium Rectangle in PRSM Weekly (12 months*) Sponsored Content in PRSM Showcase (3 insertions*) * Based on availability Non Member $21, Member $17,000 (Savings: Non-Member: $1, / Member: $5,701) Quarter Page/Full Color Ad in PRSM Magazine, Trends Report (8 issues) Banner Package on PRSM Website* (6 months) Featured Company Ad on the Online Buyers Guide (12 months) Category Sponsorship (1st Available) on Online Buyers Guide (12 months) Nationwide Premier Listing on Online Buyers Guide (12 months) Medium Rectangle in PRSM Weekly (6 months*) Sponsored Content in PRSM Showcase (3 insertions*) * Based on availability Each bundled package rate represents an average savings of more than 30% for PRSM members! *Based on availability. If the Spotlight Tile Ad on PRSM.com is sold out, we will offer the 12-month Banner Package on the Online Resource Guide instead. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

14 Print & Online Specifications SPECIFICATIONS Trim Size: 8.375" x " DPS Live Area: " x 9.5" Double Page Spread Bleed Full Page Bleed Full Page Live Area 2/3 Page Horizontal 2/3 Page Vertical 1/2 Page Horizontal 1/2 Page Long Vert. 1/3 Page Square 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 4.583" x 4.583" 1/3 Page Horizontal 1/3 Page Vertical 1/4 Page Horizontal 1/4 Page Vertical 1/6 Page Horizontal 1/6 Page Vertical 1/8 Page Horizontal 1/8 Page Vertical 7" x 3" 2.166" x 9.50" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Visit for detailed online ad specifications. PRSM Digital Magazine For the latest digital edition specs, please visit PRSM Website Vertical Banner 120 x 420 pixels JPG or GIF File size no greater than 100kb Horizontal Banner 300 x 120 pixels JPG or GIF File size no greater than 100kb Online Buyers Guide Curtain Ad 2 files required, collapsed leaderboard and expanded billboard image Right 200px of leaderboard should have a call to action for viewers to click so the ad expands. Ad will size down on smaller devices. Ad copy should not have a large amount of text. Leaderboard: 954 x 75 pixels Billboard: 954 x 300 pixels Creative accepted: JPG only (no animation) Third Party Tags: Not Accepted. However URL click trackers are acceptable. Leaderboard 728 x 90 pixels JPG or GIF accepted File size must be no greater than 100kb Animation must be less than 25 seconds (including multiple loops) Rectangle Banner 300 x 250 pixels JPG or GIF accepted File size must be no greater than 100kb Animation must be less than 25 seconds (including multiple loops) Featured Companies (Logo & Text) Logo file: 120 x 60 pixels (Horizontal) or 120 x 120 pixels (Vertical) Text: words description of the company (No formatting) Creative for the logo accepted: JPG only Premier Listing Logo 240 x 120 pixels JPG File size no greater than 100kb Ad Material Submissions Please send your high-res PDF file to your specified media coordinator and sales representative. If necessary, please review the following steps for ad upload submissions on our website: Go to the Naylor website at and under the Client Support section click Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click Submit. Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%. Print Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Production Services, Proofs & Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Shipping Instructions Ship all advertising materials to the attention of your account executive at: Naylor Association Solutions Deerfield Parkway, Suite 350 Alpharetta, GA Toll-free: (800) Fax: (770)

15 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/ or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). Please sign, scan and /fax to:

16 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. Please sign, scan and /fax to:

17 Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Additional Index Categories X $20 = $ Initial: Date: