2018 MEDIA KIT. iamagazine.com Independent Agent magazine IA enewsletters CONTACT: INDEPENDENT AGENT

Transcription

1 INSIGHT + ANALYSIS FOR THE INDEPENDENT AGENT INDEPENDENT AGENT iamagazine.com Independent Agent magazine IA enewsletters CONTACT: Leron Owens Media Director Naylor Association Solutions (352) LOwens@naylor.com

2 Why Advertise with IA? If you want to reach independent agents and brokers, Independent Agent will deliver. IA is more than just a content platform it s a community. By partnering with IA, you can: LEVERAGE LEVERAGE THE ASSOCIATION'S CREDIBILITY WITH INDEPENDENT INSURANCE AGENTS AND BROKERS TO ENHANCE YOUR COMPANY'S BRAND. IA is the flagship publication platform of the Independent Insurance Agents & Brokers of America (IIABA), the industry s premier trade association. Our readers invest in their IIABA membership and look to IA for the essential information and tools required to effectively run their agencies. AMPLIFY AMPLIFY YOUR ADVERTISING SPEND BY TARGETING YOUR INTENDED AUDIENCE: INDEPENDENT AGENTS. If your target audience is independent agents, why spend money reaching insurance carrier personnel or non-titled recipients? Per BPA audit, IA is the only publication that delivers an audience of 100% independent agents and brokers who sell personal and commercial lines. CAPITALIZE CAPITALIZE ON OUR DEEP UNDERSTANDING OF THE INDEPENDENT AGENT AND BROKER MARKET TO CREATE MARKETING MESSAGES THAT RESONATE. No other insurance trade publication platform understands independent agents and brokers like IA. If the content of your marketing message is valuable to independent agents, they will listen. MAXIMIZE MAXIMIZE THE ASSOCIATION S THOUGHT LEADERSHIP AND ORIGINAL RESEARCH TO ENGAGE YOUR TARGET AUDIENCE. IIABA is an industry thought leader, and IA gives agents access to insights and analysis they can t get anywhere else. IIABA s research includes the Agency Universe Study, the most comprehensive study conducted on the independent agent distribution channel, and the Best Practices Study, an inside look into the most successful agencies across all size categories nationwide. And IIABA s role on Capitol Hill, in statehouses, in the media and with carriers offers a unique lens to share the information that agents want most. REACH REACH DECISION MAKERS AVOID REDUNDANT CIRCULATION. Make sure your advertising message is reaching readers who can increase your market share and influence others to buy from you. *Source: 2017 IA Readex Readership Study

3 The Big "I" Experience A 2017 IA Readership Survey conducted by Readex Research found that: Independent Agents Trust IA IIABA's trusted relationship with members extends to IA's reader experience. INDEPENDENT AGENT: Voice of the Independent Agent Most Trusted in Industry CLOSEST COMPETITOR: Voice of the Independent Agent Most Trusted in Industry 63% 5% 10% 78% 62% 64% 54% READERS TAKE ACTION of IA readers took at least one action (i.e. discussing an ad, visiting an advertiser s website, passed along an ad to others, etc.) after seeing an ad in IA. READERS SHARE IA of readers pass their issue of IA to at least one other person. READERS VALUE IA of readers say IA's media is the most useful in their work. IA readers believe IA's publications are: IA IS YOUR CONNECTION TO INDEPENDENT AGENTS AND BROKERS 89% Of readers say they pay special attention to IA because it s the official publication of IIABA

4 READER PROFILE IA readers agencies have a median of 12 employees. *Source: 2017 IA Readex Readership Study Owner/Principal/President/Manager/ Producer Customer Service Representative Account Manager Other 53% 16% 9% 16% 5% EACH IA TOUCH POINT IS A POTENTIAL CUSTOMER Don t waste your marketing spend on readership that can t buy your products and services. IA READERS HAVE INFLUENCE More than half of IA readers have direct decision making authority on carrier relationships. IA AFFECTS LEADERS Nearly half IA readers said their purchasing and operating decisions for their agency. IA REACHES LARGE AGENTS Of the Business Insurance Top 100 agents and brokers, 87% are IIABA members and IA readers, with some bigger agencies covering 20 states! 9% of our readers have a premium volume of $25 million or more. IA ALSO CAPTURES THE NEXT MEANINGFUL STRATA OF AGENCIES: Average premium volume of $8.73 million! Sources: Analysis of BI top broker list; 2017 IA Readex Readership Study *Source: 2017 IA Readex Readership Study OUR READERS VS OTHER PUBLICATIONS NATIONAL UNDERWRITER INDEPENDENT AGENT INSURANCE JOURNAL ROUGH NOTES *Source: 2016 and 2017 BPA Audit

5 PRODUCT MENU REACH IIABA MEMBERS YEAR-ROUND. INSIGHT + ANALYSIS FOR THE INDEPENDENT AGENT Independent Agent magazine Connect your company to our members through our iamagazine.com IA enewsletters MARKETS PULSE ENEWSLETTER NEWS & VIEWS ENEWSLETTER FAST FOCUS ENEWSLETTER

6 Issue Dates & Deadlines PRINT AD CLOSE AND MATERIALS DEADLINES ISSUE AD CLOSE MATERIAL DEADLINE MAIL DATE January Tuesday, November 21, 2017 Tuesday, November 28, 2017 Friday, December 29, 2017 February Wednesday, December 20, 2017 Thursday, December 28, 2017 Monday, January 29, 2018 March Thursday, January 25, 2018 Thursday, February 1, 2018 Monday, March 5, 2018 April Friday, February 23, 2018 Friday, March 2, 2018 Tuesday, April 3, 2018 May Friday, March 23, 2018 Friday, March 30, 2018 Monday, April 30, 2018 June Wednesday, April 25, 2018 Wednesday, May 2, 2018 Friday, May 25, 2018 July Tuesday, May 22, 2018 Wednesday, May 30, 2018 Friday, June 29, 2018 August Friday, June 22, 2018 Friday, June 29, 2018 Wednesday, August 1, 2018 September Wednesday, July 25, 2018 Wednesday, August 1, 2018 Friday, August 31, 2018 October Thursday, August 23, 2018 Thursday, August 30, 2018 Tuesday, October 2, 2018 November Tuesday, September 25, 2018 Tuesday, October 2, 2018 Tuesday, October 30, 2018 December Wednesday, October 31, 2018 Thursday, November 1, 2018 Wednesday,December5,2018 ENEWSLETTER PUBLICATION DATES Markets Pulse: Jan. 8, 22, 29 January 2018 News & Views: Jan. 4, 11, 18, 25 Fast Focus: Jan. 5 Markets Pulse: Feb. 5, 12, 26 February 2018 News & Views: Feb. 1, 8, 15, 22 Fast Focus: Feb. 2 Markets Pulse: March 5, 12, 19, 26 March 2018 News & Views: March 1, 8, 15, 22, 29 Fast Focus: March 2 Markets Pulse: April 2, 9, 23, 30 April 2018 News & Views: April 5, 12, 19, 26 Fast Focus: April 6 Markets Pulse: May 7, 14, 21 May 2018 News & Views: May 3, 10, 17, 24, 31 Fast Focus: May 4 Markets Pulse: June 4, 11, 18, 25 June 2018 News & Views: June 7, 14, 21, 28 Fast Focus: June 1 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 Markets Pulse: July 2, 9, 16, 23, 30 News & Views: July 5, 12, 19, 26 Fast Focus: July 6 Markets Pulse: Aug. 6, 13, 20, 27 News & Views: Aug. 2, 9, 16, 23, 30 Fast Focus: Aug. 3 Markets Pulse: Sept. 10, 17, 24 News & Views: Sept. 6, 13, 20, 27 Fast Focus: Sept. 7 Markets Pulse: Oct. 1, 15, 22, 29 News & Views: Oct. 4, 11, 18, 25 Fast Focus: Oct. 5 Markets Pulse: Nov. 5, 19, 26 News & Views: Nov. 1, 8, 15, 29 Fast Focus: Nov. 2 Markets Pulse: Dec. 3, 10, 17 News & Views: Dec. 6, 13, 20, 27 Fast Focus: Dec. 7 *enewsletters are not delivered on bank holidays

7 Print Print: IA Magazine The Insurance Industry s Gold Standard THE POWER OF PRINT INSIDE EVERY ISSUE What agents need to know right now Issues and insights Business intelligence for savvy agents Advocacy and legislation The inside line on coverage Have a story idea or source to share with IA? Contact Katie Butler, Editor in Chief katie.butler@iiaba.net Don t Miss Part of Your Target Our readers don t consistently read other industry publications. If you re not in IA, you re missing a segment of the market. IA READERS WHO ONLY READ IA: IA Readers Who Also Read (3 of 4 issues): 28% Insurance Journal: 47% Rough Notes: 35% National Underwriter Property & Casualty: 16% HOW DO YOU WANT TO RECEIVE IA? 71% SAID IN PRINT PREFERENCE FOR PRINT IS STRONG REGARDLESS OF AGE 66% readers who are under 35 years old, 69% of those 35-54, and 74% of those 55 and older prefer receiving IA in print. **Regional distribution custom quotes are available *Source: 2017 IA Readex Readership Study

8 2018 Independent Agent Editorial Calendar JANUARY (AD CLOSE: NOV. 7) THE DISRUPTORS WHAT S NEXT? What does the evolution of Insurtech mean for agents? *Markets: Builders Risk, Special Events Bonus Distribution: Big I Winter Meeting, III P-C Joint Industry Forum MAY (AD CLOSE: MARCH 6) TECH YOUR AGENCY NEEDS RIGHT NOW Agency management systems, esignature, apps, website platforms and more *Markets: Restaurants, RVs Bonus Distribution: NetVU SEPTEMBER (AD CLOSE: JULY 9) MARKET REPORT: LIFE-HEALTH An in-depth look at pricing, emerging risks and sales strategies *Markets: Personal Umbrella, BOPs Bonus Distribution: Applied Net FEBRUARY (AD CLOSE: DEC. 4) MARKET REPORT: COMMERCIAL LINES An in-depth look at pricing, emerging risks and sales strategies *Markets: Environmental, Publisher s Liability. JUNE (AD CLOSE: APRIL 9) MARKET REPORT: PERSONAL LINES An in-depth look at pricing, emerging risks and sales strategies *Markets: Equine, Trucking Bonus Distribution: Insurance Marketing & Communication Association Meeting OCTOBER (AD CLOSE: AUG. 8) AGENCY PERPETUATION PREP Steps to determine your agency s value and create a smooth transition *Markets: Cyber, Liquor Liability Bonus Distribution: CPCU Annual Meeting MARCH (AD CLOSE: JAN. 10) E&O: WHAT TO WATCH How to protect your agency from high-risk markets and operational pitfalls *Markets: Commercial Umbrella, D&O Value Add! Advertiser Study JULY (AD CLOSE: MAY 4) THE NEXT GEN ISSUE Meet the industry s up and coming influencers *Markets: Aviation, Surety NOVEMBER (AD CLOSE: SEPT. 7) SALES MANAGEMENT STRATEGIES How to motivate, compensate and structure your producer team *Markets: Homeowners, Professional Liability Value Add! Advertiser Study APRIL (AD CLOSE: FEB. 6) THE TALENT PIPELINE Recruiting, hiring and training a high-performance agency team *Markets: Commercial Auto, Flood Bonus Distribution: Big I Legislative Conference, RIMS Annual Conference AUGUST (AD CLOSE: JUNE 6) THE LEADERSHIP ISSUE How to create an agency culture and find future principals *Markets: Classic Cars, Personal Auto Bonus Distribution: Big "I" Fall Leadership Conference DECEMBER (AD CLOSE: OCT. 9) MARKET REPORT: THE FUTURE OF AUTO An in-depth look at pricing, emerging risks and sales strategies *Markets: Employment Practices Liability, Workers Comp (As of 9/26/17) *Markets topics are featured in that month s print magazine and weekly Markets Pulse enewsletter. HAVE A STORY IDEA? Jacquelyn.connelly@iiaba.net All editorial topics are subject to change; contact your sales representative when placing ad creative e based on specific content.

9 Rates 2018 NET ADVERTISING RATES Revisions and Proofs: $50 Position Guarantee: 15% Premium PRINT RATES AD SIZE 1x 3x 6x 12x Full Page $6, $5, $5, $5, /3 Page $5, $4, $4, $4, /2 Page $4, $3, $3, $3, /3 Page $3, $3, $2, $2, Cover Two and Cover Three: Additional 10% Cover Four: Additional 15% *All rates are based on the number of insertions within a 12-month contract period. Naylor charges $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. DIGITAL RATES AD TYPE PRICE Website Sponsorships $3,500/mo Sponsored Content** $5,500 E-survey $3,500 **Additional fees will be applied if IA creates custom sponsored content enewsletters: Market Pulse $5,500 News & Views $5,500 Fast Focus $5,000 PUBLISHING INDUSTRY ACCOLADES: 2014, 2015, 2016 and 2017 Insurance Marketing & Communications Association: Best in Show (Publications) Association Media & Publishing: Silver Award for Redesign; Silver Award for enewsletter Redesign Folio: Honorable Mention for Ozzie Awards of Excellence for Overall Design and Redesign Interactive Media Award: Best in Class IAmagazine.com Web Marketing Association: Outstanding Website Redesign

10 Rates 2018 ADVERTISING RATES Revisions and Proofs: $50 Position Guarantee: 15% Premium PRINT RATES AD SIZE 1x 3x 6x 12x Full Page $7,017 $6,733 $6,406 $6,197 2/3 Page $5,935 $5,662 $5,322 $5,037 1/2 Page $4,769 $4,474 $4,226 $4,099 1/3 Page $3,816 $3,531 $3,407 $3,259 Cover Two and Cover Three: Additional 10% Cover Four: Additional 15% *All rates are based on the number of insertions within a 12-month contract period. Naylor charges $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. DIGITAL RATES AD TYPE PRICE Website Sponsorships $3,500/mo Sponsored Content** $5,500 E-survey $3,500 enewsletters: Market Pulse $5,500 News & Views $5,500 Fast Focus $5,000 **Additional fees will be applied if IA creates custom sponsored content PUBLISHING INDUSTRY ACCOLADES: 2014, 2015, 2016 and 2017 Insurance Marketing & Communications Association: Best in Show (Publications) Association Media & Publishing: Silver Award for Redesign; Silver Award for enewsletter Redesign Folio: Honorable Mention for Ozzie Awards of Excellence for Overall Design and Redesign Interactive Media Award: Best in Class IAmagazine.com Web Marketing Association: Outstanding Website Redesign

11 Specs: Print 2018 REQUIREMENTS FOR PRINT ADVERTISING MATERIALS IA MAGAZINE MAGAZINE TRIM SIZE: 8.375" X " DOUBLE PAGE SPREAD WITH BLEED INCLUDED LIVE AREA (per page): 7" x 9.5" 2/3 PAGE HORIZONTAL 17" x " LIVE AREA (per page): 7" x 9.5" 2/3 PAGE VERTICAL 7" x 6.333" 4.583" x 9.5" FULL PAGE WITH BLEED INCLUDED LIVE AREA: 7" x 9.5" 8.625" x " 1/2 PAGE HORIZONTAL FULL PAGE NO BLEED 1/2 PAGE LONG VERT. 7" x 9.5" 7" x 4.583" 3.333" x 9.5" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. ARTWORK REQUIREMENTS All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. 1/2 PAGE VERTICAL/ ISLAND 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 1/3 PAGE VERTICAL 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 1/6 PAGE HORIZONTAL 1/6 PAGE VERTICAL 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 1/8 PAGE HORIZONTAL 1/8 PAGE VERTICAL AD MATERIAL UPLOAD Go to the Naylor website at PRODUCTION SERVICES, PROOFS AND REVISIONS Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. SPECS FOR OUTSERT/INSERTS IA Magazine 1 Page / 2 surface: 8.375" x " 2 Page / 4 surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" 3.333" x 2.166" 2.166" x 3.333" Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

12 Digital The Website iamagazine.com The Most Comprehensive Online Resource for Independent Insurance Agents IN 2017, IAMAGAZINE.COM EXPERIENCED SIGNIFICANT GROWTH ACROSS KEY METRICS SESSIONS +11% USERS +17% PAGEVIEWS +7% **Source: Google Analytics Jan. 1-Sept. 14, 2016 v. Jan. 1-Sept. 14, 2017.

13 Digital DELIVERING ALL THE NEED-TO-KNOW TOPICS IAMAGAZINE.COM VISITORS RELY ON US FOR NEWS Daily updates, including late-breaking news STRATEGIES How leading agencies have achieved success and how agents everywhere can adapt these techniques MARKETS Expanded online product section continuously updated and searchable by coverage type, including cyber liability, product liability, homeowners, workers' comp, aviation, employment practices and more 11 DEDICATED TOPIC AREAS: agency operations and best practices; commercial lines, E&O loss control, employee benefits, life-health, on the hill, perpetuation & valuation, personal lines, recruiting/hiring/training, sales & marketing and technology YOUR AD HERE WEBSITE SPONSORSHIPS 4 sponsors per month YOUR AD HERE presence $3,500/month, per sponsor for the full month

14 Digital The enewsletter Must-Know Information Delivered Directly to Independent Agents Inboxes Independent Agent enewsletters: the ultimate resource for insurance insights and expertise Delivered to the inboxes of more than 72,000 independent agents and brokers Serve up the most relevant news and information for the agent who's always on the go THREE OPPORTUNITIES TO INFLUENCE AGENTS AND BROKERS MARKETS PULSE ENEWSLETTER SENT EVERY MONDAY PRICE: $5,500/month NEWS & VIEWS ENEWSLETTER SENT EVERY THURSDAY agency management tips and more PRICE: $5,500/month FAST FOCUS ENEWSLETTER SENT FIRST FRIDAY OF EVERY MONTH PRICE: $5,000/month

15 Digital SPONSORED CONTENT AND E-SURVEYS SPONSORED CONTENT IAmagazine.com, Sponsored by your brand Or, IA can create custom content for you. Ask your sales rep for details updates for maximum exposure (one post remains live after publication month) VALUE ADD! Article clickable from weekly Markets Pulse or News & Views (circulation of 72,000 independent agents) Sponsored Content Ad shown in Markets Pulse enewsletter PRICE: $5,500 REQUIREMENTS inquire with your ad sales rep for options) IIABA/Naylor can provide a 500-word article for a cost of $1,000 contain promotional text and click-through url Sponsored Content article shown on iamagazine.com E-SURVEY PRICE: $3,500 Exclusivity (only one per month) and prominent placement on IAmagazine.com homepage Sponsored by your brand VALUE ADD! E-Survey clickable from weekly News & Views enewsletter (circulation 72,000 independent agents) REQUIREMENTS important are CSRs at your agency? ) false or multiple choice answers only)

16 Specs: Digital WEBSITE DEADLINES All ad materials and links due the 15th of the month prior to publication Website live date is the 1st of the month Ad statistics on all digital advertising provided on the 10th of the month following publication REQUIREMENTS Multiple sizes are required to accommodate our website. LEADERBOARD 728x90 pixels 468x60 pixels 320x50 pixels DEVICE Desktop Tablet Mobile ENEWSLETTER DEADLINES All ad materials and links due the 15th of the month prior to publication Ad statistics on all digital advertising provided on the 10th of the month following publication REQUIREMENTS MARKETS PULSE SENT EVERY MONDAY 300x250 pixels NEWS & VIEWS SENT EVERY THURSDAY 300x250 pixels MEDIUM RECTANGLE 300x250 pixels 468x60 pixels 320x50 pixels DEVICE Desktop and Tablet (landing page) Tablet (article page) Mobile FAST FOCUS SENT FIRST FRIDAY OF EVERY MONTH 300x250 pixels 468x60 pixels WEBSITE FILE SUBMISSION FILE FORMAT Submit files that adhere to one of the following formats: STATIC IMAGE: DoubleClick Tag, GIF, JPG or PNG file ANIMATED/ROTATING: DoubleClick Tag, Custom HTML or JavaScript FLASH/VIDEO: SWF file, version 10.1 or lower only. Please also supply a GIF, JPG or PNG file as a fallback image, for site visitors whose systems don t support Flash. IA also accepts video that renders inside a Flash file. Total file size should not exceed 40k. *A creative change fee will be applied for multiple campaigns or weekly swaps within the same month.

17 Past Advertisers Acord Live Oak Bank Agility Recovery Markel Insurance Company AIC Apartment Insurance Consultants Llc NAPSLO AM Best Co AMERISAFE Aon Affinity Insurance Applied Systems, Inc. Applied Underwriters Inc BITCO INSURANCE COMPANIES Burns & Wilcox Ltd. Caliper Inc. CNA Crawford Contractor Connection DocuSign EMC Insurance Companies FOREMOST INSURANCE COMPANY Genesee General Agency Stringer-Ware & Company, Inc. National Insurance Producer Registry Oak Street Funding Personal Umbrella.com Preferred Property Program Progressive Insurance Providence Bank Reagan Consulting, Inc. Risk Placement Services, Inc. RLI Insurance Company Safeco Insurance SIAA, Inc. Smart Choice Agents The Dolgoff Plan Corporation The Hanover Insurance Group Glatfelter Public Practice The Hartford Grange Insurance Travelers Great American Insurance Group TrustedChoice.com Hartford Steam Boiler Tufts Health Plan Insurance Xdate Universal Service Agency InsurBanc Westfield Group K & K Corporate Communications Liberty Mutual Surety Wholesale & Specialty Insurance Association (WSIA)