REPORT SP EXPO POST SHOW 15 TO 17, 2017 FROM AUGUST 1 P.M. TO 9 P.M. THE TRADE SHOW THAT IS THE PET WORLD S BEST FRIEND

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1 FROM AUGUST 15 TO 17, 2017 SP EXPO 1 P.M. TO 9 P.M. THE TRADE SHOW THAT IS THE PET WORLD S BEST FRIEND POST SHOW REPORT T A X I P E T CLÍNICA VETERINÁRIA HOSPITAL VETERINÁRIO NUTRIÇÃO ANIMAL PETSHOP PET SPA UNIVERSIDADE DE VETERINÁRIA

2 PET SOUTH AMERICA Long established as the most important and comprehensive business platform for the pet and veterinary industry in Latin America, Pet South America is the meeting place for the leading industry segments. The event helps drive the industry and provides numerous experiences, all in a single location. The trade show is currently the fifth-largest pet industry trade show in the world, according to the American Pet Products Association (APPA).

3 OVERALL FIGURES EXHIBITORS 10 COUNTRIES REPRESENTED 300 BRANDS from across 7 sectors at the event MORE THAN 100 brands exhibiting for the first time 96 % for the next edition of exhibitors were satisfied and intend on returning MAIN OBJECTIVE OF EXHIBITORS: Give their brand exposure and form relationships with new clients CONTENT HYGIENE & BEAUTY ANIMAL HEALTH ANIMAL NUTRITION ACCESSORIES SERVICES PUBLICATIONS FISHKEEPING

4 OVERALL FIGURES VISITORS 96 % of visitors were satisfied and intent to return for the next edition 21,200 including: Argentina Uruguay Chile INDUSTRY United States Peru China and others. PROFESSIONALS from 25 countries DIRECTOR 48 % of buyers were visiting the PET trade show for the first time MAIN OBJECTIVE OF VISITORS: Seek out innovations and products launches MANAGER 12% + 80 % 12% 42% C LEVEL 63 % take part in the purchasing process VETERINARY DOCTOR 14% 20% of visitors occupy positions of trust PET GROOMER AND ESTHETICIAN

5 PARALLEL EVENTS KNOWLEDGE ARENA 3 DAYS HOURS OF CONTENT PARTICIPANTS 25 Keynote speakers

6 PARALLEL EVENTS 3 DAYS HOURS 19 OF CONTENT 1 VETERINARY SPECIALISTIES PARTICIPANTS 54 Keynote speakers MARKETING AND MANAGEMENT COURSE

7 During the course of the three days of the event, PET South America hosted the main buyers of the Pet and Veterinary industry at an unprecedented and exclusive program in Brazil: Hospitality Class. The program was the primary distinguishing feature of the most recent edition of the trade show. Created exclusively for the purpose of assisting in the creation of a business and relationship network among suppliers and the pet and veterinary industry, participants were selected following a rigorous study that relied on the participation of industry associations to identify opinion leaders in the sector. We created a space at the trade show that offered the utmost comfort, ease, and content, making the experience of major buyers a unique experience.

8 DURING THE 3 DAYS OF THE EVENT, 435 PEOPLE PARTICIPATED 6 % MANAGER 19 % DIRECTOR JOB TITLE 52 % VETERINARY DOCTOR ZOOTECHNICIAN 24 % CEO / PRESIDENT VICE-PRESIDENT OWNER PARTNER

9 SOME OF THE COMPANIES PARTICIPATING IN HOSPITALITY CLASS

10 TESTIMONIALS We have been long-running partners of Pet South America and in fact have been present at all editions. However, we were happy to note the increased concern with valuing veterinary doctors even more. This is very important for us. There was a change in this direction, and professionals were impressed with the Congress agenda. The trade show took on greater dimension as well thanks to the laboratories that were present as exhibitors. Mario Eduardo Pulga President of CRMV-SP (Regional Council of Veterinary Medicine of the state of São Paulo) We have been at the trade show for a number of years, and it is always a good investment. In addition, the congress is a strong ally in that it brings in participants to get to know more about the innovations on display at the stands. We really like this trade show and want to be here again in Our products are geared directly towards veterinarians, and we had a lot of visitors. We completed business deals, made contacts. It was a big win. Arminda Gaspar Commercial Manager at Idexx We were very satisfied with this new format, and the guests were happy with the initiative. We think that selling our products is the outcome of improvements in Veterinary Medicine. It surpassed our expectations. Cristiano de Sá Marketing Director at Vetnil

11 TESTIMONIALS We leveraged new business at the trade show in Brazil and Latin America, in countries such as Uruguay, Colombia, and Argentina. This is an extremely important event for us. Although the brand is focused on veterinarians, we receive a qualified audience that is setting up pet shops, clinics that are being renovated and updated. Luiz Donizete Floriano Director at Metalvet This is the biggest trade show that we participate in, so new business and new partners always appear. We also hosted buyers from other countries this year, such as Angola and Bolivia. It s a highly qualified audience, and has been great. In 2018 we will be back again. Pedro Fogaça Marketing coordinator at Magnus

12 MEDIA PARTNERS +19 STRATEGIC PARTNERSHIPS 19 ELECTRONIC + 27 PRINT ADS BANNERS ON THE MAIN INDUSTRY SITES AND PORTALS

13 MEDIA COVERAGE +345 INSERTS A TOTAL OF MORE THAN 785,000 + CM² AMOUNT INVESTED R$ 81 MILLION

14 Sponsorship 12 anos Partnership Marketing Intelligence Support Institutional Support

15 A new chapter of PET South Americ is being written. BE READY. AUGUST São Paulo Expo Brazil - SP Guarantee your participation now! Contact our team of consultants and learn about the best solutions for displaying your products and leveraging your company s business! petsa@nm-brasil.com.br / 5027 / 5020