#IABFORUM participants

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Dwight Dennis
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2 #IABFORUM2016 IAB Forum is the most authorative event on digital and interactive communication in Italy. With an impressive and totally renewed creativity, IAB Forum proves itself as the first italian industry event and fourth european event in terms of attendance participants 30 International speakers on Main Congress: Stephen Attenborough Commercial Director Virgin Galactic, Sebastian Gendron CEO TransPod,David Shing Digital Prophet AOL and more 70 workshops 60 exhibitors 150 journalists Tweet visualization and Facebook Total Reach 2

3 ATTENDANCE AND PROFILE BUSINESS AREA 3

4 MARKETING 2016 Direct Marketing 25 sent dem/html to IAB db (50.000) National Press 2 adv page on LA REPUBBLICA / AFFARI E FINANZA 2 adv page on CORRIERE DELLA SERA Radio adv spot on radio: RDS Other Adv and Editorial presence 360.com and Growing Consulting Group magazine DailyNet and Newsco Multimedia Today Pubblicità and other TVN Media Group magazine Engage.it and other Edimaker magazine ADC Group Magazine Brandnews Digital4marketing 4

5 PRESS REVIEW 2016 > 200 PRESS RELEASES FROM TRADE AND GENERAL PRESS, TV AND RADIO 5

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2017 IAB FORUM EDITION: BORN DIGITAL IAB FORUM 2017 is waiting for you with a more stunning situation that will throw you into the newest technologies and most innovative ideas that are influencing

9 2017 IAB FORUM EDITION: BORN DIGITAL IAB FORUM 2017 is waiting for you with a more stunning situation that will throw you into the newest technologies and most innovative ideas that are influencing the international scene. More and more inspirational contents, international personalities and influencers. Extraordinary live demos of virtual reality, artificial intelligence and IOT will drive you through an experimental path made of connected cars, futuristic high-speed transportation, space travels, and more. BORN DIGITAL will be the new claim. The two days event speeches, demos and panels will offer interesting and fresh hints to understand and approach the post millennials, a generation that is already influencing business and society, representing a revolutionary relationship between humans and technology. Among the big news of the 2017 edition: 1. Glass Room: Plexiglass room located inside the Expo area that will host special events and ad hoc situations (slide 14) 2. Workshop: New Benefit to improve workshop s enrollment ( slide 12) 3. Area DEMO: area inside the Expo area where participants can test newest tech product 4. Start up Village: area inside the Expo area that gathers most innovate start up 9

10 1. Sponsor Packages DIAMOND Sponsor PLATINUM Sponsor 2. Workshop Thematic Workshop Personalized Workshop 3. Expo Area Prices, stand dimensions and set up Bar in Expo area + Happy hour Sponsorship 4. Other branding opportunities 10

11 1. SPONSOR PACKAGES DIAMOND SPONSORSHIP 1 DEM to event database Visibility during the event, inside and outside the venue Visibility in the marketing campaign before and after the event Visibility on IAB Event 2017 APP and website 20 min speech in main auditorium In addition you can choose between: 40 sqm fully furnished booth + 2 workshop 1 Branding activity ( pag. 15,16) PLATINUM SPONSORSHIP 1 DEM to event database Visibility during the event, inside and outside the venue Visibility in the marketing campaign before and after the event Visibility on IAB Event 2017 APP and website 1 Thematic Workshop 20 sqm fully furnished booth FOR IAB ITALIA MEMBERS 20%: FOR IAB ITALIA MEMBERS 20%:

12 2. THEMATIC WORKSHOP FORMAT AND TOPIC 30 min speech, 120 pax Visibility on App IAB Event 2017 and website You will receive the DB of pre-registered and participants to your workshop You will receive workshop DB 1 week before the event, you could send just 1 DEM pre event NEWS Possibility to personalize the room Possibility to upload your presentation on our APP and website after the event IAB ITALIA social activity to improve your workshop enrollment (1 post on Facebook and 1 Tweet) NEWS TOPIC Social Media - Digital PR; Mobile Marketing, Display & Video; Performance Marketing; Native & Content; Programmatic & big Data TIMETABLE AND PRICE 29 nov < PREMIUM < STANDARD < BASIC 30 nov cad cad cad FOR IAB ITALIA MEMERS - 20% PREMIUM: STANDARD: BASIC :

13 2. PERSONALIZED WORKSHOP FORMAT AND TOPIC 45 min speech, 220 pax Visibility on App IAB Event 2017 and website You will receive the DB of pre-registered and participants to your workshop You will receive workshop DB 1 week before the event, you could send just 1 DEM pre event NEWS Free Topic Possibility to personalize the room Possibility to upload your presentation on our APP and website after the event IAB ITALIA social activity to improve your workshop enrollment (1 post on Facebook and 1 Tweet) NEWS TIMETABLE AND PRICE 29 nov < PREMIUM < STANDARD < BASIC 30 nov cad cad cad FOR IAB ITALIA MEMBERS - 20% PREMIUM: STANDARD: BASIC :

2. PERSONALIZED WORKSHOP GLASS ROOM IN EXPO AREA 30 min speech, 80 pax More visibility thanks to the position in the Expo Area Visibility on App IAB Event 2017 and website Free Topic You will receive

14 2. PERSONALIZED WORKSHOP GLASS ROOM IN EXPO AREA 30 min speech, 80 pax More visibility thanks to the position in the Expo Area Visibility on App IAB Event 2017 and website Free Topic You will receive the DB of pre-registered and participants to your workshop You will receive workshop DB 1 week before the event, you could send just 1 DEM pre event NEWS Possibility to personalize the room Possibility to upload your presentation on our APP and website after the event IAB ITALIA social activity to improve your workshop enrollment (1 post on Facebook and 1 Tweet) NEWS FOR IAB ITALIA MEMERS - 20% PREMIUM: STANDARD: BASIC : nov < PREMIUM < STANDARD < BASIC 30 nov cad cad cad 14

3. EXPO AREA PRICES, SIZE AND SET-UP STAND (AREA) XXS XS S M L SIZE 6M 2 9M 2 12M 2 20M 2 40M 2 PRICE 3.000 4.200 5.000 8.200 14.

15 3. EXPO AREA PRICES, SIZE AND SET-UP STAND (AREA) XXS XS S M L SIZE 6M 2 9M 2 12M 2 20M 2 40M 2 PRICE SET-UP BASIC LOUNGE PREMIUM (BACKLIGHT) PRICE/MQ FOR IAB ITALIA MEMBERS - 20% ON AREA Client Meets Supplier : Visitors will have the opportunity to request a meeting with the exhibitor, through IAB Forum website. 15

16 Bar Area have 2 counters 9 mt each. Sponsorship includes: Visibility on 1 COUNTER + 1 WALL + 12 sqm fully furnished booth ( close to bar) Final Happy hour Sponsor : visibility on Happy Hour DEM and visibility on Main Auditorium screen during Happy Hour launch PER I SOCI SCONTO DEL 20%

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Demand orientation 2 OBJECTIVES 2 DIMENSIONS

Demand orientation 2 OBJECTIVES 2 DIMENSIONS MILAN October 17-19, 2012 Smau Milan 2012 Smau Milan is the most important Italian event dedicated to Information&Communication Technology designed to help main national and international suppliers of