2018 PLAYBOOK DISCOVER WHAT S POSSIBLE

Transcription

1 2018 PLAYBOOK DISCOVER WHAT S POSSIBLE

2 CONNECTING YOU TO DECISION-MAKERS WHO DRIVE YOUR BUSINESS FORWARD. IN PRINT ONLINE IN PERSON IF YOUR PRODUCT OR SERVICE BELONGS IN AN ATHLETIC, FITNESS OR RECREATION FACILITY, YOU BELONG IN ATHLETIC BUSINESS. When it comes to high-impact marketing, we have the audience and solutions you need to grow brand awareness and improve your bottom line: qualified print subscription, meticulously maintained list, engaged social media connections and the annual AB Show. Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide. No other media brand delivers the entire market like AB. Plus, our audience has money to spend on products and services like yours. With industry spending on the rise, you can t afford to miss being seen by our audience through our print, digital and in-person marketing platforms all designed for maximum impact.

3 AB S MULTI-PLATFORM APPROACH TO THE ENTIRE MARKET REACH PROSPECTS IN EVERY VERTICAL AB athleticbusiness.info 45,000+ SUBSCRIBERS 2,700+ ANNUAL AB SHOW ATTENDEES 40,000 MAGAZINE SUBSCRIBERS 84,000+ MONTHLY WEBSITE VISITORS HIGH SCHOOL COLLEGE/UNIVERSITY HEALTH CLUBS/Ys/PRIVATE REC PARKS & REC OTHER: ARCHITECTS, MILITARY, PRO SPORTS 36% 22% 19% 12% 11% Print circulation breakdown only. Digital breakdown can be found at athleticbusiness.info/digitalaudience. WELCOME

4 TRUSTED RESOURCE. PROVEN ENGAGEMENT. 40 YEARS EXPERIENCE. Our audience represents massive buying power, meaning we are your ultimate platform to reach an engaged audience of 40,000 athletic, fitness and recreation decision-makers who are looking to build and grow the facilities of tomorrow. For the past 40 years, our readers have relied on Athletic Business to find everything they need to advance their facilities and programs. In fact, our readers have identified Athletic Business as the #1 way they find new products. From traditional ads to sponsored content, we have a print solution that will fit your strategy and budget. I ve always identified Athletic Business as the #1 publication in the industry while other publications have failed, Athletic Business has continued to remain strong and thrive. Because of that, we have relied on them to keep us in front of our clients and prospective clients. Jim Peterson, President SNA Sports Group

5 OUR NUMBERS SPEAK FOR THEMSELVES 86 % 86 % 92 % 56 % INCREASE IN SPENDING OF ATHLETIC BUSINESS READERS ARE DIRECTOR LEVEL OR ABOVE OF MAGAZINE SUBSCRIBERS HAVE RENEWED THEIR SUBSCRIPTION WITHIN THE LAST 16 MONTHS OF AB SUBSCRIBERS SAY THEY USE THE PRINTED BUYERS GUIDE ANNUALLY CAPITAL IMPROVEMENT SPENDING INCREASED IN 2017* *According to AB Architectural Showcase submissions AB athleticbusiness.info/print PRINT

6 YOUR BRAND CONNECTED TO OUR AUDIENCE 365 DAYS A YEAR. WE RE MORE THAN JUST PRINT. WE ALSO HAVE HIGH VISIBILITY, IMPACTFUL DIGITAL MARKETING SOLUTIONS YOU NEED TO REACH YOUR PROSPECTS WHEN, WHERE AND HOW THEY CONSUME INDUSTRY-RELATED CONTENT. ATHLETIC BUSINESS TODAY CUSTOM WEBSITE SOCIAL MEDIA Daily e-newsletter sent to 45,000+ engaged athletic, fitness and recreation professionals Exclusive opportunity to reach your target audience from a database of 45,000+ decision-makers Athleticbusiness.com draws more visitors and pageviews than any other website in the industry A fun and engaging way to reach 12,350+ athletic, fitness and recreation decision-makers who live and breathe the industry The Athletic Business team has been a pleasure to work with, from start to finish! The day our blast was sent, we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and several quote requests. With AB, we found a great partner to spread our message. Erin Earley, Marketing & Communications Clarion Safety Systems

7 AN ENGAGED AND GROWING AUDIENCE OF BUYERS 55,000+ 1MIL+ GUARANTEED WEEKLY IMPRESSIONS FOR ADVERTISERS IN ATHLETIC BUSINESS TODAY ANNUAL UNIQUE VISITORS TO ATHLETICBUSINESS.COM 27% AVERAGE OPEN RATE FOR ATHLETIC BUSINESS PRODUCTS AB athleticbusiness.info/digital DIGITAL

8 DIGITAL + SOCIAL BOTTOM AB SHOW 2018 WHERE: NEW ORLEANS, LOUISIANA WHEN: NOVEMBER 7-10, 2018 EXHIBIT LEARN CONNECT Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show and they haven t let us down! Ashley Haberman, Marketing Manager, Commercial Markets Matrix Fitness

9 THE ULTIMATE SELLERS MARKET NOW COMING TO NEW ORLEANS Leverage the power of face-to-face networking that only Athletic Business can provide. AB Show is the annual educational conference and trade show that 2,700+ athletic, fitness, recreation and military professionals rely on to meet with manufacturers, suppliers and architects who can provide the solutions they need to effectively manage and equip their programs and facilities. Our attendee base of facility decision-makers head to AB Show with the intent to buy and find the latest and greatest products and services for current and future capital improvement projects. Boasting a diverse attendee base of thousands, AB Show is where leads are discovered and business gets done. EXPANDED MILITARY PRESENCE 2,700+ ATTENDEES 250+ EXHIBITORS 130 EDUCATIONAL SESSIONS AB athleticbusiness.info/abshow AB SHOW

10 A TRADE SHOW DESIGNED FOR SOLUTIONS WITH ATTENDEES WHO ARE READY TO BUY. AB Show attendees are key athletic, fitness, recreation and military decisionmakers looking to buy and discover the next best thing from companies like yours. ATTENDEE PROFILE* *Data as of August 30, 2017 PARKS & REC: 29% COLLEGE/UNIVERSITY: 15% MILITARY: 15% HEALTH CLUB: 12% PRIVATE FACILITY: 7% ARCHITECTURE/CONSULTANT: 7% OTHER: 15% (Corporate fitness, resort/hotel, associations, dealers) OUR ATTENDEES HAVE CAPITAL IMPROVEMENT PLANS FOR: 47% FITNESS & TRAINING FACILITIES 27% GYMS/FIELD HOUSES 20% STADIUMS & ATHLETIC FIELDS 19% AQUATIC FACILITIES MFA PAVILION 160,000 SQ FT OF ATHLETIC & FITNESS SOLUTIONS ATHLETIC BUSINESS BOOTH TECHNOLOGY PAVILION NEW EXHIBITOR PAVILION FREE-THROW COURT INNOVATION STATION NAYS PAVILION DEMO STAGE 995+ $5MIL BUYING POWER FROM: capital improvement projects scheduled to take place in the next year from AB Show attendees minimum budget for upcoming building and renovation projects from VIP Hosted Buyers 29 Countries 48 U.S. States 9 Canadian Provinces READY TO GET STARTED? STEVE STATSICK Exhibits Director (608) steve@abshow.com

11 ATHLETIC BUSINESS IN ACTION CUSTOMER SPOTLIGHT: SPORTURF NEW PRODUCT LAUNCH: COMBAT TURF About the product: Combat Turf is a multi-functional, non-infill surface perfect for athletic, fitness and recreation facilities. It is the official agility training turf of UFC Welterweight Champion Tyron The Chosen One Woodley. Print Ads Athletic Business offers unique and forward-thinking integrated marketing opportunities to help your company get maximum exposure via our highly-engaged platforms: print, digital and in-person at AB Show. Custom 40,000 PRINT SUBSCRIBERS 45,000+ SUBSCRIBERS 1 MIL+ ANNUAL WEBSITE VISITORS 12,350+ SOCIAL MEDIA CONNECTIONS 2,700+ ANNUAL AB SHOW ATTENDEES The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product launch was through Athletic Business. Not only do we have definite spikes in high-quality leads coming in as a result of advertising with AB, but we ve also been able to expand our dealer network. Matt Riggs, Marketing Manager Sporturf

12 PRODUCTS PROVEN TO MAKE AN IMPACT PRINT DIGITAL Leaderboard Banner Ads on AB website Ask about our retargeting capabilities! Custom Sponsored Content Athletic Business Today Banner Ads AB Multiple print solutions and sizes available. Ask us about our outside the box print opportunities to help your brand really stand out. Explore all of our print solutions at athleticbusiness.info/print. athleticbusiness.info From Social Media Packages to Banner Ads to Custom , we have digital solutions designed to meet any marketing need and get you proven results. Explore all of our digital solutions at athleticbusiness.info/digital. INTEGRATED MARKETING + PRODUCTS

13 PACKAGES TAKE ADVANTAGE OF THE BEST ATHLETIC BUSINESS HAS TO OFFER. Want to start reaching prospects in the athletic, fitness and recreation industry, but don t know where to start? Whether your goal is to generate brand awareness, reach new prospects or launch a new product, we re here to provide you with recommendations for every price point.

14 MARKET ENTRY 2 quarter-page Print Ads in Athletic Business magazine 12-month digital Microsite + Banner 1 Social Media Package Marketing support $5,500 NET 10 x10 Exhibit Space : $2, x20 Exhibit Space: $5, x20 Exhibit Space: $10,600 BRAND BUILDER 4 half-page Print Ads in Athletic Business magazine 12 month digital Microsite + Banner 4 months Web Banner on athleticbusiness.com 1 targeted Custom blast 1 Social Media Package Marketing support $16,300 NET AB SHOW 2018 ADD ON: **Rates listed below do not include corner fee** 10 x10 Exhibit Space: $2, x20 Exhibit Space: $4, x20 Exhibit Space: $9,700 MARKET LEADER 5 full-page Print Ads in Athletic Business magazine 12 month digital Microsite + Banner 6 weeks E-Newsletter Sponsorship 3 targeted Custom blasts 1 digital Sponsored Content article + promotion 3 Social Media Packages Marketing support $32,500 NET 10 x10 Exhibit Space: $2, x20 Exhibit Space: $4, x20 Exhibit Space: $9,300 AB athleticbusiness.info/packages PACKAGES + EDITORIAL CALENDAR

15 2018 EDITORIAL CALENDAR JAN/FEB AQUATIC DESIGN PORTFOLIO College Rec Programming Locker Rooms Training Room & Rehab Amenities Indoor Sports Complexes Emergency Response Bonus Distribution: AOAP, NIRSA, IHRSA Digital Emphasis January: Fitness Digital Emphasis February: Aquatics Ad Close: 12/5 Ad Due: 12/8 PRODUCT SPOTLIGHT: Cardio Equipment PURCHASING GUIDE: Treadmills MARCH THE BUYERS GUIDE Includes 2018 Purchasing Survey 92% of AB readers say they use the print Buyers Guide each year Bonus Distribution: All Major 2018 Shows Digital Emphasis: Basketball Facilities Ad Close: 1/30 Ad Due: 2/6 SPECIAL Microsite Pricing for Print Advertisers APRIL PRODUCT SPOTLIGHT: Gymnasium Products and Indoor Surfaces PURCHASING GUIDE: Gym Flooring Baseball Field Components & Maintenance Aquatics: Pool Air Quality Audio/Visual: Stadiums & Arenas Fitness Technology Digital Emphasis: Field Maintenance Ad Close: 3/1 Ad Due: 3/6 MAY PRODUCT SPOTLIGHT: Aquatic Components PURCHASING GUIDE: Wet Area Flooring High School Weight Rooms Facility Cleaning & Sanitizing Field Lighting Bleachers & Seating Digital Emphasis: Sports Surfaces Ad Close: 3/30 Ad Due: 4/5 JUNE Ad Close: 5/1 Ad Due: 5/7 ANNUAL ARCHITECTURAL SHOWCASE $2.62 Billion in Facility Projects Represented in 2017 PRODUCT SPOTLIGHT: Building Systems/Shade Structures PURCHASING GUIDE: Fabric Structures Choosing an Architect Virtual Reality in Facility Design Bonus Distribution: All Major 2018 Shows Digital Emphasis: College Athletics JULY/AUG Ad Close: 6/1 Ad Due: 6/6 PRODUCT SPOTLIGHT: Locker Rooms & Laundry PURCHASING GUIDE: Lockers Aquatics: Outdoor Pool Design Facility Branding & Graphics Synthetic Turf Outdoor Fitness Safety and Security: Stadium & Arena Access Control Digital Emphasis July: Venue Security Digital Emphasis August: CrossFit Games SEPTEMBER BACK-TO-SCHOOL ISSUE PRODUCT SPOTLIGHT: Stadiums & Outdoor Surfaces PURCHASING GUIDE: Video Boards Equipping the Gym for Game Day Aquatics: Pool Renovation Group Fitness Environments Rec Center Renovation Bonus Distribution: NRPA Digital Emphasis: Stadiums Ad Close: 8/1 Ad Due: 8/6 OCTOBER FACILITY OF MERIT AWARD WINNERS PRODUCT SPOTLIGHT: Weight Rooms & Strength PURCHASING GUIDE: Free Weights Aquatics: High School Pools Climbing Walls Ice Arenas Rec Center Access Control AB Show Preview Bonus Distribution: NFHS Digital Emphasis: Strength Training Ad Close: 8/29 Ad Due: 9/5 NOV/DEC Ad Close: 10/1 Ad Due: 10/8 AB SHOW ISSUE PRODUCT SPOTLIGHT: AB Show Exhibitors Military Fitness Practice Facilities Football Stadiums Emerging Industry Leaders Bonus Distribution: AB Show, NFHS Digital Emphasis November: Military Fitness Digital Emphasis December: Leadership AB IN EVERY ISSUE NEW! Purchasing Guide An in-depth look into specific product categories to help facility operators with buying decisions. Product Spotlight Highlighting products aligned with each issue s designated topic. New & Improved Details on the latest products hitting the market. Forward Progress The scoop on new athletic, fitness and recreation facility projects. athleticbusiness.info/editorial Design Details Celebrating the architectural touches that elevate the very best facilities. The Owners Club Our health club column authored by successful club owners. Legal Action Our legal experts break down pertinent cases affecting today s facility leaders. Safety & Security Providing guidance to advance best practices in safety and security, in partnership with the National Center for Spectator Sports Safety & Security. READY TO GET STARTED? DIANE EBNER WEST SALES Media Director (608) diane@athleticbusiness.com MICHAEL GAIO EAST SALES Account Executive (608) michael@athleticbusiness.com EDITORIAL CALENDAR

16 NOTE: ALL RATES LISTED ARE NET. For gross rates visit athleticbusiness.info/rates AB PRINT ADVERTISING FOUR COLOR 1 Issue 3 Issues 6 Issues 7+ Issues Page $4,250 $4,150 $3,825 $3,725 2/3 3,825 3,725 3,400 3,300 1/2 Island 3,660 3,550 3,230 3,130 1/2 Horizontal or Vertical 3,145 3,045 2,720 2,635 1/3 Horizontal or Vertical 2,635 2,535 2,365 2,315 1/4 2,195 2,125 2,000 1,970 1/6 1,785 1,750 1,650 1,615 Spread 7,500 7,050 6,460 6,200 *Black and white rates available upon request PROFESSIONAL DIRECTORY 1 Issue 6 Issues 9 Issues Four Color $455 $395 $380 Black and White CUSTOM CONTENT Sponsored Video $1,530 Sponsored Content Digital $1,530 Sponsored Content Print Call for rates Social Media Package $500 AB SHOW GUIDE ADVERTISING Nov/Dec Advertisers Non-Advertisers Page $680 $1,020 athleticbusiness.info/rates DIGITAL ADVERTISING BANNER ADS 1 Month 6 Months 12 Months ASK ABOUT OUR RETARGETING CAPABILITIES! Welcome Ad $1,530 $1,445 $1,360 Top Leaderboard 1,275 1,190 1,105 Block Block Bottom Leaderboard Mobile (Exclusive) 1,530 1,445 1,360 Facility of the Week 1,530 1,445 1,360 Special Placement $595 Exclusive CUSTOM RATE VARIES BY LIST SIZE Targeted Send $1,000 $4,500 ATHLETIC BUSINESS TODAY BANNERS E-NEWSLETTER ATHLETIC BUSINESS TODAY 1 Week 3 Weeks 6+ Weeks 1st Banner $1,105 $1,020 $935 2nd Banner rd Banner th Banner BUYERS GUIDE MICROSITE Annual: $2,125 ARCHITECT PORTFOLIO Annual: $1,275 RATES

17 DISCOVER WHAT S POSSIBLE WITH DIANE EBNER WEST SALES Media Director (608) diane@athleticbusiness.com MICHAEL GAIO EAST SALES Account Executive (608) michael@athleticbusiness.com STEVE STATSICK NATIONAL SALES Exhibits Director (608) steve@abshow.com

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