Sponsorship Opportunities and Breakdown of Benefits

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2 Sponsorship Opportunities and Breakdown of Benefits Title Logo Sponsor logo incorporated into Air Festival logo (if secured pre March 2017) Collateral Logo on all letterheads, leaflets, posters, merchandise, clothing, s, website and other Bournemouth Tourism-produced literature pre June 2017 Dedicated Press Launch Your brand featured heavily in display materials, audio visual displays and throughout the host s script to an audience of regional press and prominent local business people. Planned for late March 2017 Trading / Brand Engagement Three 12x4m stands (or equivalent trading space) in high footfall area(s) A 9x4m stand (or equivalent trading space) in high footfall area A 6x4m stand (or equivalent trading space) in high footfall area A 3x4m stand in a high footfall trading area Distribution of Printed Material Your logo on all print material (posters, leaflets and flyers) distributed throughout the Dorset and Hampshire regions (combined print run c.100,000) Social Media Included in post planning, with access to more than 50,700 Facebook and 16,600 Twitter followers Official Website Presence on homepage of bournemouthair.co.uk with link to sponsor's website until 30th Sept more than 658,285 page views and nearly 495,000 unique page views during the Air Festival week (Monday to Sunday) alone Air Display Appearance Sponsorship Sponsorship of leading jet aircraft display team appearance(s). See relevant section for display teams available PR Activity Regular press releases announcing your support sent to local / regional media. Further mentions in subsequent releases / through other event PR activities Official Air Festival Brochure Logo on front cover, full-page advert space and air display acknowledgement Full-page advert space and air display acknowledgement Half-page advert space and air display acknowledgement Quarter-page advert space and air display acknowledgement Festival Hospitality An allocated number of complimentary tickets Public Address Sponsor messages and regular sponsor announcements Air Festival TV Official logo displayed on screen surround Ticker tape acknowledgements Screen adverts Stage Branding Branding at Bournemouth and Boscombe stages P - Primary position *All prices subject to VAT **Battle of Britain Memorial Flight BAF2016 Title Sponsor BAF2016 Partner Sponsor Red Arrows Display Sponsor Night Air Partner Sponsor Fighter Jets Display Sponsor BBMF** Display Sponsor Helicopter Display Sponsor 60,000* 30,000* 18,000* 15,000* 6,000-8,000* 4,000* 4,000* 60 tickets 30 tickets 15 tickets (Thu:20 Fri:20 Sat:20) (Thu:10 Fri:10 Sat:10) (Thu:5 Fri:5 Sat:5) P

3 A captive audience of up to 1 million people Did you know... Since 2008 there have been nearly 140 hours of aircraft displays The Red Arrows have displayed 30 times since 2008 When Taking place 31st August to 3rd September 2017, the UK s leading seaside resort plays host to the spectacular and award-winning aviation inspired Bournemouth Air Festival. Background Staged for the first time in 2008, the event now has a worldwide reputation for excellence and a first class team behind its delivery. With commitment from the Armed Forces, more than 20 hours of flying, trading from 10am - 10pm*, dusk displays and live music the Festival sets itself apart from any other events. The Air Festival is free to view event, the only tickets sold are for the concerts at Boscombe Pier, organised in conjunction with commercial radio partner Wave105. *Until 6pm on Sunday What happens The event site, located between Bournemouth and Boscombe Piers, hosts 1.5miles of trading and brand engagement opportunities alongside exhibition stands, catering and fantastic interactive military villages. The flying display programme features with world s best military and civilian aviation display teams and, out at sea, a huge offshore naval presence unique to Bournemouth. When the sun goes down, Night Air brings fantastic, magical entertainment with sparkling dusk displays, fireworks, Royal Navy performances, and chart-topping live music. Bournemouth Air Festival - more than just an airshow! What can the Air Festival do for you? The Air Festival attracts the largest single audience of any aviation event in Europe. Offering unique sponsorship opportunities it is a perfect venue to create engaging brand experiences, connecting your brand with your consumers and target market. Audience demographics Nearly 9 million people have visited the Air Festival since 2008 Visitors from the Dorset and Hampshire counties as well as London, Midlands and M4 corridor ABC1, C2 and D social groups Families and friends, not age specific. In 2015 the Air Festival was awarded the highest accolade in the tourism industry, awarded 'Gold' by VisitEngland Oldest ever display participant was 94-year old wingwalker Tom Lackey who opened the festival in 2014 Bournemouth Air Festival creates an estimated 500 full-time jobs and brings over 30million to the local economy The Air Festival has welcomed the Royal Netherlands Air Force and Swiss Air Force Super Puma Display Team - fingers crossed for international display teams in 2017!

4 Exposure More than 658,285 page views and nearly 495,000 unique page views during the Air Festival week (Mon-Sun) alone Air Festival organisers continue to challenge and stretch themselves to create a better, stronger and greater multifaceted event, making extensive use of traditional marketing and PR with social media alongside a dedicated TV and radio station - ultimately giving sponsors access to a massive, worldwide audience. 50,700 likes (November 2016) 16,600+ followers (November 2015) Working with media partners the Festival engages with an online audience of nearly 1.2million Recognised by the European Airshow Council and British Air Display Association for its marketing, social media and promotional campaigns.

5 Trading and brand engagement Build the Air Festival into your communications plan The Air Festival offers a unique marketing and brand engagement opportunity Communicate to your target audience Engage face to face The Air Festival can help you create an experience consumers will want to be part of! Whether it is tasting, sampling, educating, informing or relationship building, the Air Festival is a fantastic, fun, engaging and inviting event where you can make meaningful connections with people. In quotes... Shorefield Holidays and Regal Holiday Homes were delighted to exhibit for a third year at this summer's Bournemouth Festival. The number of visitors exceeded expectations and the holiday home we had on show created a real wow factor. The event remains a highlight of our show calendar. Shorefield Holidays and Regal Holiday Homes it's a great opportunity for us to build our employment brand and promote the excellent services we provide across Dorset and Devon. Despite the weather, we were able to engage with a wide range of local visitors, as well as tourists from further afield. Dorset Healthcare

6 2017 Bournemouth Air Festival Title Sponsor Proposition Pre Festival During the Festival Post Festival An exclusive opportunity to take ownership of the UK s leading and largest land, sea and air event. Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will take prominence on and be included in a substantial amount of choreographed and campaign managed Festival activity including:* Logo incorporated into Air Festival logo (if secured before March 2017) and event referred to as the 'XX Bournemouth Air Festival' Logo on all print collateral Dedicated press launch Online engagement Facebook, Twitter, official website Official souvenir brochure PR activity Logo on static aircraft, high traffic roundabout en route to Bournemouth town centre Membership to Patrons Club. Air Festival TV and radio interviews broadcasted online and across the site Adverts on Air Festival TV screens, supplied by sponsor Invitations to Royal Navy VIP engagements Social media activity Display pilot / team meet and greets 60 complimentary tickets to beach front Air Festival hospitality marquee Trading/ brand engagement Display sponsorship of allocated participating display team/ aircraft Rights to brand the Air Festival site, as agreed by Air Festival organisers. Event news release Online and social media references *please see table for full breakdown

7 2017 Bournemouth Air Festival Partner Sponsor Proposition For 30,000 (+VAT) this is an exclusive opportunity to become partners with the UK s leading and largest land, sea and air event. Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will be included in host of choreographed and campaign managed Festival activity including:* Pre Festival Press launch Online engagement Facebook, Twitter, official website Official souvenir brochure PR activity Membership to Patrons Club Print collateral. During the Festival Air Festival TV and radio interviews broadcasted online and across the site Invitations to Royal Navy VIP engagements Social media activity Display pilot / team meet and greets 30 complimentary tickets to beach front Air Festival hospitality marquee Trading/ brand engagement. Post Festival Online and social media references *please see table for full breakdown

8 Night Air Proposition For 15,000 (+VAT) this is an exclusive opportunity to work with the UK s leading and largest land, sea and air event. Ownership of the awesome Air Festival Night Air evening entertainment (Thurs - Sat). Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Keeping the event one step ahead of other airshows is the fantastic Night Air entertainment. Hosting live music from chart pop acts and tribute bands, Royal Navy Beat Retreat performances, dusk displays and fireworks, 'Night Air' provides another platform for you to promote your brand and engage with a mass market. Guided by the award-winning Air Festival team your brand will be included in host of choreographed and campaign managed Festival activity including:* Press launch Trading/ brand engagement Logo on print collateral Logo on official website PR activity Membership to Patrons Club Official souvenir brochure Interview via Air Festival TV and radio broadcasted online and across the site Branding on x2 live music stages Opportunity to sample at both Night Air concert venues. *please see table for full breakdown Corona stage branding, Night Air Partner Sponsor

9 Red Arrows Display Appearance Sponsor As a major investor in Bournemouth we are determined to keep our local profile high, to engage with the community and support projects which improve life in the area. Bournemouth Air Festival more than fulfilled these aims and we were proud to be associated with the event. Duncan Johnston Morgan Sindall Investments Red Arrows display appearance supporter In quotes... Proposition For 18,000 (+VAT) this is an exclusive opportunity to support the display appearance of the world famous RAF Red Arrows Organisers hope again to be allocated the team for all 4-days, again reinforcing the RAF s view of the Air Festival as a category1 event Massive audience reach both pre, during and post festival Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:* Press launch Trading/ brand engagement Logo on print collateral Online engagement Facebook, Twitter, official website PR activity Souvenir brochure advert, supplied by sponsor 15 complimentary tickets to beach front Air Festival Hospitality Air Festival TV and radio interviews broadcasted online and across the site prior to Red Arrows display X10 tickets to each live music night at Boscombe, Wave105 music stage. *Please see table for full breakdown Response from the people of Bournemouth and all the Festival goers has been phenomenal. Each day the seafront s been packed with people and the team is always delighted to receive such fantastic reaction, we d love to be back next year! Andy Morton Red Arrows PR Manager

10 Jet Sponsorship Proposition From 6,000-8,000 (+VAT) this is an exclusive opportunity to support the display appearance of one of the numerous teams / jets which display at the Air Festival anticipated for 2016 is the RAF Typhoon and a number of civilian aircraft Massive audience reach both pre, during and post festival Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity Working together Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:* Trading/ brand engagement Online engagement Facebook, Twitter, official website PR activity Souvenir brochure advert, supplied by sponsor Air Festival TV and radio interviews broadcasted online and across the site prior to the display Pilot/ display team meet and greets, where possible. *please see table for full breakdown It s a privilege to display at the Bournemouth Air Festival and the twilight display on Friday will go down as one of the most memorable of this year s years display season! Flight Lt Mark Long 2016 Typhoon Pilot Bournemouth is the biggest show of the year - it s awesome! Flight Lieutenant Jonny Dowen 2015 Typhoon display pilot

11 In quotes... We have displayed every year since the Air Festival started in 2008 and are always amazed by the hundreds of thousands of people on the seafront - it s a great venue to display at! Battle of Britain Memorial Flight. Battle of Britain Memorial Flight Display Appearance Sponsor Proposition For 4,000 (+VAT) this is an exclusive opportunity to support the display appearance of the historic Battle of Battle Memorial Flight, which features the iconic Hurricane and Spitfire alongside the majestic Lancaster. Massive audience reach both pre, during and post festival. Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity. Working together Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:* Trading/ brand engagement. Online engagement Facebook, Twitter, official website. PR activity. Souvenir brochure advert, supplied by sponsor. Air Festival TV and radio interviews broadcasted online and across the site prior to the display. Pilot / display team meet and greets, where possible. *please see table for full breakdown

12 Additional Bespoke Sponsorship Packages If the package that interests you is no longer available, or you feel you would benefit more from a bespoke sponsorship agreement, Air Festival organisers can create tailored package to compliment you marketing strategy and brand objectives. Display team sponsorship In addition to the advertised jet displays a number of other display teams are also available for sponsorship with packages starting from 2,000 (+VAT) this includes The Blades and Tigers Parachute Display Team. In quotes... Fireworks sponsorship Festival Hospitality Bring your brand to hundreds of business people by taking ownership of the Air Festival Hospitality marquee. Located on the seafront at the centre of the flight line, Festival Hospitality presents a number of creative opportunities for your brand. You could transform the marquee into your own branded village area, hold a VIP day for clients or host a fundraising event. Branding rights for four days and three nights- 12,000 (+VAT). Air Festival TV Air Festival TV broadcasts the live air displays, pilot interviews and other onsite promotions to a number of large screens located throughout 1.5mile festival site. Sponsorship opportunities include screen branding, onscreen commercials and tickertape messaging packages start from 6,000 (+VAT). Air Festival Radio Air Festival Radio broadcasts the display commentary across a dedicated frequency (87.7FM) and internet. In 2016 organisers are planning to introduce a complimentary earpiece with every brochure sold, (est. 20,000 print run) tuned into Air Festival Radio. As part of the Night Air entertainment, fantastic firework displays take place on Friday and Saturday night - sponsorship package from 2,000 (+VAT). Bannering There is huge scope for bannering throughout the Air Festival site namely the cliff top, beach and town centre. Packages start from 2,000 (+VAT). On behalf of the Swiss Air Force and Super Puma Display Team a big thank you to everyone who has helped to make our first display at the Bournemouth Air Festival so fantastic, from the Festival Makers to the events team and everyone who has come to watch us. It has been a brilliant show we have thoroughly enjoyed ourselves and we hope to be back next year! Captain Matthieu Ghiringhelli, 2016 Swiss Super Puma Display Pilot

13 Sponsorship, Brand Engagement and Trading Emily Weaver & Michelle Roberts Tel : / emily.weaver@bournemouth.gov.uk michelle.roberts@bournemouth.gov.uk Further Information / Contacts For further information on the exclusive commercial and trading opportunities offered to your business by the Bournemouth Air Festival, please contact Bournemouth Tourism s dedicated Air Festival team. Public Relations Bournemouth Tourism Bournemouth Air Festival PR Tel : pr@bournemouth.gov.uk Special thanks to our contributing photographers Charlie Raven, Seb Schofield, Rob Fleming and Sarah Moss (