VALID FROM Media data NR.4

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1 VALID FROM data NR

2 02 CONTENT 03 at a glance PAGES ALL FIGURES: Last count ; COUNT BASED: WHO WE ARE OUR TARGET OUR REACHABILITY OUR ADVERTISING OPTIONS WE RE HERE FOR YOU

3 04 WHO ARE WE? 05 WHO S BEHIND IT? WHO IS? SALES = % [LOGISIC-PERFORMANCE] ONLINE PACKAGES Ø DAILY Possible max. utilization up to packages daily STORES!VISION IN EUROPE WE ARE NO. 1 FOR MOUNTAIN SPORTS We offer a place for all products, information and services for your mountain experience. 10% ONLINE SINCE From touring portal to mountainsport dealer that includes online store and two retail stores T R U ST OUR TEAM EMPLOYEE FIGURES ADMINISTRATION = 120 LOGISTICS = 55 STORES = 40 50M. OVER: CH DE AT 90% DACH 10% INTL. 500BRANDS PRODUCTS [EXTENSIVE RANGE] Climate-neutral shipping from mountain addicts for mountain addicts in the heart of the Alps Year YEARLY SALES IN THE LAST 3 YEARS Sales

4 06 TARGET GROUP 07 our target group % % % 9.88 % % % % % 9.06 % 4.62 % Country origin Age Germany Switzerland Austria UK + NL + International years years years]approx. 75 % years years 65 > years Sporting-activities Ski touring User devices Climbing Desktop = % % UMSATZ Mobile = % % UMSATZ Tablet = % % UMSATZ Mountaineering ZAHLENBASIS: Alle Sitzungen bis % % GROSS ORDER VALUE (NOT INCLUDING RETURNS) Ø 195 Gender Women = % UMSATZ Men = % UMSATZ Hiking Via Ferrata Alpine Lifestyle Trailrunning Trekking Crosscountry skiing Bike Freeride Yoga

5 08 REACHABILITY 09 our reachability Stores Print Newsletter Generic Paid Search Organic Search Direct Display Newsletter Brand Paid Search Performance Referral PSM Other External Partner / Influencer» High topic relevance» Distribution network: 400 contacts» Magazine Page views» 775,000 / monthly External Partner Performance Visitor (session)» 230,000 / monthly Newsletter SUBSCRIBERS» DE/AT » CH » Internat Ø session duration» min Print Stores Facebook» 120,000 followers Page views» 18.0 M. / Month Edition catalogue» 200,000 / season Visitors Bergzeit Outdoor / Gmund» 76,500 / yearly» 700 / Events Instagram» 6,000 followers Visitor (session)» 1.8 M. / monthly Package flyers / brochures» up to 3,000 packages / day Visitors Bergzeit Alpin / Holzkirchen» 55,600 / yearly» 500 / Events Twitter» 3,000 followers

6 10 11 ADVERTISING OPTIONS - advertising options Branding CONTEST FOTOCONTEST ALPINCAMP FRISCHLUFT KICK NEW CATALOGUE BRAND SHOP NEW BANNER SHOP BANNER MAGAZINE CONTENT PAGE NEW ADVERTORIAL REVIEW STORES NEW PARTNER EVENTS ADVENT CALENDAR NEW PARCEL FLYERS POST-PURCHASE THANK YOU PAGE PAGES Sell-Out SELL-OUT BRAND SHOP NEW BANNER SHOP REVIEW STORES NEW PARCEL FLYER POST-PURCHASE THANK YOU PAGE ALL FORMATS reserved in agreement and according to the Bergzeit Cooperation s standards. CURRENT PRICE-LIST MEDIA DATA NO.4 only on request. Most formats are only available within the DACH regions!

7 12 CONTEST // BRAND Contest CONTEST Have your logo displayed here = HIGHEST REACHING advertising format with HIGH-VOLUME of participants Bergzeit Contest in detail * 1 month* max 12 / year FOCUS PARTICIPATION VOLUME approx. 7,500 / monthly MODUS Participants answer brand-related question PRIZE PACKAGE Women & Men version each 500 euro LINK brand shop + product highlights The article remains in the magazine after the expiry of the contest. Newsletter Link Bergzeit Contest bergzeit.co.uk/journal/ bergzeit-contest/ External partner Performance

8 14 FOTOCONTEST // BRAND FOTOCONTEST = WIDE REACHING advertising format with high VIRALITY Have your logo displayed here Fotocontest in detail 1 month * max 12 / year FOCUS PARTICIPATION VOLUME MODUS PRIZE PACKAGE LINK approx. 200 / monthly Participants must upload a photo and receive votes Women & Men version each 500 euro brand shop + product highlights * The article remains in the magazine after the expiry of the contest. Newsletter Link Fotocontest bergzeit.de/fotocontest External partner Performance

9 16 ALPINCAMP // BRAND ALPINCAMP = SPECTACULAR, UNFORGETTABLE alpine experience with a focus on alpine sporting activities Have your logo displayed here Alpincamp in detail 1 month * max. 12 / year FOKUS PARTICIPATION VOLUME MODUS PRIZE PACKAGE EVENT-PARTICIPANTS SPECIAL FEATURE approx. 100 / monthly Participants must upload a motto photo and receive votes Women & Men version each 400 euro + Event (incl. overnight stay)» 2 women + 2 men» 1 Blogger (text and photo)» 1 Bergzeit team member» + employee from brand Editorial support (follow-up article in Bergzeit Magazine) * The article remains in the magazine after the expiry of the contest. Newsletter External partner Link zum Alpincamp bergzeit.de/alpincamp

10 18 FRISCHLUFT KICK // BRAND // PARTNER FRISCHLUFT KICK Have your logo displayed here = Coop. Event: + BRAND + DESTINATION with focus on sport activities such as xc-skiing, trail-running, bike, yoga Frischluft Kick in detail 1 month* max 6 / year FOCUS PARTICIPATION VOLUME approx. 50 / monthly MODUS Participants must upload a photo and receive votes PRIZE PACKAGE Quality brand product + Event (incl. overnight stay) EVENT-PARTICIPANT» min. 4, max. 10 participants» 1 Blogger (text and photo)» 1 Bergzeit team member» + employee from brand SPECIAL FEATURE» Editorial support (follow-up article in Bergzeit Magazine) Advertising Bergzeit Webshop Newsletter External partner

11 20 CATALOGUE // BRAND 21 CATALOGUE = EMOTIONAL product & brand presentation Catalogue in detail 1 season: summer or winter max 2 / year FOCUS SPECIAL FEATURES» Brand-specific page / Model or Leger» Product presentation (2 or more products)» Presentation Highlight product Newsletter Stores

12 22 BRAND SHOPS // BRAND 23 BRAND SHOPS BRAND SHOPS Brand Plus = INDIVIDUAL assortment & brand presentation (online) Brand s CATEGORY 1 season» Standard» Plus» Pro SELL-OUT FOCUS / SELL-OUT ADVANTAGE PLUS ADVANTAGE PRO» Link to 3 topics (Product category or content possible)» Layout via brand possible» Teaser change 2x per season» Up to 8 content spaces (desktop)» Up to 5 content spaces (mobile) Brand Pro Brand Standard SELL-OUT

13 24 BANNER (SHOP) // BRAND // PARTNER 25 BRAND // PARTNER // BANNER (MAGAZINE) BANNER SHOP BANNER MAGAZINE = Classic Advertising overall in the Bergzeit with HIGHEST REACHABILITY = Classic Advertising on ALL MAGAZINE PAGES () Banner in detail (Magazine) Banner in detail from 1 week from 1 week Ø 5 banners in rotation Ø 5 banners in rotation FOCUS / SELL-OUT FOCUS LAYOUT via Bergzeit LAYOUT via Brand / Partner PLACEMENT listing pages PLACEMENT Magazine landing page + category page + product page SPECIAL FEATURES» Layout via manufacturer possible SPECIAL FEATURES» Only available in combination with other formats SELL-OUT

14 26 CONTENT PAGE // BRAND 27 BRAND // PARTNER // ADVERTORIAL CONTENT PAGE = INDIVIDUAL MAGAZINE contribution filled with BRAND CONTENT (image, text, video) ADVERTORIAL = INDIVIDUAL magazine contribution filled with BRAND / PARTNER CONTENT (image, text, video) advertising via BANNER (Magazine) Page in detail Advertorial in detail To be advised 1 month * FOCUS Ø 5 banners (advertorials) in rotation LAYOUT + CONTENT via Brand FOCUS SPECIAL FEATURES» Only available in combination with other formats LAYOUT + CONTENT via Brand Link e.g. Vaude Page SPECIAL FEATURES * The post remains in the magazine during the advertising time frame.» With contest option» Supplement possible by additional formats e.g. as Banner Newsletter Link e.g. Alta Badia Advertorial

15 28 REVIEW // BRAND 29 MARKE // STORES REVIEW = AUTHENTIC PRODUCT REVIEW Tried & Tested by testers within our Bergzeit community STORES = Stationary placement of the brand via EVENT- or FLOOR PRESENTATION at POS Review in detail Stores in detail Link to the stores 1 season LAUFZEIT 1 month approx. 100 / year max. 5 floorspace events / year / Store FOCUS / SELL-OUT FOCUS / SELL-OUT SPECIAL FEATURES» Only in agreement with Bergzeit FLOORSPACE CONCEPT via Brand * The post remains in the magazine during the advertising time frame. STORE-EVENTS SPECIAL FEATURES Trail-Running Day, Pick-a-Tent, Lady s Day, Alpine-Day, Frequent-Customer Day, Winter-Opening» Only in agreement with Store Management» Store determines display strategy Stores Link e.g. Petzl Klettersteigset im Test OUTDOOR ALPIN SELL-OUT

16 30 PARTNER EVENT // PARTNER 31 BRAND // PARTNER // ADVENT CALENDAR PARTNER EVENT = HIGH QUALITY PARTNER PRODUCTS or -gift vouchers as bonus for Bergzeit customers ADVENT CALENDAR = HIGH COVERAGE product or performance placement via SOCIAL MEDIA Partner Event in detail Advent Calendar in detail max. 2 weeks 1 day max. 12 / year December FOKUS FOCUS LAYOUT via Bergzeit MODUS Participants must answer social media question PLACEMENT linking a product category to the Bergzeit shop PRIZE PACKAGE brand-product highlight / Partner LINK Brand- / Partner page ( ) Newsletter

17 32 PARCEL FLYER // PARTNER 33 PARTNER // POST-PURCHASE THANK YOU PAGE PARCEL FLYER = SUPPLEMENT OF FLYERS in Bergzeit shipments POST-PURCHASE THANK YOU PAGE = BANNER WITH LINK external page Parcel Flyer in detail Banner displayed on the post-purchase Thank You page individual 1 month up to 3,000 packages / day max. 12 / year / placement FOCUS / SELL-OUT FOKUS / SELL-OUT FORMAT SPECIAL FEATURES DIN long / DIN A5, 1 sheet DIN long / DIN A5, small handle up to 50 g» Additional selection possible: - Gender / country of delivery - Age / Postcode / State / New customer / Order Value / Category) PLACEMENT SPECIAL FEATURES» Immediately visible area of the page» Lower part of the page» Direct customer to partner site immediately after order completion

18 WE ARE HERE FOR YOU WHO do you need to contact? Our contacts for the various departments -BRANDS MANUFACTURER Verena Oberndorfer / verena.oberndorfer@bergzeit.de DESTINATIONS, MEDIA ETC. COOP.PARTNER Elisabeth Forte / elisabeth.forte@bergzeit.de Bergzeit GmbH Logistics Centre // Ludwig-Ganghofer-Str. 45, Otterfing Administration // Georg-Kaindl-Straße 1, Otterfing, +49-(0) , office@bergzeit.de Stores Bergzeit Outdoor Gmund // Am Eisweiher 2, Gmund-Moosrain, +49-(0) Bergzeit Alpin Holzkirchen // Tölzer Strasse 131, Holzkirchen/Großhartpenning, +49-(0)