MULTI-CHANNEL PACKAGE

Size: px

Start display at page:

Download "MULTI-CHANNEL PACKAGE"

Hilary Stokes
6 years ago
Views:

$NEWS & SERVICES Hallenplan Ausstellerliste SHOWS & EVENTS Village Nordstil Forum Nordlichter Buddelhelden Sonderfracht Nordstil Kreativ Bloggerstand Trends aus Skandinavien$ com Das offizielle Messemagazin Nordstil Sommer 2016 Halle B5 Stand B26 The official trade fair magazine Nordstil Winter 2018 Advertising list no.

com Das offizielle Messemagazin Nordstil Sommer 2016 Halle B5 Stand B26 The official trade fair magazine Nordstil Winter 2018 Advertising list no.

With a single booking, you can be present on all four TOP FAIR channels 24.

1 NEWS & SERVICES Hallenplan Ausstellerliste SHOWS & EVENTS Village Nordstil Forum Nordlichter Buddelhelden Sonderfracht Nordstil Kreativ Bloggerstand Trends aus Skandinavien Profile/Product News THEMEN Kaufen und Verkaufen ist ein Prozess Proaktive Umsatzgenerierung im digitalen Zeitalter nordstil.messefrankfurt.com Das offizielle Messemagazin Nordstil Sommer 2016 Halle B5 Stand B26 The official trade fair magazine Nordstil Winter 2018 Advertising list no. 7 effective from 01/09/ Chic Antique Denmark MULTI-CHANNEL PACKAGE 1 x BOOKING 4 MEDIA! With a single booking, you can be present on all four TOP FAIR channels COPIES MAILED IN ADVANCE MULTI-CHANNEL PACKAGE DISTRIBUTION PRINT ADVERTISING FORMATS DIGITAL ADVERTISING FORMATS PRICES MULTI-CHANNEL PACKAGE DATES CONTACT ABOUT TOP FAIR TOP FAIR Messe Frankfurt s exclusive and official magazine is a publication with issues devoted to seven different events and contains: trends product news market reports company profiles highlights of the fair list of all exhibitors

2 MULTI-CHANNEL PACKAGE TOP FAIR MEDIA FOR NORDSTIL The Nordstil trade fair is the regional order platform for the whole of Northern Germany. Staged in Hamburg, it offers exhibitors a chance to present their wares to the retail trade twice a year. Nordstil stands for creative variety and a comprehensive range in the product groups Home & Garden, Style & Design, Gifts & Stationery, Wining & Dining, Relaxation & Care, Jewellery & Fashion. Be there in the TOP FAIR media that accompany Nordstil and enjoy all these advantages: YOUR ADVANTAGE Through the trade fair magazine, you don t just reach visitors to the Nordstil fair. In addition, multiple contacts and publication via all four channels (print, online, mobile, social media) guarantee very high visibility within the entire industry. Take advantage of this cross-media presence to: win new customers consolidate your ties with existing customers increase your turnover YOU WANT TO ADDRESS NEW CUSTOMERS? AND GENERATE HIGHER SALES? WITH TOP FAIR, YOUR SHOW APPEARANCE MEETS WITH SUCCESS! TOTAL REACH TOP FAIR MEDIA 72,142 PRINT EDITION E-MAGAZINE BLOG/WEBSITE SOCIAL MEDIA POSITIONING TOP FAIR

3 DISTRIBUTION OUR MULTI-CHANNEL PACKAGE FOR YOU COMPRISES THE FOLLOWING MEDIA: The Print magazine, which offers convincing, journalistic reporting and a high quality layout. It is sent to selected visitor addresses about 14 days before the trade fair and is distributed free of charge on the fair ground. The e-magazine appears BEFORE the fair and offers additional features such as videos and photo galleries. The website, with its integrated blog, presents news and products all year round. Our social media platforms connect with exhibitors and visitors. Present your company on all channels with the TOP FAIR multi-channel package. PRINT ONLINE MOBILE SOCIAL MEDIA HIGH VISIBILITY THANKS TO CROSS-MEDIA DISTRIBUTION 969 Distributed to exhibitors * 5,031 fair ground ,000 E-MAGAZINE ** TOTAL PRINT 30,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, Mailed in advance Dec June 2014 Dec June 2015 Dec e-magazine downloads June 2016 Dec June 2017 BLOG / WEBSITE *** 5,651 e-magazine 30,000 Print magazine 36,491 Visits 73,161 Page Impressions TOTAL REACH 72,142 36,491 Blog / Website * Number of exhibitors 2017 ** Accumulated total TF e-magazine downloads ios and Android *** Access figures for 1 year (as of June 2017)

PRINT ADVERTISING FORMATS YOUR POWERFUL PRESENCE IN THE PRINT MAGAZINE Adverts: With an image or product

TECHNICAL DATA Product News: Place an item in our product news section to tell visitors what s new on your

This will take the form of a picture of the product, a short text and contact information, laid out

4 PRINT ADVERTISING FORMATS YOUR POWERFUL PRESENCE IN THE PRINT MAGAZINE Adverts: With an image or product advert, you can address your customers using your corporate design and exploit its high recognition value. TECHNICAL DATA Product News: Place an item in our product news section to tell visitors what s new on your stand. This will take the form of a picture of the product, a short text and contact information, laid out magazine-style in the editorial section. Profile: Through a profile (= company profile), you can make a fuller presentation (1/1 or 1/2 page) of your company or one of your products. You supply the text as well as the image material and we build the profile into the magazine layout. TECHNICAL DATA FORMAT EXAMPLES OUR CROSS-MEDIA, MULTI-CHANNEL PACKAGE FOR YOU Whether an advertisement, an item of product news or a profile with your booking, you will receive in addition: a gallery or video in the e-magazine an announcement + gallery or video on the TOP FAIR blog a post on our social media platforms So you will reach your target group through digital media as well as the print edition!

DIGITAL ADVERTISING FORMATS OUR MULTI-CHANNEL PACKAGE YOUR ADVANTAGE: Profit from a powerful digital

With an advertisement in the print edition, you will receive a gallery or video in the e-magazine and on

YOUR DIGITAL ADVERTISING APPEARANCE WITH TOP FAIR, YOU WILL NOT ESCAPE THE ATTENTION OF ANY VISITOR!

Present your products in a digital photo gallery with up to eight images in the e-magazine as well as on

Present your company in moving pictures in the e-magazine as well as on including and Social Media You

of the trade fair, exhibitors and new products at all times. including We have reserved the period 02.01.

5 DIGITAL ADVERTISING FORMATS OUR MULTI-CHANNEL PACKAGE YOUR ADVANTAGE: Profit from a powerful digital presence and reach visitors through their notebooks, tablets, desktops or smartphones, too! With an advertisement in the print edition, you will receive a gallery or video in the e-magazine and on the blog as well as a post on our social media platforms in addition. YOUR DIGITAL ADVERTISING APPEARANCE WITH TOP FAIR, YOU WILL NOT ESCAPE THE ATTENTION OF ANY VISITOR! YOUR ADVERT OR Gallery You want to give your costumers a more comprehensive impression of your range? Present your products in a digital photo gallery with up to eight images in the e-magazine as well as on the TOP FAIR blog. including or Video Do you have an image film of your brand or particular products or themes to which you would like to draw the attention of visitors? Present your company in moving pictures in the e-magazine as well as on the TOP FAIR blog. including and Social Media You are also represented with a post on our social platforms, which keep users informed about the latest news of the trade fair, exhibitors and new products at all times. including We have reserved the period for the publication of your report via the digital channels. DIGITAL MEDIA YOUR ADVERT Weblink Complement your advertisement with a web link leading directly to your website and reach the readers of digital platforms. 100 All prices are subject to VAT at the prevailing rate. TECHNICAL DATA

6 PRICES MULTI-CHANNEL PACKAGE ONE BOOKING, ALL MEDIA ONE PRICE Formats Width Bleed formats* Height Prices b/w, 4c 1/1 Page 210 mm 297 mm 2,750 1/2 Page, portrait 105 mm 297 mm 1,650 1/2 Page, landscape 210 mm 145 mm 1,650 1/3 Page, portrait 72 mm 297 mm 1,450 1/3 Page, landscape 210 mm 94 mm 1,450 1/4 Page, portrait 58 mm 297 mm 1,350 1/4 Page, landscape 210 mm 74 mm 1,350 Cover 210 mm 297 mm 5,150 Cover page mm 297 mm 4,150 Cover page mm 297 mm 3,500 Cover page mm 297 mm 4,150 Profile 1/1 page see format examples 2,110 Profile 1/2 page see format examples 1,500 Product News see format examples 745 Special advertising on request on request Formats Resolution Prices ** Fullsize Banner see Web Banner 570 * Format in bleed area + 4 mm trim allowance above, below and to the side; magazine format 210 mm 297 mm ** Prices are valid for one month and are not discountable. All Prices are subject to VAT at the prevailing rate. Content Banner 1 see Web Banner 420 Content Banner 2 see Web Banner 330 WEB BANNER

7 DATES TOP FAIR Nordstil Winter Booking deadline: November 10, 2017 DATES Dates Booking deadline: Profile / Product News Nov 10, 2017 Booking deadline: Adverts Nov 10, 2017 Deadline for photos and text: Profile / Product News Nov 13, 2017 Deadline for advertising data: Adverts Nov 17, 2017 Dedline for data: Gallery / Video Nov 24, 2017 Publication date: digital version Dec 27, 2017 Publication date: print version Dec 27, 2017 ATTRACT VISITORS DIRECTLY TO YOUR STAND WITH THE TOP FAIR MULTI-CHANNEL PACKAGE! Nordstil Winter in Hamburg Jan 13-15, 2018

8 CONTACT WE D BE HAPPY TO ADVISE YOU! PUBLISHER Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage Frankfurt am Main, Germany phone: fax: topfair@messefrankfurt.com EDITOR AVR Agentur für Werbung und Produktion GmbH Weltenburger Straße München, Germany phone: fax: nordstil@avr-verlag.de ADVERTISING BESTSELLER GmbH Daniel Bölitz Karl-Hammerschmidt-Straße München, Germany phone: fax: topfair@bestseller.de Order confirmation and invoicing through Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, Frankfurt am Main, Germany Managing directors: Klaus Reinke, Dr. Andreas Winckler Local court Frankfurt am Main, HRB The general terms and conditions for advertisement orders in magazines and newspapers apply (state 07/2015). TO THE GTCS

MULTI-CHANNEL PACKAGE

MULTI-CHANNEL PACKAGE The official trade fair magazine Christmasworld 2018 THE ONLY MAGAZINE THAT IS DISTRIBUTED AT THE FAIR EXHIBITION CENTER. Advertising list no. 23 effective from 01/08/2017 www.topfair.de MULTI-CHANNEL