SPECIAL OFFER. Inside Composites Media Pack SEE PAGE 11 CONTENTS. Rate card and specifications. 2 About us. 16 Banner Design Specifications
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1 Inside Composites Media Pack CONTENTS 2 About us Rate card and specifications 16 Banner Design Specifications SPECIAL OFFER SEE PAGE 11 Our Solutions 4 Topics and categories 5 Thought leadership 6 Branding and product launch 7 Lead generation 8 Event participation promotion 9 Bespoke 10 Testimonials 11 Special Offer Native Advertising 12 Sponsored Editorial 12 Megablasts Display Advertising 13 Desktop 13 Tablet 13 Smartphone 14 e-newsletter Bundles 15 Market Leaders 15 Product Launch 15 Show Promotion 15 Multi-site packages 17 Contact us Revised and updated August IC MP Aug17
2 25,000 total site visitors since launch About us Launched in September 2016, Inside Composites has got off to a flying start and is already regarded by many as a leading digital news and information resource for composites. We aim to be the number one choice for companies in all parts of the composites supply chain to reach engaged industry professionals, business owners and key decision makers. As publishers of the renowned news website Innovation in Textiles, which has been reporting on composites since 2009, we launched Inside Composites as a standalone news and information resource to both reflect and satisfy the demand for information on the rapid growth of this dynamic sector. Our extensive Innovation in Textiles composites archive has been re-homed on Inside Composites. With so many exciting recent developments in composites and with great things being predicted for the sector s future, we felt the timing was absolutely right to spinout our composites coverage into a new dedicated website - INSIDE COMPOSITES. Judging by the positive feedback we have been getting, Inside Composites is definitely serving a need in the industry, and we look forward to seeing its further growth. Billy Hunter Editor at Innovation in Textiles, Publisher INSIDE COMPOSITES There are few industries as fastmoving as the composites sector, nor indeed that are as multi-faceted and range across so many different disciplines. At Inside Composites, in addition to being first with the news, our aim is not only be to provide clarity, but also to explore the bigger implications and consequences of developments as they are occurring. We have already built this site into an invaluable one-stop reference shop for the composites industry and one that can also be finely-tuned and tailored to your individual needs. Adrian Wilson Editor at INSIDE COMPOSITES Our two successful textiles industry news websites (innovationintextiles. com and knittingindustry.com) provide continual return on investment for our growing family of global advertisers. We help them reach key decision makers in their industries and we are confident we can do the same for you in composites. I am looking forward to working with new and existing advertisers alike. Jane Smith Publisher & Sales Director INSIDE COMPOSITES 2 advertise@insidecomposites.com
3 70% growth rate in last 3 months About us Our readers are truly global. Within the last 12 months we ve seen: 55% of our traffic from Europe 25% of our traffic from North America 20% of our traffic from Asia and the rest of the world 25% 55% 20% Our permanently stored online news and information is available to readers on a free of charge basis 24/7, 365 days per year. With no subscriptions, no logins and no hassle its easy to share content can be accessed via desktop, tablet or smartphone. 3 advertise@insidecomposites.com
4 10,000 website visits per month projected by end of 2018 Topics and categories Inside Composites covers a vast arena of content, and has been designed in such a way that you can easily and quickly find exactly what you re looking for. Technology Multiaxials Carbon Fibres Glass Fibres Natural Fibres Resins Industry Talk Fabrics, Prepregs and Preforms Unidirectional Materials Machinery & Equipment Processing Automation Markets Aerospace Defence Commercial Automotive Formula 1 Mass Transportation Wind Power Sporting Goods Marine Building and Construction Energy Storage Sustainable Developments Here s a list of topics and categories we cover. 4 advertise@insidecomposites.com
5 Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the bigger questions on the minds of your target audience. Michael Brenner Our solutions Thought leadership How? Are you looking to position your organisation as a leader in its field and provide valuable insight to senior industry decision makers? Inside Composites is quite simply about providing its readers with the freshest, most inspiring and thought provoking content to fuel the decisions that drive the industry forward. We expertly navigate the world of composites to find the stories about the next big thing and bring it to our audience. We are committed to showcasing, critiquing and celebrating industry developments and the latest research. As with our other sites, Innovation in Textiles and Knitting Industry, our brand personality fits our heritage and outlook; thoughtful and experienced, professional and business oriented. All this means that we are ideally placed to help you build your brand as a thought leader. We can offer editorial insight and have dedicated resources to enable you to reach the composites industry with the right content to put you ahead of your competitors. Sponsored editorial content s & newsletters Native advertising including premium white papers, sponsored features, essays, videos 5 advertise@insidecomposites.com
6 Our solutions How? Branding and product launch Inside Composites reaches the most senior decision makers in the industry. As such, aligning your brand with ours will make sure you are reaching the right audience, at the right time, to raise your profile in an increasingly competitive market. We can help you increase the number of people who have seen or heard about your product, generate a buzz about your brand and gain valuable brand recognition. Make sure the people that really matter are the first to know about your latest products and services. Digital display advertising solutions (desktop, tablet, smartphone) s & newsletters Sponsored editorial content 6 advertise@insidecomposites.com
7 Our solutions How? Lead generation Are you looking to generate leads for your business? We can help you find out who is engaging with your products and services, gain valuable market feedback and measure your ROI. Inside Composites focuses on a core audience of key decision makers. Our readers are the movers and shakers of the composites industry. They are involved in all areas of the supply chain from research through manufacturing to distribution. Digital display advertising solutions (desktop, tablet, smartphone) s & newsletters Native advertising including premium white papers sponsored features, essays, videos 7 advertise@insidecomposites.com
8 Our solutions How? Event participation promotion Are you exhibiting at a leading trade fair? We can help you increase the number of stand visitors you get on each day of the event. Or maybe you want to promote your own event? Make sure the people that really matter know about the companies, products and services that will be on show. Media Exchange To promote your major international event, please ask for our separate Media Exchange Pack by ing advertise@insidecomposites.com Digital display advertising solutions (desktop, tablet, smartphone) Sponsored editorial content Megablasts 8 advertise@insidecomposites.com
9 Our solutions How? Bespoke Digital display advertising solutions (desktop, tablet, smartphone) s & newsletters Sponsored editorial content We offer creative solutions and bespoke campaigns tailored to your needs. If you think it will engage our audience, come and talk to us about your ideas and requirements. One size doesn t always fit all; we ll work it out together to get you the best results. Native advertising including premium white papers, sponsored features, essays, videos Megablasts 9 advertise@insidecomposites.com
10 Inside Composites testimonials Inside Composites is a great industry resource that I find invaluable. We recently had an article published on it about our new technology (UK company develops new 3D knitted carbon fibre preforms) and the phone hasn t stopped ringing with new serious business enquiries. I ll certainly be advertising. Sylvan Whalley CEO Preform Technologies UK Inside Composites provide timely global news and insights into the latest activities in the world of composites across a wider spectrum of commercial and technical topics in its e-newsletter and on the website. I especially like the thought provoking Expert Opinions and Talking Heads articles. Nigel O Dea Founder & Director OB2B Industrial Marketing & PR Inside Composites is an extremely useful reference tool for keeping up to date with the fast-moving world of composites. Dr Michael Effing President Composites Germany I can rely on Inside Composites to cover the biggest news stories of the week and keep me updated on the last trends and technologies emerging. The site offers expert opinion pieces written by professional journalists with an in depth knowledge of the composites and textile industries. Frazer Barnes Managing Director ELG Carbon Fibre Ltd Inside Composites weekly newsletter provides a reliable resume of the industry s hottest topics. The journalists offer valuable perspectives and address the issues that really matter to the composites sector and the people that work within it. Marc Denjean Export Manager Sicomin Epoxy Systems 10 advertise@insidecomposites.com
11 Rate card and specifications Here s the deal When you buy any Inside Composites banner advert for 2018, for any period, you will also get: Special Offer Buy any banner on Inside Composites and get a FREE banner on its sister site Innovation in Textiles, a FREE banner on Inside Composites weekly e-newsletter and FREE editorial. We are delighted to announce some really fantastic value for money advertising offers for 2018 advertisers on Inside Composites. As an experienced digital publisher (since 2008) we understand advertisers want to be seen on leading high quality sites with plenty of visitors. So, we are going to give you some great exposure across two sites (for the price of one), as well as further exposure on our e-newsletter and via editorial. A free banner (Sidebar Rotating, worth 250/month) on our Innovation in Textiles ( ) website, which has been publishing composites news since 2009 and reaches over 40,000 visitors per month - 40+% of which are interested in composites. A free banner on the Inside Composites weekly e-newsletter (Small Banner, worth 250/month) One FREE editorial (Up to 500 words with up to 3 images, worth 500) with back link to your website What to do next Check out our rate card on page 13, select the banner advert and advertising period to suit your budget. Then Jane Smith on advertise@insidecomposites.com to finalise the details. 11 advertise@insidecomposites.com
12 Rate card and specifications Sponsored Editorial - A dedicated page for your company, product or service. SPECIAL OFFER SEE PAGE 11 Sponsored Editorial provides a level of detail for your company, product or service typically found on your very own website. You simply provide the raw material, and we create a bespoke enhanced editorial piece in our house style along with embedded images, links and video. Importantly, we include your contact details at the foot of the article. Purchased either as a package with banner advertising, or on its own, Sponsored Editorial provides you with an extremely powerful advertising solution, as once created, your article will remain on insidecomposites.com permanently. It is fully searchable and takes advantage of Inside Composites own powerful search engine optimisation by appearing to be native content whilst offering a message tailored for your target audience. In terms of specification we have 3 great options for you to choose from: Large Up to 1000 words, 5 images and 1 video 1000 Standard Up to 700 words 4 images 750 Small Up to 500 words 3 images 500 Megablasts Due to changes in Data Protection legislation we no longer make our lists available for 3rd party messages (E-Blasts). Instead we have introduced our bespoke Megablast solution. A uniquely powerful combination of web advertising + sponsored editorial + inbox messaging + social media boosting all tailored to your requirements. Prices start at advertise@insidecomposites.com to get your personal quotation. 12 advertise@insidecomposites.com
13 Rate card and specifications SPECIAL OFFER SEE PAGE 11 Desktop, Tablet & Smartphone Banners Leaderboard Folio Special Features 1 Special Features 21 Special Features 3 Special Features 4 Special Features 5 Special Features 6 Special Features 7 Special Features 8 SPECIAL DESKTOP / TABLET / SMARTPHONE ** Position Cost Desktop Tablet Smartphone Leaderboard x x x 80 Folio* x x x 80 Special Features x x x 80 Special Features x x x 80 Special Features x x x 80 Special Features x x x 80 Special Features x x x 80 Special Features x x x 80 Special Features x x x 80 Special Features x x x 80 Smartphone banner Leaderboard Folio Special Features 1 Special Features 2 Special Features 3 Special Features 4 Special Features 5 Special Features 6 Special Features 7 Special Features 8 Sidebar Premium 1 Sidebar Premium 2 Sidebar Premium 3 Sidebar Premium 4 Sidebar Premium 5 Sidebar Premium 6 Sidebar Premium 7 Sidebar Premium 8 Sidebar Premium 9 Sidebar Premium 10 Sidebar Premium 11 Sidebar Premium 12 Sidebar Rotating Sidebar Rotating Sidebar Rotating Sidebar Rotating Sidebar Rotating Sidebar Rotating Sidebar premium and standard Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Premium x 125 Sidebar Rotating 250 (new low price) 145 x 125 All website banner positions are run of site which means they appear on the home page and all other category and article pages, with the exception of events pages. *Folio is a shared space with a maximum occupancy of 4 advertisers 13 **Smartphone Banner position is a shared space occupied by Special Banner advertisers advertise@insidecomposites.com All banner sizes are in pixels and appear on desktop, tablet, and smartphone versions of the site as indicated.
14 Rate card and specifications SPECIAL OFFER SEE PAGE 11 e-newsletter Banners Position Cost Desktop Top Banner x 90 Bottom Banner x 90 Small Banner x 125 Top banner All prices per calendar month. Allow 20% discount for 12 month contracts. Assume 4 editions of the e-newsletter will be sent out each month. Banner sizes are in pixels. Banners must be in jpeg format due to limited support of other formats on some clients. Small banner Bottom banner Small banner 14 advertise@insidecomposites.com
15 Rate card and specifications Bundles & Tailored Packages Market Leaders All year round coverage to ensure your brand is always seen. Combination of Special website (desktop/tablet/smartphone) banner display along with e-newsletter banner advertising, plus timely articles and social media boosting. Packages to suit a range of budgets. You set the budget we come up with the tailored solution - that gives you maximum exposure tailored to your needs. Product Launch Create a splash with an attention-grabbing banner (3 months exposure) linked to an article on our site about the new product/service. Augmented with 3 month s small e-newsletter banner, a mention in one of our e-newsletters and posting on social media. Special 3000 Based on Special Features positioning. Package worth over Show promotion If you plan on exhibiting, naturally you will invite all your customers and other contacts. But what about people you don t know? Ensure you maximize ROI when exhibiting by creating a buzz with us. 3 month s of website and e-newsletter banner advertising during the run up to the show, and a further 1 month afterwards so people don t forget. Including one article on our site with Booth and contact details. Multi-site packages If you wish to advertise on our other sites as well, come and talk to us. We can tailor special discounts for promotion across more than one site. Premium 2300 Based on Premium positioning. Package worth over Premium 3000 Based on Premium positioning. Package worth over 4000 Standard 2000 Based on Standard rotating positioning. Package worth over advertise@insidecomposites.com
16 Rate card and specifications Banner design All prices unless otherwise stated are quoted per calendar month and exclude VAT. Buyer to provide artwork. Alternatively ask for details of our artwork service by ing Creative deadline All advert designs must be submitted 5 business days prior to campaign launch to: advertise@insidecomposites.com Adverts not meeting specifications will be returned for revision, which may delay the launch date. Accepted File Formats GIF, JPEG Files must be supplied to the dimensions outlined in this document Files must not be more than 250kb in size Please supply the complete click through URL Animation/looping Unlimited looping should not exceed 30 seconds. Flash / swf We do not accept advertising media in Flash format. General Advertisements cannot resemble Inside Composites content. Where advertisements appear on a white background they must be already surrounded by a (at least) 1 pixel black/ dark border on that page to distinguish the ad from the content. In line with accessibility standards, Advertisers are requested to provide Alt-text (a short and to the point abridged text of the advert) with ALL creative. If no text is supplied by the advertiser, Inside Textiles reserves the right to allocate the text Advertisement: Click Here. All advertisements are subject to review by Inside Textiles prior to start of campaign. Inside Textiles reserves the right to refuse any advertisements and campaigns. Inside Textiles reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed unsuitable and/or harmful to our users at any time. Please refer to our Terms & Conditions and our Privacy Policy - full details can be viewed at 16 advertise@insidecomposites.com
17 Contact us For advertising opportunites, contact Jane Smith: +44 (0)
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