Canadian Advertising Rates & Data. MEDIA KIT Lisa Faktor. Associate Publisher O/ ext. 477

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1 Canadian Advertising Rates & Data 2017 MEDIA KIT 1 Lisa Faktor Associate Publisher O/ ext. 477 lfaktor@brunico.com

2 Raise your brand presence. Be front and center with media buyers Media decision-makers spend time at CARDonline CARDONLINE IS THE DEFINITIVE SOURCE OF CANADIAN MEDIA INFORMATION. Total sessions: 104,341 Average pages viewed per visit: 9.9 Total page views: 1,033,150 2 Today, CARDonline lists over 8,000 media and professional services that plan successful advertising campaigns and research Canadian media. Circulation, advertising, production and editorial information is researched and updated daily allowing users to identify and evaluate where to advertise quickly and easily. With almost 1 million page views, your sales message at CARDonline can influence thousands of media planners and buyers, increasing exposure to qualified advertising professionals. Average time spent: 8 min 11 sec* Unique visitors: 44,627 Who is using CARDonline? Advertising Agencies 45.4 % Advertising Services 6.2 % Media 33.0 % Advertisers & Marketers 4 % *for logged in subscriber: 14 min 12 sec Source: Google Analytics, June 2014-June 2015 Education & Government 7.8 % Other 3.7 % Source: CARDonline, Jan. 2015

3 Display Advertising/Listing Enhancements Enhance your listing profile. Tell your brand story effectively. LEADERBOARD Display ads let you tell your unique story through targeted ad positions. FEATURED LISTING: Premium positioning. This offers the highest prominence on a search results page. Keyword dependent. SPONSORED LINK: Allows your listing to appear in any additional category of your choice. Increase your visibility and enhance the listing to be seen in more searches. Includes a logo. BIG BOX: Display ads let you tell your unique story through targeted ad positions. LOGO: Get noticed with a logo and build your brand with users. POSITIONING STATEMENT This offers the opportunity to tell a unique sales story in this competitive environment so users understand your brand s offering. PRIORITY LISTING: This places your listing right to the top of any relevant search or browse function. Appearing just below Featured Listings, Priority listings have the second-highest prominence on a search results page. DISPLAY ADVERTISING MONTHLY SERVICES INTERNAL ALL RATES ARE NET ONLINE REAL-ESTATE RUN OF SITE *CPM/RATE **CATEGORY PAGES (Browse/search by Category) RATE ***TYPE PAGES (Browse/search by Sub-Category) RATE DIMENSIONS FILE SIZE SPECIFICATIONS Leaderboard $151 $2,500 $2, w pixels 90h pixels 40k max. GIF, JPG or SWF 3rd Big Box $140 (1,2,3,4 equal rotation) $2,500 (each) $2,000 (each) 300w pixels 250h pixels 40k max. GIF, JPG or SWF 3rd LISTING ENHANCEMENTS 3 Featured Listing (max. 3 positions above organic search results); includes logo & ownership of 3 keywords $4,000 Keywords (extra): dependent on availability applies to Featured Listing services only $500 Priority Listing $2,800 Positioning Statement (8000 characters, approximately 100 words; supplied by client) $2,500 Sponsored Link (with logo) 3 spots that rotate $1,975 Logo (search results page & listing page) $1,120 * Run-of-Site rates are Cost Per Thousand Impression (CPM-based) ** Listing-specific Advertising capability ***Type-specific Advertising capability 25% premium for special treatment (i.e. exclusive top leaderboard positioning)

4 Listing Page Takeover All ad positions on your listing page are road blocked with your brand. This protects your listing, locking competitors ads out when users want more information about your brand. LEADERBOARD Display ads let you tell your unique story through targeted ad positions. 2 X BIG BOXES: Display ads let you tell your unique story through targeted ad positions. TWITTER FEED Ask us about custom & rich media options iab.net/risingstars ALL RATES ARE NET ONLINE REAL-ESTATE Leaderboard RATE DIMENSIONS FILE SIZE SPECIFICATIONS $2,500 pkg. 728w pixels 90h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags Big Box 300w pixels 250h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags Twitter Feed Twitter ID CARDonline is an invaluable tool for all our magazines. The captive audience relies heavily on CARDonline for their media decisions and they're exactly who we want to speak with. We've extended our messaging beyond basic listings with their advertising options and have received excellent results in both brand awareness and actual sales opportunities. -John McGouran, Publisher, SHARP Magazine, Contempo Media 4

5 E-Newsletters Reach Canadian media buyers and planners in a unique editorial environment LEADERBOARD Display ads let you tell your unique story through targeted ad positions. LISTING HIGHLIGHT: Promote your message. Tell your unique story to over 10,000 qualified readers in words. BIG BOX/ VIDEO HIGHLIGHT Bring your brand to life. ALL RATES ARE NET NEWSLETTER REAL-ESTATE RATE DIMENSIONS FILE SIZE SPECIFICATIONS Leaderboard $1, w pixels 90h pixels 40k max. GIF, JPG or SWF 3rd Party ad tags CARDonline is an important link that keeps us connected with media buyers, and gives our magazine a better level of exposure in an increasingly competitive marketplace Glen Ashworth, Marketing Manager, University Affairs Magazine Listing Highlight + 2 Images $2, w pixels x 150h pixels words DOC, GIF, JPG or SWF 3rd Big Box/ Video Highlight $1,000 (each) 300w pixels x 250h pixels 40k max. Video (Any resolution except.avi), GIF, JPG or SWF 3rd 5

6 Online Specifications Online material to be supplied to : Lisa Faktor lfaktor@brunico.com Material must be submitted a minimum of 5 business days prior to campaign start date. Late material will result in missed days in the campaign and the advertiser will be responsible for all charges IMPORTANT NOTES: 1) All display advertising units adhere to IAB Canada standard specifications. For additional information, please visit: 2) enewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported, must adhere to Flash instructions. 3) Animated GIF s will only loop 3 times, ending on the last frame. 4) 3rd Party Ad Tags are accepted for ROS (run-of-site) only. 5) Clients must supply click-through URL separately do not embed into SWF. 6) All SWF files must contain Universal clicktag, for the latest code and instructions, please visit www. iabcanada.com 7) Website ads only 1 click-through URL can be used per image file. 8) enewsletter ads only 1 click-through URL can be used per enewsletter deployment. 9) enewletter ads Animated GIF s must include call to action and logo. 10) 3rd party tags not accepcted for enewsletters. Click-trackers are accepted. Animated GIF s are not fully supported by all clients. We recommend that the key message by placed into the first and last frame of animation. Ads should not click through to documents such as PDF s. MS Word files or to addresses. Contact us Mary Maddever Senior VP, Brunico Communications O/ ext.463 mmaddever@brunico.com Lisa Faktor Associate Publisher O/ ext. 477 lfaktor@brunico.com Darlene Mooney Data Assistant O/ ext.290 dmooney@brunico.com Serina Dingeldein Data Assistant O/ ext.291 sdingeldein@brunico.com Customer Service O/ cardcustomercare@brunico.com 366 Adelaide Street West, Suite 100, Toronto, ON, M5V 1R9 CARDonline is the kind of bookmark-able resource that is on your smartphone, tablet and desktop all at once because it needs to be. Our organization, and myself personally, use this on a daily basis to better understand the people and projects which make our industry run. CARDonline represents the little black book that all of us consult to assure we are on top of our business helping us optimize both communications and resource allocation. -John S. Fanous, Vice President: Central Region Sales & Shopper Marketing CARDonline is a wonderful tool. We use CARDonline frequently at ParentsCanada magazine as an excellent resource to quickly find information on our industry. The vcards tool and the enhanced search are very helpful indeed. Jane Bradley, Group Vice-President, Publisher, ParentsCanada Group 6