farmers markets The Food Trust s SPONSORSHIP OPPORTUNITIES 27 PHILADELPHIA FARMERS MARKETS 500,000 CUSTOMERS 100 REGIONAL FARMERS AND PRODUCERS

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1 farmers markets SPONSORSHIP OPPORTUNITIES

2 farmers markets Join us as we celebrate our 25th season as the largest farmers market operator in the Philadelphia region! The Food Trust manages 27 Philadelphia farmers markets, providing more than 500,000 customers with fresh, healthy food from over 100 regional farmers and producers. Our markets which include Philly s oldest year-round farmers market at Clark Park and the city s largest outdoor market at Headhouse Square are destinations for food lovers in search of the best selection of high-quality local products. JOIN US! Headhouse is one of the best places for eaters, bar none. Exceptional locally grown fruits and vegetables, pastured meats, sustainable seafood, excellent cheese, chocolate, there is so much inspiration to be found in the stalls of this historic marketplace. USA TODAY, TEN BEST PHILADELPHIA SPOTS FOR FOODIES [] farmers markets bring more than economic growth, more than meaningful interaction between farmers and consumers. They bring a sense of community, reviving a town square tradition lost in many urban neighborhoods. MARILYNN MARTER, THE PHILADELPHIA INQUIRER It's a great resource to have fresh, healthy food in the neighborhood and coming to the market is a social event where I see and talk to friends and neighbors. It livens the park. I hope it stays here forever! FARMERS MARKET SHOPPER

3 farmers markets Why align your brand with farmers markets? Innovation and growth opportunities: Connect with new consumer and business markets including moms, Millennials, foodies and green consumers. Build customer loyalty and trust: Sponsoring farmers markets demonstrates your company s commitment to localism, community health and nutrition, sustainability, diversity and economic development. Communicate key messages and position new products: Our skilled communications team will help you tell your company s story to large and loyal following. More than 50 companies have sponsored The Food Trust s farmers markets. Thanks to our key corporate partners: GREEN MOUNTAIN ENERGY LANKENAU MEDICAL CENTER COMMUNITY ENERGY CHIPOTLE WHOLE FOODS MARKET TD BANK PHILADELPHIA BREWING CO. Demographic Profile * FARMERS MARKET CUSTOMERS 400,000 shoppers 74% female 39% visit the market every week 79% say the market makes them feel better about their community 38% shop at other neighborhood businesses when they visit the market 19% over 65 AGE S O F AT TEN DEES % 12% % ENTERPRISECARSHARE CAMPBELLS SOUP COMPANY BRAVO HEALTH UNITED HEALTHCARE PGW TOMS BARILLA PASTA STELLA PIZZA MARK GROUP, INC. PHILLY MEDIA NETWORK BELLWEATHER CONSTRUCTION ZIPCAR STATE FARM INSURANCE SPOTLIGHT ON HEADHOUSE FARMERS MARKET CUSTOMERS 3,000 weekly shoppers 69% have been coming to market for at least two years 43% come weekly 45% earn more than $75,000 *Source: Farmers market customer surveys conducted by research and evaluation team.

4 farmers markets TUESDAYS Broad and Snyder 29th and Wharton Fairhill Square Park Frankford Transportation Center 26th and Allegheny 22nd and Tasker 33rd and Diamond West Oak Lane WEDNESDAYS Broad and South To see a map of farmers markets, and get more information about each market s vendors and hours of operation, visit thefoodtrustmarkets.org. THURSDAYS Broad and Cecil B. Moore Clark Park Chew and East Pleasant Fairmount Liberty Lands Park SATURDAYS Hunting Park Overbrook Clark Park Fitler Square Park Our farmers markets are making a splash! farmers market network has been featured in more than 40 major media outlets including: THE NEW YORK TIMES PLAN PHILLY PHILLY.COM PHL 17 FORBES THE PHILADELPHIA INQUIRER PHILADELPHIA DAILY NEWS 18th and Christian Olney Transportation Center SUNDAYS METRO 58th and Chester 52nd and Haverford Oxford Circle Broad and Mt. Vernon Headhouse PHILADELPHIA CITY PAPER PHILADELPHIA WEEKLY PHILADELPHIA MAGAZINE Schuylkill River Park FRIDAYS GRID Germantown 52nd and Haverford *Subject to change WHYY KYW-1060 CBS-3 ZAGAT BUSINESSWEEK GRIST NATIONAL GEOGRAPHIC NEW YORK MAGAZINE Social Media Reach m Fresh Times subscribers ,500+ t Food Trust Twitter followers ,000+ l Food Trust Facebook likes ,000+ Food Trust Instagram followers ,000+ E Monthly views at thefoodtrust.org ,000+ U.S. NEWS USA TODAY UWISHUNU VISITPHILLY.COM HUFFINGTON POST MAINLINE TODAY PHILLY EATER COURIER-POST METRO PHILLY NBC 10 CAMPUS PHILLY FOOBOOZ NPR Farmers market days and locations are subject to change.

5 farmers markets Farmers Market Sponsorship Opportunities & Benefits Presenting Sponsor Lead Sponsor Market Partner Pop-Up Sponsor (27 markets): $50,000 (1 Market): $20,000 (10 Dates): $5,000 (1 Date): $1,000 BRAND VISIBILITY Industry exclusivity Industry exclusivity Weekly promotional booth at the markets Weekly promotional booth at market Promotional booth at the market(s) Promotional booth at of your choosing throughout the season throughout the farmers market season of your choosing on 10 dates your choice of market Logo on headline banners prominently Logo on headline banner prominently Opportunity to hang Opportunity to hang displayed at multiple markets, displayed at market, opportunity to promotional banner at promotional banner at opportunity to hang promotional banners hang promotional banners at market market(s) (provided by sponsor) market (provided by at markets (provided by sponsor) (provided by sponsor) sponsor) Premier logo placement on promotional Prominent logo placement on materials for all 27 farmers markets promotional materials for the (schedules, flyers, posters, postcards) farmers market (flyers, postcards) Opportunity to provide co-branded Opportunity to provide co-branded Opportunity to provide giveaway items (reusable shopping giveaway items (reusable shopping co-branded giveaway items bags, t-shirts) bags, t-shirts) (reusable shopping bags, t-shirts) MEDIA ATTENTION Premier sponsor recognition and Premier sponsor recognition and quote in press releases and premier logo quote in press releases and premier placement on all print media advertising logo placement on print media for all 27 farmers markets advertising for the farmers market Recognition and speaking Recognition and speaking opportunities at market openings opportunities at the market opening and special events and special events SOCIAL MARKETING Premier logo placement, monthly Prominent logo placement and Logo placement in 10 issues of Recognition in one branded section and targeted messaging targeted messaging in The Food weekly farmers issue of in weekly farmers market Trust s weekly farmers market market e-newsletter Fresh Times weekly farmers market e-newsletter Fresh Times throughout e-newsletter Fresh Times throughout e-newsletter Fresh Times the farmers market season the farmers market season Comprehensive and targeted social 20 dedicated tweets, 7 dedicated 2 dedicated tweets, 1 dedicated media campaign via Twitter, Facebook, Facebook posts and recognition on Facebook post Instagram and website corporate giving page of The Food Trust s website EMPLOYEE ENGAGEMENT Customized employee volunteer Customized employee volunteer Customized employee volunteer opportunities, complimentary tickets opportunities, complimentary tickets opportunities to market events to market events Customized Opportunities: The Food Trust looks forward to customizing a sponsorship package based on your business s marketing priorities. Please contact us to build a unique marketing package that meets your needs. Contact Us: Terese Parisi, Senior Associate The Food Trust ext tparisi@thefoodtrust.org

6 farmers markets Sponsorship Commitment Form YES, COUNT US IN AS A FARMERS MARKET SPONSOR! Select your sponsorship level: Presenting Sponsor: $50,000 Lead Sponsor: $20,000 Market Partner: $5,000 Pop-Up Sponsor: $1,000 Customized Partnership Please return this form to: Terese Parisi The Food Trust 1617 JFK Blvd., Suite 900 Philadelphia, PA tparisi@thefoodtrust.org Fax: Company name: Contact: Title: Phone: Website: Facebook page: Twitter handle: Instagram handle: An invoice from The Food Trust will follow. Checks payable to The Food Trust upon receipt. Authorized Representative (print name): authorized signature of sponsor date About The Food Trust The Food Trust, a nonprofit founded in 1992, strives to make healthy food available to all. Working with neighborhoods, schools, grocers, farmers and policymakers, we ve developed a comprehensive approach that combines nutrition education and greater availability of affordable, healthy food. Today, The Food Trust manages 27 Philadelphia farmers markets and provides nutrition education to more than 70,000 children and adults in school and community centers. We ve also developed the nation s largest network of healthy corner stores, including more than 600 stores providing nutritious options in Philadelphia s underserved neighborhoods. A number of The Food Trust programs have become national models that are expanding to serve other regions in need of healthy food access and nutrition education. To learn more about The Food Trust, visit thefoodtrust.org. Photos by Albert Yee, JJ Tiziou, Tyrone Turner and staff.