Sponsor partnership facts

Transcription

1 Sponsor partnership facts Dave Dennis Corporate Support Manager Ann McDowell Corporate Support Coordinator or

2 Your message reaches over 70,000 weekly listeners in western and central Montana Statewide Western MT

3 Listener Profile: Income: 57% of NPR listeners have average household incomes of $75, % are homeowners EducaGon - College Grads: NPR Listeners 62% U.S. Adults: 28% And 160% more likely to hold a Master s degree Age: 51% Age % Age 55+ Median Age: 51 PoliGcs: 23% consider themselves ConservaTve 37% consider themselves Liberal 21% consider themselves Middle of the Road *2016 GfK Mediamark Research & Intelligence NPR Audience Profile

4 NPR Listeners: 42% more likely to be professionals, owners, managers or executves. Are more than twice as likely to work in educaton. 19% are employed in medical professions, from technicians to surgeons. 58% more likely to work in technical jobs. Decision Makers!

5 The Halo Effect: Listeners prefer to support our sponsors 78% of NPR news listeners have taken ac7on specifically because of a sponsorship announcement.

6 Monday Tuesday Wednesday saturday sunday only a Game BBC World service Weekend edition Weekend edition Morning edition and Montana news Children s Corner sunday Baroque Morning Classics Weekend edition Weekend edition 5am 7am 8am 9am 10am 11am 12:30 BBC World service 1pm here and now Performance Today Folk show Performance Today 4pm opera Jazz sessions Performance Today Classical Jazz archives/ dimensions in Jazz on the Media on Being all Things Considered all Things Considered and Montana news 6pm 7pm Moth radio hour 8pm Music special 9pm Thistle & shamrock 10pm indigenous expressions 11pm into the Groove Wait Wait don t Tell Me Jazz night Pea Green Boat 5pm 12am 5am MT news/homeground/ Front row/food Guys Freeforms noon 3pm Friday Morning edition 6am 2pm Thursday This american Life Ted radio hour The Write Question/ Musician s spotlight radiolab Get To That: Folk, roots, americana What i Like about Jazz american routes Pazz and Jop night Train Blues on the Move night Flight Muses Jukebox Prairie home documentary special alternative radio Jonkunnu express City Lights BBC World service Montana Public Radio schedule Missoula 89.1 & 91.5 Hamilton 91.9 Kalispell/Whitefish 90.1 & 91.7 Polson 89.5 Libby 90.5 Swan Lake Butte 91.3 Helena & Dillon 91.7 Great Falls 89.9 mtpr.org Montana Public radio university of Montana 32 Campus dr Missoula, MT contact@mtpr.org symphony oasis

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9 Montana Public Radio Sponsorship Rates Effective 9/1/16 Digital expand your reach! On-Air Announcement Rates Per Announcement: (15 seconds each) Weekday/Weekend News & Premium Shows Weekday Morning Edition only General Programming or Best Program Available: $56/each $58/each $35/each On-Air and Digital Discount Packages: Copper Entry level 15% discount off spot rates. Packages from $1,820 - $3,639. Example: $1,820 gross you pay $1,547 net after discount. (On-Air announcements only) Website Sponsor (300w x 250h pixels) Buy in monthly bundles of 10,000 views. Two sponsors per page. All bundles are run-of-site. $140 per month. E-Newsletter Sponsor Your banner image with the (300w x 250h pixels) tag line: MTPR thanks this week s newsletter sponsor. Exclusive: One sponsor per week. $200 per month. Copper Recommended Level 15% discount off spot rates. Packages from $3,640 - $5,999. Example: $3,640 gross you pay $3,094 net after discount. (On-Air announcements only) Silver 20% discount off spot rates. Packages from $6,000 - $11,999 Example: $6,000 gross you pay $4,800 net after discount. Custom mix of On-Air Website banner ads E-Newsletter Gold 25% discount off spot rates. Packages of $12,000 or more. Example: $12,000 gross you pay $9,000 net after discount. Custom mix of On-Air Website banner ads E-Newsletter Dave Dennis Corporate Support Manager Dave.Dennis@umontana.edu

10 MTPR.ORG WEBSITE SPONSORSHIP (Banner ad example, MTPR ads are 300x250) With the MTPR.org Website Sponsorship your company or organization can take advantage of exposure to an audience with ideal demographics! MTPR.org received over a million page views in 2016 get your share of exposure in 2017! MTPR provides information and entertainment that our listeners rely on. Listeners, members, and the general public use MTPR.org to find out what s going on following up on stories and music that they hear on the station, learning about local events and concerts, and what s happening around the world! The MTPR.org Website Sponsorship includes placement in one of two prominent 300 x 250 advertisements that are featured on the home page as well as pages across the site. A hyperlink will be included to connect listeners to your preferred web page. Ads are singleframe static banners (No animated gif s or Flash). Rates for the MTPR.org web ads are: $140 per month for 4000 impressions ($35 cost per thousand) $140 = Approved Date