Rate Card 2017/2018 Online, Mobile, Digital

Transcription

1 Rate Card 2017/2018 Online, Mobile, Digital

2 Online CPM rates Ad Format Medium Rectangle Skyscraper Superbanner Wide Rectangle 10:1 - Banner Ad Bundle (Medium Rectangle, Skyscraper, Superbanner) 8:1 - Banner 6:1 - Banner Billboard Halfpage Ad Wallpaper Rollover Ad 4:1 - Banner 3:1 - Banner Sections on SZ.de/ decision maker targeting ROS SZ.de ROS :1 - Banner Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Homepage Standalone 25% Bigger than specs (by arrangement) 25% Content Video Ad Sitebar Ad Pre-Roll up to 20'' - 80 Pre-Roll up to 30'' - 105

3 Mobile CPM rates Ad Format Sections on SZ.de/ decision maker targeting ROS SZ.de ROS Mobile 6:1 - Banner Mobile 4:1 - Banner Mobile 3:1 - Banner Mobile 2:1 - Banner Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Homepage Standalone 25% Bigger than specs (by arrangement) 25% Mobile Halfpage Ad Mobile Premium Rectangle Mobile Rollover Ad Mobile High Impact Ad (1:1) Mobile Medium Rectangle Mobile Content Video Ad Mobile Carousel Ad

4 Digital CPM rates (Online and Mobile) Ad Format Mobile Premium Rectangle I Billboard Mobile Premium Rectangle I Wallpaper Sections on SZ.de/ decision maker targeting ROS SZ.de ROS Surcharges targeting basic (socio-demogr.) iq target decision maker-sections 15% Homepage Standalone 25% Mobile Premium Rectangle I Sitebar Mobile High Impact Ad (1:1) I Billboard Mobile High Impact Ad (1:1) I Wallpaper Mobile High Impact Ad (1:1) I Sitebar Mobile 2:1 - Banner I Superbanner oder Skyscraper Medium Rectangle Halfpage Ad Bigger than specs (by arrangement) 25% Delivery 50% Online/50% Mobile The above stated combinations are examples. All other online and mobile ad formats can be combined as well. Rates on request.

5 Homepage rates Online Placement Period (business days MO, TUE, WED or THU I Weekend = FRI-SUN) Ad Impressions Category 1 Category 2 Category 3 Category 4 (Standalone ) (Standalone ) Homepage business day Homepage I weekend Mobile Rate Category Category 1 Category 2 Category 3 Category 4 Ad Format Halfpage Ad, Wallpaper, Mobile 6:1 - Banner, Mobile 4:1 - Banner Billboard, Sitebar, Fireplace, Online 4:1 - Banner, Mobile 3:1 - Banner, Mobile 2:1 - Banner, Mobile High Impact Ad Pushdown Billboard, Mobile Premium Rectangle, Mobile Pushdown Video Ad, Online 3:1 - Banner, Double Sitebar, Cinema Ad, Dynamic Fireplace Brand Value Ad (online and mobile), Online 2:1 Banner, Homepage Takeover, Rollover-Event with Parallax Effect (online and mobile) Placement Period (business days MO, TUE, WED or THU I Weekend = FRI-SUN) Ad Impressions Category 1 Category 2 Category 3 Category 4 (Standalone ) (Standalone ) Homepage business day Homepage I weekend Digital Placement Period (business days MO, TUE, WED or THU I Weekend = FRI-SUN) Ad Impressions Category 1 Category 2 Category 3 Category 4 (Standalone ) (Standalone ) Homepage business day Homepage I weekend

6 Volume Packages rates, from Monday Sunday (I) Imps per Category: Category: SZ.de Category 1 Category 2 Imps per Week Category 1 Category 2 Imps per Week Week Online1;Mobile1 Online1;Mobile2 Volumenpaket Online Mobile Digital Category: Category: Online2;Mobile1 Online2;Mobile2 Automotive Digital Business & Finances jetzt.de Career & Education Culture Media Munich/Bavaria Panorama Politics Travel Sport Stil (exclusive only) SZ-Magazin Science & Health Standard Premium Standard Premium Standard Premium Premium Premium Selected Rotation

7 Volume Packages rates, from Monday Sunday (II) Rate Category Online Mobile Category 1 Wallpaper Billboard Sitebar 3:1 - Banner 4:1 - Banner 2:1 - Banner 3:1 - Banner Category 2 Take Over High Impact Ad Premium Rectangle Selected RoS Sections SZ.de Panorama Sports Career Politics Media Surcharges on booking sections Surcharges on gross rates 100% Share of Voice for booked ad format 50% Standalone (Exclusivity) with the exception of publisher s proprietary advertising 100%

8 Newsletter rates Newsletter Subscribers (per edition) Release date Minimum booking frequenc price SZ Espresso x (Mo-Sa twice a day morning and evening) 6 editions (morning or evening) 12 editions (morning or evening) Nullachtneu (News aus München) Sunday-Friday 6 Editions (1 week) SZ-Magazin Newsletter Thursday and Saturday 1 edition (Thursday or Saturday) 2 editions (Thursday and Saturday) Rezept-Newsletter Friday 4 Editions (1 month) SZ Sport am Wochenende Sunday 4 Editions (1 month) SZ Familie-Newsletter Friday 1 Edition 1.000

9 Table of discounts and surcharges From gross annual turnover of Discount Surcharges Minimum booking volume 0 to ,0% targeting basic (socio-demogr.) iq target decision maker-sections 15% gross to ,0% Bigger than Specs (by arrangement) 25% to ,0% to ,0% Homepage Standalone 25% to ,5% to ,0% to ,5% > ,0%