2019 MEDIA KIT MINNEAPOLIS, MINNESOTA HENNEPIN COUNTY. Twin Cities CROATIA. Summertime Fun in the VISIT A

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1 MARCH/APRIL 2018 JULY/AUGUST MEDIA KIT MINNEAPOLIS, MINNESOTA HENNEPIN COUNTY VISIT A CROATIA IMPROVE YOUR TRAVEL PHOTOGRAPHY page 14 CHARLESTON CHARM page 22 Summertime Fun in the Twin Cities

2 Table of Contents 3 Mission and Distribution 4 Member Demographics 5 Advertising Rates 6 Specifications and Material Closings 7 About Greenspring Media The Brand As a federation of affiliated motor clubs serving more than 59 million members in North America, AAA is one of the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA members with relevant advice and valuable benefits. Our members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA always does what is right for its members and serves as their most trusted advisor while they enjoy the freedom of mobility, the exhiliration of adventure, and the use of their automobiles. Align YOUR brand with the most trusted authority. PAGE 2

3 Mission Live Play AAA helps members navigate the world around them through content designed to inspire smart travel and safe living. Distribution Live Play AAA is the official member magazine of AAA Minneapolis, a non-for-profit member-based organization founded in Live Play AAA is published six times per year and is distributed to all AAA Minneapolis households in Hennepin County, Minnesota. Live Play AAA delivers content about local, domestic and international travel, AAA Minneapolis, driver safety, finance and insurance, technology, member benefits and more. Live Play AAA content is also available on AAA.com. Live Play AAA delivers a circulation of 123,000 and provides unparalled access to 208,000 members who live in Hennepin County. AAA is There, Wherever Life Takes You. PAGE 3

4 The Most Targeted Audience Affluent 73 % income is $50,000+/yr 50 % income is $100,000+/yr Sweet Spot 70 % are homeowners 79 % are 45+ years old Loyal 75 % have been members for 5 or more years 46 % have been readers of Live Play AAA for 10 or more years Member Demographics More than 50% of all AAA members use Live Play AAA when planning a domestic or foreign trip. ACTIVITIES: LAST 12 MONTHS 51% visited historic sites 36% visited national parks 35% went to the beach 27% visited theme parks 19% visited art galleries 12% played golf 10% visited the spa QUICK FACTS 94% took trips Personal 74.4% Business 24.6% Business/Personal 16.3% $2,300 - average amount spent on trip 78% took weekend trips 88% traveled by car CANADIAN PROVINCES VISITED (LAST 3 YEARS) 28.5% Canadian Provinces Ontario % Pacific Provinces - 4.9% Atlantic Coast Provinces - 4.2% Heartland Provinces - 4.2% Quebec - 2.0% INTERNATIONAL PLACES VISITED (LAST 3 YEARS) Europe - 32% Caribbean - 29% Mexico - 29% Hawaii - 12% Alaska - 11% Asia - 11% PAGE 4

5 Advertising Rates Rates effective with the January/February 2019 Issue. All rates are net. 123,000 HOUSEHOLDS HENNEPIN COUNTY Circulation (Each Issue) 123,000 1x 3x 6x 2-Page Spread $9,525 $8,575 $7,620 Full Page $4,995 $4,495 $3,995 2/3 Page $3,475 $3,125 $2,780 1/2 Page $2,995 $2,695 $2,395 1/3 Page $1,985 $1,785 $1,590 1/6 Page $995 $895 $795 PREMIUM POSITIONS Inside Front $5,745 $5,170 $4,595 Inside Back $5,245 $4,720 $4,195 Back Cover $5,995 $5,395 $4,795 Available upon request: Reprints, Inserts, Business Reply Cards, Gatefolds, Cover Wraps and Polybag. TO RESERVE YOUR SPACE, CONTACT AN ACCOUNT EXECUTIVE MINDY LOOYENGA PAGE 5

6 Specifications and Material Closings 2 PAGE SPREAD Trim Size = 16 x 10.5 Bleed Size = x FULL PAGE Trim Size = 8 x 10.5 Bleed Size = 8.25 x Live Area = 7 x /3 PAGE x /2 HORIZONTAL 7 x /3 SQUARE x /3 VERTICAL 2.25 x /6 PAGE 2.25 x /3 VERT 1/6 VERT FULL PAGE 2/3 VERT 1/3 SQUARE 1/2 HORIZ MECHANICAL REQUIREMENTS PRINTING PROCESS: Web Offset, printed at 150 line screen BINDING METHOD: Saddle Stitch TRIM SIZE: 8 x 10.5 We require all ads to be submitted in a digital format. Ads submitted incorrectly, including incorrectly sized ads, will incur additional production charges to correct the files. All ads should include a hard copy of the ad. If color accuracy is important, any four color ads should include a matchprint or equivalent digital color proof. If you can t provide a digital color proof, we can supply one for a $10 charge. All ads must include hi-res files (300 dpi placed at 100%), any graphics or logos (.tiff,.eps or.ai), and all fonts used in the ad. Please remember to collect for output or package prior to submitting. We print in process color. All Pantone colors must be converted to CMYK (process). Please remember to convert all hi-res images from RGB to CMYK. We are not responsible for color accuracy in files that must be converted to CMYK upon arrival. We accept InDesign, Illustrator, Photoshop or hi-res PDFs. We do not accept Pagemaker, Quark, Microsoft Publisher, Word or PowerPoint files. We may be able to convert other PC file formats for a fee. Please call to verify. We do not accept film. JANUARY/FEBRUARY Nov. 15, 2018 Nov. 20, 2018 In home by Jan. 4, 2019 MARCH/APRIL Jan. 15, 2019 Jan. 23, 2019 In home by March 4, 2019 MAY/JUNE March 20, 2019 March 5, 2019 In home by May 4, 2019 CLOSE DATES JULY/AUGUST May 21, 2019 May 24, 2019 In home by July 5, 2019 SEPTEMBER/OCTOBER July 23, 2019 July 26, 2019 In home by Sept. 5, 2019 NOVEMBER/DECEMBER Sept. 20, 2019 Sept. 25, 2019 In home by Nov. 5, 2019 SUBMITTING ADS Upload Site: Files should be: Compressed Not contain \ / : *? < > in the file name Limit file name to advertiser_abbreviated issue ads@greenspring.com Include the following with all compressed files sent via Name of Advertiser Publication and issue the ad is to run in Contact name and phone number Limit file name to advertiser_abbreviated issue Flash Drive or CD: (Mac Formatted) All disks should be labeled with the following: Name of Advertiser Publication and issue the ad is to run in Contact name and phone number Return address if disk is to be returned Limit file name to advertiser_abbreviated issue Courier or US Mail: Greenspring Media 706 Second Avenue South, Suite 1000 Minneapolis, MN ATTENTION: Traffic Manager CONTACT Amanda Wadeson: Ad Traffic/Prepress ads@greenspring.com Please contact Amanda with questions regarding deadlines, extensions, ad specs, and technical questions about these advertising requirements. PAGE 6

7 ...and more! BLOOMINGTON S NATURAL BEAUTY DINING SHOPPING ARTS & CULTURE RECREATION HERITAGE YOUR 2019 COMPLETE GUIDE TO MINNESOTA S ROCHESTER A CULINARY RENAISSANCE CHARMING BOUTIQUES 85-PLUS MILES OF PARK TRAILS Greenspring Media forges long-term relationships with our clients by offering them a superior value proposition: high-quality products that build their brands and a process built around their needs all wrapped up in the most responsive and reliable personal service experience you could ever expect in a business relationship. For over 50 years, Greenspring Media has been creating and executing custom publishing programs to reach your markets and help attract millions of visitors to travel throughout our great state. As part of Hour Media one of the country s preeminent publishers of city regional magazines Greenspring Media s quality, pricing and command of customer service is unsurpassed with our printing partners. We print almost 17.5 million magazines a year, more than 120 titles, and more than 30,000 pages for eleven different business units. Our portfolio includes our flagship publications Minnesota Monthly and Midwest Home, both leaders in their respective fields. Minnesota Monthly is truly the foremost travel authority, devoting countless editorial pages to travel in and throughout Minnesota. Our special travel sections some of which are done in conjunction with Explore Minnesota while others are sponsored by long-term clients are eagerly anticipated by our readers on an annual basis. There is no greater travel and entertainment authority actively covering Minnesota and the Twin Cities market in print or online. BLOOMINGTON MINNESOTA 2019 VISITORS GUIDE MINNESOTA 2019 TRAVEL GUIDE exploreminnesota.com 2019 TRAVEL GUIDE experience ROCHESTER 520+ STORES 40+ HOTELS 50+ RESTAURANTS Out & About explore: +more! In addition to Live Play AAA, our Custom Publishing Division also produces several magazines across a variety of travel and tourism markets many of which we own and others that we produce for an impressive roster of clients several of whom have been with us for decades. PAGE 7

8 Hour Media: Sister Publications In addition to the hyper-local expertise you gain from working with us, Greenspring Media is uniquely positioned to offer a vast network of sister shelter publications also owned by our privately held parent company, Hour Media. SISTER SHELTER PUBLICATIONS SISTER TRAVEL PUBLICATIONS PAGE 8