Apple in France Challenges and opportunities Interpoma Congress 2012

Transcription

1 Apple in France Challenges and opportunities Interpoma Congress 2012 Daniel SAUVAITRE Chairman of the ANPP Board Association Nationale Pommes Poires 129 bd Saint Germain PARIS

2 Areas of production ha of diversity, 1,7 million tons production potential Golden Gala Jonagold & Boskoop Nord Picardie Grand Est Granny & Pink Lady Val de Loire < 500 ha Charente et Deux-Sèvres Limousin Rhône Mont Pilat Savoie Diversity of climates 500 to ha to ha Vallées Tarn et Garonne Alpes du sud Provence > ha Languedoc 2

3 French orcharddistribution 1 à 2 ha 2 à 5 ha 5 à 10 ha 10 à 20 ha 20 à 40 ha > 40 ha Nbre exploit Surface ha % ANPP'producersappleorcharddistribution 86% Source RGA 2010 Agreste < 5 years old 5-10 years old years old years old > 20 years old Source : ANPP 3

4 Varieties, Producers and sales organization Varieties harvest 2003 harvest 2011 evol % / total 2011 Golden % 34,16% Gala % 15,81% Granny % 12,35% Braeburn % 6,00% Red % 4,82% Fuji % 3,70% R. Canada % 2,70% Belchard 44 2,59% Elstar % 1,00% Jonagold % 0,82% Boskoop % 0,41% Idared % 0,35% CLUB total % 9,05% including : Pink Lady % Ariane 21 Jazz 16 Honey 13 Tentation 7 Choupette 3 Cameo 2 other % 6,23% total % 100% French Apples and Pears Association : 62 Producers Organizations (1400 producers) 2 PO > t t < 8 PO < t t < 17 PO < t t < 35 PO < t 75 independent growers About tons of apples which represents 55% of the total French production and tons of pears which is 15% of the corresponding production 4

5 T GB % T T H A R V E S T Exports T Inland Market and Exports French EXPORTS in T Spain % Netherlands % Germany % Belgium % others % total EU % America % Asia % Russia % Middle East % Algeria % others % French IMPORTS ten top in T Belgium Spain Italy Netherlands Germany 7000 Argentina 3000 Brasil 6000 Chile New Zeland 6000 South Africa 6500 France Consumption 2010/2011: ± 18,6 kg per capita INLAND APPARENT MARKET Fresh market catering T Processing T Retail excluding HD T Hard Discount T Street market T Grocery T Imports Shrinkage T T Association Nationale Pommes Poires 129 bd Saint Germain PARIS

6 Production Costs Average production Costs Fertilizers: Chemicals: Oil / fuel: Electricity: Furniture: (60 tons/ha to 0,33 /Kg) Maintenance: Rent: Labour: 240 /ha /ha 500 /ha 180 /ha 100 /ha 550 /ha 450 /ha /ha Depreciation of assets: /ha Hail insurance: Loans interest: Others : Total: /ha 560 /ha 320 /ha /ha Packing costs : Storage and packing house (bare fruits) : 0.25 /Kg to 0.30 /Kg Display carton : 0.12 /Kg Average logistic : 0.10 /Kg Variable value of crop : The average value of the production of an efficient orchard is about 20,000 /ha (60 tons to 0.33 cents). Around this average reference there are lower cost or higher. The crop valorization may also vary between 14,000 euros to 35,000 euros for club s varieties. (Very) High labour costs : The minimum cost of seasonal labor is 11.6 /h all taxes included (8,80 /h net income for the employee). Specific situation for 2012 : Due to very bad crops for number of growers in different parts of France. Losses and difficulties ahead for some growers and acceptable profits for others. Poor benefits and return on assets last years for most of the French growers. 6

7 Strengths, Weaknesses, Main Challenges and future trends Weaknesses : Average age of growers Acreage decrease Poor recent profits and return on assets High costs of production (labour) Inland consumption decrease Restrictive national rules and regulations Insufficient packing houses above Tons. Strengths : Good soil and climate conditions (except 2012) High productivity and good labor skill Range of varieties and soils High average size orchards Half of the crop exported Research, experimentation and technical environment. Main challenges and future trends : Promote synergy, alliances, clustering between growers behind labels, local identity and market strategy, Gain new apple growers, Increase exports sales on growing markets : Asia, Middle East, Africa, and open new markets, Add consumption interest and value based on quality, sanitary security with collective label vergers écoresponsables, New plantings and investments in dynamic AC conservation, packing house, technology, Activate organizations and growers benchmarking, stimulate marketers with specific information due to ANPP, Lobbying for national support, means for crop protection, better rules and regulations, Lobbying for fair commercial relationship. 7

8 ANPP The ASSOCIATION NATIONALE POMMES POIRES is the French apples and pears producers and producers organisations association. About 160 direct members which means producers all over France. The main production areas are represented by their leaders. About tons of apples which represents 55% of the total French production and tons of pears which is 15% of the corresponding production The ANPP is a member of GEFeL which brings togetherall French fresh fruits and vegetables associations. It is also active in INTERFEL, the French association for fresh fruits and vegetables sector At the international level, it participates in both Freshfel and Wapa. Our resources: A team of 7 people Members contribution about 2 millions French governmental bodies contribution for communication about

9 Thankyoufor yourattention 9