IBM Mobile Enterprise Strategy

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1 Christian Kirsch, Certified IT Specialist for mobile & embedded solutions René Sparmann, Solution Architect for Workplace Services IBM Mobile Enterprise Strategy 2012 IBM Corporation 2009 IBM Corporation

2 Mobile Devices Today's & Tomorrow's Growth Market Smartphone sales and mobile internet usage will increase, still no dominating platform By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs IDC 1200 Consumerisation CIOs cannot longer dictate which devices to use - Gartner Unit Volumes (Millions) WW Media Tablets WW Notebooks WW PCs WW Smartphones 600 Gartner The Trends Driving Your Mobile Strategy Now Through E 2013 E 2014 E 2015 E Demand for tablets in Asia-Pacific will increase by 95 percent in 2012, outstripping equivalent shipments in North America or Europe. Gartner Source: Wells Fargo Securities, January 23, 2012 Fostering the People: The Shift to Engagement Apps Customers, partners and employees are expecting to use mobile devices to access services. 2

3 User requirements for mobile solutions and what it means for the provider User expectations vs. Enterprise constraints High expectations of usability, appearance and behavior Short and focused interactions, interruptions are common Must be usable when out of wireless coverage Context awareness is the differentiator to provide the services the customer needs Offer all features provided on other channels, but adapted to the mobile needs Mobile does not necessarily mean on the go, it means always with me Highly fragmented set of devices and platforms Evolves fast, frequent releases and updates Mobile is more than just apps Mobile Solution Concept Backend Processes Integration Development Distribution Usability Compliance Security Legal Maintenance Decisions Test... To meet the users' requirements and to provide and maintain enterprise-class mobile services a mobile strategy is needed! 3

4 IBM Mobile Enterprise Strategy Blueprint A guideline to define a Mobile Enterprise Platform Mobile Scenarios for Industries and User Groups Mobile Device Selection... Mobile Application Mobile Operation Build mobile Manage mobile devices and Mobile Integration Secure my mobile business Connect to, and run backend systems in support of mobile 4

5 IBM Mobile Enterprise Strategy Blueprint A guideline to define a Mobile Enterprise Platform Mobile Scenarios for Industries and User Groups Mobile Transformation Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Mobile Device Selection... Mobile Application Mobile Operation Build mobile Manage mobile devices and Mobile Integration Secure my mobile business Connect to, and run backend systems in support of mobile Implementing a Mobile Strategy helps to: 5 Extend business to mobile customer and workforce Improve operational efficiencies and reduce costs Differentiate the customer experience Enable new services and business models

6 Customers are focused on a new set of mobile client initiatives Client Initiatives Build mobile Connect to, and run backend systems in support of mobile *ING Canada Manage mobile devices and Secure my mobile business Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection Key Capabilities Key Capabilities Key Capabilities Mobile app development Enterprise data, service, and application integration Worklight features Mobile Lifecycle Management Device analytics and control Secure Network Communications & Management Strategy and planning services Mobile-enabled solutions including analytics, commerce, and social business Implementation and hosting services

7 IBM offers a broad set of complementary mobile service capabilities Client Initiatives Build mobile Connect to, and run backend systems in support of mobile Manage mobile devices and Secure my mobile business Extend existing business capabilities to mobile devices Transform the business by creating new opportunities IBM Sample Offerings Mobile Application Strategy Consulting and Development User Centric Application Design Testing Services Campus Wireless Network Services Managed WLAN Information Security Assessment Mobility and Security Consulting Services Hosted Mobile Device Security Service Mobile Device Management Services Strategy & Transformation and Mobile Solutions Practice Mobility and Security Consulting Services Unified Communications Consulting Services Implementation, Rollout and Hosting Services

8 IBM offers a broad set of mobile products Client Initiatives Build mobile Connect to, and run backend systems in support of mobile Manage mobile devices and Secure my mobile business Extend existing business capabilities to mobile devices Transform the business by creating new opportunities IBM Sample Offerings Cast Iron IBM Rational Application Developer WebSphere Application Server Web 2.0 and Mobile Feature Pack IBM Websphere Portal Mobile Experiences Green Hat (an IBM company) Worklight IBM Endpoint Manager for Mobile Devices IBM Rational AppScan IBM Lotus Connections IBM Lotus Sametime IBM LotusLive Meetings IBM Security Access Manager IBM Lotus Notes Traveler IBM Tivoli Identity Manager IBM Cognos Mobile IBM Sterling Mobile Applications Coremetrics for Mobile IBM WebSphere Commerce V7.0 Feature Pack 4

9 Christian Kirsch IT Specialist for Mobile & Embedded Solutions IBM Deutschland Research & Development GmbH Beim Strohhause Hamburg René Sparmann Hardy Gröger Senior Certified Architect IBM Software Group Solution Architect for Workplace Services IBM Deutschland GmbH Nahmitzer Damm Berlin Hardy Gröger Senior Certified Architect IBM Software Group