The Azure Open Source Opportunity

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2 The Azure Open Source Opportunity What is Open Source software? The OSS market opportunity The Microsoft Open Source story Open Source solutions on Azure Microsoft Cloud Workshop program

3 What is Open Source Software

4 What is Open Source Software

5 The Market Opportunity

6 OSS is being used everywhere Linux took over the Web. Now, it s taking over the world Wired.com, Aug out of 500 of the world s fastest supercomputers now use Linux ZDNet, Nov 2016

7 OSS Market Potential $50 Billion! IaaS/PaaS Cloud Market Opportunity In FY18 * Source: Forrester s Global Business Technographics Software Survey, Base: 3,530 global software decision-makers.

8 The Microsoft Open Source Story

9 Open Source Momentum at Microsoft Azure Container Service is different and offers the broadest hint yet that Microsoft wants to build real products with open source, not merely leverage it where it's convenient Microsoft: the Open Source Company This is not your dad s Microsoft Tweet How Microsoft is Shifting Focus to Open Source Serdar Yegulalp Dead and buried: Microsoft's holy war on open-source software Years ago, Microsoft's CEO described open source as a cancer. Times have changed. Just ask 22-year Redmond veteran and open-source proponent Mark Hill. Steven J. Vaughan-Nichols Ubuntu Linux now on Windows Store (for Insiders) What fell sorcery is this? Andrew Silver Redmond top man Satya Nadella: 'Microsoft LOVES Linux Swapnil Bhartiya Microsoft Rolls Out Linux Support in SQL Server 2017 Release Candidate David Jones Charles Cooper Neil McAllister

10 Open Source Solutions on Azure

11 Open Source Solutions on Azure DevOps Clients Management Applications PaaS & DevOps App Frameworks & Tools Databases & Middleware Infrastructure

12 Microsoft OSS technology partners Big Data DevOps Management Infrastructure

13 Microsoft Cloud Workshop Program

14 Microsoft Cloud Workshops What is a Cloud Workshop? Hands-on sessions for you to help your customers create a go-to-the-cloud plan. Educational, thought-provoking and practical 1: few sessions to help them go from knowing where they want to go to knowing exactly how to get there.

15 What is Open Source Software Your ultimate goal Accelerating your business by building a pipeline of better-informed and qualified potential customers which convert quicker.

16 What are the benefits to you? Business growth Trusted advisor Customer insight Drive business growth by building a better pipeline which converts quicker. Show your thought leadership and gain the status of a trusted advisor. Collect customer insights that will help you offer/sell better solutions.

17 Format ½ or full day hands-on workshop 1: few session (around 10 attendees) Head by a cloud expert (no sales representatives) Inspirational white-board session could include demos, case studies... Topic examples Generic or vertical specific: Containerisation Linux development DC migration Test & Development Who is invited? Business decision makers: CTOs, CIOs, CSOs, etc. PaaS Big Data App development What is expected from you Drive demand to the workshop (around 10 people in each) Deliver the workshop Follow up with attendees upon completion How Microsoft assists Assistance with demand gen through AMs/AEs, TSS/ISS, paid media Option to use Microsoft venues Option to have a Microsoft speaker Some funding available to cover operational expenses

18 How we can help Funding Microsoft venues Marketing assistance For demand generation, hire a cloud specialist for the day, book a venue etc. Option to use Microsoft facilities for the workshop delivery (Paddington, TVP, Edinburgh) Assistance with demand generation: our account managers, telesales, inside sales, and paid media will help drive attendance to your workshop

19 What do we expect from you Marketing capabilities Proven solution Delivery capabilities To drive demand generation and follow up on leads. Be able to share a reference, a showcase, a demo, etc. Organise workshops on topics you can really deliver on.

20 Cloud Workshop registration Proposal form Complete and submit the workshops proposal form: Purchase order (PO) A PO will be sent after approval. A member of the team can assist you with Microsoft venue booking and catering arrangements if needed. Proof of execution Invoice Microsoft, by submitting the following via the Online Invoice Tool: A photo of the workshop List of attendees: name, company, role, industry, marking those that have progressed 20% into the sales cycle Copy of the registration link/invitations you sent out

21 Next steps Sign up for the Cloud Workshop program here Contact me at for introductions to the OSS Technology Partners Register for the Open Cloud keynote session at Future Decoded at Find out more here - Keep up to date here -

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