COMPANY PROFILE. Headline Communication
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1 COMPANY PROFILE Headline Communication
2 Introduction Headline is the leader event and marketing agency in Saudi Arabia that offers a fully integrated communications solution for all your events. We are a fully integrated Marketing & Communications agency with years of experience in Saudi Arabia, in the rest of G.C.C. and internationally. Headline Communication
3 Company Profile Established in 1991 with its head office in Jeddah, KSA, Headline Communication offers a broad range of services. Event Operations & Logistics Audio & Visual Speakers & Entertainment Talents Hospitality & Transportation Management Live Show & Event Production Stands Design & Production PR & Media Crisis Management Planning Concept and Theme development Headline Communication
4 Team Profiles Feras Adel Al Maddah Chief Executive Officer Background Client examples Pro-campaigner, having handled impactful marketing events for a variety of local and international Headline clients for more than a decade. His vast portfolio includes Samsung, BMW, Unilever, Kinder, SoccStar -Future TV and Jeddah Raceway. He also efficiently ran Saudi Arabia s Western Province Municipality Election campaign A Business Administration graduate of King Abdul Aziz University, Mr. Al-Maddah worked with Publicis Graphics Group, Saudi Arabia for 10 years, honing his skills in brand management, sponsorship and community service. He helped Sesame getting semi government partners and private sector to put the new Arabic Sesame Curriculum together Headline Communication
5 Company Organizational Structure Ali Abdulaziz Project Manager 5 Years of experience in events and exhibitions, specialized in logistic, transportation, supplier relationships, human resources, communications. Hatem Al Khanbashi Project Manager Several years of experience in live shows (Sesame Street), relationship manager and event management Focal point with governmental bodies. Jawhara Al Shawish PR Manager 8 Years of experience in Public Relationship and Media. She manages large client organization's reputation with the public in general and clients. Bob Klenk Creative Director Creative Director and Set Designer since 1996, Bob is a talented artist from Zurich, Switzerland. With UK working background, Bob is now one of the most researched creative artist in Zurich. Ayman Al Abtah IT Manager 15 Years of experience as IT specialist and graphic designer. Head of the program Clipcatcher, a PR reporting tool, he is the Headline office guru. Shafeeque Karuthedath Logistic Manager 15 Years of experience in logistic and transportation. Headline Communication
6 International Partnerships Headline Communication has always maintained relationship and worked with international partners in order to always deliver the best possible event. Zurich, Switzerland Los Angeles, USA Rufener has been active in the world of live communications for over 20 years. Our dedicated team of some 30 employees develops creative concepts and ensures professional execution, down to the very last detail. We leverage our wealth of experience, while at the same time keeping an eye on the future exciting and surprising people with our fresh ideas, new innovations and cutting-edge designs. The Entertainment Design Corporation creates and produces international award-winning attractions, environments, live shows and theatrical events. Paris, France Jeddah, KSA Auditoire We have been in existence for more than 25 years in Europe and 10 years in Qatar and our traditional expertise is corporate communication. Whether you have something to say, project to announce dreams to inspire, we are here to show you the road to success. Monte Carlo, Monaco PG Integrated is one of the largest advertising agencies in Saudi Arabia, with offices in Riyadh and Jeddah. We provide our clients with a completely integrated and comprehensive advertising and marketing services. We help our clients by providing highly creative solutions including brand ideas and strategies, brand planning, creative development and production, digital solutions, media planning and buying services, event management services, public relations and much more. Dubai, UAE Talents & Production is an international corporate entertainment agency based in Monte-Carlo, Monaco. Created in 2004 by Alexandre Hourdequin, it rapidly became the leading agency in all type of original visual performers such as magicians, illusionists, circus acts and shows. It represent now more than 3000 artists and work with over 7000 clients worldwide from event planner agencies to television channels. Mennheim Associates was founded with the core belief that while sound strategic thinking will form the bedrock of our recommendations, it is the best-in-class implementation capabilities that will truly set us apart in this space. We work tirelessly to ensure that our recommendations are practical and in building our clients capabilities to support the implementation of these recommendations. Headline Communication
7 Our previous events Headline Communication
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25 Our Project Management Approach The Approach Event Brief Headline Project Manager process More info needed NO YES Generate Proposal Client s input Revert to client Headline Communication
26 Project management Rigorous project management approach is the key for the success of the event In-depth planning Close project management Proactive risk management Implementation agility Day-to-day task planning Clear responsibilities Vendor planning Budget management End to end management of all workstreams In-depth status tracking for all events Close coordination with KAUST Continuous program risk tracking Development of mitigation actions beforehand (Plan B) Rapid implementation of mitigation actions Integration of new workstreams Smooth transition from completed events to coming events Mobilization of extra resources Headline Communication
27 Manage project implementation (1/2) A Project management B Risk management End-to-end management of different workstreams Project implementation decision making Vendor / resource coordination Continuous tracking of risks Assessment of risk levels Development of mitigation actions to ensure program progress C Stakeholder and KAUST management Timely and quality decision making Operating of decision platforms Well functioning coordination between different stakeholders Issue resolution among the parties D Management reporting and decision support Continuous tracking project milestones In-depth visibility into vendor / contractor progress status Management reporting support for decision making 28 Headline Communication
28 Impact Manage project implementation (2/2) Implemented events (M-1) Event I. Outcomes Learnings Public feedback Media feedback Event III. Event II. Definition of responsibilities for each initiative Regular interactions with project owners Feedback contribution to major decisions Upcoming events (M / M+1) Who? What? R A CI Event III. Event II. Event I. Final creatives Final agenda Detailed status review Budget spend KPI 1 KPI 2 Governorate as program sponsor Supported by other departments (President Office, Security, ) Events under planning (M+2 / M+3) Tracking milestone achievement Event III. Event II. Detailed Event I. concepts Vendor selection Budget alignment Task teams Support in the evaluation of potential risks/delays Development of mitigation initiatives KPI reporting dashboards Measurement of starting point and evolution of KPIs 29 Headline Communication
29 Creative Process Headline Communication
30 Event Management Marketing Public Relations Tel: Fax: Mobile: P.O. Box # 1892 Jeddah # Saudi Arabia Ghamdi Building 3d Floor Tahlia Street Jeddah KSA Headline Communication
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