Nov. 4, 2009 San Francisco, CA PG&E Headquarters

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1 Nov. 4, 2009 San Francisco, CA PG&E Headquarters Overview The electric power industry is in the early stages of a sea change. From the growing addition of intermittent, often distributed, renewable energy sources to new and efficient ways that residential, commercial and industrial users are consuming electricity, the underpinning grid infrastructure is transforming on an epic scale to that of a networked grid. The relatively slow-changing power transmission and distribution market is finding itself at the confluence of energy, telecommunications and information technology (IT) markets, driving necessary change and innovation in support of 21st century next-generation utility networks. Leveraging an intelligent network infrastructure, a smart grid enables short- and long-term applications and services that are emerging over the course of the next decade. This event, underpinned by exclusive market research from GTM Research, a Greentech Media company, will provide insight into the major North American utilities deploying smart grids and the details surrounding their infrastructure and service deployment plans over the next decade. Smart grid industry visionaries from North American utilities, innovative hardware and software vendors, and leading industry consortiums will gather at the Pacific Gas & Electric Headquarters in San Francisco for this groundbreaking event. Topics Covered»»North American Utility Smart Grid Outlook: »»Real World Smart Grid Deployments & Policies: »»The Smart Grid s Missing Link: Intelligent Field Area Networks»»Energy-Aware Home Area Networks and Applications»»Smart Grid Applications: »» Large-Scale Renewable Energy & Stor- age Integration Testimonial I thought the event today was great. It was very substantive and honest. That is not usually the case with cleantech events generally. I appreciate how you brought together some of the most knowledgeable folks in a thoughtful way. Having strong U.K. representation today was very sensible. We appreciate the opportunity to sponsor Tom Burton, Mintz Levin Signature Sponsor

2 November 4, 2009: Proposed Agenda 9:00 a.m. 9:30 a.m. 9:30 a.m. 10:45 a.m. 10:45 a.m. 11:15 a.m. 11:15 a.m. 12:00 p.m. 12:00 p.m. 1:00 p.m. 1:00 p.m. 2:00 p.m. 2:00 p.m. 3:00 p.m. 3:00 p.m. 3:30 p.m. 3:30 p.m. 4:00 p.m. 4:00 p.m. 5:00 p.m. 5:00 p.m. 7:00 p.m. North American Utility Smart Grid Outlook: Based on underlying data and analysis from GTM Research s report North American Utility Smart Grid Outlook: , this session will provide insight into the major North American utilities deploying smart grids and the details surrounding their infrastructure and service deployment plans. Speaker: Rick Thompson, Co-Founder & COO, Greentech Media Real-World Smart Grid Deployments & Policies: This panel session, made up of leading utilities and policy makers, will provide real-world insight into smart grid deployments over the next decade. Covering the underlying power layer through communications and control layer to the applications and services layer, leading utility executives will share their experiences and future visions for smart grid build-outs through Leaders from state PUCs will also provide their insight into the policies that will shape smart grid deployments going forward. Moderator: David J. Leeds, Smart Grid Analyst, GTM Research Morning Network Break and Table Top Exhibition Morning Keynote Presentation: Andrew Tang, Senior Director, Smart Energy Web, PG&E Lunch Break The Smart Grid s Missing Link: Intelligent Field Area Networks This missing link in grid communications the intelligent field area network (FAN) is now for the first time being built-out, as a result of wide-scale AMI deployments that replace legacy mechanical meters with advanced digital meters, or smart meters. The FAN will bridge the communications gap between the utility and the consumer, not only enabling AMI, but a host of other emerging smart grid applications. This session will cover the network technology, security and standards issues facing the industry today and going forward. Moderator: Rick Thompson, Co-Founder & COO, Greentech Media Greentech Broadband: Energy-Aware Home Area Networks and Applications The extension of smart metering intelligence into the home/building itself, connecting the meters to load centers is radical advancement for the power grid. While, today certain utilities manage peak load demand by directly capping these load centers usage, a home area network (HAN) and home energy management system would allow the homeowner to indicate a mix of consumption and efficiency across a range of appliances and devices, changing forever the way the consumer participates in the energy consumption. Getting there requires new technologies within the home, from user interfaces to connecting networks to end devices. Moderator: David J. Leeds, Smart Grid Analyst, GTM Research Afternoon Networking Break and Table Top Exhibition Afternoon Keynote The Long View: Future Visions of The Smart Grid and Large-Scale Renewable Energy Integration The deployment of smart grids and the integration of renewable energy sources are well under way but still in the very early years relative how the architectures, technologies and services might look fi ve, ten or even twenty years from now. New technologies and advanced applications will undoubtedly emerge that the industry has not yet even imagined. This panel session will include discussions from entrepreneurs, investors, researchers and other thought leaders looking at smart grid infrastructure, services and large-scale renewable energy integration today, and into the future. Moderator: Rick Thompson, Co-Founder & COO, Greentech Media Cocktail Networking Reception and Table Top Exhibition

3 Sponsorship Opportunities Sponsors of Greentech Media industry events have consistently found the unique approach of the conferences bringing together market analysts and industry leaders in a setting ripe for in-depth discussions ideally suit their goals of both reaching out to key decision makers and being aligned with the highest caliber of events and analysts. With the greentech market quickly evolving, Greentech Media continues to provide events that increase the knowledge and insight of industry leaders, and those looking to become leaders. Past events have sold out and have boasted a wide range of perspectives from utilities, regulators, vendors, large corporations, investors, NGOs and consultants. Why Sponsor? Greentech Media and its partners provide in-depth, objective and reliable research to enable industry leaders to predict trends, gain important insights and empower their business decisions. Sponsoring a Greentech Media event brings exposure and recognition for your company right where you want it in the hands of the industry leaders making those decisions. Sponsoring a Greentech Media event also promotes your brand consistently through an aggressive online and direct marketing campaign. Generate Qualified Leads Sponsoring an event gives you a direct advantage over your competitors in making contact with leads that will provide results. Among the attendees, the majority have buying and decision-making power in their companies a perfect opportunity for you to build your corporate image and for your corporate participant(s) to network with the true leaders of the industry. Consider, at a typical Greentech Media event, a quarter of the attendees are C-Level executives and well over half are director-level management or above. Attendee Breakdown

4 Brand Exposure for Sponsors Online and Promotional Event Website with 10,000+ Pageviews Blasts to 25,000+ PRINT Press Release with 900 Views by Media Outlets Attendee Badge or Lanyard Printed Agenda Folder Speaker Packet with Sponsor Page On-Site Sponsor and Agenda Board Signage Podium or Banner Signage Exhibit Booth with Product Display

5 Package Options Signature Sponsor: $15,000 As the top sponsor of the event, your company will receive the highest quality and quantity of interaction with attendees. Get the best return on your investment for marketing and sales by purchasing the use of the registration list for direct marketing to increase your sales and influence attendees by putting a speaker on a relevant panel session. Promote your brand awareness for months by being featured on the event website, in promotional s and press releases and with top billing on-site at the conference. Finally, bring clients to the event to show them the value of your leadership in the industry.»»sponsor recognition on all printed event literature in the premiere position»»sponsor recognition on all on-site event signage in the premiere position»»sponsor recognition on all event website pages and promotional materials in the premiere position»»tabletop exhibit in vendor fair at premier location for company promotional materials and/or product display»»access to event registration list for one time use»»up to five VIP passes to the conference for staff or clients»»50 percent off any à la carte option Gold Sponsor: $7,500 Being a Gold Sponsor at The Networked Grid will bring in the leads that generate business for your company. Promote awareness of your brand by being featured on the event website for months before the event. The earlier you sign on the more time your company is featured!»»sponsor recognition on all printed event literature»»sponsor recognition on all on-site event signage»»sponsor recognition on all event website pages and promotional materials»»tabletop exhibit in vendor showcase for company promotional materials and/or product display»»up to two VIP passes to the conference for staff or clients»»25 percent off any à la carte option Exhibitor: $3,000 Let your product shine in front of all the major corporate players that are focused on the smart grid and its applications and products.»»exhibitor recognition on all printed event literature»»exhibitor recognition on all on-site event signage»»exhibitor recognition on all event website pages and promotional materials»»tabletop exhibit in vendor showcase area for company promotional materials and/or product display

6 à La Carte Options All À La Carte Options Come With One VIP Pass to the Event Pre-Event Reception Sponsor: $10,000»»As event attendees arrive, facilitate their first and most important meeting. As a pre-event reception sponsor ensure prime placement of your marketing materials, while your representatives meet and greet new leads and invite local clients even if they are not attending the full conference. If they know your company gets a great conference off on the right foot, then they know your company will be able to get their business the results it wants as well. Cocktail Reception Sponsor: $10,000»»Host the part of the event where the most networking happens and attendees will easily remember your company! Greentech Media s receptions are known for their high quality; associate your branding with this great addition to the event. Name Badge and Lanyard Sponsor: $3,000»»Get your company s name and logo on the material seen most throughout the conference the name badges. Whenever an introduction happens people remember your brand! Folder Sponsor: $2,500»»Let people know your company s capabilities by getting your materials into their hands. Include collateral in the folder that is given to all attendees upon registration to the conference and make sure they walk away with a reminder that you can provide solutions for their business needs. Collateral to be approved by Greentech Media and printed by sponsor. Contacts: John Keough Vice President of Sales keough@greentechmedia.com Meredyth Masterson Director of Sales, Online and Events masterson@greentechmedia.com Event Organizer Signature Sponsor