Consumer Health in Indonesia

Transcription

1 Consumer Health in Indonesia Customer Service Hotline: Page 1 of 23

2 一 调研说明中商情报网全新发布的 Consumer Health in Indonesia 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Consumer Health in Indonesia 出版日期 May/2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Consumer Health industry in Indonesia. With this market report, you ll be able to explore in detail the changing shape and poten tial of the industry. You will now be able to plan and build strategy on real industry data and projectio ns. The Consumer Health in Indonesia market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline: Page 2 of 23

3 Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Consumer Health in Indonesia? What are the major brands in Indonesia? What are the main trends in OTC Healthcare? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Decline in value growth as key areas increase in maturity Although consumer health current retail value growth declined in 2010, sales continued to increase at a healthy rate. The decline in growth was mainly driven by increasing maturity within vitamins and di etary supplements, analgesics, and cough, cold and allergy (hay fever) remedies areas that recorded strong growth earlier in the review period. In addition, the fact that price increases in 2010 were lower than in 2009 due to increasing competition and declining raw material costs due to the more stable U SD/Rupiah exchange rate also resulted in a slowing in current retail value growth in Intensified competition from non-consumer healthcare products Producers engaged in aggressive price discounting in 2010 and a wide range of nonconsumer healthcare products such as beauty and personal care, packaged food, and nonalcoholic drinks were introduced. For example, medicated skin care players are facing increased comp etition from beauty and personal care, with medicated shampoos competing with antidandruff shampoos and acne treatments competing with antiacne skin care products. Laxatives and probiotic supplements also saw strong competition from packa ged food products, including yoghurts that claim to treat constipation. Meanwhile, sales of vitamin C, calcium supplements, and ginseng supplements were negatively impacted by the marketing campaigns for non-alcoholic drinks such as You C 1000 (a juice drink that contains vitamin C), calciumfortified powder milks such as Anlene, and ginseng-fortified coffee such as CNI Ginseng Coffee. Customer Service Hotline: Page 3 of 23

4 Domestic companies continue to lead sales Consumer health in Indonesia remained fragmented in 2010, with numerous domestic and multination al brands competing within the area. However, domestic companies continued to extend their leadersh ip in value share terms. For example, prominent local players such as Kalbe Farma and Tempo Scan P acific have a strong presence in the three largest consumer health areas: analgesics; cough, cold and all ergy (hay fever) remedies; and vitamins and dietary supplements. These companies employ various str ategies to strengthen their dominance such as heavy investment in new product launches, aggressive p romotions through above-the-line and below-theline activities, and more extensive distribution networks. Rapid development of modern retailers contributes to overall growth The major distribution trend within consumer health in Indonesia in 2010 was the increase in sales sha re of grocery outlets, especially supermarkets and hypermarkets, convenience stores, and chemists and pharmacies. This increase was largely due to the growing number of modern grocery outlets and phar macies such as Carrefour, Hypermart, Super Indo, Alfamart, Indomaret and Guardian operating in bot h first and second tier cities in Indonesia. Besides providing manufacturers with more space to market their consumer health products, the rapid expansion of these modern grocery outlets and pharmacies is also providing consumers with better access to a wider range of affordably priced products. Respectable projected forecast period growth Consumer health is expected to perform respectably over the forecast period. Continued demand for c onsumer health products can be attributed to their relatively cheap price and proven effectiveness. In a ddition, the potential for growth within consumer health remains high as the geographical penetration of consumer health products within retail stores remains limited when considering the vast size of Ind onesia. Table of Contents : Consumer Health in Indonesia - Industry Overview EXECUTIVE SUMMARY Decline in value growth as key areas increase in maturity Intensified competition from non-consumer healthcare products Domestic companies continue to lead sales Rapid development of modern retailers contributes to overall growth Customer Service Hotline: Page 4 of 23

5 Respectable projected forecast period growth KEY AND DEVELOPMENTS Modest increase in consumer health prices Increased competition from non-consumer healthcare products Interest in herbal and traditional products increases More convenient and affordable packaging formats give competitive edge Leading players investing heavily in below-the-line event promotions MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services Table 2 Life Expectancy at Birth MARKET DATA Table 3 Sales of Consumer Health by Category: Value Table 4 Sales of Consumer Health by Category: % Value Growth Table 5 Consumer Health Company Shares by Value Table 6 Consumer Health Brand Shares by Value Table 7 Sales of Consumer Health by Distribution Format: % Analysis Table 8 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010 Table 9 Forecast Sales of Consumer Health by Category: Value Table 10 Forecast Sales of Consumer Health by Category: % Value Growth APPENDIX OTC Registration and Classification Vitamins and Dietary Supplements Registration and Classification Self-medication/self-care and preventative medicine Switches DEFINITIONS Summary 1 Research Sources Consumer Health in Indonesia - Company Profiles Citra Nusa Insan Cemerlang PT in Consumer Health (Indonesia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 4 Citra Nusa Insan Cemerlang PT: Production Statistics 2010 COMPETITIVE POSITIONING Customer Service Hotline: Page 5 of 23

6 Summary 5 Citra Nusa Insan Cemerlang PT: Competitive Position 2010 Kalbe Farma Tbk PT in Consumer Health (Indonesia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 8 Kalbe Farma Tbk PT: Competitive Position 2010 Sido Muncul PT in Consumer Health (Indonesia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 10 Sido Muncul PT: Competitive Position 2010 Soho Industri Pharmasi PT in Consumer Health (Indonesia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 13 Soho Industri Pharmasi PT: Competitive Position 2010 Tempo Scan Pacific Tbk PT in Consumer Health (Indonesia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 16 Tempo Scan Pacific Tbk PT: Production Statistics 2010 COMPETITIVE POSITIONING Summary 17 Tempo Scan Pacific Tbk PT: Competitive Position 2010 Adult Mouth Care in Indonesia - Category Analysis Demand for adult mouth care in Indonesia remains seasonal, with sales usually peaking during Rama Customer Service Hotline: Page 6 of 23

7 dan when the majority of Indonesians do not eat or drink during daylight hours for a period of one mo nth and the incidence of mouth ulcers and inflammation problems rises. Demand for adult mouth care products is mainly limited to middleupper income adults living in urban areas due to high prices and limited penetration. SWITCHES Standard brand Betadine led sales in 2010, recording a retail value share of 44%. Standard products a re preferred by the majority of consumers due to the fact that they are perceived as being more effectiv e than herbal products at curing mouth ulcers and sore throats. However, towards the end of the revie w period the popularity of herbal brands such as Enkasari and Tantum Verde Oral Rinse increased. Th e rising sales share of these herbal brands resulted in a decline in the retail value share of Betadine tow ards the end of the review period. Adult mouth care has a projected forecast period constant retail value CAGR of 4%, with growth rat es expected to decline gradually over the coming years. In addition to having a small consumer base, a dult mouth care will continue to face direct competition from other products with similar functionality over the coming years. In addition, companies will remain reluctant to advertise their adult mouth care products frequently in the mass media due to limited demand. Companies that do decide to advertise t heir brands will likely only do so during times of peak demand such as the fasting month of Ramadan. Table 11 Sales of Adult Mouth Care: Value Table 12 Sales of Adult Mouth Care: % Value Growth Table 13 Adult Mouth Care Company Shares by Value Table 14 Adult Mouth Care Brand Shares by Value Table 15 Forecast Sales of Adult Mouth Care: Value Table 16 Forecast Sales of Adult Mouth Care: % Value Growth Analgesics in Indonesia - Category Analysis The number of consumers switching to products that are perceived as being safer and as having fewe r side effects continued to increase within systemic analgesics during According to trade sources, an increasing number of consumers are switching from adult aspirin, which has the potential to cause stomach bleeding, to either acetaminophen or combination products. Similarly, there was a shift away Customer Service Hotline: Page 7 of 23

8 from child-specific aspirin towards child-specific ibuprofen. In addition to stomach bleeding, childspecific aspirin also has the potential to cause Reye s syndrome in children. Meanwhile, trade sources indicated that a number of consumers shifted from systemic analgesics to topical analgesics as the latt er area is perceived as having fewer side effects than the former. SWITCHES In 2010, three domestic adult analgesics brands (Paramex, Bodrex, and Puyer No 16) continued to do minate analgesics value sales, recording a combined retail value share of 35%. Despite increasing com petition from other brands such as the foreign produced Panadol, these products remain the most popu lar and wellknown amongst consumers of all income levels. In addition, regular advertising from producers also h elps to ensure that these products continue to dominate sales. Analgesics approached maturity towards the end of the review period as the majority of Indonesians are now already aware of the availability of such products. However, as a result of increasing geograp hical penetration and the continued economic recovery, analgesics sales will continue to increase over the coming years with the area having a projected forecast period constant retail value CAGR of 5%. Table 17 Sales of Analgesics by Category: Value Table 18 Sales of Analgesics by Category: % Value Growth Table 19 Topical Analgesics/Anaesthetic by Format: % Value Breakdown Table 20 Analgesics Company Shares by Value Table 21 Analgesics Brand Shares by Value Table 22 Forecast Sales of Analgesics by Category: Value Table 23 Forecast Sales of Analgesics by Category: % Value Growth Calming and Sleeping in Indonesia - Category Analysis Demand for calming and sleeping products is mostly limited to adult consumers living in urban areas. Parents usually prohibit their children from taking calming and sleeping products while the majority of consumers in rural areas are not aware of the existence of such products. Moreover, many consume rs are concerned about possible side effects such as addiction. Furthermore, consumers often treat inso mnia less seriously than other common ailments such as headaches, colds, coughs and stomach aches. As a result, calming and sleeping is the smallest consumer health area in Indonesia, recording current r Customer Service Hotline: Page 8 of 23

9 etail value sales of just Rp6 billion in SWITCHES Lelap, which is produced by leading local consumer health company Soho Industri Pharmasi, increas ed its retail value share within calming and sleeping from 73% in 2009 to 74% in 2010, mainly due to heavy investment in promotion, especially celebrity endorsed television and magazine adverts. Indeed, Lelap was the only calming and sleeping product that was advertised on television over the review pe riod and consumer awareness of the brand is consequently higher than that of other brands. Demand for calming and sleeping products will remain limited to adult consumers living in urban ar eas over the forecast period. Parents usually prohibit their children from taking such products while th e majority of consumers in rural areas may not be aware of the existence of calming and sleeping prod ucts. A number of urban consumers with severe insomnia problems will continue to prefer to see a doc tor in order to obtain prescription medicines which are perceived as being more effective than their her bal counterparts. Table 24 Sales of Calming and Sleeping: Value Table 25 Sales of Calming and Sleeping: % Value Growth Table 26 Calming and Sleeping Company Shares by Value Table 27 Calming and Sleeping Brand Shares by Value Table 28 Forecast Sales of Calming and Sleeping: Value Table 29 Forecast Sales of Calming and Sleeping: % Value Growth Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia - Category Analysis Combination products continued to increase in popularity during 2010 as such products are perceive d as being more convenient and economical due to their multifunctionality. Several combination product brands designed to cure both colds and coughs were introd uced in the middle of the review period including OBH Combi Batuk Pilek, Paramex Flu & Batuk, Bo drex Flu & Batuk, and Sanaflu plus Batuk. These brands continued to perform healthily during 2010, with sales largely being fuelled by promotions and extensive distribution coverage. In 2010, the leadin g player in consumer health, Kalbe Farma, introduced Mextril BDF (Batuk Demam Flu - Coughs, Fever and Colds) combination products. SWITCHES Customer Service Hotline: Page 9 of 23

10 Prior to 2010, Kalbe Farma was the leading player within cough, cold and allergy remedies. Howeve r, towards the end of the review period the company s sales share was gradually eroded by smaller pla yers and Sido Muncul became the leading producer in the area due to the growing popularity of its fla gship Tolak Angin brand. In the short term, combination products that treat both colds and coughs and products with triple (col d, cough, and fever) functionality are expected to continue to increase in popularity. The majority of b rands entering this area already enjoy a high level of awareness amongst consumers. In addition, these brands were heavily advertised during 2010 and will be more aggressively promoted going into the fo recast period. Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth Table 32 Sales of Decongestants by Category: Value Table 33 Sales of Decongestants by Category: % Value Growth Table 34 Sales of Childspecific Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value Table 35 Sales of Childspecific Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth Table 36 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value Table 37 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value Table 38 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value G rowth Digestive Remedies in Indonesia - Category Analysis Childspecific diarrhoeal remedies were introduced in Indonesia in 2010 with the launch of Entrostop Herbal Anak. The new brand from Kalbe Farma has been promoted via television advertisements since mid However, it should be noted that sales of such products remain negligible. Customer Service Hotline: Page 10 of 23

11 SWITCHES Local consumer health giant, Kalbe Farma, continued to dominate digestive remedies in 2010, record ing a retail value share of 41%. The company has two digestive remedies brands, Promag and Neo Ent rostop, with the former being the undisputed leader within antacids and the latter being the leading bra nd within diarrhoeal remedies. Both brands were advertised via the mass media throughout 2010 and t heir availability in both modern and traditional retail outlets has ensured their positive performance. Digestive remedies constant retail value growth will remain positive over the forecast period, with sa les expected to be fuelled by rising demand from urban consumers. Due to higher living standards in a nd around cities, urbanisation is expected to continue throughout the forecast period. However, the hu ge supply of labour and limited job opportunities will continue to result in fierce competition and high levels of stress amongst the population. In addition, the increasingly hectic pace of modern life and wo rk pressures may lead to changes in dietary patterns, with more consumers skipping meals or consumi ng fast food a development that could result in an increase in the number of people suffering from in digestion problems. Growth within antacids, digestive enzymes, laxatives, and diarrhoeal remedies is t herefore predicted to stay at a healthy level over the coming years. Table 40 Sales of Digestive Remedies by Category: Value Table 41 Sales of Digestive Remedies by Category: % Value Growth Table 42 Digestive Remedies Company Shares by Value Table 43 Digestive Remedies Brand Shares by Value Table 44 Forecast Sales of Digestive Remedies by Category: Value Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth Ear Care in Indonesia - Category Analysis OTC ear care sales remained negligible in Indonesia throughout the review period for several reason s. Firstly, the incidence of ear problems is generally a lot lower than that of eye problems. In addition, when suffering from an ear problem, most Indonesians prefer to seek professional medical treatment a nd to get prescribed ear care products as opposed to self-medicating the ailment. SWITCHES Due to a lack of demand, no major consumer health manufacturers in Indonesia produce ear care rem Customer Service Hotline: Page 11 of 23

12 edies and only Medikon Prima Laboratories Vital brand is currently available in retail outlets. The fac t that this brand was not advertised in the mass media over the review period means that consumer aw areness of such products remains limited. Given the lack of development in this niche area and the fact that no deregulation is expected within prescription ear care medication in the foreseeable future, sales of ear care products are expected to re main negligible over the forecast period. The only ear care producer in Indonesia, Medikon Prima Lab oratories, is also unlikely to make attempts to promote its products via mass media given limited dema nd. Eye Care in Indonesia - Category Analysis Standard eye care products still dominate eye care sales in Indonesia as the availability of allergy eye care products remains extremely limited, mainly due to the rare occurrence of eye conditions caused b y allergies and the fact that most consumers prefer to consult a doctor when actually suffering from su ch a condition. The two most common types of eye problems in Indonesia are red and dry eye and pro ducts that address these problems are all classified under standard eye care. Given negligible allergy e ye care sales, the performance of eye care was driven solely by standard eye care products over the rev iew period. SWITCHES Three standard eye care brands (Insto, Visine and Rohto) dominate eye care sales thanks to strong ad vertising via television and magazines. These brands remained the most aggressively advertised eye ca re brands in Indonesia throughout 2010 and accounted for a combined retail value share of 81% durin g the year. Insto, Visine and Rohto are popular amongst middle and upper income urban consumers w ho typically perceive brands from prominent companies as being of higher quality than brands from s maller players. Eye care growth over the forecast period will continue to be driven by increasing demand amongst ur ban consumers due to rising pollution in large cities and the growing number of computer users. Table 46 Sales of Eye Care by Category: Value Table 47 Sales of Eye Care by Category: % Value Growth Table 48 Standard Eye Care by Type: % Value Breakdown Customer Service Hotline: Page 12 of 23

13 Table 49 Eye Care Company Shares by Value Table 50 Eye Care Brand Shares by Value Table 51 Forecast Sales of Eye Care by Category: Value Table 52 Forecast Sales of Eye Care by Category: % Value Growth Herbal/Traditional Products in Indonesia - Category Analysis According to trade sources, more pharmaceutical companies in Indonesia focused on herbal and tradi tional products in While this trend presented a challenge for local Jamu companies such as Sido Muncul, Jamu Borobudur, and Air Mancur, it helped to boost the performance of herbal and traditiona l products as a whole in Pharmaceutical companies expanding their presence in herbal and tradit ional products included Soho Industri Pharmasi, Dexa Medica, and Kalbe Farma. Herbal and traditional cough, cold and allergy remedies Tolak Angin and Antangin continued to lead herbal and traditional products sales in 2010, recording respective retail value shares of 11% and 9%. Both brands are designed to treat masuk angin (the period before a cold actually takes hold) and are m ore popular than some standard combination products. Towards 2010, Tolak Angin and Antangin man aged to distinguish themselves from competitors via television, radio and magazine promotional effort s. Competition amongst herbal and traditional products will become more intense over the forecast peri od, with pharmaceutical companies such as Soho Industri Pharmasi and Kalbe Farma and local Jamu c ompanies such as Sido Muncul expected to increase their focus on the area. This development will res ult in increased price competition and could also pose a threat to manufacturers of standard products, with consumers expected to gradually shift from standard to herbal and traditional products over the fo recast period. Nevertheless, the old image of Jamu products could limit growth within herbal and tradi tional products over the coming years, with young consumers in Indonesia becoming increasingly bra nd and image conscious. Table 53 Sales of Herbal/Traditional Products: Value Table 54 Sales of Herbal/Traditional Products: % Value Growth Table 55 Herbal/Traditional Products Company Shares Table 56 Herbal/Traditional Products Brand Shares Table 57 Forecast Sales of Herbal/Traditional Products: Value Customer Service Hotline: Page 13 of 23

14 Table 58 Forecast Sales of Herbal/Traditional Products: % Value Growth Medicated Skin Care in Indonesia - Category Analysis The majority of low income Indonesian consumers continue to perceive medicated skin care product s as being less of a necessity than other OTC products such as analgesics or cough and cold remedies. As these consumers find the price of medicated skin care products too expensive, they generally leave the initial symptoms of skin problems untreated. In fact, many low income consumers have little awar eness of the availability of medicated skin care products such as treatments for hair loss, haemorrhoids or emollients, and therapeutic moisturisers that can treat their conditions in the first place. As a result, the majority of medicated skin care sales continue to be made by middle-upper income consumers. SWITCHES Multinational company Johnson & Johnson continued to lead sales within medicated skin care in 201 0, recording a retail value share of 18%. The bulk of the company s sales within medicated skin care c ome from its Daktarin topical antifungal brand. Despite having a higher price tag than most of its com petitors, Daktarin is perceived as being more effective than other brands and the fact that most consum ers in this area come from middle and higher income groups means that price is less of an issue than in other areas. In addition, Daktarin was regularly advertised on television and within magazines with its catchy slogan daag jamur, which means goodbye to fungi. Furthermore, Johnson & Johnson s ext ensive distribution network also helped to boost Daktarin s sales share as the product can be found in most modern retail outlets. Daktarin was the leading medicated skin care brand in 2010, recording a re tail value share of 14%. Middle and upper income urban consumers will continue to account for the majority of medicated sk in care sales over the forecast period. The fact that sales amongst lower income consumers remain limi ted means that there is still signficiant scope for further growth in this area, especially when considerin g the fact that skin problems are quite common in Indonesia. As a result, medicated skin care sales wil l continue to increase over the forecast period. Table 59 Sales of Medicated Skin Care by Category: Value Table 60 Sales of Medicated Skin Care by Category: % Value Growth Table 61 Acne Treatments by Format: % Value Breakdown Table 62 Medicated Skin Care Company Shares by Value Customer Service Hotline: Page 14 of 23

15 Table 63 Medicated Skin Care Brand Shares by Value Table 64 Acne Treatments Brand Shares by Value Table 65 Forecast Sales of Medicated Skin Care by Category: Value Table 66 Forecast Sales of Medicated Skin Care by Category: % Value Growth NRT Smoking Cessation Aids in Indonesia - Category Analysis Indonesia has the fifth largest population of regular smokers in the world and smoking has become a n ingrained cultural practice amongst millions of Indonesian men. In addition, many men in Indonesia also smoke occasionally when they feel stressed or as a result of peer pressure. Indonesia has a thrivin g tobacco industry and smokers from all income groups prefer local cigarettes due to their affordable p rices. Even declining disposable incomes do not stop lower income consumers from smoking, with the majority of people simply switching to cheaper cigarettes. SWITCHES NRT products, dominated by NRT patches, were only available with a prescription at a very high pri ce in Indonesia until By the end of the review period, only one NRT patch brand (Nicotinell TT S by Novartis Biochemie), was available in the country. In addition, the brand was only available via prescription and retailed at a very high price. Nicotinell TTS comes in a skin patch format and reduces the desire for cigarettes by releasing nicotine into the bloodstream. In addition, the brand is free from tar and carbon monoxide two harmful ingredients found within cigarettes. Sales of smoking cessation aids will remain negligible over the forecast period due to exorbitant pric es and the lack of consumers actually looking to quit smoking. Given the prevalence of smoking in In donesia, the antismoking campaign which was launched in the middle of the review period is unlikely to have a signifi cant impact over the coming years. Indeed, even when looking to quit smoking, most consumers are m ore likely to try cheaper alternatives to expensive smoking cessation aids. A number of techniques for stopping smoking are available, ranging from traditional Jamu products to confectionery and food pro ducts. Sports Nutrition in Indonesia - Category Analysis According to trade sources, the number of gyms and fitness centres being opened in Indonesia contin Customer Service Hotline: Page 15 of 23

16 ues to increase due to rising health and appearance awareness amongst male consumers. Chained gym s and fitness centres such as Celebrity Fitness, Fitness First, and Gold s Gym continue to open branch es in shopping malls in Jakarta, Surabaya, and Bandung. Meanwhile, a growing number of independen t gyms and fitness centres opened in many first and second tier cities in Indonesia in Given the f act that gyms and fitness centres are the main distribution channel for sports nutrition products, their r apid development helped to boost sales of sports nutrition products in Another factor stimulatin g growth in 2010 was the emergence of fitness magazines such as Men s Health, Muscle, and REPS w hich target men and feature advertisements for many sports nutrition brands. Due to their exorbitant prices, imported products continued to dominate sports nutrition value sales i n The lack of growth potential within sports nutrition continues to deter the entry of domestic m anufacturers which prefer to concentrate on areas with better growth prospects such as vitamins and di etary supplements. Two imported brands Twinlab and Ultimate led sports nutrition sales in 2010, r ecording a combined retail value share of 35%. These imported products are typically sold in modern chemist and pharmacy chains such as Guardian and Century Healthcare as well as in various gyms an d fitness centres. A growing number of gyms and fitness centres are expected to be established in various first and sec ond tier cities in Indonesia over the forecast period. Gyms, especially chained players, are also likely t o continue to intensify their recruitment efforts over the coming years. Chained gyms will continue to target upper-income, healthconscious, consumers residing in major cities such as Jakarta and Surabaya by adopting various marke ting strategies such as offering trial sessions for members friends, discounted membership fees, and l uckydraw prizes for new members. In the long term, chained gyms such as Celebrity Fitness, Fitness First, and Gold s Gym may be established in other main cities such as Semarang, Medan and Makassar. Summary 18 Sports Nutrition, category rankings 2010 Table 67 Sales of Sports Nutrition: Value Table 68 Sales of Sports Nutrition: % Value Growth Table 69 Sports Nutrition By Format: % Value Breakdown Table 70 Sports Nutrition Company Shares Table 71 Sports Nutrition Brand Shares Table 72 Forecast Sales of Sports Nutrition: Value Customer Service Hotline: Page 16 of 23

17 Table 73 Forecast Sales of Sports Nutrition: % Value Growth Vitamins and Dietary Supplements in Indonesia - Category Analysis Vitamins and dietary supplements continued to record healthy doubledigit current retail value growth in 2010, with sales being boosted by the increasing popularity of prev entive medicine, especially amongst middle and upper income consumers. In addition, increased cover age of vitamins and dietary supplements in the mass media via articles and advertisements as well as n ew product launches also helped to boost sales during VITAMINS DIETARY SUPPLEMENTS Multinational company Bayer managed to extend its lead within vitamins and dietary supplements in 2010, increasing its retail value share to 10%. The company offers a wide portfolio and most of its bra nds lead sales within their respective areas. Brands produced by the company include: Redoxon Doubl e Action, Calcium D Redoxon, CDR Fortos, Supradyn, Berocca, Redoxon Fortimun, and Tonikum Ba yer. Demand for these brands is mainly limited to middle and upper income consumers who still have strong purchasing power despite the economic downturn. The fact these brands are well respected and available throughout Indonesia continues to drive Bayer s sales. Demand for vitamins and dietary supplements over the review period was mainly limited to middle a nd upper income urban consumers as many lower income and rural consumers still perceive such prod ucts as being unnecessary. As a result, there is still major potential for growth within the area. As long as the economy performs well in the long term, demand for preventive medicinal products is expected to increase throughout Indonesia over the coming years. Summary 19 Dietary Supplements: Brand Ranking by Positioning 2010 Table 74 Sales of Vitamins and Dietary Supplements by Category: Value Table 75 Sales of Vitamins and Dietary Supplements by Category: % Value Growth Table 76 Dietary Supplements by Positioning Table 77 Vitamins and Dietary Supplements Company Shares by Value Table 78 Vitamins and Dietary Supplements Brand Shares by Value Table 79 Vitamins Brand Shares by Value Table 80 Dietary Supplements Brand Shares by Value Customer Service Hotline: Page 17 of 23

18 Table 81 Forecast Sales of Vitamins and Dietary Supplements by Category: Value Table 82 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth Weight Management in Indonesia - Category Analysis In 2010, weight management sales were mainly fuelled by increasing consumer health and appearanc e awareness and growing knowledge of the fact that obesity is associated with various ailments such a s heart disease and diabetes. In addition, the fact that the number of women in the workforce is increas ing is also fuelling consumer image and appearance awareness. These factors explain the respectable d ouble-digit current retail value growth recorded within weight management in Local company Sari Sehat led weight management sales in 2010, recording a retail value share of 9 % thanks to the popularity of its Merit weight loss supplements brand. Merit is widely distributed both in modern and traditional retail outlets across the country and the brand also benefited from the popul arity of Merit Gold which is mainly targeted towards middle and upper income consumers. Due to the increasingly hectic pace of modern urban life, a growing number of consumers are eating convenient junk food which has a high fat and calorie content and have little time for exercise. As a re sult, obesity rates are expected to continue to increase over the coming years, especially amongst midd le and upper income urban consumers. At the same time, consumer health and appearance awareness i s also expected to continue growing over the forecast period, with an increasing number of consumers expected to be exposed to various healthrelated issues in health magazines and tabloids. In addition, the fact that a growing number of gyms an d fitness centres are being opened in first and second tier cities in the country should also help to furth er boost consumer health awareness over the coming years. Table 83 Sales of Weight Management: Value Table 84 Sales of Weight Management: % Value Growth Table 85 Weight Management Company Shares Table 86 Weight Management Brand Shares Table 87 Forecast Sales of Weight Management: Value Table 88 Forecast Sales of Weight Management: % Value Growth Wound Care in Indonesia - Category Analysis Customer Service Hotline: Page 18 of 23

19 Wound care was dominated by sticking plasters throughout the review period, with other wound care sales remaining negligible. Unlike sticking plasters, other wound care products such as bandages, gau ze, and surgical tape are uncommon in Indonesian homes. Other wound care products are mainly only used during emergencies (eg severe cuts) or postoperations when people need to change their bandages. However, it should be noted that many consu mers who have a severe cut opt to go to hospital where bandages, gauzes, and surgical tapes are provi ded. Similarly, consumers who need to change their bandages after surgery usually buy their products from hospitals. It should be noted that hospital sales are not included in Euromonitor International con sumer health data. Beiersdorf s Hansaplast brand dominated sticking plasters over the review period, recording a retail value share of 76%. Hansaplast s success can be attributed to its long presence in the country, active marketing campaigns, and regular advertising on television and radio as well as in health, family, and women s magazines. In addition, Hansaplast has a very high level of availability as the brand can be f ound not only in chemists and pharmacies and supermarkets but also in toko kelontongans and warung s where the brand is sold per strip. Although Hansaplast continues to dominate sales in the area, the br and s sales share was eroded by smaller brands in 2010, especially Amanplast from local player Abac us Jaya. Wound care has a projected forecast period constant retail value CAGR of 1%. The fact that sticking plasters, which already have a high level of penetration, will continue to dominate wound care sales o ver the coming years means that wound care will continue to become increasingly mature. However, n ew innovations could help wound care to continue to record positive growth over the coming years. In addition, lower inflation will also help to boost consumer expenditure on less essential products such as other wound care products. Table 89 Sales of Wound Care by Category: Value Table 90 Sales of Wound Care by Category: % Value Growth Table 91 Wound Care Company Shares by Value Table 92 Wound Care Brand Shares by Value Table 93 Forecast Sales of Wound Care by Category: Value Table 94 Forecast Sales of Wound Care by Category: % Value Growth Customer Service Hotline: Page 19 of 23

20 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 Customer Service Hotline: Page 20 of 23

21 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研数据库咨询 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研中国行业财务数据库 中国企业财务数据库 产品进出口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究 Customer Service Hotline: Page 21 of 23

22 案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Consumer Health in Indonesia 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 指 备注 : 此帐户可开具增值税普通发票 定 账 号 开户行 : 中国工商银行深圳黄贝支行 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 Customer Service Hotline: Page 22 of 23

23 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 23 of 23