The Ultimate Law Firm Associate s Marketing Checklist
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- Jemimah Hubbard
- 6 years ago
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1 valuable thughtful, practical advice An imprtant, cmmn-sense apprach s helpful A highly practical framewrk This bk shuld be in the hands f every assciate! ww Essential reading An incredibly useful resurce Marketing nirvana Essential reading fr every assciate A must-read fr all assciates This bk hlds all the secrets I strngly recmmend this fantastic A practical apprach immensely helpful The Ultimate Law Firm Assciate s Marketing Checklist The Renwned Step-By-Step, Year-By-Year Prcess Fr Lawyers Wh Want T Develp Clients. RSS FiShMAn, JD
2 Testimnials An imprtant, cmmn-sense apprach t business develpment fr assciates at every level. Use this checklist t prmte a thughtful marketing discussin and real actin. This is an incredibly useful resurce t get assciates n track twards prductive, career-lng, business develpment habits. I have used Rss s highly practical framewrk in several firms and strngly recmmend it. It helps lawyers demystify marketing and business develpment and take cncrete, manageable actins t achieve success n their wn terms and accrding t their wn style. I have seen it literally give hpe t assciates wh thught that develping a sustaining legal practice was beynd their ability. Nathan Darling, Chief Marketing Officer, Beveridge and Diamnd Rss s Checklist is my g-t fr bth casual stp-by cnversatins with assciates and frmal assciate-training prgrams. With clear guidelines fr marketing and business develpment by experience level, this tl is immensely helpful. I ve had many partners cmment n hw smart this checklist is, and that they wish they had smething like this when they were cming up the ranks. Rss s insightful checklist is a practical guide t marketing yurself at every stage f yur career. His bk details realistic and attainable marketing and business develpment activities. I am a fifth-year assciate and have been implementing the recmmendatins fr a few years and can already see hw they are psitining me t generate business in the future. I strngly recmmend this valuable checklist t assciates at all levels frm first-year lawyers fresh ut f schl t senir assciates wh are eligible fr partner. Thank yu, Rss!
3 Testimnials This bk needs t be in the hands f every yung assciate wh wants t have a successful, rewarding legal career. Just fllw the suggested steps and check all the bxes f this practical hw t guide t becme the tp-tier rainmaker in yur firm, large r small. The practical links t cgent examples add t the effectiveness and bring it alive fr the reader. This checklist shuld be a best seller. Rss has turned an intimidating and challenging prcess int simple, practical, and systematic steps. I have used his checklist fr many years with great success. Assciates whm I have wrked with regularly cmment that marketing is much less daunting in small steps. He has remved the deer in the headlights mment and crafted smething they can embrace and see success. Practical and engaging, Rss Fishman s step-by-step advice even includes the best f scial media tls t netwrk and get nticed. It s nt nly a valuable tl fr assciates, but is useful fr their mentrs as well! Rss cntinues t prvide thughtful and practical advice that helps assciates succeed in their marketing effrts. This bk shuld be in the hands f every assciate! It takes the mystery ut f develping a bk f business fr future success. Essential reading fr every assciate at any pint in their career! Every lawyer can use this cmprehensive checklist t jumpstart, r build n, their effrts t grw their reputatin and successfully achieve their prfessinal gals. In an industry defined by hw yur clients and peers speak f yu, this checklist hlds all the secrets t creating a pwerful referral netwrk. It is marketing nirvana. A must-read fr all assciates.
4 THE ULTIMATE LAW FIRM ASSOCIATE S MARKETING CHECKLIST The Renwned Step-By-Step, Year-By-Year Prcess Fr Lawyers Wh Want T Develp Clients. First Editin by Rss Fishman, JD CEO Fishman Marketing, Inc by Fishman Marketing, Inc. All rights reserved. Published by Rss Fishman, Highland Park, Illinis ISBN: Manufactured in the United States Cver design by Michelle Benjamin N part f this dcument may be reprduced r transmitted in any frm by any means, electrnic r mechanical, including phtcpying, recrding r by infrmatin strage and retrieval system, withut permissin frm the publisher.
5 Table f Cntents SECTION PAGE 2016 Fishman Marketing, Inc. All rights reserved. D nt duplicate.
6 Frewrd
7 I - must -
8 hw - smething - - really that
9 - - - tivities t undertake t help avid inefficient flundering and increase ments, please feel free t them t me at rss@fishmanmarketing.cm Gd luck!
10 Intrductin
11 - later - - assciate Nte: - - -
12 - ABA Jurnal - wrk Shw up.
13 First-Year Assciates MINDSET:
14 - Jin ne lcal, state, r natinal bar assciatin and get Once each week Twice each mnth practice area
15 Regularly always have business cards I use Vizibility ( but there are many ther ptins. My Vizibility.cm QR Cde
16 Scanning my QR cde with a simple, free smartphne app, prvides this cmprehensive cntact infrmatin, with live links.
17 Draft a detailed website bigraphy at least Wh s Wh - Create a mailing list f friends and cn- Childhd, high schl, and cllege friends Frmer clleagues drinks, phne calls
18 Facebk d LinkedIn - -
19 - receive an endrsement frm smene fr a specific skill, Twitter understand clients, prspects, cmpetitrs, schlars, and -
20 Sign up fr Ggle Alerts at See vide at Cnsider als creating alerts n friends, relatives, Create a cmprehensive persnal Ggle see client service Always -
21 prefer having smene else address the issue
22 Cnclusin - - Gd luck!
23 Rss Fishman fishmanmarketing.cm/blg cum laude
24 Deserving particular nte is my ld friend Beverly Lder, Marketing Michelle Benjamin Fishman Marketing s valued clients LinkedIn at blg at fishmanmarketing.cm/blg. Cntact Rss directly t bk him fr yur assciate-training prgram, firm r partner retreat, r marketing-training r Ethics/CLE prgrams, at rss@fishmanmarketing.cm.
25 Marketing Checklist The Renwned Step-By-Step, Year-By-Year Prcess Fr Lawyers Wh Want T Develp Clients. Essential reading fr every assciate at any pint in their career! This checklist hlds all the secrets; it is marketing nirvana. Nat Slavin This bk needs t be in the hands f every assciate wh wants a successful, rewarding career. Just fllw the suggested steps t becme the tp-tier rainmaker in yur firm. This shuld be a best seller. $28.95 ISBN >
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