Episerver. 27th October, London #Ascend15. Ascend '15 A5 Bookletv7.indd 1 15/10/ :39:35

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1 Episerver 27th October, London #Ascend15 Ascend '15 A5 Bookletv7.indd 1 15/10/ :39:35

2 A Word From Our CMO We ve been guiding our customers and partners in creating standout experiences for more than 20 years. Now with Ascend 15, we re inviting everyone to join us in reaching new heights in digital experience delivery. Keynote speaker Joana Van Den Brink-Quintanilha from Forrester will explain how to enrich customer lifecycle understanding with journey mapping, and ex-cmo of Topshop, Justin Cooke, will share his marketing journey from Burberry and Topshop to becoming founder of one of the fastest growing social networks Tunepics. Looking forward to seeing you, enjoy the day! James Norwood Executive Vice President Strategy, CMO 2. Ascend Episerver: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:35

3 Business Track Agenda for Customers and Partners Morning schedule Afternoon schedule 8: Breakfast & Registration Open & Welcome - The Mezzanine Mark Duffell, CEO of Episerver 9:15 The Digital Transformation Mandate - The Mezzanine James Norwood, EVP Strategic and CMO of Episerver 10:00 Keynote: Enrich Customer Lifecycle Understanding with Customer Journey Maps - The Mezzanine Joana Van Den Brink-Qintanilha, Senior Analyst at Forrester 10:45 Morning Break 11:15 Sponsor Session by Amaze: Business readiness for Commerce - the right strategic approach - The Mezzanine Jasper Bell, Strategy Consultant at Amaze 11:45 How to capture the mobile moment The Mezzanine David Bowen, Director of Product Management of Episerver 13: Sponsor Session by Zone: Driving the RSPB s digital transformation The Mezzanine Luke Surry, Head of Digital and Supporter Systems at RSPB Sponsor Session by Silverpop, an IBM Company: Deliver engaging and relevant customer conversations, combining IBM Marketing Cloud and EPiServer - The Mezzanine Simon Lye, Partner Manager at Silverpop, an IBM Company Customer Track Campaign Management and Personalisation in the Digital Experience Cloud - The Mezzanine Marc Erodotu, Education Services of Episerver 15:00 Afternoon Break Partner Track Sponsor Session by icore: Integration-Business hostile or Business Friendly - Discovery Thomas Masden, CMO at icore Solutions Tom Williams, Ecommerce Sales Executive at Maginus, Arbie Pollard, Digital Marketing Manager at Simply Supplements Positioning Episerver in the Cloud + Q&A. - Discovery Bob Egner, VP Product Management of Episerver 12:15 Lunch 15:30 Keynote: Digital Emotion: The New Customer Engagement Model - The Mezzanine Justin Cooke, CEO at Tunepics and ex-cmo at Topshop Featured Speakers: Customer Track: Sponsor Session by Realise: TSB Case Study -- The Mezzanine Dave Malins, Technical Manager at Realise Partner Track: Go-to-market with Episerver - Discovery Johan Jaredvall, SVP EMEA Sales of Episerver 16:45 Product Roadmap - The Mezzanine Bob Egner, VP Product Management of Episerver Joana Van Den Brink-Qintanilha, Senior Analyst at Forrester Justin Cooke, CEO at Tunepics and ex-cmo at Topshop 17:30 Closing Notes & Announce Prize Draw Winner -The Mezzanine James Norwood, EVP Strategy and CMO of Episerver 17:45 Drinks Reception 4. Ascend 15 18:15 Awards Ceremony - Discovery 18:30 Drinks Continue 5. Episerver: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:36

4 Technical Track Agenda for Developers Morning schedule Afternoon schedule 8: Breakfast & Registration Open & Welcome - The Mezzanine Mark Duffell, CEO of Episerver 9:15 The Digital Transformation Mandate - The Mezzanine James Norwood, EVP Strategy and CMO of Episerver 10:00 The Microsoft Cloud and Episerver Digital Experience Cloud - Academia Kristofer Liljeblad, Senior Program Manager at Microsoft 10:45 Morning Break 11:15 Moving Content to Episerver: Preparing for Success - Academia James Stout, Tech Evangelist of Episerver 12:00 What s new in Commerce: Quicksilver, Order/Basket API s, Testability, Abstractions, Promotions, Performance - Academia Jonas Bergqvist, Developer of Episerver 12:30 Lunch 13:30 Commerce: Custom Pricing & Promotions - Academia Janaka Fernando, and David Knipe, Technical Consultant s of Episerver 14:15 EMVP session - Academia Mark Everad, Marie Curie and Khurram Khan, Episerver s super developers 14:45 CDN s & Personalisation Strategies - Academia David Knipe, Technical Consultant of Episerver 15:15 Afternoon Break 15:45 Content Creation & Collaboration using Projects and Instant Templates - Academia Janaka Fernando, Technical Consultant of Episerver 16:15 New Episerver Forms - Academia David Knipe, Technical Consultant of Episerver 16:45 Product Roadmap - The Mezzanine Bob Egner, VP Product Management of Episerver 17:30 Closing Notes & Announce Prize Draw Winner - The Mezzanine James Norwood, EVP Strategic and CMO of Episerver 17:45 Drinks Reception 18:15 Awards Ceremony - Discovery 18:30 Drinks Continue 6. Ascend EPiServer: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:36

5 The Website Awards We are celebrating the best in class websites built on the Episerver and Ektron platform. Join us from 6:15pm to find out who will win the awards. Judging panel Dr Dave Chaffey, CEO, Smart Insights As well as being CEO and co-founder of Smart Insights a consultancy and publisher of guides, ebooks and training to help businesses succeed online Dave Chaffey is an accomplished author with a passion for educating marketers. If it s a trend influencing marketers, Dave knows it back to front. 8. Ascend 15 Debby Penton, Deputy MD, Wildfire Debby Penton is the Deputy MD of Wildfire, one of the UK s top 10 tech PR and communications agencies. Debbie has worked in technology PR and marketing for nearly 20 years devising and implementing campaigns for global leaders, start-ups and everything in between. Debby also judges the annual PR industry (PRCA) awards. James Norwood, SVG Strategy & CMO, Episerver With over 25 years of experience within enterprise business software, James has a proven track record in product strategy, sales and marketing, M&A, brand creation and development, and has detailed industry knowledge. James most recently served as Senior Vice President and CMO at Kana Software, inc. from 2011 until its aquisition by Verint Systems (NASD: VRNT) in Prior to that James served as Senior Vice President of Worldwide Product Strategy and Marketing at Epicor Software. 9. EPiServer: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:36

6 Website Awards Finalists B2C Finalists: Marie Curie Golfbreaks.com NSPCC implemented by Amaze Power NI implemented by Engage Win an Apple Watch Today! To be in with a chance of winning an Apple Watch, simply get your competition card stamped by all of our sponsors to enter the prize draw. The winner will be announced at the end of the conference. Good luck! B2B Finalists: New Street Group, Interim Partners implemented by twentysix Virgin Media Business implemented by Zone G4S implemented by Envoy Digital Ecommerce: Kenwood implemented by Netcel DK WiFi Network: BTOpenzone Password: episerver15 Tweet us! #Ascend Ascend EPiServer: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:36

7 Make sure you speak to all of the sponsors to enter the Apple Watch prize draw Gold and Drinks Reception Sponsor Gold Sponsor Amaze is a leading, full-service digital marketing, technology and commerce consultancy. Turning 20 this year, we have been delivering world-class digital solutions for the last 2 decades. We like to look past boundaries between countries, media channels and especially services - to deliver integrated solutions right across the digital spectrum from strategy to solution design; global implementation to ongoing optimisation. Our thinking is truly global, with solutions live in 104 countries including in 28 languages for an impressive client list that includes ASICS, Pizza Hut, Coats plc, Lexus, Toyota and Unilever. From basic CMS implementations through to complex deployments and integration with custom or third-party back-end systems, we have the capacity to deliver Episerver solutions at every level. How? The Zone team is made up of more than 200 experts across Europe, including 75 technologists, 60 creatives journalists, designers, and community managers and 70 strategists, producers and account managers. This means we re equipped to meet any challenge from helping millions of kids have a better relationship with food for Tesco, to spreading brand love for Coca-Cola or building a new digital home for Britain s largest housebuilder. We re ambitious, for ourselves and our clients. Where s your ambition? Ascend Episerver: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:36

8 Make sure you speak to all of the sponsors to enter the Apple Watch prize draw Silver Sponsors Bronze Sponsors icore Soluions offers high-quality products, services and extensive know-how within the areas of business integration and SOA. We deliver financially attractive, scalable solutions based on our own business integration software. The solutions based on icore Integration Suite are delivered as cloud, on premise or as a combined solution of both Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers marketing, leadto-revenue management and mobile engagement solutions. Silverpop Engage the foundation of the IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real life. We have always believed in understanding a client s marketing strategy, and ensuring we build technical solutions that are fit for their purposes. Whether migrating from Ektron or newly solutioning with Episerver, our experienced, full service digital team will ensure your needs are met on time and on budget Ascend EPiServer: Digital Experience Delivered Ascend '15 A5 Bookletv7.indd /10/ :39:37

9 Customer success, delivered With Episerver Digital Experience Cloud, you have the perfect plaftorm to create an engaging, efficient and scalable ecommerce solution. But how do you ensure that your business architecture is sound, and how do you validate that soluion to performance, security and compliance standards? At Episerver, we recognise that customer success is dependent not only on the plaform, but also on the implementation and management of it. TM Together with our Solution Partners, we back you up all the way throughout the project and beyond. Your success is our commitment. For more information visit Ascend 15 Ascend '15 A5 Bookletv7.indd 16 15/10/ :39:37