2016 MEDIA KIT QUALITY, FOCUSED CONTENT FOR WHOLESALE DISTRIBUTION EXECUTIVES

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1 QUALITY, FOCUSED CONTENT FOR WHOLESALE DISTRIBUTION EXECUTIVES Since 1967, Modern Distribution Management has been the premier source of objective news, analysis, data, informed insight and trend evaluation for the wholesale distribution industry. MDM s e-newsletters, in-depth website resources, research and a twicemonthly print publication provide a comprehensive view of the industry readers can t find anywhere else. We are trusted by wholesale distribution executives across sectors because we are better, faster and deeper in our coverage of the wholesale distribution channel. MDM REACHES: An engaged, expanding audience of distribution executives in many types of wholesale distribution firms with a majority in industrial, construction, electrical, safety, HVACR, plumbing and jan/san markets. Suppliers of products sold through independent distribution channels. Service and technology companies serving wholesale distribution. LEAD GENERATION/DATA CAPTURE/BRANDING MDM creates innovative marketing partnerships with clients based on metrics to meet specific marketing, advertising and sales objectives and budgets. MDM leverages our experience with best practices and methodologies in online lead-generation and branding to maximize response. Detailed campaign metric reports are provided to monitor campaigns and modify as necessary to guarantee the best ROI on your marketing spend. Modern Distribution Management Park Lane, Suite 200 Lafayette, CO 80026, USA Thomas P. Gale Publisher tom@mdm.com/ext. 111 Craig Riley Associate Publisher craig@mdm.com/ext. 115 Diane Houghton National Account Manager diane@mdm.com/ Hadley Fable Controller/Ad Manager hadley@mdm.com/ext. 116 Jenel Stelton-Holtmeier Editor jenel@mdm.com/ext. 113 Eric Smith Associate Editor eric@mdm.com/ext. 118 Jennifer Kern Marketing Director jen@mdm.com/ext. 117 Tish Marti Customer Service Manager tish@mdm.com/ext. 110 For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 1

2 Reach decision-makers: 85% of MDM s readers are leaders in their companies. MDM.COM DEMOGRAPHICS Markets Our Audience Serves Top Wholesale Distribution Sectors Served SELECT AUDIENCE: WHOLESALE DISTRIBUTION United States Canada Mexico 63% 30% 27% Inudstrial 95% Safety 37% Electrical/Electronics 27% Average website sessions per month 38,000+ Europe Asia 24% 22% Jan/San 18% Building Matl s/construction 17% Totals may equal more than 100% due to sector/market overlaps. Daily newsletter subscribers* 14,000+ Wholesale Distribution Roles Other 33% VP 10.7% Executive 17.5% Owner 20.4% Manager 18.4% Company Size By Sales Revenue $500M+ 16.5% Under $2M 22.3% $100M-500M 9.7% $50M-100M 9.7% $10M-50M 25.2% $2M-10M 16.5% Average monthly web page views 82,000+ Countries where we re read 10+ *Our audience list is cleaned quarterly for un-engaged audience members. We add 400+ newly engaged members to our audience per month averaging a 25% list growth rate year over year. Our audience is comprised of top distribution executives from the most prestigious industrial and construction supplies wholesale distributors, with annual sales of $2 million to more than $20 billion, across electrical, general mill supplies, power transmission fluid power, fasteners, PVF, HVACR, safety equipment and welding supplies. For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 2

3 VALUE AD PACKAGES: PLATINUM - $5,245 NET/MONTH Banner ads on mdm.com (25K impressions/mo) Text link on mdm.com (20K impressions/mo) Single sponsor e-blast GOLD - $3,835 NET/MONTH Banner ads on mdm.com (25K impressions/mo) Text link on mdm.com (20K impressions/mo) SILVER - $2,955 NET/MONTH Partner Center ads on mdm.com (25K impressions/mo) Text link on mdm.com (20K impressions/mo) OTHER MARKETING OPPORTUNITIES WITH MDM.COM: SINGLE SPONSOR E-BLASTS - $3,850 Send your customized HTML message to leaders in the industry as a standalone message. A complete html file is required. Circulation: 14,000 opt-in subscribers NEW: Ask about our Whitepaper E-blasts - Starting at $1,850 MDM UPDATE E-NEWSLETTERS - $2,600/MONTH Sponsored announcement standard: Maximum 40 words of copy & logo (120x60) Standard Banner (468x60) Ten word text link Circulation: 14,000 opt-in subscribers SPONSORED CONTENT - $4,500/MONTH SINGLE UNIT WEBSITE ADS: AD SIZE/TYPE 15K IMPRESSIONS PER MONTH 25K IMPRESSIONS PER MONTH Leaderboard Marquis (728x90 ROS) $1,995 $2,495 Medium Rectangle (300x250 ROS) $1,845 $2,305 Rectangle (180x150 article page) $1,705 $2,185 Partner Center (300x100 ROS) $1,375 $1,925 Text Link $795 $990 Exclusive content zones on our home, article and blog pages, dedicated to the promotion of your company via your produced content, edited by the MDM editorial team. For more details, contact Craig or Diane. MDM WEBCASTS Exclusive opportunities to sponsor MDM s top-of-the-line content. Be a part of our lead generating live event. Your brand will also gain exposure on our website via event ads, event pages and event e-blasts during a 3-week promotional period. For more details, contact Craig or Diane. RESEARCH PARTNERSHIP EXCLUSIVE MOBILE ADVERTISING OPPORTUNITY 35% of our s are read on mobile devices. Two ad units available; banners must be 300x50 pixels in jpg, gif or png format. For more details, contact Craig or Diane. Specialized research with multiple components to address sponsor & market concerns. Our editorial staff will create a topic-specific research survey, with input from you. From this we ll produce a whitepaper and webcast, both lead generating and both with your branding. For more details, contact Craig or Diane. If you would like to create a custom advertising package, contact us today! For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 3

4 FILE REQUIREMENTS FOR WEB BANNER ADS: Leaderboard 728x90 GIF/JPG/PNG Only No rich media Maximum initial download file-weight 40k Animation allowed - 15 seconds max. recommended Mobile Banner 300x50 Sponsored Content Zone 300x x250 Sponsored Text Links (Max. 10 words) 300x250 Article Pages 180x150 Partner Center 300x100 For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 4

5 MDM UPDATE E-NEWSLETTER SPONSORSHIP OPPORTUNITIES Reach more than 14,000 e-newsletter subscribers with MDM s daily Update! Advertisers now appear every day in MDM Update for optimal exposure to MDM s management-titled wholesale distribution-focused audience. PREMIUM SPONSORSHIPS: $2,600/MONTH OR $28,080/YEAR (ANNUAL SPONSORSHIPS ARE INVOICED QUARTERLY: JAN 1, APR 1, JUL 1 & OCT 1) Up to five Premium sponsorships are available each month with exposure five days a week. This includes: Premium Sponsor (one day each week) 468 x 60 ad unit, your company logo and up to 40 words featured 1x/week. Premium sponsors are placed in the Sponsored Links section on the days they are not featured for maximum exposure five days a week. SPONSORED TEXT LINKS: $1,500/MONTH Text links appear daily. Yours will be visible when you are not in the premium position. Use this text link to push readers to download a whitepaper, watch a video or visit your website. Premium Sponsor (one day each week) SOCIAL MEDIA INTEGRATION, ADDING THOUSANDS OF CONTACTS MDM leverages the social media channels our audience uses. Our editors will tweet and post to LinkedIn every day s MDM Update, giving you more exposure to audiences outside of our list of MDM Update subscribers. 8,000+ Followers Premium Sponsor Twitter Handle 1,500+ Followers Text Links (four days each week) START YOUR CAMPAIGN TODAY! For more information, contact: Associate Publisher, Craig Riley craig@mdm.com ext 115 Or National Account Manager, Diane Houghton diane@mdm.com For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 5

6 MDM WEBCAST SPONSORSHIPS MDM promotes and hosts distribution-focused webcasts to its list of 14,000+ executives. Past webcast topics have included: the economic outlook, the state of e-commerce in distribution, inventory management best practices, disintermediation, technology case studies, building a strategic sales force, profitability turnarounds and more! With an exclusive webcast sponsorship you will: Reach decision-makers at distribution companies with a one-off turnkey MDM Webcast sponsorship. Promote through a series of e-blasts, online banner ads and content-driven marketing resulting in lead collection for your future marketing efforts. Be associated with high quality content and expert speakers focused on topics your potential customers want to hear about. WEBCAST E-BLAST WEBCAST EVENT PAGE SPONSORSHIP FEATURES Cost/Event $15,000 Frequency 1 Webcast/Month Duration 60 minutes Content MDM decides topic, with input from sponsor, and hires and works with speakers for the event Moderation MDM will moderate event Live or On-Demand? Event will be presented live and will be available postevent on-demand and on DVD Registration Page MDM will host the registration page and provide leads for 60 days following event Event Ownership MDM owns all content and the recording generated by the event, but you may share it with your marketing lists Promotion Featured in a series of exclusive promotional e-blasts for three weeks leading up to the event Other Promotion Included in ads for the event on mdm.com Ongoing exposure post-event, with inclusion in webcast Bonus event promotions for on-demand access plus content marketing including blogs posted on the mdm.com website Sponsorship Logo Your logo will also appear on event ads: Leaderboard (728x90) ROS Rectangle (300x250) ROS Partner Center (300x100) ROS SCHEDULE A WEBCAST TODAY! For more information, contact: Associate Publisher, Craig Riley craig@mdm.com ext 115 Or National Account Manager, Diane Houghton diane@mdm.com For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 6

7 MDM RESEARCH PARTNERSHIPS Proposal outlines a turnkey research project Modern Distribution Management s editors will conduct on an important topic in wholesale distribution in The specific topic is expected to be finalized by collaborative effort between the MDM editorial/research team and sponsor. Project will allow a sponsor to better target the wholesale distribution market, position as a thought leader and generate leads for sales and marketing efforts. WORK DESCRIPTION Modern Distribution Management s research team will conduct a study across the MDM audience to identify trends and concerns around the specific topic selected. MDM will build the survey and will work with sponsor to include questions relevant to sponsor s research goals. CONTACT US FOR PRICING: Associate Publisher, Craig Riley craig@mdm.com ext 115 Or National Account Manager, Diane Houghton diane@mdm.com DELIVERABLES Summary whitepaper written, designed and produced by MDM for sponsor s use in lead generation and sales & marketing campaigns. The whitepaper will include both quantitative highlights and qualitative results from the survey. Lead generation landing page on mdm.com, if desired, for the free download of summary whitepaper by MDM s readers of one month following the release of the survey results. Exclusive sponsorship of an MDM-produced and moderated webcast. Webcast sponsorship includes full list of leads, segmented by company size, from registrants for live event and three months of on-demand access, linked from mdm.com. MDM will also provide relevant expert speakers for the event, as needed. Coverage of survey results in blogs and articles on mdm.com. All blogs or articles based on the survey from mdm.com will include mention of the sponsor. Sponsor will be included in a press release announcing the highlevel results of the survey. Global rights to use the data from the research in sales and marketing efforts with attribution. Any banner ads advertising the webcast/whitepaper will include sponsor s logo (ROS as space allows). For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 7

8 MDM SPONSORED CONTENT - $4,500/MONTH MDM.com receives an average of 26,000+ users per month. Leverage our audience with our new sponsored content zones. We have only five spots available per month. Reserve your spot now! We publish your content on our site. We will host up to four articles/ blogs per month which will be featured in prominent locations ROS. MDM s editorial staff will review and publish content. You ll also benefit from exclusive advertising banners that will appear on the same pages as your content. SPONSOR WILL NEED TO PROVIDE: A logo that will fit in a 85x85px square (.jpg.png.gif) Two banner ads with links (300x250px and 180x150px.jpg.png.gif) One to four articles/blogs (.doc or.txt format only, 1,500 char. max.) Materials are due no later than one week prior to start of your campaign. RESERVE A SPONSORED CONTENT SPOT TODAY! Associate Publisher, Craig Riley craig@mdm.com ext 115 DELIVERABLES: Sponsored article page: your content appears here, published like any blog or article on mdm.com. Two unique banner ad zones (300x250px and 180x150px) will appear exclusively on your sponsored content article/ blog pages. Sponsored content will appear in fourth slot of our Top Stories slider on our homepage one day/week during the term of user s contract (minimum four days/month). Sponsored content zone will appear: in lower left side of the homepage on right rail of sponsored content article/blog pages on MDM blog and article pages through any topic, search and taxonomy pages on mdm.com Sponsored content will be searchable through MDM s internal search functionality and labeled appropriately.* Sponsored content will also appear on blog category pages and labeled appropriately. * SEE DETAILS ABOUT SEARCH ENGINGE RULES FOR SPONSORED CONTENT HERE Or National Account Manager, Diane Houghton diane@mdm.com For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 8

9 SPONSORED CONTENT CONT. HOMEPAGE Slider Space (will appear at minimum, four business days/mo in fourth position) BLOG/ARTICLE PAGE Sponsored Content Zone Your company logo and a link to your article/blog will appear here in this 85x85px square. (total of five sponsors per month) Sponsored Content Zone Will appear in the right rail of all article/blog pages on mdm.com. Will rotate through a maximum of five articles at a time. For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 9

10 Sponsored Company Taxonomy All content you provide will be tagged with your company name and be collected on a landing page listed under your company s name during the term of your sponsorship. Content will also be tagged and searchable by topic and will display in search results with the yellow sponsored content label. SPONSORED CONTENT CONT. SPONSORED CONTENT LANDING PAGE SPONSORED CONTENT PAGE Sponsored Content Label TOPIC PAGE 180x x250 Two Unique Ad Zones Your ads will be visible exclusively on pages featuring your content. For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 10

11 WHITEPAPER E-BLAST- $1,850/E-BLAST Reach MDM s 14,000+ subscriber base! Get your whitepaper featured in our monthly e-blast! Space is limited to five slots/month so reserve your spot now! Maximum number of whitepapers per e-blast is five. Cover/graphic 125x165px max. Have multiple whitepapers to feature in our monthly e-blast? Additional content from the same sponsor are eligible for a 30% discount off the intial cost. SINGLE SPONSOR E-BLAST - $3,500 Text 40 words max. Reserve all five spots in our monthly e-blast. We will feature five of your whitepapers, exclusively for one month. HOSTED LANDING PAGE - $995/PAGE MDM will create a lead-generating landing page where mdm.com s 14,000+ audience can access your content. Our monthly e-blast will point to that page. CONTACT US TO GET STARTED Associate Publisher, Craig Riley craig@mdm.com ext 115 Or National Account Manager, Diane Houghton diane@mdm.com For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com 11