7th Conference Internal

Transcription

1 7th Conference Internal Communication 2016 Early Bird Discount until September 23 rd Transforming Challenges into Innovation October 27/28 th 2016 Quadriga Forum, Berlin 1

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3 What can you expect? Best Cases Fresh learning Return to your office with top tips, actionable ideas and inspiring tools to revitalize your internal communication strategy and provide your employees with a workplace they re excited to be part of work shops Get exclusive insights on internal communication through groundbreaking best cases mixed with clever workshops. SPEAKERS Tailor your personal conference experience by early choosing for the conference workshops Discuss your biggest challenges on twitter and gain hands-on experience through creative exercises. 3 KeynoteS 360 Perspective Learn what other organisations are doing from Senior level internal communication professionals sharing real advice, real examples and real solutions to your most pressing internal challenges. Network! Network! Network! Attending our conference is time away from the office to think, be inspired, meet other professionals. Increase your network by connecting with your peers in a collaborative and fruitful environment. Choose from more than 10 exceptional sessions in a variety of formats and experience outstanding keynote speeches and informative open discussions. UNLIMITED NETWORKING

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5 Thursday October 27 th 12:15 1:00 pm Best Case Ericsson Events: Embrace the New Digital Opportunities Michiel Pool Event Manager, Ericsson How to engage your audience in a new digital world. How to convert challenges into innovation. Concrete examples, tools and tips from two cases: R&D Digital Summit and Talks You Me We: All Employee Meeting LUNCH BREAK AND NETWORKING OPPORTUNITY Module 2 INVOLVE & MOTIVATE Achieving high levels of employee engagement Best Cases 2:00 2:30 pm Best Case IBM Cognitive Build, Engaging Employees in Building IBM s Future Sandra Grieden Brand System & Workforce Enablement Leader Europe, IBM Belgium Delivering new strategic direction through experiential and hands-on learning (cognitive computing). Inviting people to participate, to think along and build their own new way of working. Engaging people through enterprise crowdfunding. COFFEE BREAK AND NETWORKING OPPORTUNITY 2:30 3:00 pm Best Case Internal Communication Beyond the Company Fence Tomáš Novotný Internal Communications, ŠKODA AUTO Well-prepared internal communication campaigns can also be used by colleagues from PR, marketing and HR. Introducing three case studies from Škoda Auto: Print Online Media Event 5

6 Programme Thursday October 27 th 3:30 4:45 pm WORkSHOP 1 How to Get your Business Culture to Work for You Lawrence Clarke Partner, Shilbrook Associates Ltd Is your business thinking about introducing social internally? Do you already have a social intranet that s not generating the value expected? Are you the owner of social inside your business? This workshop puts company culture and social at the heart of internal communications. 3:30 4:45 pm WORkSHOP 2 From Managing Communications to Helping Managers Communicate? Marc Wright Chairman, Simplygroup workshop sessions 3:30 4:45 pm WORkSHOP 3 How to create Social Content. How to support Leaders to cut through the noise. How to develop a new kind of internal communications strategy. Create a Holistic Employee Brand Experience Ben Wickham Creative Director, Proof / Flickering Wall How to create a holistic employee brand experience. How to make the difference in both attracting and more importantly retaining the right talent. Create a sustainable employee brand that truly matters, thanks to the Catholic Church, Karl Marx and the human brain. 3:30 4:45 pm WORkSHOP 4 Maximise your Strategic Influence Martin Le Jeune Director, Blue Rubicon and Open Road How to enhance your influence and impact within the organisation with integrated, influential and results-driven strategies. How to write an internal communications strategy. 15 MINUTE BREAK 6

7 Internal Communication 2016 Quadriga University W o r ksh o p Thursday October 27th 5:00 6:15 pm Repetition of the 4 Workshops: Use this chance to take part in another of the workshop sessions and gain more hands-on skills. 6:15 6:30 pm Presentation of the Workshop Outcomes 6:30 pm Summary and End of Day One Dinner After a demanding day, we invite all participants to network in a less formal setting and reflect on day one 7

8 Programme Friday October 28 th 7:00 am SightRunning - Guided Running Tour in the Heart of the German Capital 8:30 am Doors Open 9:15 am Welcome Note by the Moderator Stacey Minton Public Relations Director, Celgene Module 3 MEASURE AND DEMONSTRATE Ushering sustainable impact, and how to measure it Best Cases 9:30 10:15 am Best case Collective Intelligence in Organisations Michael Silverman Managing Director, Silverman Research What is Social Collective Intelligence? How can organisations develop and use collective intelligence tools to address business issues. How to overcome challenges in designing and using collective intelligence tools in an organisational context. Relevant case studies from Unilever and Penguin Random House illustrating the application of collective intelligence in organisations. 8

9 Friday October 28 th 10:15 11:00 am Best Case Measure the Impact Sharon McKoy-Beckett Head of Internal Communications at Department for Business, Innovation and Skills (BIS), Ministry of Defence (UK) BRUNCH BREAK AND NETWORKING OPPORTUNITY How to deliver corporate communications for International Organisation. How to audit existing Internal Communications. How to measure your communications to get data that will drive change in your organization and improve business results? Best Cases 11:30 12:15 pm Best Case Am I a Good Brand Ambassador? Antonia Koenig Head Group Control Functions & HR Communications, UBS UBS s brand re-fresh and how it has impacted internal communications. How to bring the brand alive internally. How ushering the UBS brand into the digital age has worked so far. 12:15 1:00 pm Best Case Keynote is Pride Sander Haas Internal Communication Manager, Asito Pride among employees as an intangible asset. Turning internal pride into external communications. Explaining how communications turn Asito around. 1:00 2:00 pm Closing Keynote Neuroscience, or How to Help Engagement Hilary Scarlett, International Speaker and Author What are some of the basics that we all need to understand about our brains? Why our brains don t like organisational change SPACES a practical, brain-based planning tool to create employee engagement 9

10 Service Terms & Conditions The seventh internal communication conference will be held at the Quadriga Forum in Berlin. Located within walking distance from Berlin s most important attractions, Quadriga Forum offers modern business and meeting rooms suitable for any occasion. Host Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources management, as well as public affairs. Through its cross-subject structure, Quadriga University of Applied Sciences offers an education that meets the requirements in management, communications and public affairs: Quadriga University of Applied Sciences Werderscher Markt 13 D Berlin Phone: +49 (0) 30/ Fax: +49 (0) 30/ Contact International Conference Management: Johann Blain johann.blain@quadriga.eu Partner The European Association of Communication Directors (EACD) is the network for communication professionals from all fields across Europe. The Association meets the needs of communication professionals working internationally, and provides support for new challenges in the global arena. For more information please visit: Communication Director is an international quarterly magazine for public relations and communications. Communication Director is also the host of the European Excellence Awards. For further information regarding the conference or registration process, do not hesitate to contact us! Registration Queries: Dennis Schultz dennis.schultz@quadriga.eu 1. Discounted Prices Quadriga University offers discounts on the listed prices of certain conferences for members of the European Association of Communication Directors (EACD) and other partner associations. Subscribers to our media partner, Communication Director magazine, also receive a discount on the attendance fees for seminars and symposia. The participant s personal membership and/or subscription must be presented, current and verified at the time they make a seminar booking. Discounted prices are only valid if the amount invoiced is received by Quadriga University within the time stated on the invoice. 2. Cancellation If a booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred: Cancellation 31 days or more before the event takes place: no charge Cancellation between 14 days and 31 days before the event takes place: 50% of total price Cancellation less than 14 days before the event takes place: 100% of total price Please note that cancellations should be in written form. 3. Cancellation and changes Quadriga University reserves the right to cancel or reschedule seminar locations or times, or to arrange a substitute instructor if this is absolutely necessary due to there being less than six participants, an unforeseen problem with the instructor, or other unforeseen reasons out of the control of Quadriga University. In these cases, Quadriga University is not required to compensate travel or accommodation costs, loss of working time or other damages, and in other cases, only when there is gross negligence. If relocation is not reasonably possible for the participant, then they are entitled to cancel the booking immediately and without charge. 4. Place of Jurisdiction Berlin. Registration The registration fee includes participation in the programme, all conference documents and dinner and lunch buffets, as well as coffee breaks. Travel expenses and accommodation are not included in the price. A booking confirmation and an invoice will be sent to you after registration. Please remember to include your name in the transaction reference when making a payment. As the number of participants is limited, please be aware that your registration is only valid after receiving a booking confirmation. Please feel free to contact us should you not receive confirmation within 24 hours. 10

11 Registration Fax: +49 (0) 30/ I would like to attend the Internal Communication Conference on October 27 th and 28 th, 2016 in Berlin. I agree with Quadriga Terms and Conditions available on General Admission: Conference Fee 1290 * Early Bird Discount: Early Bird registration deadline is September 23 rd, 2016: Conference Fee 990 * EACD members: I am an inhouse communications professional and a full member of the European Association of Communication Director (EACD) OR I would like to become full member of the EACD (annual membership fee, including Communication Director subscription:140 and hereby officially apply for membership: Conference Fee 990 */** Communication Director Magazine subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120 ) and hereby order an annual subscription: Conference Fee 990 */** Name/Surname*** Company Position Address/City*** Telephone *** VAT number Signature*** I would like to register further participants: The second registered person receives a 10% discount on the current fee, a third person receives a 15% discount. Person 1 (10 % discount): Name/Surname*** Position/ Person 2 (15 % discount): Name/Surname*** Position/ Alternative billing address? Yes No Company Name/Surname*** Address/City*** Date/Signature*** Register online: * Prices do not include VAT; included in the participants fee is the access to all parts of the conference programme as well as to the dinner reception. ** Prices do not include VAT; please see EACD conditions of membership on ** * All fields are mandatory Host: Quadriga Hochschule Berlin GmbH

12 Quadriga University of Applied Sciences Werderscher Markt 13 D Berlin Phone: +49 (0) 30/ Fax: +49 (0) 30/ #internalcomms16