M ARKET D E V E L O P M E N T S P E C I A L I S T B A R D P ERIPHERAL V A S C U L A R (BPV) C ENTRAL E A S T E R N E U R O P E A N D I SRAEL

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1 M ARKET D E V E L O P M E N T S P E C I A L I S T B A R D P ERIPHERAL V A S C U L A R (BPV) C ENTRAL E A S T E R N E U R O P E A N D I SRAEL C. R. Bard, Inc. (NYSE: BCR) is a leading multinational developer, manufacturer and marketer of innovative, life-enhancing medical technologies in the fields of vascular, urology, oncology and surgical specialty products, employing close to 14,000 people around the world. Founded more than 100 years ago, we pioneered many devices that are now the cornerstones of modern healthcare. We expect the highest levels of quality, integrity, service, and innovation from our employees on the job and in the communities in which we work and live. In return, we foster an environment where individuals are treated with fairness and respect, and feel valued, acknowledged and rewarded. MISSION To advance lives and the delivery of Healthcare by profitably developing, manufacturing and marketing value-driven products which meet the quality, integrity, service, and innovation expectations of our customers and patients while providing opportunities for our employees. As a result, we will optimize shareholder value and be a respected worldwide healthcare company. PEOPLE DEAL Advancing Lives and the Delivery of Health Care. As an ambitious, entrepreneurial and growing business, Bard EMEA is the natural home for driven, ethical and accountable people that want to get noticed, make things happen and enjoy the rewards they truly deserve. Our people are independent and critical thinkers that thrive on the challenge of delivering sustainable growth and live by our values. At Bard EMEA, your commitment and hunger for results will enable you to achieve more, grow more and be more.

2 OUR PROMISES TO YOU At Bard we want you to be entrepreneurial, enterprising & accountable you re trusted to run your own area and create your own solutions. We have a direct link between results and reward - great achievements merit great rewards. Expect a fast pace, change and growth - you ll be busy, challenged and never bored! You can make a real impact and get noticed, we have a flat structure and accessible senior management. We ask that you think inclusively with a mindset that enjoys working across functions and divisions, sharing diverse cultures, perspectives and capabilities to find superior solutions for our business, our shareholders, our customers and the patients we serve. SUMMARY OF POSITION WITH GENERAL RESPONSIBILITIES A new and exciting opportunity for the position Market Development Specialist Bard Peripheral Vascular (BPV) in Central Eastern Europe and Israel has arisen. Reporting to the Sales Manager of Central Eastern Europe & Israel, the successful candidate will be responsible for: Increasing sales revenue and market share within the assigned territory for Bard Peripheral Vascular by developing and driving related legacy and new products. Providing on-going field and clinical support to the end user customers, distributor partners and their sales teams Developing a high level of understanding of the Peripheral Vascular markets and providing the company with all relative information for the development of the product growth strategies ROLE Develop and implement a business plan to optimize sales, grow market penetration and share, and successfully maintain existing dealer business. Understand the impact the changing healthcare market will have on existing and new products; with special focus on core countries within the region (Israel, Romania, Hungary, Slovenia/Croatia, Baltics) Maintain knowledge of assigned Bard product portfolio and conduct regular product training to dealer s sales force and end-customers including establishing budget and executing training details Provide regular clinical support to end user customers on site: in the Cath Lab and/or Operating Room (OR) to drive product usage and adoption Develop expertise regarding Reimbursement and Market Access strategy for specific procedures and treatments with strong working relationships with Government Authorities, Healthcare Institutions, HTA Bodies Work closely with distributors to ensure all new and focus products are being developed and penetrate the market, in line with the company s annual business plan Work closely with EEMEA marketing teams to provide ongoing training and support to the Distributor s sales force Work closely with distributors to collect, analyze and deliver information on market trends and dynamics, reimbursement, current clinical practice, competition, pricing Develop and maintain strong relationships with healthcare professionals and key opinion leaders (KOLs). Plan, organize and conduct regional congresses, workshops and programs. Participate in successful new product launches in the region in conjunction with Marketing. Ensure all Bard available resources (marketing, clinical, educational, technical) are used effectively by distributors

3 QUALIFICATIONS REQUIRED Preferably a University degree in science or commercial education EDUCATION & EXPERIENCE The ideal candidate will likely have extensive experience of practical sales in the medical device industry. Previous sales, marketing and clinical experience in the Medical Device business is prerequisite, ideally in the field of Interventional Radiology Fluent in English both oral and written Good communication skills and business manners Ability to work in a target and performance oriented manner Good knowledge of business management Analytical and conceptual skills, Independence/personal responsibility/team player Good computer skills (MS-Office etc.) Need to be able to travel more than 50% of the time

4 PROFILE Has a global perspective Takes broad view when approaching issues using a global lens. Understands implications of decisions on people and markets. Possesses a strategic mindset Sees ahead to future possibilities and translates them into breakthrough strategies Drives results & accountability Consistently achieves results, even under tough circumstances. Holds self and others accountable to meet commitments Cultivates innovation Creates new & better ways for the organization to be successful Optimizes diverse talent Hires & develops diverse talent to meet personal career goals & organizational goals by recognizing the value that different perspectives & cultures bring Maintains customer focus Builds strong internal & external customer relationships & delivers customer-centric solutions. Pays attention to, adapts & is responsive to customer needs. Manages complexity Makes sense of complex, high quality & sometimes contradictory information to effectively solve problems Drives engagement Creates a climate where people are motivated to do their best to help the organization achieve its objectives Is authentic Viewed as open, honest & truthful, saying what needs to be said. Is self-aware, balanced & fair. Is trusted & trustworthy. Works collaboratively Builds partnerships, works collaboratively, and effectively engages cross functionally with others to meet shared objectives Maintains functional competence Demonstrates appropriate job knowledge & required skills for position & function. Applies knowledge & skill appropriately toward the accomplishment of objectives.

5 Job Role: Geographical Remit: Reports To: Reviewed By: Direct Reports: Total team: Additional Information Market Development Specialist BPV CEEI CEEI Sales Manager CEEI Emma Mitchison & Makis Nikolaras 0 FTE: 3 FTE n/a