Number 1 in Bavaria. Media Kit

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1 Number 1 in Bavaria Media Kit

It is the only magazine that publishes the tournament announcements for Bavaria monthly and it is therefore

Comprehensive reporting on top Bavarian sports in all equestrian sports disciplines can be taken for granted with

But BAYERNS PFERDE Zucht + Sport offers much more besides!

four, thrilling travel reports and other reports, reliable specialist articles on practical subjects such as

2 Media profile Contents Mediaprofil BAYERNS PFERDE Zucht + Sport is the official organ of the Bavarian Riding and Driving Association. It is the only magazine that publishes the tournament announcements for Bavaria monthly and it is therefore indispensable to all active tournament participants. Comprehensive reporting on top Bavarian sports in all equestrian sports disciplines can be taken for granted with us just as much as regional reporting from the associations. But BAYERNS PFERDE Zucht + Sport offers much more besides! Detailed portraits of those involved in all aspects of equestrian sports both those with two legs and those with four, thrilling travel reports and other reports, reliable specialist articles on practical subjects such as health, the law, horse husbandry, technology and feed, exciting background reports, helpful training tips and interesting company portraits. As the name says, we also report on the breeding establishments in the state, give portraits of successful stallions and breeders and track the successes of horses bred in Bavaria. Over 44,000 tournament and amateur sportspeople and fans and breeders of horses read BAYERNS PFERDE Zucht + Sport monthly. BAYERNS PFERDE Zucht + Sport is the regional equestrian sports magazine and Number 1 in Bavaria! Contents Reports Tournaments Training The perfect overview of Bavaria s equestrian scene Breeding 2

Facts Target group Payment terms Facts Year 53, 2017 Frequency of publication monthly Circulation area Bavaria Distributed circulation 10,002 copies Sold circulation 8,979 copies IVW 2/2016

+49(0)8241-9664-18 Fax +49(0)8241-9664-38 winter@mediapartner.de Wolfgang Dodl Tel. +49(0)8241-9664-14 Fax +49(0)8241-9664-38 dodl@mediapartner.

3 Facts Target group Payment terms Facts Year 53, 2017 Frequency of publication monthly Circulation area Bavaria Distributed circulation 10,002 copies Sold circulation 8,979 copies IVW 2/2016 Subscription rate 74. ISSN mediapartner GmbH Am Ziegelstadel 15, Buchloe Tel. +49(0) , Margot Winter Tel. +49(0) Fax +49(0) Wolfgang Dodl Tel. +49(0) Fax +49(0) Target group 1 BAYERNS PFERDE Zucht + Sport is aimed at active equestrian sportspeople, horse keepers and breeders. 1 BAYERNS PFERDE Zucht + Sport s readers have above-average income. 1 45% of its readers are in the especially highconsumption 26 to 45-year age group. 1 BAYERNS PFERDE Zucht + Sport s readers are very loyal to the magazine: 59% of readers read the entire magazine and 79% of readers make use of all 12 issues. Payment terms 2% discount within 14 days following invoice date or 30 days net. 2% discount will automatically be deducted for direct debit. Postal charges are not subject to discount. The publisher is entitled to set a credit limit. Payment options DZ Bank AG München IBAN DE BIC GENODEFF701 Postbank München IBAN DE BIC PBNKDEFF Terms and conditions of business The terms and conditions of payment and business that may be obtained from the publisher or inspected on are applicable to the processing of orders. Because of tax regulations, when placing an order please state your tax number and/or Value Added Tax ID number. Deutscher Landwirtschaftsverlag GmbH Lothstraße 29, München, Germany Postfach , München, Germany Tel. +49(0) , Fax -335 dlv.muenchen@dlv.de, 3

4 Sizes and Rates Full position advertisement 1/1 page (1,080 mm) 1/2 page upright 1/2 page broadside 1/3 page upright 1/3 page broadside P: mm B: mm bw 1, c 3,240. P: mm P: mm B: mm B: mm bw c 1,620. P: mm B: mm bw c 1,080. P: mm B: mm 1/4 page upright 1/4 page broadside 1/4 page 2 columns bw /8 page upright 1/8 page broadside 1/8 page 2 columns bw c c 405. P: mm B: mm P: mm B: mm P: mm P: mm P: mm P: mm P: Print space, B: bleed: 3 mm bleed margin on all sides; retain at least 5 mm distance from text/pictures to the edge of the booklet. All formats of width x height. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. Pricelist 42 valid from issue 1/2017 4

5 Sizes and Rates Preferential placements Cover pages P: mm B: mm Junior page cover page 2, 4 4-c 3,726. cover page 3 4-c 3,564. Discounts in the event of acceptance within one order year Frequency discount Volume discount Price reduction 3 ads 1,000 mm 5 % 6 ads 2,000 mm 10 % 9 ads 6,000 mm 15 % 12 ads 9,000 mm 20 % Inserts, glued-in inserts, bound-in booklets and classified business advertisements are billed without discount. Magazine size 210 mm 297 mm (width x height) Print space 184 mm 270 mm (width x height) Column width Advertising section (4 columns) 43 mm Running text (4 columns) 43 mm Running text (3 columns) 58 mm Advertisements by the millimetre bw per mm, single column c per mm, single column 3. Job offers bw per mm, single column c per mm, single column 3. P: mm B: mm bw c 1,701. P: Print space, B: bleed: 3 mm bleed margin on all sides; retain at least 5 mm distance from text/pictures to the edge of the booklet. All formats of width x height. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. Pricelist 42 valid from issue 1/2017 5

Mechanical details Printing process Web-fed offset Processing Adhesive binding Data storage media/data transmission CD or email File formats Print-optimised PDF (Standard X1a) Other file formats or

6 Mechanical details Printing process Web-fed offset Processing Adhesive binding Data storage media/data transmission CD or File formats Print-optimised PDF (Standard X1a) Other file formats or open files only possible upon enquiry Colour images always in CMYK mode (4c) Resolution at least 300 dpi (600 dpi for ads in bw) Proof A true-colour proof is essential and must be available to the publisher/printing firm before printing commences. Without a proof, no guarantee can be given regarding the print quality or correctness of the advertisement motif. Without a proof, complaints are invalidated. Colour advertisement production Euro Scale: The shades are produced by combination printing. Colour variations within the tolerance range are state of the art for the offset printing process. Shades that cannot be created from the Euro Scale (HKS special colours) are possible on request separate costing! Samples for inserts, bound-in booklets, glued-in inserts Before accepting an order, the publisher requires five authentic samples by the deadline for advertisements in the relevant issue: Deutscher Landwirtschaftsverlag GmbH Anzeigen BAYERNS PFERDE Lothstraße 29, München, Germany The authenticity of fulfilment of an order cannot be finally decided upon until the samples have been submitted. Gabriele Lorenz Media provision Tel. +49(0) Fax +49(0) gabriele.lorenz@dlv.de Electronic data transmission gabriele.lorenz@dlv.de Transfer of the data only with accurate statements of the customer s name, property, issue no. and content of the print material transfer Delivery address for Inserts, bound-in booklets and glued-in inserts Free delivery with appropriate labelling BAYERNS PFERDE Zucht + Sport to: Mayr Miesbach GmbH Am Windfeld 21, Miesbach, Germany Tel. +49(0) , Fax -235 Delivery date Inserts, bound-in booklets and glued-in inserts must be delivered by 14 days before the issue of the magazine at the latest. Volume of the issue required upon request. 6

Special advertisement Inserts Weight Rates per 1,000* up to 25 g 167. ea. additional 5 g 22. *Any special distribution fees are included in the price.

1 With special formats, folds or paper weights, it is always necessary to consult the publisher with authentic samples before production. 1 Inserts must not contain any advertisements by other firms.

50 Technical information 1 Bound-in booklets are to be delivered folded and uncut.

7 Special advertisement Inserts Weight Rates per 1,000* up to 25 g 167. ea. additional 5 g 22. *Any special distribution fees are included in the price. Technical information 1 Inserts must not be larger than the format 205 x 290 mm (width times height) and must not have a zigzag fold. 1 The long side of the insert must always be closed. 1 With special formats, folds or paper weights, it is always necessary to consult the publisher with authentic samples before production. 1 Inserts must not contain any advertisements by other firms. Bound-in booklets Size Weight Rates 2 pages up to 30 g 3, pages up to 30 g 4, pages up to 40 g 6, pages up to 50 g 8, Technical information 1 Bound-in booklets are to be delivered folded and uncut. 1 Size: 216 mm x 305 mm (width times height), including head trim 5 mm, tail trim 3 mm, outside trim 3 mm, milled edge 3 mm 1 Circulation upon request 1 In certain technical production circumstances we reserve the right to postpone publication. 1 Glued insert on the bound-in booklet: Upon request with sample Tip-on-advertisement Format Rates per 1,000 Standard postcard 125. Tip-on-ad, Booklet (up to 25 g) 130. glued-in- CD-Rom on request Use our tip-on advertisements to make postcards, booklets, product samples, advertisements, CDs or DVDs readily available to your customers. The basis for a tip-on advertisement is a 1/1 page carrier advertisement. DVDs and CDs require labelling where applicable in accordance with the Jugendschutzgesetz (Young People s Protection Act). We will be happy to inform you of placements and all other details. Simply call us. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. Pricelist 42 valid from issue 1/2017 7

8 Dates Topics Issue Dates Topics Special issues Trade fairs January 1 February 2 March 3 April 4 May 5 June 6 P: C: A: P: C: A: P: C: A: P: C: A: P: C: A: P: C: A: Veterinary medicine, animal heath Bedding: Provision, disposal, cost comparison Feed: What s special in the muesli market? Safety: Riding helmets, airbag jackets, safety stirrups Insurance policies compared (public liability, life assurance, health insurance) Pasture maintenance: Fence building, mowing, manure disposal, combating poisonous plants Making horses fit for tournaments in veterinary terms: Inoculation, worming and preventative treatment Riding arena construction and securing paddocks: Materials, options and cost Riding grounds, riding arena maintenance Stable construction: Lighting, solar panels and requirements relating to roofs; Stable fixtures and fittings: stalls, flooring, feed troughs, saddle cupboards Feedstuffs: What s new and special on the market Fashion special Süddeutsche Hengsttage, München Equitana, Essen Pferd International, München Messe Wels, Wels (AT) P: Publication date C: Copy deadline A: Artwork closing date We reserve the right to modificate topics 8

9 Dates Topics Issue Dates Topics Special issues Trade fairs July 7 August 8 September 9 October 10 November 11 December 12 P: C: A: P: C: A: P: C: A: P: C: A: P: C: A: P: C: A: Sprays, creams, gels and greases for horse, rider and accessories Protection from insects, sweet itch, hoof care, protection from ticks Trailers, horse boxes and the like: Means of horse transportation compared Law: HGV driver s licence and horse transportation Saddles and accessories: What is there, what do they cost and how do you look after them? Healers, osteopaths, physiotherapists: What do they do? What do they achieve? Veterinary medicine: Joints, ligaments, tendons Clipping and putting on a blanket: How do you do them and what do they achieve? Securing the stable against the winter Riding holidays: Holidays with and on horses Advent calendar Health and respiratory tract: Feed and herbal supplements Fashion special Gift special for riders and horses Americana, Augsburg Faszination Pferd, Nürnberg Munich Indoors, München P: Publication date C: Copy deadline A: Artwork closing date We reserve the right to modificate topics 9

Leaderboard Skyscraper Rectangle Super Banner Please contact Leonhard Mayr Key Account Digital Media 728 90 Pixel 750. 160 600 Pixel 750. 300 250 Pixel 750. 728 90 Pixel 620. Tel.

10 Online advertising Extend your print campaign and adress your target groups online too! With a general overlap in use of only 30% between print and online, via an online campaign on BAYERNS PFERDE, you also reach those customers who do not read the magazine. Leaderboard Skyscraper Rectangle Super Banner Please contact Leonhard Mayr Key Account Digital Media Pixel Pixel Pixel Pixel 620. Tel. +49(0) Fax +49(0) leonhard.mayr@dlv.de Additional formats und prices upon request Hockey Stick Sky + Leaderboard 1,150. Halfpage Ad Pixel 1,150. mediapartner GmbH Am Ziegelstadel 15, Buchloe Tel. +49(0) , info@mediapartner.de Margot Winter Tel. +49(0) Fax +49(0) winter@mediapartner.de The prices shown on this screen are always monthly ones. 10

11 Please contact us mediapartner GmbH Am Ziegelstadel 15, Buchloe Tel. +49(0) , Fax +49(0) Margot Winter Tel. +49(0) , Wolfgang Dodl Tel. +49(0) , Marketing and Sales Head of Marketing André Klein Tel. +49(0) , Head of Sales Bernd Schräder Tel. +49(0) , Media provision Gabriele Lorenz Tel. +49(0) , Key Account Manager Digital Media Leonhard Mayr Tel. +49(0) ,

Media-Data Advertising price list no. 42 valid from issue 1/2017. Hülsebrockstraße 2 8 D Münster

Media-Data Advertising price list no. 42 valid from issue 1/2017. Hülsebrockstraße 2 8 D Münster Advertising price list no. 42 Media-Data 2017 Hülsebrockstraße 2 8 D- www.reiter-und-pferde.de Circulation copy numbers are reviewed by IVW on a regular basis. Profile/Publisher information Reiter und