Sponsorship Prospectus

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1 Sponsorship Prospectus LAS VEGAS September 26-29, 2016 Mandalay Bay, Las Vegas, Nevada BERLIN November 14-17, 2016 CityCube, Berlin, Germany

for learning from industry experts and each other.

technical sessions, participate in self-paced Hands-On Labs,

2 What is NetApp Insight? NetApp Insight is our annual technical conference for storage and data management professionals. It gives customers, engineers, consultants and partners a forum for learning from industry experts and each other. During the four days, attendees can choose from more than 300 technical sessions, participate in self-paced Hands-On Labs, earn NetApp Certifications, and see emerging technology in action. This year they also will meet the SolidFire team and their innovative technology. 2

3 Attendee Feedback 93% of attendees were satisfied with Insight

Theme: Data Fabric Now NetApp Insight Goal: Event Highlights: Deliver a world-class technical conference General Sessions: Hear from NetApp executives and Certifications: Build NetApp expertise and

through free NetApp certification exams and prep accelerate success and growth through Breakout Sessions: Choose from more than 300 sessions. NetApp innovations and peer interaction.

4 Theme: Data Fabric Now NetApp Insight Goal: Event Highlights: Deliver a world-class technical conference General Sessions: Hear from NetApp executives and Certifications: Build NetApp expertise and credibility that helps customers and partners industry experts. through free NetApp certification exams and prep accelerate success and growth through Breakout Sessions: Choose from more than 300 sessions. NetApp innovations and peer interaction. sessions covering solution areas, case studies, best Insight Central: Experience the expo, with practices, tools, and the latest technologies. demonstrations of solutions by NetApp and our partners. Cloud Strategy Forum: Learn how to respond Don t miss the new Cloud Corner and Developer Zone. intelligently to what s happening and what lies ahead, Peer Networking: Engage with fellow attendees during for public, private, and hybrid cloud deployments. the day and night, including evening social events. Developer Track: Discover how developers are SolidFire: Meet the new members of our NetApp family. evolving their applications for the cloud, flash storage, Data Fabric, and other technology advances. Hands-On Lab: Participate in self-paced, in-depth technical training. 4

5 Agenda Las Vegas and Berlin 5

6 Agenda Overview Las Vegas Morning Mid-Day MONDAY September 26 TUESDAY September 27 WEDNESDAY September 28 THURSDAY September 29 Boot Camps Ancillary Meetings Solutions Keynotes Breakout Sessions Breakout Sessions Breakout Sessions Breakout Sessions Hands-On Lab Hands-On Lab Hands-On Lab Hands-On Lab NetAppU Certifications NetAppU Certifications NetAppU Certifications NetAppU Certifications Insight Central Bayside B Insight Central Bayside B & C Insight Central Bayside B & C Insight Central Bayside B & C General Session Cloud Strategy Forum General Session Open Night Networking Reception Insight Central Appreciation Event Mandalay Bay Beach Afternoon Evening 6

7 Agenda Overview Berlin Morning Mid-Day MONDAY November 14 TUESDAY November 15 WEDNESDAY November 16 THURSDAY November 17 Ancillary Meetings Solutions Keynotes Cloud Strategy Forum Breakout Sessions Breakout Sessions Breakout Sessions Breakout Sessions Hands-On Lab Hands-On Lab Hands-On Lab Hands-On Lab NetAppU Certifications NetAppU Certifications NetAppU Certifications NetAppU Certifications Insight Central Insight Central Insight Central Insight Central Afternoon General Session General Session Evening 7 Welcome Reception Insight Central Open Night Appreciation Event

8 Demographics 8

9 2016 Attendance Projections Las Vegas 2016 Projections 6, Attendance 5,600 Berlin Projections 4, Attendance 3,500

10 2015 Attendance Las Vegas 10 Berlin

11 2015 Attendance by Geography Las Vegas 11 Berlin

2015 Attendance by Country Las Vegas Argentina Austria Belgium Chile China Colombia Dominican Republic Ecuador Germany Guatemala India Indonesia Israel Japan 12 0.5% 0.1% 0.2% 0.1% 0.4% 0.1% 0.1% 0.3% 0.

2% 0.2% 6% Belgium Russian Federation Italy Spain Sweden Denmark Israel Netherlands Turkey Norway Poland Ireland Czech Republic Finland Slovakia 3.00% 2.20% 2.10% 2.10% 2.10% 1.80% 1.80% 1.50% 1.

12 2015 Attendance by Country Las Vegas Argentina Austria Belgium Chile China Colombia Dominican Republic Ecuador Germany Guatemala India Indonesia Israel Japan % 0.1% 0.2% 0.1% 0.4% 0.1% 0.1% 0.3% 0.1% 0.1% 0.2% 0.1% 0.2% 0.3% Berlin Korea, Republic of Luxembourg Mexico Netherlands New Zealand Nigeria Norway Panama Paraguay Singapore Switzerland Taiwan Thailand United Kingdom Other 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.9% 0.2% 0.2% 6% Belgium Russian Federation Italy Spain Sweden Denmark Israel Netherlands Turkey Norway Poland Ireland Czech Republic Finland Slovakia 3.00% 2.20% 2.10% 2.10% 2.10% 1.80% 1.80% 1.50% 1.50% 1.40% 1.40% 0.70% 0.50% 0.50% 0.50% United Arab Emirates Canada Hungary Romania Slovenia United States Croatia Egypt Ethiopia Iceland Japan Portugal Qatar South Africa Thailand 0.50% 0.40% 0.40% 0.40% 0.40% 0.40% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% Australia Bulgaria Cyprus India Iraq Kazakhstan Kuwait Luxembourg Nigeria Oman Serbia Singapore Tanzania 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

13 2015 Job Function Las Vegas * * 13 Partnerships President Educator Capacity planning Strategy Manager Berlin

2015 Industry Las Vegas Berlin * * & Engineering * Architecture Astronomy Automotive Consultant Consulting and Software Consumer Packaged Goods Data Recovery Distribution and Logistics e-commerce

Market Regulation Marketing Media and Entertainment Medical Device Metals Recycling Military Mining Missile Defense Agency Mortgage Industry / Real Estate Native American Non-profit Nuclear services

Religious Remediation Research SAAS Security Services Semiconductor Service Provider Sports and Entertainment Standards Development and Certification T&E Telecommunications Testing and Certification

14 2015 Industry Las Vegas Berlin * * & Engineering * Architecture Astronomy Automotive Consultant Consulting and Software Consumer Packaged Goods Data Recovery Distribution and Logistics e-commerce E-Discovery EDA Engineering Engineering and Construction Entertainment Food distribution Gaming GOT 14 Hospitality Hospitality, retail, and aviation Hotel HR and payroll Insurance ISP ISV Legal Market Regulation Marketing Media and Entertainment Medical Device Metals Recycling Military Mining Missile Defense Agency Mortgage Industry / Real Estate Native American Non-profit Nuclear services Oil & Gas Online dating/matchmaking Port Authority Portfolio Management Professional sports team Provide services to local/municipal Purchasing and Logistics QSR (Quick Serve Restaurant) Real Estate Religious Remediation Research SAAS Security Services Semiconductor Service Provider Sports and Entertainment Standards Development and Certification T&E Telecommunications Testing and Certification University * Aeronautics Automotive Automotive / Engineering Aviation Business Travel Chemical Cloud service provider Consulting engineers Cyber & intelligent Dairy Defence, security, aerospace Digital Media Document Output Ecommerce Engineering Fashion Food and Beverage Games Geo Information Services Insurance Legal Lottery Media Museum NGO NPO Oil & Gas Online Hotel Reservations Outsourcing Physical Security Public Sector Research Science Semiconductor Software Development Space Industry Sports Telco Test and Measurement Textile Services Video Surveillance Security Waste Management & Recycling Water Management Wood Industry

15 Sponsor Experience 15

16 SPONSOR EXPERIENCE Being part of NetApp Insight 2015 in Berlin as a sponsor together with our partner Arrow ECS was a great experience all around! We are excited to have hosted the biggest speaker session in Berlin yet and about the positive reception of our automatic switchover solution for NetApp MetroClusters from the 300+ attendees. ROBERT GRAF, CEO, ProLion 16

17 Why Sponsor? 17

18 Why Sponsor? Team with us at NetApp Insight 2016 to reach your business objectives while helping leading organizations achieve success. Build awareness for your company by showcasing your solutions and services Gain insights from end users, systems engineers, services consultants, and partners Build loyalty with the NetApp community of influencers, partners, and users Develop new relationships that promote fresh ideas, leads, and business opportunities Meet face-to-face with NetApp leaders and industry influencers Educate and inform attendees through speaking opportunities Interact with the SolidFire team and technology I m always impressed by the passion of our customers at NetApp Insight. In this era of digital transformation, they want to stay informed about the latest breakthroughs and learn from each other, our team and partners through face-to-face engagements. GEORGE KURIAN Chief Executive Officer, NetApp 18

19 2015 Sponsors DIAMOND LEVEL PLATINUM LEVEL SAPPHIRE LEVEL 19 GOLD LEVEL SILVER LEVEL BRONZE LEVEL

20 2015 Sponsor Survey Results Top 3 objectives for participation 1 98% of sponsors met or exceeded their objectives for attending NetApp Insight GENERATE LEADS BUILD BRAND AWARENESS / RECOGNITION NETWORK AND STRENGTHEN RELATIONSHIP WITH NETAPP

21 2016 Sponsorships at a Glance SAPPHIRE GOLD SILVER BRONZE SHOWCASE Las Vegas $50,000 $30,000 $20,000 $15,000 $10,000 Berlin $40,000 $28,000 $18,000 $12,000 $8,000 Global $80,000 $50,000 $34,000 $25,000 $15,000 Breakout Session: 60-minute technical session 1 1 Inform & Delight: 20-minute Insight Central session Pricing Be a Leader Be Selective Be Connected Choice of one of the following: Exhibit Hall Bag Show Pen Water Bottle Conference Notebook 21 Briefing Center: dedicated, branded meeting room Monday - Thursday; located in Insight Central Full Conference Passes 13 4 Speaker Passes 1 1 Booth Staff Passes x20 10x10 8x10 5x10 Kiosk One Lead Retrieval Device Promotion of sponsor booth on NetApp Insight website and mobile application Turnkey Exhibit Be Explored 1 *Premier, Diamond, and Platinum levels are offered by invitation only

22 2016 Sponsorships at a Glance SAPPHIRE GOLD SILVER BRONZE SHOWCASE - Acknowledgement in General Session - Recognition on Thank you to our Sponsors signage (if signed contract is received prior to August 24, 2016) 50 words 25 words 25 words 25 words 25 words BRANDING WEBSITE Be Seen - Logo and link to company website - Company description - Rotating banner ad placed on sponsorship page - Content abstract(s) and description(s) in session scheduler tool COMMUNICATIONS Be Supported 22 - Logo inclusion on pre and post NetApp Insight event communications - Joint Social Media strategy - Social Media Toolkit Dedicated Account Management: Dedicated support on sponsorship deliverables for duration of the program *Premier, Diamond, and Platinum levels are offered by invitation only

23 2016 Sponsorship Pricing SAPPHIRE SPONSORSHIP Las Vegas Berlin Global $50,000 $40,000 $80,000 GOLD SPONSORSHIP Las Vegas Berlin $30,000 $28,000 SILVER SPONSORSHIP Las Vegas Berlin $20, $18,000 Global $50,000 BRONZE SPONSORSHIP Las Vegas Berlin $15,000 $12,000 SHOWCASE SPONSORSHIP Las Vegas Berlin $10,000 Global $34,000 *Premier, Diamond, and Platinum levels are offered by invitation only $8,000 Global $25,000 Global $15,000

24 Exhibit Experience 24

25 INSIGHT CENTRAL The overall NetApp Insight show including the schedule, the content, the vendor area, the online portals, and the communications was very well planned and managed. I was particularly impressed with Insight Central, which was thoughtfully designed to promote traffic throughout the floor. Unlike many shows that have large areas of dead space, I found all areas of Insight Central to be busy with participant activity throughout the show. We far exceeded our lead goals, and I attribute much of that to the way Insight Central was designed and managed. TOM GRAVE, VP Marketing, Catalogic 25

26 Insight Central Hours (subject to change) Las Vegas MONDAY TUESDAY WEDNESDAY THURSDAY September 26 September 27 September 28 September 29 Bayside B 9:00am - 4:00pm 9:00am - 3:30pm 9:00am - 3:30pm 9:00am - 2:00pm Bayside C Closed 10:00am - 3:30pm 10:00am - 3:30pm 10:00am - 2:00pm 5:00pm - 7:00pm Bayside B & C Networking Reception Berlin MONDAY TUESDAY WEDNESDAY THURSDAY November 14 November 15 November 16 November 17 9:30am - 4:00pm 10:00am 4:00pm 10:00am - 3:30pm 10:00am - 2:00pm 6:00pm 7:30pm Welcome Reception 26

27 Insight Central Experience 27 Briefing Center In this VIP meeting area, solution leaders share technical expertise with attendees. Cloud Corner Learn about cloud solutions from NetApp partners that span on-premises, hosted and hyperscaler platforms. Engage with leading Service Providers, cloud business innovators and cloud customers to discuss the latest cloud trends. Developer Zone Network with developers, startups, partners, and industry thought leaders to talk about building great apps. Hands-On Lab Experience self-paced, hands-on sessions led by NetApp staff and subject matter experts. Inform & Delight Theater Participate in informal, intimate, PowerPoint-free, focused discussions accompanied by culinary treats. NetApp Gear Store Shop for the latest electronic gadgets, apparel, drinkware, gifts, and other NetApp branded merchandise. NetApp Pavilion Learn more about modernizing data infrastructures from NetApp staff experts. Recharge Lounge Recharge your devices while recharging yourselves in this central area. Sponsor Exhibits Browse exhibits where NetApp partners display and demo their products and solutions. Tool & Resources Meet with data management experts to share knowledge and best practices.

28 Cloud Corner Overview: This year, NetApp will highlight its vision for integration of public, private, and hybrid cloud deployments under the umbrella of the event theme: Data Fabric Now. You will see this vision integrated into track content, showcased in a new focal area within Insight Central, and aligned with the overall event promotions and theme messaging. Opportunity: Our goal is to enable NetApp partners to gain visibility, brand recognition, and generate leads by connecting with enterprise decision makers from companies most likely to purchase their offerings and services. Insight Central will highlight NetApp s cloud customers and partners in a new turnkey showcase, the Cloud Corner, located near the NetApp Pavilion. Participants will have a kiosk to leverage NetApp s hybrid cloud momentum and showcase their company s solutions. 28

29 Insight Central Experience Las Vegas Insight Central Bayside B Briefing Center NetApp Gear Store Hands-On Lab Lunch Service Recharge Lounge Insight Central Bayside C Cloud Corner Developer Cafe Inform & Delight Theater Lunch Service NetApp Pavilion Sponsor Exhibits 29

30 Sponsor Exhibit Spaces Las Vegas 30

(2) High top tables (2) Stools (6) Lead Retrieval (1) Wastebasket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will

31 Sapphire Sponsors Package Inclusions: 10x20 Turnkey Exhibit Back Wall: 9 10 h x 13 2 w Storage Closet Wall: 9 10 h x 6 7 w Reception Counter with locking cabinet (1) Lockable Storage Closet Demo Kiosks (2) 5 amp Power Drop (2) Power Strip (2) HDMI Cable (2) 32 Monitors (2) High top tables (2) Stools (6) Lead Retrieval (1) Wastebasket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the colored gear imagery. PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse, hardline internet, and additional A/V 31

Gold Sponsors Package Inclusions: 10x10 Turnkey Exhibit Back Wall: 9 10 h x 9 10 w Reception Counter with locking cabinet (1) Demo Kiosk (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32

32 Gold Sponsors Package Inclusions: 10x10 Turnkey Exhibit Back Wall: 9 10 h x 9 10 w Reception Counter with locking cabinet (1) Demo Kiosk (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32 Monitor (1) High top table (1) Stools (4) Lead Retrieval (1) Wastebasket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the colored gear imagery. PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse, hardline internet, and additional A/V 32

Silver Sponsors Package Inclusions: 8x10 Turnkey Exhibit Back Wall: 9 10 h x 6 7 w Reception Counter with locking cabinet (1) Demo Kiosk (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32

33 Silver Sponsors Package Inclusions: 8x10 Turnkey Exhibit Back Wall: 9 10 h x 6 7 w Reception Counter with locking cabinet (1) Demo Kiosk (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32 Monitor (1) Stool (1) Lead Retrieval (1) Wastebasket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the colored gear imagery. PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse, hardline internet, and additional A/V 33

Bronze Sponsors Package Inclusions: 5x10 Turnkey Exhibit Back Wall: 9 10 h x 4 11 w Demo Kiosk with locking cabinet (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32 Monitor (1) Stool (1)

34 Bronze Sponsors Package Inclusions: 5x10 Turnkey Exhibit Back Wall: 9 10 h x 4 11 w Demo Kiosk with locking cabinet (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32 Monitor (1) Stool (1) Lead Retrieval (1) Wastebasket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the colored gear imagery. PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse, hardline internet, and additional A/V 34

Showcase Sponsor: Cloud Corner Package Inclusions: Turnkey kiosk in the Cloud Corner Dimensions: 9 10 h x 4 11 w Demo Kiosk with locking cabinet (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable

35 Showcase Sponsor: Cloud Corner Package Inclusions: Turnkey kiosk in the Cloud Corner Dimensions: 9 10 h x 4 11 w Demo Kiosk with locking cabinet (1) 5 amp Power Drop (1) Power Strip (1) HDMI Cable (1) 32 Monitor (1) Stool (1) Lead Retrieval (1) Wastebasket (1) SPONSOR GRAPHICS: Sponsor logo will be placed at the top of the turnkey kiosk. PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse. Graphics shown are FPO 35

36 Sponsor Exhibit Spaces Berlin 36

37 Sapphire Sponsors Package Inclusions: 6m x 3m Turnkey Exhibit Storage closet graphic:1.0m(w) x 1.75m(h) Back Wall graphic: 4.0m(w) x 1.5m(h) Reception counter with locking cabinet (1) Lockable storage counters (2) Power Strip (2) 40 Monitor (2) High top tables (2) Stools (4) Lead Retrieval (1) Waste paper basket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the current imagery as shown in the render PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse and additional AV

38 Gold Sponsors Package Inclusions: 3m x 3m Turnkey Exhibit Wall Graphics: 2.25m(w) x 1.0m(h) (2) Reception counter with locking cabinet (1) Lockable storage counters (1) Power Strip (1) 40 Monitor (1) High top tables (1) Stools (2) Lead Retrieval (1) Waste paper basket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the current imagery as shown in the render PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse and additional AV

39 Silver Sponsors Package Inclusions: 3m x 1.5m Turnkey Exhibit Wall Graphic: 2.5m(w) x 1.0m(h) (1) Reception counter with locking cabinet (1) Lockable storage counters (1) Power Strip (1) 40 Monitor (1) Stools (1) Lead Retrieval (1) Waste paper basket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the current imagery as shown in the render PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse and additional AV

40 Bronze Sponsors Package Inclusions: 3m x 1.5m Turnkey Exhibit Wall Graphic: 2.5m(w) x 1.0m(h) (1) Lockable storage counters (1) Power Strip (1) 40 Monitor (1) Stools (1) Lead Retrieval (1) Waste paper basket (1) SPONSOR GRAPHICS: Custom graphics submitted by each sponsor will replace the current imagery as shown in the render PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse and additional AV

41 Showcase Sponsor: Cloud Corner Package Inclusions: Dimensions: 2.5m(h) x 1.5m(w) Lockable storage counters (1) Power Strip (1) 40 Monitor (1) Stools (1) Lead Retrieval (1) Waste paper basket (1) SPONSOR GRAPHICS: Sponsor logo will be located at the top of each kiosk PLEASE NOTE: The following items are available to rent: laptop, keyboard, mouse and additional AV

Contact Information Sponsorship Sales Jennifer Swanson Sponsorship Manager +1 303-807-2815 jennifers@hartmannstudios.

42 Contact Information Sponsorship Sales Jennifer Swanson Sponsorship Manager (A-L Companies) Lesley Mendoza Sponsorship Manager (M-Z Companies) 42

Thank you 2016 NetApp, Inc. All rights reserved. No portions of this presentation may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice.

43 Thank you 2016 NetApp, Inc. All rights reserved. No portions of this presentation may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp and the NetApp logo are registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

Sponsorship Prospectus

Change the World with Data Sponsorship Prospectus LAS VEGAS October 2-5, 2017 BERLIN November 13-16, 2017 www.netapp-insight.com 2017 NetApp, Inc. All rights reserved. What is NetApp Insight? NetApp Insight