November 13 17, 2017 Mandalay Bay Resort & Casino Las Vegas, Nevada. Sponsor and Exhibitor Prospectus

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Adrian Thomas
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1 November 1317, 2017 Mandalay Bay Resort & Casino Las Vegas, Nevada Sponsor and Exhibitor Prospectus

2 Keep your business on the cutting edge of the application economy: Become a sponsor or exhibitor at CA World 17. Our global flagship conference is your opportunity to get your brand in front of 5,000 customers, prospects and peers. Hear first hand how others are driving innovation in the application economy. At CA World, partners can participate in valuable training and enablement, learn about future product innovations and solutions, and make valuable connections with CA customers. With so many ways to get noticed at price points that fit your budget, it s easy to find the sponsorship or exhibitor program that is right for you. Monday Nov 13 Tuesday Nov 14 Wednesday Nov 15 Thursday Nov 16 Friday Nov 17 Pre-Conference Education Pre-Conference Education Partner Program Welcome Reception Keynote Expo Center Open and Sessions Networking Night: Journey the World Keynote Expo Center Open and Sessions Event Night Live Cycling Event 2 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

front of 5,000 customers, prospects and peers eager to

Have meaningful conversations with a new audience to

Connect with key decision makers and capture contact

Think Outside the Box Network, Network, Network Close

unique conference events (CA Bike Ride, CA Women s

Collaborate with peers and attendees to problem-solve,

3 Why Sponsor at CA World 17 Maximize Brand Awareness Engage Prospects Generate Leads Place your brand in front of 5,000 customers, prospects and peers eager to learn more about succeeding in the application economy. Have meaningful conversations with a new audience to expand your network and showcase your solutions. Connect with key decision makers and capture contact information. Think Outside the Box Network, Network, Network Close Deals Extend your reach by promoting your brand at unique conference events (CA Bike Ride, CA Women s Forum). Collaborate with peers and attendees to problem-solve, hear success stories and discover new innovations. Meet 1:1 with business prospects and CA executives. 3 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

4 CA World 16 By the Numbers Attendees by Location CA World on Social Media Data From the Event 73% North America 77.1 million #CAWorld impressions 1,458 Executive Center meetings 14% Europe, Middle East, Africa 6,047 # of Unique Contributors posting #CAWorld Social Content ,124 Customer speakers worldwide Pre-Con Ed seats filled 4% Latin America 33,489 More than 31,000 tweets 96% of survey respondents stated we met or exceeded expectations 9% Asia-Pacific and Japan 1,066,687 Total reach through Facebook Livestreams and social posts 88% stated they had meaningful engagements 4 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

5 Medal Sponsorship Opportunities Summary We offer a wide range of sponsorship packages to maximize your brand awareness, and exposure to your products or services. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Opportunities Diamond $200,000* Platinum $140,000* Gold $100,000* Silver $60,000* 30-minute breakout sessions in the track of your choice Dedicated meeting room for one-on-one meetings Raw booth space 20 x30 20 x20 10 x20 10 x20 Company logo and hyperlink on CA World homepage and sponsor page Company name on sponsor banner Company Highlighted on Exhibition Center Map Tickets to Cycling Event Description and logo in CA World 17 Mobile App 50 words 50 words 50 words 50 words Staff badges (full conference access) * With Turnkey Booth/150K With Partner-Supplied Booth * With Turnkey Booth/ $100K With Partner-Supplied Booth * With Turnkey Booth/$75K With Partner-Supplied Booth * With Turnkey Booth/$40k With Partner-Supplied Booth 5 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

6 Sponsorship Opportunities Medal Sponsorship Details We offer a wide range of sponsorship packages to maximize your brand awareness, and exposure to your products or services. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Diamond Sponsor 2 Opportunities Platinum Sponsor Limited Opportunities 3 speaking sessions in the Exhibition Center Theater on day 1 and day 2 30 minutes each 1 dedicated meeting room for one-on-one meetings (in Executive Center near Partner Lounge) 20x30 Turnkey Booth includes electric, networking, AV, furniture, shipping, drayage, graphics and install/dismantle Hosted table for 8 people at CA Women s Forum 2 tickets to Cycling Event 4 VIP passes to Event Night for talent photo op/meet and greet Private hospitality reception for up to 60 guests Company logo located on CA World homepage Company logo and hyperlink on CA World sponsor page Branding exposure with company logo promoted on/during: Digital signage Day 1 keynote at walk-in Exhibition Center map CA World promotional s: pre-event from time of contract to show dates Inclusion in CA post-event thank you to all attendees 50-word description and logo in the CA World 17 Mobile App Dedicated push notification thanking sponsor via the Mobile App with mention of booth # Mention in social campaign during conference 25 full-conference passes PRICE: $200,000 with Turnkey Booth/$150K with Partner-Supplied Booth 2 speaking sessions in the Exhibition Center Theater on day 1 30 minutes each 1 dedicated meeting room for one-on-one meetings (in Executive Center near Partner Lounge) 20x20 Turnkey Booth includes electric, networking, AV, furniture, shipping, drayage, graphics and install/dismantle Hosted table for 8 people at CA Women s Forum 2 tickets to Cycling Event 2 VIP passes to Event Night for talent photo op/meet and greet Private hospitality reception for up to 50 guests Company logo located on CA World homepage Company logo and hyperlink on CA World sponsor page Branding exposure with company logo promoted on/during: Digital signage Day 1 keynote at walk-in Exhibition Center map CA World promotional s: pre-event from time of contract to show dates Inclusion in CA post-event thank you to all attendees 50-word description and logo in the CA World 17 Mobile App Dedicated push notification thanking sponsor via the Mobile App with mention of booth# 20 full-conference passes PRICE: $140,000 with Turnkey Booth/$100K with Partner-Supplied Booth 6 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

7 Sponsorship Opportunities Medal Sponsorship Details We offer a wide range of sponsorship packages to maximize your brand awareness, and exposure to your products or services. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Gold Sponsor Limited Opportunities Silver Sponsor Limited Opportunities 1 speaking session in the Exhibition Center Theater on day 2 30 minutes 1 dedicated meeting room for one-on-one meetings (in Executive Center near Partner Lounge) 10x20 Turnkey Booth includes electric, networking, AV, furniture, shipping, drayage, graphics and install/dismantle 2 tickets to CA Women s Forum 1 ticket to Cycling Event Private hospitality reception for up to 25 guests Company logo located on CA World homepage Company logo and hyperlink on CA World Sponsor page Branding exposure with company logo promoted on/during: Digital signage Day 1 keynote at walk-in Exhibition Center map CA World promotional s: pre-event from time of contract to show dates Inclusion in CA post-event thank you to all attendees 50-word description and logo in the CA World 17 Mobile App 15 full-conference passes 10x20 Turnkey Booth includes electric, networking, AV, furniture, shipping, drayage, graphics and install/dismantle Hospitality event (breakfast) for up to 25 guests Company logo located on CA World homepage Company logo and hyperlink on CA World Sponsor page Branding exposure with company logo promoted on/during: Digital signage Day 1 keynote at walk-in Exhibition Center map CA World promotional s: pre-event from time of contract to show dates Inclusion in CA post-event thank you to all attendees 50-word description and logo in the CA World 17 Mobile App 10 full-conference passes PRICE: $60,000 with Turnkey Booth/$40K with Partner-Supplied Booth PRICE: $100,000 with Turnkey Booth/$75K with Partner-Supplied Booth 7 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

8 Exhibition Opportunities to Showcase Your Products and Services We offer a wide range of sponsorship packages to maximize your brand awareness, and exposure to your products or services. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Booth furniture, accessories and utility packages Booth space comes with carpet only. Furniture, accessories and utility packages can be ordered via the Online Ordering System. Orders must be placed by October 27, 2017, to receive the discounted rate. Additional exhibitor staff badges Additional exhibitor staff badges can be purchased at the discounted price of $1,295 each. Badges include access to the Exhibition Center, sessions, general conference meals, Event Night and keynote addresses. Details 20 x20 Booth Space 10 x20 Booth Space 10 x10 Booth Space Partner Pedestal Demo station; hardware not included $24,000 $15,000 $10,000 $7,500 One 10-amp circuit (electricity) A network connection One company or product sign (exhibiting company to provide graphic for specified size/design; sign will be produced by show management) 50-word company profile and hyperlink on CA World website 50-word company profile in Mobile App Company listed on Exhibition Center maps Company name and description listed on mobile-optimized CA World website Exhibitor staff badges One 40 monitor Scanners for lead retrievals for post-show lead follow-up * CA Technologies to approve content. Exhibitor to produce and ship to Las Vegas. All prices subject to change. 8 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

9 À La Carte Opportunities In addition to a variety of sponsorship packages, we re pleased to bring you additional a la carte opportunities to maximize your brand awareness and attendee engagement at CA World 17. For more details, contact Dawn Lynch at , or by at CAWorldExhibitors@ca.com. 9 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

10 Executive Opportunities In addition to a variety of sponsorship packages, we re pleased to bring you additional a la carte opportunities to maximize your brand awareness and attendee engagement at CA World 17. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Exec Connect Sponsor: $40K SOLD OUT Executive Center Sponsor:: $25K Be the premier sponsor of the Executive Track at CA World. Your exclusive access and exposure as our partner for this important track encourages engagement with our executive audience, offers a private networking reception as well as contributions to roundtable content, plus: Sponsor receives recognition on all pre- and post- invitations to VP+ targets, on-site signage at roundtables and verbal recognition during program. 2 participants to each roundtable and/or panel (3 roundtables estimated). CA owns content but will collaborate with partner for sponsor contribution. Final attendee list with contact info (estimated 75 attendees at VP+ level). Networking and engagement private reception with CA executives held the Tuesday prior to CA World. Gain exposure and connect with customers of your choice in your dedicated meeting room at the CA World Executive Center. Sponsor recognition on all pre- and post- invitations to meeting attendees and sales-led invitations/communications. On-site signage at Executive Center recognizing sponsor. Table tent cards at food stations in Executive Center. Dedicated meeting room for your exclusive use. List of companies and title (no name or contact info) given pre-conference; partner selects which customer they would like to meet with and CA coordinates with the customer through their CA Account team. CA will facilitate up to 10 meetings (rules apply). Meeting Match-Making: $10K (10 meetings) Limited to Five Spots TWO SPOTS REMAINING Sponsors of the match-making opportunity is open to all Partners. Facilitated meetings by CA and the CA Account team gives the Sponsor a unique opportunity to connect with their most-desired customers. Note: minimum pedestal presence required. Opportunity to select targeted customers for 1:1 meeting in our Executive Center. CA to share registration list pre-event only; includes company name and title for partner s selection. CA will facilitate up to 10 meetings (rules apply). Dedicated check-in desk and meeting room for these meetings. 10 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

11 Networking and Engagement Opportunities In addition to a variety of sponsorship packages, we re pleased to bring you additional a la carte opportunities to maximize your brand awareness and attendee engagement at CA World 17. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Stir It Up! Celebrity Chef Challenge Miami Style: $20K Tuesday Night at Opening Welcome Reception As a teaser to Miami 2018, this lively competition features two celebrity chefs who take a local Miami ingredient and create a gourmet masterpiece. This event is sure to be the talk of the night. Chefs are timed to prepare in 30 minutes. People can view the action live or on a big screen; sponsor logo will be present. Announcements will draw people in as the clock winds down and the action heats up. Audience can vote to select best dish. Experience includes demo kitchen setup, stage, lighting and sponsor logo in background. All tasters are leads which sponsor will receive (contact name and info). Shake it Up! Mixologist and Dueling Flair Bartenders: $20K Tuesday Night at Opening Welcome Reception Two flair bartenders and master mixologists put on a show while mixing drinks. This will truly be a sight to see. Bartenders will entertain while engaging the audience. Dedicated space includes square shaped bar, 4 bars on each side in the middle of the room with hanging cube screen above the bar for viewing from all angles, music and lighting with sponsor logo. Logoed napkins are provided and all who order specialty drinks are leads (contact name and info). Bartenders work all areas of the bar mixing Miami-influenced drinks. Networking Night: Journey the World: $30K Five Spots Wednesday Networking Night: held outside the Exhibition Center in Mandalay Bay ballrooms (Exhibition Center is closed during event, making this the only hospitality function during this time) A series of five themed events, each with a global, city-centric theme. Attendees will have an amazing visual, audio and tasting experience as they roam the world and hop from experience to experience. Hurry, book a city before the world sells out. Around-the-world themes: A Night in Paris; Viva Mexico City; Arabian Nights; Wild, Wild West; Big Apple Bash NYC Themes built and executed by CA; includes specialty entertainment, music and décor (attendees will be buzzing about each). All events marketed by CA World with correlating sponsor for co-branding on website, Mobile App, Welcome Guide and more. Opportunity to distribute marketing materials in your dedicated room. Food and beverages in one common area for all; experiences in each sponsored room. Every attendee to the sponsor s event will be a lead (contact info included). Sponsor in charge of giveaway, which needs to be approved by CA and related to theme. 11 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

12 Networking and Engagement Opportunities In addition to a variety of sponsorship packages, we re pleased to bring you additional a la carte opportunities to maximize your brand awareness and attendee engagement at CA World 17. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Event Night, Pre-Concert Private Cocktail Mingle:: $10K SOLD OUT Portrait Studio: $15K An ideal opportunity to create an exclusive customer experience, this offering gives the sponsor special, pre-event access in a private box before the concert that includes bites and beverages. It s perfect for a customer appreciation and networking event. Event Night is Thursday night. 35 invited guests led by the sponsor. Early access to venue at 6 p.m. Located in private room Arena Box in Event Arena and includes pre-concert beverages and light bites. Signage on-site. Attendees will line up for the opportunity to take a professional headshot, including professional makeup application, to enhance their digital profiles. Located on premier location on the Exhibition Center show floor. Using a kiosk, attendees can post, pin, tweet or their headshots after completion. Opportunity is 2 days, 6 hours each and all attendees are captured as leads through device (included). Includes kiosk technician for up to 6 consecutive hours, studio lights and background kit to create a studio atmosphere. Makeup artists to be provided by CA. Sponsor logo at studio and additional on-site show announcements, push notifications and/or promotional materials. The Trek Experience: $25K CA Women s Forum: $35K SOLD OUT Did you pedal for a cause last year at the CA World Trek experience? Over 480 riders pedaled in 2016, riding 1,516 total miles beating the record at Comic-Con International. Not only will your brand be in a premier position but every rider is a lead. Partner is co-branded on CA World website, pre-event s, Mobile App mentions and all signage at experience location on-site. Partner s logo will appear in the virtual riding experience. Executive Moment: Mike Gregoire and your attending executive pedaling side by side an ideal Twitter moment (not guaranteed). Back for its fourth year, our popular CA Women s Forum brings together over 300 attendees to hear an insightful speaker or panel discuss the hottest issues that are top of mind for today s women in business. Topic to be determined by CA. Reserved VIP table for 10. Pre-event branding in all marketing campaigns, on website and at registration. On-site signage, logo at walk-in, recognition in any onsite promotional materials about CA Women s Forum to include sponsor. 10-minute speaking opportunity (CA to approve). 12 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

13 Additional À La Carte Opportunities In addition to a variety of sponsorship packages, we re pleased to bring you additional a la carte opportunities to maximize your brand awareness and attendee engagement at CA World 17. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Tap & Brew: $35K A popular meeting spot for attendees and located central on the show floor, this is the ultimate meet-up location and promotional brand moment. Serving craft beer in the p.m. and specialty coffee in the a.m., you gain exposure and leads. On-site branding with signage, beverage napkins, tabletop tents and branded coasters for beer service. Promotions in the Mobile App and any on-site promotions, including Welcome Guide. All leads captured for those getting specialty drinks, including beer and coffee. Roaming Doughnut or Ice-Cream Cart: $7,500 Promote your brand to attendees while feeding their appetite. Sure to be a popular stop, a roaming doughnut or ice-cream cart will travel throughout the venue offering attendees tasty treats. Branding on bike/cart, driver s shirt with logo and booth number on napkins. Morning or afternoon break. CA Bike Ride: $5K 6 Spots SOLD OUT Pre-Conference Education Speaking Opportunity: $5K 6 Spots SOLD OUT Now in its fourth year, this sold-out event is the ultimate branding opportunity. 225 riders (and wait list) joined us in a lively ride with CA CEO Mike Gregoire and competitive cyclists on the Trek-Segafredo team. Logo on riders jerseys, up to 225 riders. On-site signage recognizing sponsors. Two tickets for customer giveaways. Recognition on website as a ride sponsor. We booked over 7,000 seats for Pre-Conference Education in Be a speaker and contribute technical content/education at 1 of 6 sessions. Opportunity to host a speaking session in our popular Pre-Conference Education program held Monday and Tuesday prior to CA World. Session is 30 minutes and to be approved by CA. Partner session included in content catalog. All session attendees are considered a lead for the partner. Minimum pedestal required. Sponsorship must be secured by August 8th, after which this opportunity will not be available. 13 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

14 Additional À La Carte Opportunities In addition to a variety of sponsorship packages, we re pleased to bring you additional a la carte opportunities to maximize your brand awareness and attendee engagement at CA World 17. For more details, contact your Partner Marketing Manager or Dawn Lynch at , or by at CAWorldExhibitors@ca.com. Digital Presence on Video Wall: $5K 3 Spots Charging Stations: $5K SOLD OUT Located in a prime, central location, capture the audience with your message done big. Opportunity to showcase a 60 second video located on a prime video wall in a key pathway at CA World. Video will be shown 4 times each day. Content to be approved by CA. Everyone needs a charge; help them connect at one of our 10 stations. 10 couch charging stations located throughout the Exhibition Center show floor are branded with your logo. Mobile All-Message Blast: $2,500 5 Spots FOUR SPOTS REMAINING Wi-Fi Sponsor: $2,500 SOLD OUT Looking to get your message in front of attendees? Leverage the power of our Mobile App, downloaded by 79% of attendees in Reach attendees using the mobile app with your specific message or offer (pre-approved by CA). Sponsorship includes one push notification to promote sponsor s presence at the event. Be the sponsor provider of Wi-Fi to over 5,000 attendees. Your company name and logo on log-in page for Wi-Fi, along with messaging to drive traffic to your booth or session. All on-site signage includes mention of sponsor as the Wi-Fi provider. Reserved Lunch Table for Meeting: $2, Spots Hard to find a meeting location? We have the answer. Reserve a lunch table for both days of the conference and always have a place to eat and meet. Sponsorship includes reserved table and tabletop signage with company logo indicating it is reserved. Prime location on Exhibition Center show floor. Partner Pedestal presence required at a minimum. 14 Sponsor and Exhibitor Prospectus Get started: CAWorldExhibitors@ca.com

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17 Ready to sponsor? Secure your spot at CA World now. Packages are on a first-come, first-serve basis. To secure your spot, please fill in the Sponsor & Exhibitor Contract and send to CAWorldExhibitors@ca.com. For more information, please contact your Partner Marketing Manager or Dawn Lynch at , or at CAWorldExhibitors@ca.com.

Sponsor and Exhibitor PROSPECTUS MIAMI BEACH, FLORIDA NOVEMBER 12-16

Sponsor and Exhibitor PROSPECTUS MIAMI BEACH, FLORIDA NOVEMBER 12-16 JOIN US AT CA WORLD '18 IN MIAMI At CA World 18, 5,000 CA customers, prospects and luminaries will descend upon Miami for the annual