Twitter? I m in HR. Why would I Need that? Twitter 101 for HR Pros December 11, #dovetailhr
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1 Twitter? I m in HR. Why would I Need that? Twitter 101 for HR Pros December 11, 2012
2 Color Commentator: Dwane Lay, SPHR Head of HR Process Design Dovetail Who is Dovetail? Delivers SaaS-based HR Help Desk solutions Helps HR pros better communicate with each other & employees Supports HR Pros through education and
3 Social Media Rainmaker: Jonathan Brew Brewer Director of Awesome BTC
4 Social Media Explained: Twitter
5 Social Media Explained: Facebook
6 Social Media Explained: Foursquare
7 Social Media Explained: Instagram
8 Social Media Explained: YouTube
9 Social Media Explained: LinkedIn
10 Social Media Explained: Pinterest
11 Social Media Explained: Spotify
12 Social Media Explained: Google +
13 Twitter The ultimate networking platform Open no need to ask for links or friends The back-channel of business Easy to reach people of influence
14 International News that Broke on Twitter OSAMA BIN LADEN S DEATH HUDSON RIVER PLANE CRASH ROYAL WEDDING ANNOUCEMENT HILLARY CLINTON WON T WORK TWICE UNDER OBAMA (CNN SPECIAL)
15 News that hits home Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
16 News that Broke under your roof I just got fired. I am sad :( Your Employee Watch out everyone! Major layoffs nationwide today and I was just part of the wreckage :( #yourcompany
17 The Conference Experience Getting to know people prior to the conference The Conference Hashtag Conference Twitter Lists #PRSCamp
18 The Best Place to Find Content Would you rather spend hours each morning, sifting through hundreds of articles just to find the few that are worth reading..or.
19 The Best Place to Find Content Let your Twitter Friends Curate Content For You!
20 The Best Place to Find New Friends
21 Customer Service Good Service will get talked about too - Not just complaints
22 Customer Service Over Twitter, your fans talk to new customers on your behalf
23 Social Candidate Experience
24 Short History of Twitter Created in March 2006 and launched July 15,1006. Original Codename: TWTTR (5-character SMS Shortcode for group SMS communications) 2007 SXSW conference from 20,000 tweets/day to 60,000 (cleverly placed twitter streams on monitors ) 400,000 Tweets per quarter in million Tweets per quarter in 2008 Feb 2010, 50 million tweets per day Today: over 340 million tweets per day
25 Twitter - indicates someone s Twitter Handle Follow if I follow you, I ll see your tweets without searching Follower people who want to see my tweets Hashtag Starts with a # sign click to see all tweets filed as such Direct message/dm private message (follow each other) Reply when you reply directly to someone s tweet Mention when you tweet with someone s handle in the tweet Timeline/Stream All the tweets from who you follow Tweet 140 characters or less posted to Twitter.com Retweet or RT Sharing someone s tweet with your followers Fail Whale Twitter is down and having problems
26 Your handle and your profile What s sign? Your Twitter Profile Your handle (@houseofbrew) Your Bio (who are you?) Your Picture (Hatch the Egg)
27 What should I choose for my handle? Your Name Your Nickname Your Personal Brand Stay Away from: The underscore The obscure
28 Profile Tips Connect with people on your passions. What do you do and what do you love? (ProTip: Use Searchable keywords )
29 Do I really need a picture of me? People connect with people.
30 What s the # sign? (Hashtag) Follow Conversations Chat about Topics #PRSCamp
31 Favorite Tweets Home->View my profile page-> Favorites
32 Why only 140 characters? Originally, Twitter was based off of SMS. 160 characters = 20 characters for your handle and 140 for the message.
33 Who should I follow? If you only follow celebrities and brands, your Twitter experience will be one large commercial
34 Who should I follow? Who should I follow? Follow people in different industries or those who are like you. Follow people who converse with people you follow.
35 Find who to follow Conversation Jump Follow people who are being talked about or to
36 Learn about who you re following Watch conversations Click on handles Read bios, review their stream
37 Lists
38 Direct Messaging DM s are private Mutually Following
39 The Benefits of Tweeting in Public
40 Who Sees My Tweets? #1 - The people following you see your tweets
41 Who Sees My Tweets? #2 - The people see your tweets
42 Who Sees My Tweets? #2a in the beginning only people who follow both of you see this tweet
43 Who Sees My Tweets? #2b in the update means all of the Tweeter s followers see this tweet plus the
44 Retweet What s the difference between RT Retweet means you love the tweet and want to share it with your followers as if they were following that person.
45 RT What s the difference between RT and Retweet? Inspiring article! Thanks! RT means you like the original tweet and want to comment on it.
46 What should I NOT be saying? DON T: Beg people to follow you Announce your location for every Foursquare check-in Cross post long messages from Facebook or LinkedIn that get cut off in 140 characters Complain about every negative experience you ever have
47 What should I say? DO: Share links to great content Ask questions Engage in conversations Participate in chats Compliment authors and brands Meet thought leaders in your industry Be a resource for others
48 Twitter Slip-Up Examples
49 Twitter Slip-Up Examples
50
51 Next Session Session 2: 10 Smart Social Media Moves for HR Pros Tuesday, January 8 th, 12:30 1:30 CT Using Social Technology to engage, communicate and learn from your employees Featured Speakers: Dwane Lay Head of HR Process Design Dovetail Jonathan Brewer Director of Awesome BTC
52 Thank You dovetailsoftware.com/dovetailconnectblog (800) Dovetail Software
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