CONNECT18. Sponsorship Opportunities PRSA Employee Communications Section Conference

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1 Sponsorship Opportunities 2018 PRSA Employee Communications Section Conference CONNECT18 May Nashville, Tenn. Music City USA Sheraton Grand Nashville Downtown

2 The world of employee communications is changing rapidly as technology and social media have given individual employees the access to impact an organization s reputation and brand. The Employee Communications Section offers opportunities to connect with practitioners who understand your issues and are willing to share solutions. Through in-person and virtual networking opportunities, newsletters and other resources, this Section helps practitioners develop public relations and management skills directly relevant to their professional environment. THE PRSA CONNECT 18 CONFERENCE OFFERS SPONSORS: Access to a Dynamic Conference Presented by the PRSA Employee Communications Section, our 2018 Connect18 Conference brings together employee communications experts who will address the evolving changes in the internal communications landscape. In today s growing economy and rapidly changing business environment, Conference attendees will be seeking new understanding, ideas and skills for planning and executing internal communications. Throughout the year, the Employee Communications Section offers nearly 450 members opportunities for education and discussion on the best practices and latest issues facing internal communicators. The PRSA Connect 18 Conference traditionally attracts 250 communicators who seek dynamic networking opportunities and professional development sessions on topics affecting employee and internal communications. Contact With Senior-Level Communicators Conference attendees primarily represent corporations. In 2017: Mid- to senior-level public relations professionals make up 92% of attendees. Public Relations professionals with 20 or more years of experience make up 32.7% of attendees. Past attendees represent organizations including AT&T, McDonald s Corporation, 7 11, AstraZeneca, Cigna, Capital One, Caterpillar, Department of Defense, Facebook, Allstate Insurance Co., TD Bank, UPS, Walmart, Tyson Foods, Texas Instruments, Alaska Airlines, Dell, Chipotle Mexican Grill, Oppenheimer Funds, Sysco Corporation, Stanley Black and Decker, United Way, Hulu, Lockheed Martin, Nestle North America, Lutheran World Relief, GlaxoSmithKline, General Motors Corporation, Panasonic, Centers for Disease Control and Prevention, Yale University, LinkedIn, Honeywell, John Deere, Denver International Airport, Port of Portland, Indiana University, Louisiana Department of Revenue, People Incorporated and Ontario Medical Association.

3 Insight Into the Challenges and Objectives of Senior Leadership Sponsors are encouraged to attend Conference sessions to find out firsthand what their target customers want. Past general session speakers include Nolan Carleton, LSSBB associate director, AT&T; Anand Dass, leader, ecosystem partnerships, Workplace by Facebook across North and Latin America; Ben Stringfellow, managing director, CRA, Inc.; Molly McKenna, director, brand PR and engagement, McDonald s Corporation; Alison Davis, CEO, Davis & Company; Steven Handmaker, chief marketing officer, Assurance; Steve Crescenzo, CEO, Crescenzo Communications; Maril MacDonald, CEO, Gagen MacDonald; Jocelyn Sims, manager of internal communications, Federal Reserve Bank of Chicago; Jeff Willinger, director of collaboration, Rightpoint; and Ben Edwards, vice president of digital strategy and development, IBM. Industry leaders facilitate breakout sessions and networking roundtables. All workshops, seminars and panels are targeted to professional best practices such as how to recruit a workforce in a challenging economy, maximize media relations and apply social media strategy and crisis communications to events that affect internal communications. The Opportunity to Promote Sponsor Offerings The Section shares sponsors and their services with an engaged internal communications community. Members of the Employee Communications Section rely on a variety of vendors to share enhanced best practices. Responsibility for tapping public relations or communications related services is handled by 76% of attendees. Attendees are interested in vendor value offerings such as event planning, media tracking tools and services, media and publications production, press release newswire services, broadcast services (VNRs, ANRs, SMT), photography services, webcasting services, technology, consulting services, agency services, survey/primary research, media/executive training and video services. PRSA spotlights our sponsors corporate identity, products and/or services to Conference constituents.

4 Sponsorship Opportunities All sponsorships include the following: Verbal acknowledgment of sponsorship from the podium. Friend of the Conference $500 or equivalent in-kind donation Opportunity to serve as host at a Dine-Around location. Participating Sponsor $2,000 (2017 price $1,000) Opportunity to serve as host at a Dine-Around location. Presenting Sponsor $4,000 (2017 price $3,000) Six Available Recognition of sponsorship level with brand logo displayed in Conference program, Conference app, on Conference website and during Conference on general overhead presentation. Opportunity to offer premium items or giveaways to Conference attendees and speakers. Recognition in PRSA social media channels (Facebook, Twitter, LinkedIn, etc.). Opportunity to serve as sole sponsor for a meal or break; includes brand logo displayed on signage for the selected event. Brand logo displayed in Conference brochure mailed to 500 prospective attendees. (Available to sponsors who commit by Jan. 1, 2018.) One complimentary registration. Exhibit table (4x6) Premier Sponsor $7,000 (2017 price $5,000) Six Available Opportunity to serve as sole sponsor of a breakout session; includes brand logo in agenda and on signage for both sessions during breakout. Brand logo displayed in Conference brochure mailed to 500 prospective attendees. (Available to sponsors who commit by Jan. 1, 2018.) Two complimentary registrations including pre- Conference workshop. One-time use of attendee mailing list (direct mail or list in Excel of attendees that have opted in to allow access to their information). Exhibit table (4-by-6). Opportunity to write and produce a thought piece for the quarterly newsletter distributed to members of the Employee Communications Section and 600 prospects or opportunity to sponsor a Section webinar.

5 Sponsorship Opportunities Platinum Sponsor $10,000 (2017 price $8,000) Three Available Recognition as sponsor of one of the following: conference lanyard, opening evening networking function, or community benefit project. Opportunity to serve as sole sponsor of a keynote presentation; includes welcoming attendees from the podium, introduction of the speaker and brand logo in agenda and on signage for this Conference session. Brand logo displayed in Conference brochure mailed to 500 prospective attendees. (Available to sponsors who commit by Jan. 1, 2018.) Three complimentary registrations including pre-conference workshop. One-time use of attendee mailing list (direct mail or list in Excel of attendees that have opted in to allow access to their information). Exhibit table (4-by-6). Opportunity to write and produce a thought piece for the quarterly newsletter distributed to members of the Employee Communications Section and 600 prospects. Opportunity to sponsor a Section webinar or speak at the Conference via pre-conference workshop or breakout session, as appropriate. Session must meet established guidelines for Conference proposals including deadlines. Verbal acknowledgment of sponsorship from the podium. Recognition of sponsorship level with brand logo displayed in Conference program, Conference app, on Conference website and during Conference on general overhead presentation. Opportunity to offer premium items or giveaways to Conference attendees and speakers. Recognition in PRSA social media channels (Facebook, Twitter, LinkedIn, etc.).

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