ABOUT THE PRSA EMPLOYEE COMMUNICATIONS SECTION

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2 ABOUT THE PRSA EMPLOYEE COMMUNICATIONS SECTION Pick up any copy of Inc., Fortune or HBR and nearly every issue has an article about the importance of workplace culture, which directly ties to internal communications and employee engagement. As organizations see the correlation between how their employees act and feel and the company s safety numbers, employee turnover and ultimately profitability, they will continue to place emphasis and resources on internal audiences. The Employee Communications Section offers opportunities to connect with practitioners who understand the issues and are willing to share solutions. Through in-person and virtual networking opportunities, newsletters and other resources, this Section helps practitioners develop public relations and management skills directly related to their professional environment. ABOUT THE PRSA CONNECT 19 CONFERENCE Presented by the PRSA Employee Communications Section, this conference brings together 300 employee communications experts to address the evolving changes in the internal communications landscape. In today s growing economy and rapidly changing business environment, conference attendees will be seeking new understanding, ideas and skills for planning and executing internal communications. Last year s conference had record attendance of over 300 attendees. Ninety percent of attendees rated the conference as meeting or exceeding their expectations. Eighty-nine percent of attendees said the conference was a value. FROM ATTENDEES OF CONNECT 18: Best work week of the year. Impressed with the depth and breadth of information presented well worth the investment! I feel so energized and have so many great ideas to bring back for building a robust internal communications program. Thank you for a fantastic conference. This external pro, turned internal, is fueled with inspiration and data to back up my communications approach. Fantastic programming and tons of takeaways to digest and implement. 2

3 WHAT THE PRSA CONNECT 19 CONFERENCE OFFERS TO SPONSORS INSIGHT INTO THE CHALLENGES AND OBJECTIVES OF SENIOR LEADERSHIP As a conference sponsor, you re more than an exhibitor. You are invited to participate in every aspect of the Connect conference: Participate in the pre-conference workshops that allow attendees to go deep into identifying problems and solutions. Network with other conference attendees at the opening night reception. Attend keynotes and breakout sessions to hear firsthand the problems your clients are working to solve. And of course, host an engaging booth where conference attendees can learn more about the unique ways your organization works to solve problems for internal communicators, and how they can continue the conversation after the conference. ADDITIONAL REASONS TO PARTICIPATE More than 70 percent of Connect attendees are mid- to senior-level communications professionals. All of the Connect 18 sponsors who completed the post-event survey said they were very likely or likely to be a sponsor again. One hundred percent of the Connect 18 sponsors described sponsoring the event as a value. IN 2018, ATTENDEES REPRESENTED THESE ORGANIZATIONS: Allstate, AT&T, Blue Cross Blue Shield, Benjamin Moore & Co., Chipotle Mexican Grill, Citibank, Colonial Life Insurance, CoxHealth, Department of Justice, Department of the Interior, Dignity Health, Duke Heart & Vascular, DuPont, Eli Lilly, Georgia World Congress Center Authority, Gulfstream Aerospace Corp., Hospital Corporation of America, John Deere, Johnson & Johnson, Kaiser Permanente, Liberty Mutual, Lockheed Martin, Lowe s, Loyola Marymount University, Mayo Clinic, MetLife, Mount Sinai Beth Isreal, Mutual of Omaha, NASA, Nationwide Mutual Insurance, Navy Federal Credit Union, Optum, Penn State, Samsung, Sanderson Farms, Sony, Stanford University, Vanderbilt University Medical Center, Vail Resorts and Virginia Lottery, among others. CONFERENCE APP ADDS NEW BENEFIT TO SPONSORS In 2018, the conference introduced a mobile app with convenient access to event schedules, information, fellow participants, speakers and sponsors. The app encouraged tremendous engagement before, during and after the actual event, opening up new opportunities for sponsorship awareness and recognition. AT CONNECT 18: Two hundred sixty unique users accessed the app that s an 88 percent adoption rate! Posted over 24,000 engagements in the app including 571 sponsor profile views. Featured sponsor profiles with logos and links to external websites and resources. The app is just one way the Connect Conference Committee is looking to add value and bring attention to sponsors of Connect. 3

4 SPONSORSHIP OPPORTUNITIES PLATINUM SPONSOR (three available) $10,000 (Early Bird* $9,000) BENEFITS EXCLUSIVE TO PLATINUM SPONSOR: Recognized as sponsor of one of the following: conference lanyard, opening evening networking function or opening splash screen (co-branded with conference) in the conference app. (Benefit is first come, first served for selection.) Opportunity for company representative to give a two-minute commercial from the podium during the conference. OTHER BENEFITS: Conference App Push Notifications: Opportunity for push notifications via the conference app either before the conference begins or during the conference. Brand logo displayed in conference brochure mailed to 1,000+ prospective attendees. (Available to sponsors who commit and submit logo by Jan. 1, Three complimentary registrations including preconference workshop and a 4-by-6 exhibit table in the sponsor area. Additional registrations are available at the discounted member rate. Additional promotion via conference app through branded banners within the app. Twice-access to the attendee mailing list: once before the conference (list will be made available on Friday, April 26, 2019, and can be used once pre-conference) and once after the conference (an updated and complete list will be made available on Friday, May 17, 2019, and can be used once postconference). Lists will include direct mail or list in Excel of attendees that have opted in to allow access to their information. available to nonmembers. 4 ALL SPONSORSHIPS INCLUDE: Verbal acknowledgment of sponsorship from the podium by conference leadership. Recognition of sponsorship level with brand logo displayed in conference program, on conference website and during conference on general overhead presentation. Promotion via conference app: in-app profile with logo, link to website and other collateral. Opportunity to offer premium items or giveaways to conference attendees and speakers. Recognition in PRSA Employee Communications Section social media channels (Facebook, Twitter, LinkedIn). PREMIER SPONSOR (six available) $7,000 (Early Bird* $6,000) One-time use of attendee mailing list delivered either pre-conference on Friday, April 26, 2019, or on the last day of the conference, Friday, May 17, 2019, based on sponsor preference. List will include either direct mail or in Excel of attendees that have opted in to allow access to their information. Or sponsor can elect a push notification via the conference app either before the conference begins or during the conference. Banner Ads: Rotating banner ads appear at the top or bottom of the screen and serve as a cost-effective way to create brand awareness. Brand logo displayed in conference brochure mailed to 1,000 prospective attendees. (Available to sponsors who commit and submit logo by Jan. 1, Opportunity to serve as sole sponsor for a meal or break: includes brand logo displayed on signage for the selected event. (Available to sponsors who commit and submit logo by Friday, April 26, Two complimentary registrations including preconference workshop and a 4-by-6 exhibit table in the sponsor area. Additional registrations are available at the discounted member rate. Additional promotion via conference app through branded banners within the app. available to nonmembers

5 SPONSORSHIP OPPORTUNITIES PRESENTING SPONSOR (no limit) $4,000 (Early Bird* $3,500) Brand logo displayed in conference brochure mailed to 1000 prospective attendees. (Available to sponsors who commit and submit logo by Jan. 1, Opportunity to serve as sole sponsor of a breakout session: includes brand logo in agenda and on breakout room signage. (Available to sponsors who commit and submit logo by Friday, April 26, One complimentary registration and a 4-by-6 exhibit table in the sponsor area. Additional registrations are available at the discounted member rate. available to nonmembers. PARTICIPATING SPONSOR (no limit) $2,000 Conference registrations are available at the discounted member rate. FRIEND OF THE CONFERENCE $500 or equivalent in-kind donation Is there a creative way you d like to support our conference? Contact the Connect Sponsorship chair to discuss. Ideas: Photo booth at opening-day reception. Notebooks or other conference-related tools. Surprise packs at conference hotel check-in. * Early Bird rates are available to Connect 18 sponsors who commit to sponsor again by Dec. 31, READY TO COMMIT? For further details, contact Elisabeth Wang, PRSA Connect 19 Committee, Sponsorships, Elisabeth.wang@piedmont.org or OR John Kesaris, coordinator, corporate development and industry partnerships at john.kesaris@prsa.org or (212)