4 October 2010 Inmarsat, London

Transcription

1 Connecting and engaging with the public October 2010 Inmarsat, London Attend this one day conference to discover the most effective ways for public sector bodies to engage with their audience. speakers include: Annie Dare, special adviser to the UK Digital Champion, Race Online 2012 Sarah Drummond, founder, mypolice.org Andy Gibson, co-founder, School of Everything and author, Local by Social Helen Milner, managing director, UK online centres Gordon Scobbie, assistant chief constable, West Midlands Police guardian.co.uk/ps-online

2 9.00 Registration and morning coffee 9:30 Chair s opening remarks Helen Milner, managing director, UK online centres 9:40 Opening keynote: Efficiencies and channel shift As we face a period of massive cost cutting exercises across the public sector, webbased access channels are an obvious and important way to achieve savings; not just cost savings, also saving time and resources. How can your organisation make necessary savings while delivering high quality services online? Customer mapping Management buy-in Using online support to complement / replace face-to face support Bernard Quinn, deputy director and channels lead, digital delivery team, Cabinet Office 10:10 Sharing public sector information With greater use of the internet and the growth of online services, organisations have to differentiate themselves through the enhancement of the online experience. As government seeks to open itself up and have far greater involvement of the community in public service delivery, how do you maintain a fine balance in making sure information provision is right, relevant and recommended. Could we see a TripAdvisor approach to public sector information in future? The value of personalising the web experience The impact of information everywhere Fact and opinion, getting the right balance Sharon Cooper, director of proposition strategy and product design, Directgov 10:40 Electronic Working in the RCJ how the service is working one year onthe Electronic Working service went live in the Commercial Court within the Royal Courts of Justice in April Since then Technology and Construction Court (July 2009), Chancery (December 2009) and Bankruptcy/Insolvency (planned for September 2010) have been switched on to allow users of these courts to file forms and documents electronically throughout the full life of a case. Nigel Kelly, the original e-working Project Manager will describe the way in which the court service has been transformed and how this has benefited all users of the service from 24/7 filing of claims and documents through to fully electronic case files and beyond. Nigel will also outline the way in which the toolset used to develop the solution enabled a very rapid delivery process and a much reduced running cost of the live solution. Nigel Kelly, consultant and director, Processfour Session sponsored by Adobe

3 11:10 Morning coffee and networking break 11:40 Solution tutorials Delegates should choose to attend either session 1, 2 or 3 Session 1: Virtualised hosting for the public sector Public Sector IT departments need to be able to respond to the transformation agenda and the CRC Energy Efficiency Scheme whilst facing increased budget pressures. How can the challenges facing public sector IT departments be tackled through virtualised hosting and shared services? Hear how the Department for Education has cut costs, reduced carbon emissions and benefited from an improved service through the Government Ready Platform shared virtualised hosting platform. Julian Mitchell, public sector manager, Eduserv Session 2: Next generation GIS for improved service delivery Webmasters and non-specialists are seeing the benefit of being able to create and publish geographic content wherever it is needed on their websites for the benefit of citizens, employees and partner organisations. LocalView Fusion (LVF), a browserbased application, enables more accurate capture of service requests, improves staff productivity and can help transform service delivery. It is easy and cost-effective to deploy and because it is designed around the daily tasks council staff need to perform, it requires minimal customisation. Mike Ray, product manager, ESRI (UK) Session 3: Where to begin with social media? Social media and networking is now one of the most popular activities on the web and many private sector organisations and brands have been quick to take advantage of it's power and size. But what about private sector? What opportunities are there for these organisations in the social space? What is possible within these new and emerging channels and how organisations can tale advantage with minimal impact on the other on or offline activities but for potential huge benefits. Howard Scott, digital marketing director, Sequence 12:15 Solution tutorials Delegates should choose to attend either session 4, 5 or 6 Session 4: Separating content from navigation Large public sector organisations need to develop their websites and content to improve content management and be prepared for Machinery of Government changes. This year s change of government showed how a site s structure and navigation may need to change at short notice. How can you manage content items that appear in more than one place in the navigational architecture and in more than one URL while making sure those different URLs don t affect search engine results or Search Engine Optimisation?

4 Stephen Pope, technical architect, Eduserv Session 5: Next generation GIS for improved service delivery Webmasters and non-specialists are seeing the benefit of being able to create and publish geographic content wherever it is needed on their websites for the benefit of citizens, employees and partner organisations. LocalView Fusion (LVF), a browserbased application, enables more accurate capture of service requests, improves staff productivity and can help transform service delivery. It is easy and cost-effective to deploy and because it is designed around the daily tasks council staff need to perform, it requires minimal customisation. Mike Ray, product manager, ESRI (UK) Session 6: Making it mobile Using maps to expose Government data is now common place, but where does mobile fit in to the picture? How can we allow people to add their own user generated content? How can they interact with your data when they're not in front of their PC? This session works through the challenges and innovative approaches we've used working with a variety of organisations to help them use mobile web and mobile apps to give their citizens the opportunity to engage with, consume and contribute to their data whilst on the move. Richard Baker, Managing Director, Sequence Lunch 13:40 Good practice workshops Delegates should choose to attend either workshop 1, 2, 3 or the developer showcase Workshop 1: Customer access: Maximising channel shift to the web As ways of accessing the internet change, and public expectations increase, how can you deliver services the way people want them, increasing customer access and making those all-important efficiency savings? Vicky Sargent, marketing consultant, Socitm Workshop 2: Open data and open source The recent launch of data.gov.uk is based on both open standards for sharing information and open source software for developing online information channels. How can your team utilise this openness and what are the challenges and benefits of adopting them? Paul Jenkins, senior project manager, Central Office of Information Workshop 3: Developing mobile content: Public sector apps People now have so many ways to access online information and services, wherever and whenever they are, that they expect the same levels of service through each access device. What challenges does this through out for web and communication teams and how can they be overcome to develop mobile access as part of your web strategy? Charles Ewen, head of web and business services, Met Office

5 Developer showcase The opening up of government data and the proliferation of Apps has lead to a sea change in the use, delivery and look of information to the public. This session offers a look at the technical challenges, adaptability and replicability and benefits of delivering new online applications from a developer s perspective and how they can add value to your site, keeping citizens informed about local amenities, statistics and activities. Chris Thorpe, technologist, Jaggeree 14:40 Afternoon tea and networking break 15:00 Self-service websites As the public sector look to identify areas for efficiency savings and move towards small government, the time looks ripe for online self-service. What are the challenges of developing and delivering self-service websites and what are the benefits to the organisation and its customers? Dominic Cain, head of client services, London Borough of Southwark 15:30 Closing panel: Innovation in social media As more people use social networking sites to keep informed, and organisations use them to spread information and market services, what are the best ways for public sector bodies to engage with the public? The rise in the use of social networks as a line of communication Twittiquette best use of Tweets Twitter as a public service Generating and monitoring content - Social media etiquette Online engagement encouraging two way usage Dave Briggs, community evangelist, Learning Pool Sarah Drummond, founder, mypolice.org Lauren Currie, director, mypolice.org Gordon Scobbie, assistant chief constable, West Midlands Police Andy Gibson, co-founder, School of Everything and author, Local by Social 16:30 Chair s concluding remarks and end of conference

6 Sponsors Product tutorial sponsors Corporate exhibitors Eduserv is dedicated to developing and delivering technology services for the public sector. We are a not-for-profit organisation and registered charity, governed by a board of Trustees. We fulfil our charitable mission by providing IT services for the public benefit. These include hosting, web content management and development. Shaw Trust is one of the leading providers of Web Accessibility Services in the UK. Every day our skilled and committed teams work with organisations to help them achieve web compliance to the relevant current guidelines and legislation, ensuring peace of mind knowing their website is reaching the widest possible audience. ESRI (UK) is the leading provider of geographic information system (GIS) technology, helping businesses become more profi table and public service more efficient through a better understanding and analysis of location-based information. Thomson Reuters Custom Web Solutions helps organizations to harness the e-channel for public service delivery. Key competencies include researching, writing and editing content to ensure accuracy, policy alignment, audience focus, plain English and usability. We can apply established style and standards - including Direct.gov and Businesslink.gov - or create a tailored style guide. ESRI (UK) employs over 300 people across six offices and offers GIS technology and an extensive range of consultancy and training services. It is the only company in the UK able to provide a complete and entirely integrated GIS technical solution. Customers include Birmingham City Council, DEFRA, the Environment Agency, Manchester City Airport, Metropolitan Police Service and Ordnance Survey. ESRI (UK) helps organisations to think and plan geographically in order to make better decisions, keep communities safe and create a more sustainable world. Founded in 1995, Sequence became one of the first agencies in the UK to market a cost- effective method of making the internet interactive for website owners and users alike. The company's extensive digital services include designing and building websites, developing online applications, devising digital marketing campaigns, providing online strategy & insight and creating mobile phone applications. Sequence employs 50 people, and counts Storm Model Agency, Eversheds, Welsh National Opera, Rachel's Dairy and the Welsh Assembly Government among its clients.