MISSION OF THE BRAND. We are restless and we do not intend to stop at the moment. That is why our motto is "All the colors of life for you!

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1 MEDIAKIT 2016

2 MISSION OF THE BRAND "Millions of women around the world read "Lisa" - in different countries, in different languages. In Ukraine "Lisa" was published for the first time 19 years ago and it quickly became women's the most popular magazine number one. Our team is proud of the fact that all the time we have been doing a product of very high quality - a magazine which sensitively responds to all the needs of our contemporaries - active, energetic, positive women. "Liza" has become a friend and adviser for many of them. We know what is interesting to our readers today, and we are able to anticipate what will be interesting tomorrow. That is why we have gone further. Today "Lisa" is not only a magazine, it has a web-site liza.ua, actively developing groups in social networks, a whole new video channel on Youtube and large-scale outdoor festival Family Day in Kiev, which has thousands of visitors. We are restless and we do not intend to stop at the moment. That is why our motto is "All the colors of life for you! Natalia Khomenko Editor in Chief

3 AROUND THE BRAND Magazine and special editions Website for women liza.ua Social networks YouTube channel ipad Apps data base Family Day Festival

4 THE POWER OF THE BRAND "Lisa" is the most popular in Ukraine women's weekly magazine! "Lisa" is one of the women's magazines that has the highest circulation in Europe! About 6 million copies are sold monthly! For the last 19 years "Lisa" has been the best friend for every woman! "Lisa" is a magazine in which women trust, ask for advice, share their secrets. On the pages of the magazine yoy will find a modern woman active and energetic, who can find everything, she's interested in!

5 FACTS IN FIGURES CIRCULATION copies COVERAGE OF EACH ISSUE is * 47% of readers are wealthy audience 19 years on Ukrainian market! *Source: MMI Ukraine ' 2015/ /3

6 STRUCTURE OF THE MAGAZINE Lisa has everything that can be interesting for a modern woman!

7 RAITINGS LISA MAGAZINE 1 IN UKRAINE! Лиза COVERAGE, THOUSANDS OF PEOPLE Отдохни! Добрые советы Единственная Натали Полина Лиза. Мой ребенок Караван историй Cosmopolitan Burda Единственная.Твой малыш Source: MMI Ukraine ' 2015/ /3 Indices are calculated for all the citizens of Ukraine in age from 12 to 65 years, who read magazines

8 AUDIENCE 16,6 4,1 5, Соц.статус Social status 30,7 Возраст Age 20, , Financial status Employment Age Source: MMI Ukraine ' 2015/ /3

9 BENEFITS OF ADVERTISING The biggest readership among women's magazines Low cost of contact The variety of content and reasonable price. Women of all ages and social groups can find interesting and useful information in the magazine Readers rely on the magazine and advertising materials placed in it In addition to direct advertising in "Lisa" you can implement large-scale special project, hold contests, promotions, brochures and many more.

10 COST OF THE CONTACT Лиза 180 Отдохни! 201 Добрые советы 325 Натали 444 Полина 511 Единственная 511 Мой ребенок 561 Твой малыш 901 Cosmopolitan 1437 Караван историй 1472 *UAH for 1000 contracts Source: MMI Ukraine ' 2015/ /3

11 ADVERTISING OPPORTUNITIES media kit 2015 SPECIAL PROJECTS: Participation in the Family Day Festival Advertorial Placing layouts with extender Branding headings Branding calendars Advertising in the Special Issue Layout + tracing paper SPECIAL PLACEMENTS: Investing booklet Tipping sachets for advertising strip Laminating magazine with an attachment

12 «FAMILY DAY» FESTIVAL Each family festival "Lisa. Family Day»- is fun for the whole family, - delicious street food, a fair of eco-products, a large children area, free workshops and positive emotions. The entrance is free! April 23 - Spring pre-easter festival June 11 - Summer Festival 03 September - autumn festival AUDIENCE Families with children, 60% of women, 40% of men, 85% of visitors - children. Each festival gathers more than visitors. * Participation in the festival involves the selection of one of the sponsorship packages. The cost of the sponsorship package * : General partner UAH Official partner UAH Partner UAH *Excluding the cost of consumables for registration

13 SIZE AND COST OF ADVERTISING IN MAGAZINE Size of advertising module Trimmed size Price, UAH. (WITHOUT VAT) 1/1 page 210 х 267 mm (+5 bleed) nd cover 210 х 267 mm (+5 bleed) rd cover 210 х 267 mm (+5 bleed) th cover 210 х 267 mm (+5 bleed) /2 page vertical 105 х 267 mm (+5 bleed) /2 page horizontal 210 х 132 mm (+5 bleed) /3 page vertical 70 х 267 mm (+5 bleed) /3 page horizontal 210 х 86 mm (+5 bleed) /4 page 105 х 132 mm (+5 bleed) Placing in the rubrics - on request +15 % Special advertising - on request Making layout - 10% of the cost of the placing Special projects, joint action - on request

14 RELEASE SCHEDULE Issue Booking date of publication First day of sale Issue Booking date of publication First day of sale /

15 SIZE AND COST OF ADVERTISING IN ONLINE Audience project Unique visitors per month Page views per month Banner CPM Top 728х90 верх 60 uah Top 1000х125 верх - Premium 300х uah Big Premium 300х uah Banner 300х250 (второй экран) 60 uah Banner-button 300х120** 30 uah Rich media banner CPM Pop-up/ ScreenGlide/FrontLine /Catfish/MPU 130 uah FullScreen, PeelDown 200 uah Branding Dynamics 150 uah Static - the whole site - Static - by sections*** 5000 uah week. /section «Star» 7000 uah week. ** - Banner button - only under special projects - Google Analytics (november 2015),

16 CONTACTS Head of the advertising sales group Svetlana Sovinskaya Senior manager of advertising sales Yana Plakhotnik 01033, Kiev, str. Vladimirskaya, 101, building 2 tel.: +380 (44) fax: +38 (44)