BIG REACH: 17,672 19,598 23, ,355 5,006 43,786 HEAVY-DUTY EQUIPMENT MANUFACTURERS REACH MANUFACTURERS. 91.5% Manufacturing

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1 2019 MEDIA KIT

2 BIG REACH: HEAVY-DUTY EQUIPMENT MANUFACTURERS Through its integrated website, print, digital, and social media platforms, OEM Off-Highway is the premier resource for engineers and product development team members at mobile on- and off-road equipment manufacturers. Our in-depth reporting on market trends, technology developments, engineering innovations and new product and equipment launches keeps our readers informed about the latest information in a dynamic and rapidly changing industry. Engineering: 41.3% Manufacturing and Purchasing: 8.6% 91.5% Manufacturing REACH MANUFACTURERS AUDIENCE BY JOB TITLE Total Qualified: 19,598 BPA Brand Report, December 2018 Corporate & Operating Management: 38.1% Sales/Marketing: 11.4% 91.5% OF OUR SUBSCRIBERS ARE CLASSIFIED AS MANUFACTURERS! 19,598 TOTAL QUALIFIED MAGAZINE SUBSCRIBERS BPA Brand Report December ,381 DIGITAL EDITION DISTRIBUTION Publisher s own data 5,006 EUROPEAN PRINT DISTRIBUTION IN MARCH & SEPT. ISSUES With additional distribution at Agritechnica & bauma 2019 Publisher s own data 17,672 TOTAL THIRD PARTY ( ) SUBSCRIBERS Publisher s own data 183,355 COMBINED DISTRIBUTION FOR 10 TARGETED NEWSLETTERS Publisher s own data 43,786 UNIQUE ACTIVE USERS/MONTH OEMOffHighway.com Google Analytics July 2018

3 2019 EDITORIAL CALENDAR For ad sizes & specifications, visit our media kit at OEMOffHighwayMediaKit.com. BONUS EUROPEAN DISTRIBUTION IN MARCH AND SEPTEMBER ISSUES JANUARY/ FEBRUARY MARCH APRIL/MAY JUNE/JULY AUGUST SEPTEMBER OCTOBER NOVEMBER/ DECEMBER YEAR IN REVIEW *DIGITAL ONLY* AD CLOSE 1/16/19 2/13/19 4/16/19 6/11/19 7/17/19 8/15/19 9/18/19 11/4/19 11/13/19 MATERIALS DUE EDITORIAL PLAN SPECIAL MARKETING OPPORTUNITY IN EVERY ISSUE SHOW DISTRIBUTION 1/17/19 2/14/19 4/17/19 6/12/19 7/18/19 8/16/19 9/19/19 11/5/19 11/15/19 ON-HIGHWAY TRUCK & BUS Electronics Drivetrain System bauma Preview BAUMA PACKAGES HEAVY CONSTRUCTION & MINING Powertrain Operator Cab Hydraulics BONUS EUROPEAN CIRCULATION CONSTRUCTION Engines Telematics bauma Post-Show PUMP & MOTOR SPEC GUIDE ANNUAL PRODUCT SHOWCASE Engines Drivetrains Fluid power Electrical & Electronics Operator Environment Engineering & Manufacturing SECTION SPONSORSHIPS & DOUBLE UPS HYBRID & ELECTRIC VEHICLES COMPACT EQUIPMENT Engines Electrification Emissions Electronics ENGINE SPEC GUIDE Equipment Market Outlook - Print & Digital sponsorships available - (data provided by ITR Economics) Work Truck Show & Green Truck Summit bauma bauma Fluid Power Technology Conference All shows OEM Off-Highway exhibits at for the next year ICUEE The Battery Show Electric & Hybrid Vehicle Technology Expo SAE COMVEC AGRICULTURE, FORESTRY, LAWN & LANDSCAPE Precision Systems Operator Interface Tracks & Tires BONUS EUROPEAN CIRCULATION GIE + EXPO Agritechnica ICUEE STATE OF THE INDUSTRY Equipment Market Forecasts Global Economic Outlook Technology Trends MILITARY & CONSTRUCTION Fluid Power GPS & Automation Powertrain Top products of the year The year s hottest news Our most popular articles of 2019 FREE ADVERTORIAL TOP NEW PRODUCTS FEATURED PRODUCTS World of Concrete INTERACTIVE ADS DISPLAY AD Ad Size 1X 4X 8X FULL PAGE SPREAD $12,985 $12,245 $10,895 ONE-HALF PAGE SPREAD $9,375 $8,720 $8,095 FULL PAGE $7,340 $6,940 $6,160 2/3 PAGE $6,380 $6,160 $5,620 1/2 PAGE $5,300 $4,870 $4,220 1/3 PAGE $3,685 $3,355 $3,145 1/4 PAGE $2,930 $2,820 $2,605 Additional Marketing Opportunities in 2019 Breaking News e-newsletter sponsorship Technology News Tracker video series sponsorship Equipment Market Outlook sponsorship packages Targeted digital advertising Content or Whitepaper promotional programs Custom content production and promotion (eblasts, newsletters, and more) See our online Media Kit or ask your sales representative for more information on these Marketing Opportunities and additional Custom Packages to suit your unique advertising needs! Dates and topics are subject to change. Sean Dunphy, Group Publisher sdunphy@acbusinessmedia.com ext OEMOffHighway.com /

4 2019 MAGAZINE AD SIZES & SPECS PRINT FULL-PAGE SPREAD LIVE: 15.25" X 10.25" TRIM: 15.75" X 10.75" BLEED: 16" X 11" FULL-PAGE LIVE: 7.375" X 10.25" TRIM: 7.875" X 10.75" BLEED: 8.125" X 11" 1/2-PAGE SPREAD 14.75" X 4.875" 1/2 PAGE HORIZONTAL 7" X 4.875" 2019 PRINT DISPLAY AD Ad Size 1X 4X 8X FULL PAGE SPREAD $12,985 $12,245 $10,895 ONE-HALF PAGE SPREAD $9,375 $8,720 $8,095 FULL PAGE $7,340 $6,940 $6,160 2/3 PAGE $6,380 $6,160 $5,620 1/2 PAGE $5,300 $4,870 $4,220 1/3 PAGE $3,685 $3,355 $3,145 1/4 PAGE $2,930 $2,820 $2,605 2/3 PAGE " X 10" 1/2 PAGE VERTICAL 3.375" X 10" 1/2 PAGE STANDARD " X 7.375" 1/3 PAGE STANDARD " X 4.875" 1/3 PAGE VERTICAL " X 10" 1/4 PAGE 3.375" X 4.875" BACK COVER IS AN ADDITIONAL 25% INSIDE FRONT AND BACK COVERS ARE AN ADDITIONAL 20% ALL OTHER GUARANTEED POSITIONS WILL INCUR A 15% SURCHARGE DIGITAL UPGRADE PRINT AD: $300 SCREEN DIMENSIONS: 2048 x 1536 pixels; horizontal orientation only FILE FORMAT: InDesign (preferred), Photoshop, Illustrator; PDF is acceptable. Indicate any hyperlinks. InDesign: No bleeds; include images and fonts. VIDEO: Preferred formats are.mov and.mp4 Send the actual videos; if you send a link, make sure it is a downloadable link. Video should be limited to 1 minute. AUDIO: Preferred formats are.wav and.aiff. We can use mp3s, but they are lower quality. HOW TO CREATE AND SEND YOUR FILES: PREFERRED FILE FORMAT: PDF X/1A Ads should be CMYK, high-res and created to correct ad size dimensions, including bleed. Choose PDF X/1a or Press Quality in your job options when creating high resolution PDFs. Send to: Cindy Rusch, Ad Production Manager crusch@acbusinessmedia.com; x1240 For files larger than 10MB, follow these steps: 1. Go to 2. Drag and drop file(s) to upload. 3. In the subject field, please include magazine or brand, issue date, other identifying information. 4. Click Send. AC Business Media will not be held responsible, nor issue any make-goods, for electronic ads that do not follow these guidelines. TERMS & CONDITIONS: CONTRACT AND COPY CONDITIONS Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the content. Advertisers and agencies agree to indemnify, defend and save harmless the publisher from any and all liability for content of published advertisements whether in print or in electronic format. Publisher reserves the right to refuse any advertisement. PAYMENT AND COMMISSIONS Net 30 days. 15% of gross paid to recognized advertising agencies on space, color and position provided account is paid in full within 30 days of invoice date. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and separately responsible for such monies as are due and payable to the publisher. Publisher will not be bound by conditions, printed or otherwise, appearing in ad orders or copy instructions when such conditions conflict with Publisher s stated policies. PROTECTIVE CLAUSES Rates subject to change without notice. Advertiser and advertising agency assume liability for all content of advertisements printed and also assume responsibility for any claims made against the Publisher. The Publisher reserves the right to reject any advertising that it feels is not in keeping with publication standards, policies and practices. CONTRACT CANCELLATION Advertising canceled after closing date will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Advertisers that fail to achieve contracted number of insertions within the year will be short rated to the applicable frequency on rate card. TERMS

5 2019 DIGITAL AD SIZES & SPECS DIGITAL DISPLAY ADS 970 X 250 BILLBOARD Request proposal 970 X 90 SUPER LEADERBOARD for either run-of-site Includes a 728 x 90 and 300 x 50, which allows ads to be ad placement or delivered responsively with content channel sponsorship 300 X 600 HALF PAGE 300 X 250 MEDIUM RECTANGLE RESKIN, TAKE-OVER Rich media NATIVE AD VIDEO E-VIDEO SPOTLIGHT $995 VIDEO CHANNEL SPONSORSHIP VIDEO NEWSCAST E-BLASTS $2,400 / 3 months Request proposal 0.35 / name E-PRODUCT OR E-VIDEO SPOTLIGHT $995 E-NEWSLETTERS INDUSTRY NEWS weekly (every Thursday) EQUIPMENT MARKET OUTLOOK monthly, 300 x 250 BREAKING NEWS as needed, 300 x 250 SYSTEMS E-NEWSLETTERS $ x100 leaderboard $ x 250 ad $ x250 ad (secondary position) $795 native text ad $975 exclusive $8,000/year $ x100 leaderboard $ x 250 ad $ x250 ad (secondary position) $795 native text ad CUSTOM BRANDED E-NEWSLETTER $3,500 COMPONENT DIRECTORY SPECS & EXCLUSIVE SPONSORSHIP OR CPM PRICING AD SIZES INCLUDED: 970 X 90 Super Leaderboard 728 X 90 Leaderboard 300 X 600 Half Page 300 X 250 Medium Rectangle 300 X 50 Mobile ENGINE SPEC GUIDE / PUMP & MOTOR SPEC GUIDE SPEC GUIDE SPONSORSHIP (ONLY 5 AVAILABLE) INCLUDED: Full-page spread ad in print issue Leaderboard ad on chosen online spec guide DIGITAL EDITION FEATURING BONUS CONTENT UPGRADE YOUR PRINT ADVERTISING Include a digital slide (2048 x 1536) for only $300 net $750 without print ad DIGITAL EDITION AVAILABLE ONLINE AT OEMOFFHIGHWAY.COM Request proposal $10,000 net / year $11,764 gross / year (Rates are net unless otherwise specified) Upgrade your print ad for our interactive digital edition

6 OEMOFFHIGHWAY.COM In this dynamic and rapidly changing industry, our readers stay current with reliable and timely information that s just a click away. With a responsive web design, users can explore daily news, spec guides and directories, digital editions, featured articles, and more. 43,786 UNIQUE ACTIVE VISITORS/MONTH 23.27% EUROPE INTERNATIONAL AUDIENCE 16.71% ASIA 46.03% UNITED STATES 2:50 MINUTES PER SESSION 2.66 PAGES PER SESSION OEMOffHighway.com Google Analytics July % CANADA 8.27% ALL OTHER OEMOffHighway.com Google Analytics September 2018 MAXIMIZE YOUR MESSAGE VISIBILITY WITH RESPONSIVE AD POSITIONING! Billboard (970x250) Super Leaderboard (970x90 desktops, 728x90 tablets, 300x50 mobile) Half Page (300x600) Medium Rectangle (300x250) Responsive Reskin Native Ad

7 SPONSORED BY: A SUPPLEMENT TO OEM Off-Highway Image courtesy of Doosan Infracore Co. Ltd. JULY/AUGUST 2018 NEWSLETTERS INDUSTRY NEWSLETTERS INDUSTRY NEWS (weekly) 32,297 subscribers 1 SPEC GUIDES The industry s first and ONLY print and online, interactive spec ing tools for engineers and product development teams. INCLUDES HUNDREDS OF THE MOST UP-TO-DATE ENGINE SPECS FOR THE ON- AND OFF-HIGHWAY MARKETS EQUIPMENT MARKET OUTLOOK (monthly) 19,146 subscribers 1 BREAKING NEWS (as needed) 19,117subscribers 1 FIND MORE SPECS ONLINE AT OEMSpecGuide.com/engine TECHNOLOGY NEWS TRACKER (bi-weekly) 19,086 subscribers 1 SYSTEMS NEWSLETTERS (ALL QUARTERLY) ENGINE REVOLUTIONS 14,688 subscribers 1 (engine system, emissions technologies and regulatory developments) DRIVETRAIN TECHNOLOGY UPDATE 15,876 subscribers 1 (drivetrains, braking, tracks and tires) FLUID POWER PROGRESS 16,338 subscribers 1 (hydraulic systems and components) THE ELECTRIC AGE 15,996 subscribers 1 (sensors, electronics and electrical products and technologies) ENGINE SPEC GUIDE From 1 horsepower to over 5,000, compare hundreds of gas and diesel engine systems by all the major engine manufacturers. MOTOR SPEC GUIDE Over 500 fluid power motors ranging from fixed gear to bent axis are waiting to be searched. Find the exact motor to fit your equipment design requirements. IN THE CAB 14,916 subscribers 1 (operator environment, comfort, safety) EFFICIENT DESIGN & MANUFACTURING 15,895 subscribers 1 (software, testing providers and manufacturing services)(software, testing providers and manufacturing services) PUMP SPEC GUIDE Search through over 500 fluid power pump products to find the unit that suits your application, from gear pumps to axial piston pumps. 1 Publishers own data

8 TARGETED OPPORTUNITIES With a list of 19,000 third party subscribers, send your message to a targeted audience based on specific behaviors, industry categories, job titles or location. E-PRODUCT OR E-VIDEO SPOTLIGHT Get the immediacy of at an affordable rate. This e-blast features your product image and description, along with other key advertisers. Add video for even greater impact. SPONSORSHIPS AT TRADE SHOWS Get the word out to even more prospects with bonus distribution at all key industry events. Additional opportunities available at: bauma 2019 The Rental Show ICUEE Agritechnica CONEXPO 2020 and more! CHANNEL ADVERTISING Target your [web/banner] ads to appear within specific system content. Choose the number of impressions and the Channel of your choice: Engines, Drivetrains, Fluid Power, Electronics, Operator Cab, or Engineering & Manufacturing. Sponsor the Channel to get 100% visibility! Want to get even more targeted? Category sponsorships are available upon request. EQUIPMENT MARKET OUTLOOK SPONSORSHIP Essential industry data for market projects, OEM Off-Highway s Equipment Market Outlook newsletter, print section, and Market Analysis channel on OEMOffHighway.com, will give you access to decision makers and OEM strategy meetings. Exclusive and custom sponsorship packages are available. CONTENT MARKETING/ NATIVE ADVERTISING Gain attention by providing content in the form and function of the OEM Off- Highway reader experience. Your message, highlighted as sponsored content, will appear among editorial content in the magazine, newsletters, and on OEMOffHighway.com.

9 LEAD GENERATION CUSTOM PRODUCTS CONTENT CREATION LEAD GENERATION WEBINARS Sponsor an online educational presentation or create your own webcast and receive extensive promotion before, during and after the program. You ll receive the entire registration list, including lead-qualifying information. WHITEPAPERS Educate current and potential customers about your capabilities and industry knowledge. We will host your whitepaper online and promote it to your selected target audience. You receive full contact information for those who download it. EBOOK Similar to a whitepaper, we ll host your ebook on oemoffhighway.com and promote it to our audience. We will send you qualifying leads as readers download the ebook. Don t have an ebook of your own? The OEM OffHighway editorial staff and design team can create one for you! CUSTOM NEWSLETTERS Showcase your company s top stories with your own dedicated newsletter. We will write the content, design the newsletter and deliver it to our highly-targeted lists. Feature your logo and imagery in a custom header that links to your site. VIDEO PRODUCTION An extremely effective and powerful marketing tool, video usage is on the rise. Let OEM Off-Highway help you take advantage of this convenient, versatile, efficient, and shareable medium. CUSTOM PIECES From a customized publication, e-newsletter, website channel, or an interactive component, each piece of content is custom-built for your company. JOURNAL OF The Job AHEAD Greg Peet, CEM AEMP Chairman FINANCE BUY, RENT OR LEASE Understand all your options EXTENDED REACH SOCIAL MEDIA Our editorial team is ready to share your news with our followers. OEM Off-Highway is active on Twitter, LinkedIn and Facebook. Make serious impressions with a customdesigned social media campaign - the perfect supplement to your marketing and branding efforts. RETARGETING We ll keep your ad in front of website visitors even after they leave OEMOffHighway.com. TECHNOLOGY DRONE DRAMA At Mulzer Crushed Stone POLICIES HOW TO DEVELOP A SAFETY CULTURE CONTROLS CONFIGURED FOR IMPACT Service truck add-ons CUSTOMERS WHAT DISTRIBUTORS NEED Equipment Triangle

10 REPORTS & METRICS Measure real-time campaign results with our comprehensive reporting tools and be-inthe-know about how your advertising efforts are performing. REPORTS Third-party reports display the number of s delivered, opened and clicked, as well as other deployment details. Fine-tune your design and messaging as your campaign progresses using the vital information found on this report. ONLINE DISPLAY The number of impressions and clicks your ad received. Impressions are counted only when your ad is in-view. ENGAGEMENT REPORTS The only tool of its kind, the Engagement Report helps you assess the effectiveness of your communication strategies by measuring the exposure and consumption of your messaging including news articles, press releases, blogs, videos, product listings, webinars, whitepapers on our digital platform. CUSTOM REPORT We can create custom reports based on your advertising program and specific needs. GOOGLE ANALYTICS Receive website user statistics and demographics. LEAD REPORTS Receive campaign leads in a timely manner! All the information you need on one easy-to-read report.

11 CONTACT CONTACT US FOR A CUSTOM PROGRAM OEMOffHighwayMediaKit.com OEMOffHighway.com SALES SEAN DUNPHY Group Publisher sdunphy@acbusinessmedia.com Ext STACY ROBERTS Global Integrated Media Consultant sroberts@acbusinessmedia.com Ext AL BOWER Sales Associate abower@acbusinessmedia.com Ext EDITORIAL MICHELLE KOPIER Associate Publisher mkopier@acbusinessmedia.com Ext SARA JENSEN Editor sjensen@acbusinessmedia.com Ext PRODUCTION CINDY RUSCH Senior Production Manager crusch@acbusinessmedia.com Ext KATHY HAHN Digital Ad Materials Coordinator khahn@acbusinessmedia.com Ext. 1254