CREATIVE PLANET N E T W O R K 2018 MEDIA KIT. Opportunities. Website > Newsletter > NB+ >

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1 CREATIVE PLANET N E T W O R K 2018 MEDIA KIT Opportunities Website > Newsletter > NB+ >

2 CREATIVE PLANET N E T W O R K OVERVIEW A One-Stop, Information-Packed Online Resource Focused on Content Creation, Delivery and Consumption Content creators need a dynamic daily resource to keep them informed about issues and advances that impact video production, postproduction and delivery. That resource is the Creative Planet Network, creativeplanetnetwork.com. Integrating content from both Digital Video and Video Edge, Creative Planet Network offers engaging, interactive technology-focused content, in-depth reviews, expert guidance, and tutorials alongside editorial that follows the creative process addressing, project challenges and showcasing compelling work. The Creative Planet Network delivers its content to an active, engaged audience for greater reach, marketing efficiency and impact. Combined with a family of newsletters, ebooks, webinars, and a considerable social media presence, Creative Planet Network is the only partner you need to reach the video industry. FOR ADVERTISING INFORMATION, CONTACT YOUR CREATIVE PLANET NETWORK SALES REPRESENTATIVE: Vytas Urbonas, North America , x533 Vytas@nbmedia.com Pete Sembler, North America psembler@nbmedia.com Michele Inderrieden, North America , x523 minderrieden@nbmedia.com John Casey, North America , x512 jcasey@nbmedia.com Raffaella Calabrese, Europe rcalabrese@nbmedia.com

3 JANUARY 2018 Site Editorial Calendar CRISTINA CLAPP, EDITORIAL DIRECTOR Phone: (310) FEBRUARY MARCH OVERVIEW 2018 Technology Preview CREATION: Gear on the Go DELIVERY: Bonded Cellular EXPERTISE: Live Production BUYER S GUIDES: Content Delivery Networks APRIL EBOOKS: Portable Storage Ad Reservation: Ad Materials: NAB Show Previews CREATION: NAB Sneak Peeks DELIVERY: Video Over IP EXPERTISE: 15 Things You Can t Miss at the NAB Show BUYER S GUIDES: NAB Show Social Hub EBOOKS: Camera Support Ad Reservation: Ad Materials: Wireless Production CREATION: Lighting DELIVERY: Recorders EXPERTISE: Bonded Cellular BUYER S GUIDES: Streaming MAY EBOOKS: Video Capture Cards Ad Reservation: Ad Materials: NAB Show in Review CREATION: Streaming DELIVERY: Video Capture Cards EXPERTISE: 15 Things You Might Have Missed at the NAB Show BUYER S GUIDES: VR/360 Production EBOOKS: Monitors and Displays Ad Reservation: Ad Materials: NAB Show Previews CREATION: NAB Sneak Peeks DELIVERY: Storage EXPERTISE: Field Production BUYER S GUIDES: What to NAB JUNE EBOOKS: Recorders Ad Reservation: Ad Materials: New Cameras CREATION: Camera Support DELIVERY: Streaming EXPERTISE: BUYER S GUIDES: Mobile Video Storage and Media Asset Management EBOOKS: Bonded Cellular Ad Reservation: Ad Materials: JULY Lighting CREATION: Teleprompters DELIVERY: Switchers and Webcasting EXPERTISE: Wireless Production BUYER S GUIDES: Live Production EBOOKS: Lenses and Lens Accessories Ad Reservation: Ad Materials: AUGUST Streaming Production CREATION: VR/360 Production DELIVERY: Monitors and Displays EXPERTISE: 15 Things You Can t Miss at the IBC Show BUYER S GUIDES: Online Training EBOOKS: PTZ Cameras Ad Reservation: Ad Materials: SEPTEMBER Video Capture Cards CREATION: Production Sound DELIVERY: Content Delivery Networks EXPERTISE: Cloud-Based Collaboration BUYER S GUIDES: What to IBC EBOOKS: Converters Ad Reservation: Ad Materials: OCTOBER Audio Recording CREATION: NAB New York Sneak Peeks DELIVERY: Camera Support EXPERTISE: Video Over IP BUYER S GUIDES: Video Platforms EBOOKS: Teleprompters Ad Reservation: Ad Materials: NOVEMBER GV Expo CREATION: Video Over IP DELIVERY: Media Management EXPERTISE: Streaming Production BUYER S GUIDES: Social Media Tools EBOOKS: Field Production Ad Reservation: Ad Materials: DECEMBER 2019 Technology Previews CREATION: Monitors and Displays DELIVERY: Lighting; 2018 Industry Innovator Awards EXPERTISE: Storage and Networks BUYER S GUIDES: Webcasting EBOOKS: Storage Ad Reservation: Ad Materials: Specs >

4 2018 New, Expanded Reach for the Creative Planet Network 40% BUSINESS ACTIVITY OVERVIEW 30% 20% 10% Production Facility/ Independent Producer Broadcast/Cable/ IP/TV/Mobile Training/ Education Post Production Facility Corporate/ Enterprise/Web Video Live Production/ Audio Avertising/ Marketing/Media Goverment/ Medical JOB FUNCTION Director/Producer/ Digital Media 32% Corporate & Facility Management 23% Editor/Post/ Graphics/Audio 16% Videographer 13% Engineering/IT/Web 12% Training/Educator/ Other 4% PURCHASING POWER 98% of Creative Planet Network readers are involved in their organizations decisions to purchase digital video products and services.

5 2018 NewBay+ Marketing Services for more information, contact Joe Braue,VP of Marketing Services, at NEWBAY+ PRIMARY MARKETING GOALS Branding Thought Leadership Lead Generation Lead Nurturing White Paper: With the guidance of our editors and expert contributor writters we create an informational customerfocused content asset in.pdf format and market it over our audiences for leads. ebook: Same as white paper except we execute in an interactive digital format where you can provide up to three videos and do show and tell along with presenting customerfocused content. Research + Media: We create a question survey about a critical issue that we send to our audiences, and then produce an 8-to-10-page research white paper with the results that we market for leads. Lead Nurturing: We create a 6- , co-branded leadnurture program using your assets (or we ll create any content you need) that nurtures up to 3,000 of your leads and turns up to 5 percent of them into hot, sales-ready leads. Native Advertising: We create a high-visibility home-page post that helps drive traffic to a custom article page with up to four of your best assets. Infographic: We work with you to pull the most insightful data to tell your story of a hot market segment in an infographic that you can attach your brand and logo to and that is published as a one-page custom report in our magazines. Custom Video: At major industry shows or on standalone basis, our experienced multi-camera crew with professional editing capability creates a compelling custom video that we also market to our audiences. Social Media Hub: Our editors curate in real time the hottest Twitter, Facebook, Instagram, and other social media posts for a custom hub that we create on a hot topic to drive thought leadership and leads. The social media hub is embedded on your site, our media websites, and you can even embed it on your partners s websites.

6 CREATIVE PLANET N E T W O R K Digital Advertising Options Website > enewsletter >

7 HEADER AD ZONE BILLBOARD, 970 X 250 SUPER LEADERBOARD / PUSHDOWN, 970 X 90 LEADERBOARD, 728 x 90 WEBSITE FIXED BOTTOM 728 x 90, 970 x 90 HOME & SECTION PAGE FEATURES Get more options for visibility than ever with our new home page and section features.

8 WEBSITE ARTICLE PAGE FEATURES Get more options for visibility than ever with our new home page and section features. HEADER 320x100, 300x250, 320x50 ADHESION 320x50

9 HIGH IMPACT SOLUTIONS WEBSITE

10 GALLERY PAGE FEATURES WEBSITE

11 ENEWSLETTER RATES & SPECS Integrate Your Messaging Today with a Product Placement or Banner Advertisement in one of the NEWSLETTER Creative Planet Network Weekly enewsletter! For advertising questions, please contact your NewBay Media sales representative today! Direct technical questions and submit materials to Caroline Freeland: cfreeland@nbmedia.com or CUSTOM EBLAST Client-provides content and graphics and/or repurposed Custom sponsored content. Additional lists available at incremental CPM. Costs quoted on demand. AD FORMAT: GIF OR JPEG FILES MATERIALS DUE: THREE DAYS PRIOR TO MAIL DATE INCLUDED WITH ARTWORK: REFERRING URL AND ALT TEXT ANIMATED: NO RICH MEDIA ANIMATED GIFS OK AD UNIT SPECIFICATIONS

12 2018 Advertising Rates & Information SPECS MEDIA DESCRIPTION COST SITE/NATIVE Post your supplied and labeled content adjacent to relevant editorial coverage $5,000 per month E-NEWSLETTERS EBOOKS WEBINAR SERIES Themed newsletter spotlights a product category with your ads and supplied content ebook provides informative, topic focused ad/editorial package to promote your content. Delivers highly targeted leads. Live one-hour webinar includes your 5 minutes to talk about your product/ solution. All registrant info is shared with sponsors. $3,500 $3,900 for a 2 page spread $7,500

13 Custom Marketing Solutions SPECS REPRINTS Ordering reprints of articles that appear on the Creative Planet Network is an inexpensive and effective way to maximize your exposure in the market. LIST RENTAL Reach highly responsive industry decisionmakers. Demographic and purchasing authority selects are available. For more information, contract your sales rep today! CUSTOM PUBLISHING Our design team provides a full range of custom publishing services, including print and electronic newsletters, catalogs and advertorials. Submission Instructions ELECTRONICALLY PROVIDED ADS Only high-resolution Adobe PDF files are accepted. All electronic files must be accompanied by a laser proof. If a laser is not supplied, we cannot be responsible for reproduction quality. If a color proof is not supplied, we cannot be responsible for color reproduction quality. MATERIAL INSTRUCTIONS Method and Paper: Web offset, coated text and cover, perfect bound. Trim: 9 x 10 7/8 Bleed: No additional charge. Minimum size 1/2-page horizontal. WEB MECHANICAL SPECIFICATIONS Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Please make sure the advertiser s name is included in the file name. When uploading ads to the ftp site, please notify your sales representative and provide a color proof. Additional Artwork: Any work done by publisher will be billed to advertiser or its agency. FTP Information: Please visit newbayadportal.com for FTP instructions and to send files. Send any hardcopy materials to: Caroline Freeland/NewBay Media 5285 Shawnee Rd., Suite 100 Alexandria, VA Tel: For more information, or to reserve advertising space, contact your regional sales representatives SALES CONTACT Vytas Urbonas, North America Phone: , x533 Vytas@nbmedia.com Pete Sembler, North America Phone: (650) psembler@nbmedia.com Michele Inderrieden, North America, Phone: (212) x minderrieden@nbmedia.com John Casey, North America, Phone: , x512 jcasey@nbmedia.com Raffaella Calabrese, Europe, Phone: rcalabrese@broadcast.it EDITORIAL CONTACT Cristina Clapp, Editorial Director Phone: (310) cclapp@nbmedia.com