SL-MEDIAT MEDIA GUIDE 2017

Transcription

1 SL-MEDIAT MEDIA GUIDE 017 koneporssi.com urakointiuutiset.fi konekuriiri.fi ammattiautot.fi ajoon.fi vuokrata.fi

2 AN INDUSTRY JOURNAL FOR LIGHT GOODVEHICLES AND PASSENGER-CARRYING VEHICLES - HIT THE TARGET! The trade journal for freight car operators and passenger transport professionals reaches the decision-makers and operators of this field with its precisely targeted addressed mailings. The printed newspaper is supported by extensive digital issue distribution among decision-makers of different domains. The expert content of the printed newspaper and of our active online service with up-to-date hints supports the making of purchasing decisions on a new or second-hand vehicle, an accessory, a piece of equipment, or a service related after-sales service such as vehicle maintenance or repair. Ammattiautot offers advertisers a smart weapon for reaching their most essential target group. Our current themes and directed distribution ensure that all sales and marketing messages hit precisely the right target. SCHEDULE 017 STANDARD SIZES AND AD PRICES Issue Theme / News / Events Deadline Publication 1 Pick up / Maintenance vehicles / Training Superstructures / Henkilökuljetus Caravans / Caravan Show Lahti Trailers / Rental / Kuljetus Temperature-controlled transport / Power Truck Show Caravans / Maxpo 017 / Caravan Show Occupational safety / Work lights / Tyres / KoneAgria Property maintenance Taxis / Mini buses x4 / Caravan Show Turku Material ammattiautot@ammattiautot.fi Online transfer: FTP (with usernames and password issued by the office) or retrieval via a specified Dropbox link Digital material: PDF (prepared for pre-press, size 1:1), CMYK colours, image resolution 00 dpi TECHNICAL DATA Journal format Printing area Column width Line density Annual volume Print run Distribution 10 x 97 mm (A4) 10 x 97 (For full-page adverts: 4 mm bleed + crop marks) 4 mm, palstoja 4 60 l/cm on average Directed distribution copies on average B-to-B distribution of digital journals via Editorial office SL-Mediat Oy / Ammattiautot Turpiininkatu, 100 Tampere, Finland Editor in chief Tapani Palo, puh. +58 (0) Telephone +58 (0) (0) Telefax ammattiautot@ammattiautot.fi Internet ISSN X Corner: x 50 Inner covers:.8 10 x 97 Front cover: x 0 Back cover: x 77 1/1 page: x 97 /1 spread: x 97 1/ page: x 65 / 187 x 10 1/ page: x 90 / 91 x 180 1/4 page: x 65 / 91 x 10 1/8 page: x 65 Selected locations: - Leader page: 1/4 page: 187 mm x 65 mm, Info page: 1/ page: 91 mm x 180 mm, Column millimetre black and white,17, 4-colour 4,57. VAT will be added to all prices. We reserve the right to change prices. Selected locations 5 % extra. Advertising agencies given 15% discount (ready material). Please note! For cover, full page and centre adverts: 4 mm bleed

3 SUPPLEMENT INCLUDED WITH THE JOURNAL Distribution: To approximately 50,000 addresses each month. Basic distribution: To professionals in both goods and personal transport. This includes drivers of light and larger haulage vehicles. The distribution also encompasses all owners of minivans, wheelchair taxis, buses, and minibuses. The address list is updated for every issue from Trafi s database. Directed distribution: Geographically, by postal code, or by industry, in addition to the full print run, and in accordance with car brand, make, or age, for instance. DIRECT DISTRIBUTION The supplement can also be distributed separately, using our address database for direct mailing. Inserts - A printed product mechanically added to a journal can be attached with a drop of glue or be included as a loose insert. - Many sizes of printed products are possible, from multi-page format to credit-card size. Also, various paper options and product samples can be added. - Usually, customer inserts with several pages or thick brochures are packaged in plastic with the journal, either on top of it or within the journal. Note: Always ensure, well in advance, that the product to be inserted is suitable for such use. MATERIAL DIGITALLY ONLINE By combining a printed supplement with electronic distribution, you can ensure that your message will get through. The printed supplement can also be turned into a version that can be read online, and which can be distributed through our electronic newsletter, website and Facebook page. Using the industry s leading media enables to reach the customers and readers who like to spend time online. Ask us about other solutions for preparing and distributing materials and brochures. We will find the best customised option for your message. + Number of readers of the printed journal (reader surveys) /month + Digital online edition 5 000/month (lehtiluukku.fi, newsletter, website link, Facebook) + (monthly average) page views Total reach readers per month

4 ammattiautot.fi ONLINE MEDIA ADVERTISEMENTS Knowledgeably produced online content for the professionals of the freight vehicle and passenger transport industry; quickly updated news and extensive image and video content. On our online news website, you can reach your customers that like to spend time in the digital world, using a channel that can target your advertising for the right subject matter, and to customers who are interested in it. It works! AD PLACEMENTS 1 Ad placements and pricing Campaign minimum billing 150 > Ad placement Desktop Mobile Based on Timesize px size px views based /1000 views /week 1. Parade 980 x x >. Panorama 980 x x >. Billboard 40 x x 150 > 00 > 4. Box 00 x x 150 > 00 > The ad can be shown either throughout the entire website, or based on views, according to keywords. Keywords: Material Delivery of material: The contact person s address or material address: verkkomedia@sl-mediat.fi Advertisement format: GIF, JPEG, Flash. A destination URL must be submitted with the material. You can reserve an ad placement from your own contact person. Ready material four (4) business days and material that needs to be processed seven (7) business days before the beginning of the advertisement campaign

5 Freight vehicles and passenger transport also online NEWSLETTER AD PLACEMENTS In addition to online news, our newsletters also include interesting and topical headlines, delivered weekly by . A prime location for your advertising message, helping you get extra exposure and repetition! Ad placements and pricing x 75 px x 00 px 400. Text slot 100 The price includes an advertising slot in a single newsletter and linking to home page, product catalogue, or customer magazine, for example. Other work, such as marketing materials production and digitalization, for example, is charged separately on a case-bycase basis. Materials Material format JPG Reservations and delivery of materials: tina.fagerstrom@sl-mediat.fi NEWSLETTER SERVICE FOR YOUR BUSINESS You want to inform and keep in touch with your customer base regularly, you want to expand your customer base, you want to organise campaigns and support your marketing, but you don t have enough time. We will take care of compiling and sending newsletters on behalf of your business, to your customers addresses, or to the database of Ammattiautot, or both. The newsletter template created for your business will be filled in according to the text and image material you provide, the addresses will be selected, and the letter will be sent using a tool we have. You will receive a report of the dispatch results. You can save time, and concentrate on your main tasks. Ask for more information and request a quote! 1

6 VUOKRATA.FI THE ONLINE SERVICE BRINGS TOGETHER THE LESSOR AND LESSEE CONSTRUCTION LIFTING LOGISTICS TRANSPORT The Vuokrata.fi Internet service has been developed for serving the growing machine and equipment rental industry in Finland. The demand for, and supply of, rental products for construction, lifting, logistics, and transport is increasing all the time. Vuokrata.fi provides the long-awaited meeting place for the demand side and supply side through uniting the rental companies under the same web service. The lessors and lessees are brought together in a convenient and fast manner. 1 Our responsive website is easy and convenient to use in your cell phone and PC browser alike. THE SERVICE IS MARKETED VIA THE FOLLOWING CHANNELS Top media for professionals, printed and online - the professional journals Konepörssi, Ammattiautot and Urakointi Uutiset - online media and weekly newsletters More than half a million readers every month! Search-engine advertising (Google AdWords) Our goals are at least impressions and clicks per month. Trade fairs and other events Visible to tens of thousands of automotive and machinery professionals at their most important events. Other marketing efforts Sponsor visibility and partner relationships AD PLACEMENTS AND PRICING Ad placement Desktop size px 1. Parade. Box Mobile size px 980 x x x x 150 Based on views /1000 views Timebased /week JOIN US! During its first year, the website Vuokrata.fi had more than visitors. The visitors did more than rental equipment searches. During its first year, Vuokrata.fi mediated more than a thousand rental quote requests to their customers, either by or over the phone. Furthermore, more than 5000 times, visitors moved on from our website to the websites of our client companies. PRICING INFORMATION FOR SERVICE PACKAGES Basic package 65 /year Includes contact information visibility under the Companies and Search Results sections. Search Results additionally include the request an offer and send buttons. Basic package - wide 70 /year The company s information will always be placed at the top of search results. Additionally, visibility under the Coverage section of the front page and home page view of possible equipment range to the company s own website. The Coverage section view includes a button linked to a web address of the customer s choice. Several places of business can be included under the Company view.

7 WORK MACHINERY TRANSPORT EQUIPMENT A BROAD AND VERSATILE MARKETPLACE ON THE INTERNET Ajoon.fi provides a comprehensive service for selling both preowned and new in-stock vehicles online. The new service website is more user-friendly and clearer. It also works on mobile devices. We co-operate with the best-known data-transfer service providers and further develop the service in line with feedback from importers and dealers in the machine and automobile sectors. There are almost 50,000 products for sale via the service, from more than 700 dealers. CATEGORIES Machinery - Earth-moving machinery - Materials handling and lifting - Tractors and farm machinery - Forest machinery - ATVs Transportation - Goods vehicles - Trailers and superstructures - Vans and light goods vehicles - Buses and minibuses - Mobile homes and caravans 1 1 AJOON.FI TO ADVERTISERS Ad placements and pricing FRONT PAGE Ad placement Desktop Mobile Based on Timesize px size px views based /1000 views /week 1. Parade 980 x x Panorama 980 x x Box 00 x x SEARCH RESULTS AND PRODUCTS CARD Ad placement Desktop Mobile Based on Timesize px size px views based /1000 views /week 1. Parade 980 x x Panorama 980 x x Box 00 x x Banner 78 x x AJOON.FI FOR DEALERS Request a quote from your sales representative. THE SERVICE IS MARKETED VIA THE FOLLOWING CHANNELS Top media for professionals, printed and online - the professional journals Konepörssi, Ammattiautot and Urakointi Uutiset - online media and weekly newsletters More than half a million readers every month! Search-engine advertising (Google AdWords) Our goals are at least impressions and clicks per month. Trade fairs and other events Visible to tens of thousands of automotive and machinery professionals at their most important events. Other marketing efforts Sponsor visibility and partner relationships The objects of sale in Ajoon.fi also include Send to a friend and Share on Facebook functions.

8 SL-MEDIAT MEDIA GUIDE 017 Publisher SL-Mediat Oy, Turpiininkatu, 100 Tampere, Finland Telephone: +58 (0) Business ID: Domicile: Tampere Managing director: Jussi Lehtonen Bank details: SL-Mediat Oy IBAN: FI BIC: OKOYFIHH Forwarding of materials Forwarding of ads and materials published in the newspaper will be separately charged based on the price list in force. Advertisement cancellation and complaints Cancellation must take place by the materials day; complaints are to be submitted within 8 days of newspaper publication. The newspaper s liability for errors is limited to the cost of the advertisement. Citation or copying of ads or articles designed and produced for the newspaper is allowed only with permission of the newspaper s editorial office. INSTRUCTIONS FOR READY TO PRINT MATERIAL for print magazines Ammattiautot ammattiautot@ammattiautot.fi Konepörssi koneporssi@koneporssi.com Konekuriiri toimitus@konekuriiri.fi Urakointi Uutiset uutoimitus@urakointiuuutiset.fi NOTE ABOUT ! Large quantities of material (over 0 Mb): Share your Dropbox link to magazine s . Otherwise use FTP or send CD/DVD/Data stick to the editors. FTP aineisto.sl-mediat.fi For usernames and passwords, please contact us. Sending by post CD/DVD by deadline. Address: Name of the publication / SL-Mediat Oy Turpiininkatu 100 Tampere, Finland to paths, and the images must be embedded in the documents. - Word, Excel, and PowerPoint documents are not suitable for printing. Fonts - We accept all Adobe Font Folio 9 PostScript type 1 typefaces. Text must be converted to paths if other typefaces are used, also within EPS graphics. Images and graphics - We can process high-resolution CMYK images delivered in EPS or TIF format. Resolution requirements see the journalspecific data. - Do not use JPEG compression within EPS files. - Photographs taken with digital cameras can be submitted in JPEG format. Bleeds and crop marks - Full-page advertisements with crop marks and a bleed area of at least 4 mm. Proofs and cover letters Always provide detailed instructions and a layout sample of your advertisement (1:1). Proofs can also be submitted by fax +58 (0) For more information +58 (0) Software - We accept high-resolution Adobe Acrobat PDF documents, PDF version 1.4 or higher. Also, Illustrator and InDesign are accepted. All fonts used in advertisements must be converted Colours - Standard CMYK process printing. Konepörssi, Ammattiautot: Europe PrePress (Fogra 9) Urakointi Uutiset ja Konekuriiri: ISOnewspaper6v4 - For more information on colour profiles, please contact us. - All spot colours must be converted to process colours. - We do not accept indexed colour or Duotone modes. File compression - Please compress files with Zip, StuffIt or BinHex software. koneporssi.com urakointiuutiset.fi ammattiautot.fi ajoon.fi vuokrata.fi