MEDIA PLANNER. Providing Occupational Safety and Health Solutions since Monthly Product E-Newsletter

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1 Providing Occupational Safety and Health Solutions since safety - iaq - emergency response - instrumentation MEDIA PLANNER Editorial Calendar 9 Monthly Product E-Newsletter 4 Print Advertising Rates 10 Electronic Postcard Decks 5 Digital Issue 11 Custom E-Blast Campaign 6 Ad Sizes & File Formats 12 Additional Marketing Opportunities 7 Online Directory 13 Website 8 Monthly E-Newsletter 14 Podcasts & Social Networking INDUSTRIAL HYGIENE NEWS Rimbach Publishing Inc Babcock Blvd. Pittsburgh PA Fax info@rimbach.com

2 EDITORIAL CALENDAR PRINT & DIGITAL ISSUES 2015 JANUARY/ FEBRUARY AD CLOSING December 15, 2014 MATERIAL DUE December 22, 2014 MARCH/ APRIL Chemical Safety Emergency Responders/Disaster Preparedness Emergency Showers & Eyewashes Gas Detection Hearing Protection Oil & Gas Safety PRODUCT FEATURES PRODUCT FEATURES FREE BONUS DISTRIBUTION IAQA Annual Meeting PITTCON (Pittsburgh Conference on Analytical Chemistry & Applied Spectroscopy) National Plastics Expo National Facilities Management Show EIA Annual Conference (Environmental Information Association) SE Asian Healthcare Show International Glove Symposium FREE BONUS DISTRIBUTION AD CLOSING February 16, 2015 MATERIAL DUE February 23, 2015 ARC Flash/Electrical Safety Confined Space Entry Dust/Fume Control First Aid/Skin Protection Heat Stress Relief/Personal Cooling Products Indoor Air Quality Lead/Asbestos Testing & Abatement Nano Technology Safety Respiratory Protection Shelters & Storage AIHce Product Showcase $ (net) or FREE with ad placement Lead/Asbestos Testing & Abatement ASSE Product Showcase $ (net) or FREE with ad Shelters & Storage placement SPIE Defense, Security & Sensing Food Safety Summit AIHce (American Industrial Hygiene Conference & Exposition) ASSE (American Society of Safety Engineers) Safety Expo MAY/ JUNE AD CLOSING April 15, 2015 MATERIAL DUE April 22, 2015 Combustible Dust Suppression/Monitoring Facility Safety & Maintenance Fall/Slip Protection Fire Safety/Gas & Fire Detection Flame Resistant Clothing Mold Testing & Abatement Noise Measurement & Noise Reduction PRODUCT FEATURES FREE BONUS DISTRIBUTION NFPA World Safety Expo (National Fire Protection Assoc.) ASHRAE 2015 (American Society for Heating, Refrigeration and Air Conditioning) 2 INDUSTRIAL HYGIENE NEWS

3 EDITORIAL CALENDAR PRINT & DIGITAL ISSUES 2015 JULY/ AUGUST PRODUCT FEATURES FREE BONUS DISTRIBUTION AD CLOSING June 15, 2015 MATERIAL DUE June 22, 2015 Air Sampling Construction Safety Dock & Driving Safety Eye/Face & Head Protection Gas Detection NSC Product Showcase $ (net) or FREE with ad placement APCO (Assoc. of Public Safety Officials) National VPPPA Conference NSC (National Safety Council) Congress & Expo Gloves Welding Safety SEPTEMBER/ OCTOBER AD CLOSING August 17, 2015 MATERIAL DUE August 24, 2015 Dosimeters Toxic Gas/Vapor Noise Radiation Dust/Fume Control Energy Industry Safety Infectious Control/Flu Prevention Machine Safety/Lockout Tagout PPE (Personal Protective Equipment) Radiation Detection & Monitoring PRODUCT FEATURES FREE BONUS DISTRIBUTION IFMA World Workplace Expo (International Facility Management Assoc.) National Ergonomics Conference Chem Show NOVEMBER/ DECEMBER AD CLOSING October 15, 2015 MATERIAL DUE October 22, 2015 Cold Weather Safety Hazardous Material Handling Laboratory Safety Rental Equipment/Instrumentation Respiratory Protection Working At Height Safety Workplace Ergonomics PRODUCT FEATURES FREE BONUS DISTRIBUTION National Demolition Convention 2016 AHR Expo 2016 Follow Like us at: Industrial Hygiene News APP INDUSTRIAL HYGIENE NEWS 3

4 ADVERTISING RATES PRINT ISSUE 2015 RATES Display advertising rates are based on frequency of space used within 1 year from date of first insertion. All non-contracted space will be billed at the 1 time rate. A lower frequency rate may be established by combining advertising in Industrial Hygiene News. COLORS Red, blue, green, yellow, or orange $ PMS matched color $ Metallic/Fluorescent $ color process (CMYK) $ ADVERTORIAL Surround your advertisement with editorial content of your choice. Call your salesperson today for details. ADVERTISING AGENCY COMMISSION 15% of gross billing allowed to recognized agencies on space and color, bleed, and position if account paid within 30 days. No agency commission after 30 days. PRINTING MATERIALS FOR WEB OFFSET Digital files. Reproduction quality of converted materials will be at advertiser s risk. Oversized ads reduced or trimmed at advertiser s risk. CANCELLATION POLICY Advertisements cancelled after the published closing date will be assessed a charge equal to 50% of the cost that would have been invoiced. INSERTS Furnished complete by advertiser ready for binding, billed at regular black and white rate earned. Trimming, tipping, binding and folding and other charges on request. No commission or discount allowed on tipping, pretrimming, or other production charges. Call for prices. CALL FOR PROMOTIONAL DISCOUNTED RATES AD SIZE 1 TIME RATE 6 TIME RATE 12 TIME RATE 24 TIME RATE 36 TIME RATE WIDTH X HEIGHT (INCHES) STD. PAGE $7,230 $6,800 $6,200 $5,840 $5,670 8" x " 2/3 PAGE $4,820 $4,540 $4,140 $3,900 $3, " x " 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE $3,620 $2,410 $1,810 $1,210 $3,400 $2,260 $1,690 $1,130 PRODUCT SHOWCASE - 4 COLOR - $625 $3,110 $2,065 $1,550 $1,030 $2,920 $1,950 $1,460 $980 $2,835 $1,890 $1,360 $950 SEARCHLIGHT SECTION / CLASSIFIED ADS Horizontal 8.25" x 4.875" Island 4.5" x 7.125" Vertical 3.25" x " Square 4.5" x 4.75" Vertical 2.125" x " Vertical 3.25" x 4.75" Horizontal 4.25" x 3.25" Vertical 2.125" x 4.75" Horizontal 4.5" x 2.375" 1/8 PAGE $760 $730 $650 $610 $ /8" x 3" 1/12 PAGE $600 $580 $540 $510 $ /8" x 2-3/8" 1/24 PAGE $300 $290 $275 $255 $ /8" x 1-1/8" TRIM SIZE 8.5" X " BLEED IS 1/8" HELP WANTED POSTING $ /8" x 3" help wanted advertisement to be featured in an issue and on for two months. LIABILITY All advertisements in Industrial Hygiene News, the Online Directory, and Product Information Postcards are accepted and published on the representation that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/or advertising agency will defend, indemnify and hold the publication harmless from and against any loss, expense or other liability resulting from any claims or suits for libel violation of right of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisement. The publication reserves the right to reject or exclude advertising copy which in its opinion is unethical, misleading, unfair, in bad taste, detrimental to public interest or otherwise inappropriate or incompatible with the character of this publication. PAYMENT LIABILITY Rimbach Publishing, Inc., has the right to hold the advertiser and/ or the advertising agency jointly and severally liable for the amounts due for advertisements published by Rimbach Publishing, Inc., as a result of either verbal or written instructions received from the advertiser or its advertising agency. In addition, the advertiser and its advertising agency jointly and severally agree to pay all costs of collection, including reasonable attorney fees, in the event payment is not voluntarily made. 4 INDUSTRIAL HYGIENE NEWS

5 ADVERTISING RATES DIGITAL ISSUE 2015 DIGITAL MAGAZINE SPONSORS NOTIFICATION SPONSORSHIP OF DIGITAL ISSUE Advertisers are recognized within the notification e- mail, and their video appears on the opening spread of the Digital Magazine. DIGITAL ISSUE ADVERTISING OPPORTUNITIES Slideshows Video Overlays Deep link advertisements to specific product/service landing page (any word or image can be linked) YouTube Video Overlay draws our readers attention to your advertisements Multi-media Overlays Video Belly Bands CHECK OUT OUR NEW ONLINE DIRECTORY CALL FOR PRICING AND EXAMPLES REASONS FOR READING DIGITAL ISSUE ACCESS WHEN TRAVELING EMBEDDED LINKS TO OTHER AREAS OF INTEREST MORE SPACE-EFFICIENT FOR REFERENCE MUCH FASTER IN SHARING WITH A TEAM CLICK DIRECTLY TO WEBSITES VIEW ARCHIVED ISSUES DIGITAL EDITION READERS EXHIBIT HIGH SATISFACTION RATES. 88% of readers were very satisfied or satisfied with their digital edition from Texterity. THE WAY READERS DIVE INTO THEIR EDITIONS SUGGESTS THEY ARE HIGHLY ENGAGED. 94% told us they read their digital edition the week it arrives. Nearly 3 out of 5 open the issue the day it arrives. IMPORTANT FOR EDITORS AND ADVERTISERS ALIKE, DIGITAL READERS TAKE ACTION. 51% looked at an advertiser s website after seeing an ad from that advertiser and 59% downloaded an ad or an article they saw in a digital trade magazine. *Survey conducted by Texterity Inc. in May Methodology results were certified by BPA Worldwide* Follow Like us at: Industrial Hygiene News APP INDUSTRIAL HYGIENE NEWS 5

6 AD SIZES & FILE FORMATS Rimbach Publishing Inc. reserves the right to reduce and/or resize any over-sized or incorrectly sized advertisements. STD. PAGE 2/3 PAGE 1/2 PAGE Bleed ISLAND VERTICAL LIVE AREA Trim HORIZONTAL Standard Page 8" Wide x " High Bleed Size 8.75" Wide x " High 4.5" Wide x " High 8.25" Wide x 4.875" High 4.5" Wide x 7.125" High 3.25" Wide x " High 1/3 PAGE 1/4 PAGE 1/6 PAGE SQUARE VERTICAL VERTICAL HORIZONTAL 4.25" Wide x 3.25" High HORIZONTAL VERTICAL 4.5" Wide x 4.75" High 2.125" Wide x " High 3.25" Wide x 4.75" High 4.5" Wide x 2.375" High 2.125" Wide x 4.75" High DIGITAL SPECIFICATIONS TO HELP YOU DESIGN YOUR ADVERTISEMENT All Furnished PDF files should comply with PDF X-1a specifications. The PDF version should be either 1.3 or 1.4. It is recommended that the PDF file be certified PDF X-1a using a PDF preflight utility. PDF certification utilities included: Adobe Acrobat Professional, Apago Check Up, Enfocus Instant PDF and Enfocus Pitstop. PHOTOS All high-resolution images and fonts must be included when the PDF/X1a file is saved. Images must be SWOP (CMYK mode fourcolor solids should not exceed SWOP demisty of 280% or Grayscale), TIFF or EPS between 200 and 400 dpi. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images. 300dpi saved as Tiff or EPS in CMYK all elements must be placed at 100% size. FONTS Fonts can be Type 1, Open type, or TrueType fonts. Multiple Master fonts are not recommended. Do not menu-style your fonts. Total area density should not exceed SWOP 300%. Do not submit CT/LW, TIFF- IT, or DCS files embedded in a PDF wrapper (PDF to go). Stylized fonts are NOT to be USED. LAYERS All files should be flattened before being made into a PDF or EPS! IMAGES AND TYPE ELEMENTS Ensure that all image, art, tint and type elements are set to knock out or overprint as desired. The ad should be right-reading, in portrait mode, at 100% size, and no rotations. Exporting a PDF from InDesign is not recommended. Composite fonts (also known as CID or Identity_H fonts) have been known to have problems from time to time. It is best to avoid them. We will not accept files from advertisers which contain composite fonts, or export PDFs from any version of InDesign which converts all fonts to the composite format, as there is a risk that the fonts will not image correctly. DO NOT export as PDF from Quark. Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options. If you need instructions on how to do this please call us at BLEEDS Set bleeds 1/8" beyond trim. RULES Rules should be.25 point or thicker. ELECTRONIC SUBMISSION CD-ROM Disks, , and FTP. We do not accept ads created in Microsoft Word or Microsoft Publisher, Power Point. QUARK, PHOTOSHOP, AND ILLUSTRATOR FILES are all accepted (Mac format is preferred). SEND FILES VIA TO: production@rimbach.com For access to our ftp site or any questions please call or production@rimbach.com. Rimbach Publishing Inc. assumes no responsibility for the possibility of change converting Windows files to Macintosh formats. 6 INDUSTRIAL HYGIENE NEWS

7 INDUSTRIAL HYGIENE NEWS ONLINE DIRECTORY 2015 UPDATED: MONTHLY 12 Month Placement ADVERTISE IN THE ONLINE DIRECTORY WITH UNLIMITED IMPRESSIONS Your ad will influence buying decisions on products and services needed to prevent workplace injury and illness creating a safer, stronger and more secure workplace. Industry Professionals can search either by a company name or by a product category. ONLINE DIRECTORY PRIMARY BANNER (600 x 90 pixels) $2, (net) PRIMARY BANNER EXAMPLE Placed at top of Directory s home page and all product category pages. ONLINE DIRECTORY SECONDARY SIDE BANNER (300 x 90 pixels) $ (net) Placed on the Directory s home page and all product category pages. SECONDARY SIDE BANNER EXAMPLE ONLINE DIRECTORY GOLD LEVEL SPONSORSHIP $ (net) Company Name Logo (JPEG or GIF x 160 pixels) Company Profile Complete contact information Link URL Link Product Listing Page includes: word write-up on product 4-color photo 72 dpi (jpeg or gif) 120 x 160 pixels preferred size Maximum size is 200 x 200 pixels Social Networking Links (Facebook & Twitter Only) One PDF enhancement per product microsite page preferably under 2MB, max 2MB Link to your company s website from GOLD LEVEL SPONSORSHIP Follow Like us at: Industrial Hygiene News APP DOWNLOAD THE PRODUCT CATEGORY SELECTION FORM: SELECT ONE PRODUCT CATEGORY FOR FREE. EACH ADDITIONAL PRODUCT CATEGORY IS $50.00 FOR NON GOLD-LEVEL SPONSORS. INDUSTRIAL HYGIENE NEWS 7

8 MONTHLY GENERAL E-NEWSLETTER SPONSORSHIP LEVELS GOLD LEVEL SPONSORSHIP $1,000 Preferred Placement at the Top of our monthly E-newsletter. Includes an expanded message on the landing page and a direct link to your website. (50 words and gif photo) 2 SILVER LEVEL SPONSORSHIP $750 Present your message in the second sponsorship position of our monthly E-newsletter. Includes an expanded message on the landing page and a direct link to your website. (50 words and gif photo) BANNER $700 Place your color banner near the top of our E-newsletter. Banner is linked to your website. (600 x 90 pixels) One banner per E-newsletter. 5 4 PRODUCT SHOWCASE $600 Spotlight your product or service. Includes an expanded message on the landing page and a direct link to your website. (50 words and gif photo) 5 CONFERENCE SPOTLIGHT $600 Spotlight your conference or seminar. Includes an expanded message on the landing page and a direct link to your website. (150 x 150 pixels) 2 6 BUTTON AD $300 Small presentation of your product. Placed at bottom side of E-newsletter. Includes landing page link or direct link to your website. (150 x 150 pixels) 6 DELIVERY SCHEDULE January 21st, 2015 February 18th, 2015 March 19th, 2015 April 22nd, 2015 May 20th, 2015 June 24th, 2015 July 22nd, 2015 August 19th, 2015 September 23rd, 2015 October 22nd, 2015 November 18th, 2015 December 16th, ALL MATERIALS MUST BE SENT 7 WORKING DAYS BEFORE E-NEWSLETTER Delivery Date Prices are net amount. No agency discount allowed. 8 INDUSTRIAL HYGIENE NEWS

9 MONTHLY PRODUCT E-NEWSLETTER FEATURED TOPICS 2015 MONTH FEATURED TOPIC DELIVERY & DUE DATES JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST Air Sampling Delivery Date: January 7th, 2015 Material Due: December 26th, 2014 Heat Stress Delivery Date: February 4th, 2015 Material Due: January 21st, 2015 Construction Safety Delivery Date: March 4th, 2015 Material Due: February 18th, 2015 Dust & Fume Delivery Date: April 8th, 2015 Material Due: March 25th, 2015 Electrical Safety Delivery Date: May 6th, 2015 Material Due: April 22nd, ) Gas Detection Delivery Date: June 3rd, 2015 Material Due: May 22nd, ) Air Sampling Delivery Date: June 18th, 2015 Material Due: June 4th, 2015 Working at Height Safety Delivery Date: July 1st, 2015 Material Due: June 17th, ) Lockout/Tagout Delivery Date: August 5th, 2015 Material Due: July 22nd, 2015 SEPTEMBER OCTOBER 2) Personal Protective Equipment Cold Weather Safety Delivery Date: September 9th, 2015 Material Due: August 26th, 2015 Delivery Date: August 13th, 2015 Material Due: July 30th, 2015 Hazmat Handling & Cleanup/Hazmat Communication Delivery Date: October 7th, 2015 Material Due: September 23rd, NOVEMBER Personal Protective Equipment Delivery Date: November 4th, 2015 Material Due: October 23rd, 2015 DECEMBER Indoor Air Quality Delivery Date: December 9th, 2015 Material Due: November 25th, BANNER $750 2 PRODUCT SHOWCASE $750 Place your color banner near the top of our E-newsletter. Banner is linked to your website. (600 x 90 pixels) One Banner per E-newsletter. Spotlight your product or service. Includes an expanded message on the landing page and a direct link to your site. (50 words & gif photo) Follow Like us at: Industrial Hygiene News APP INDUSTRIAL HYGIENE NEWS 9

10 ELECTRONIC POSTCARD DECKS INDUSTRIAL HYGIENE NEWS 2015 Sent 3 times per year and then posted to website for 3 months. E-Cards are electronically sent to a database of industry professionals exclusive to Industrial Hygiene News. E-BLAST VIEW DIGITAL FILES SPECIFICATIONS Please send two sizes of your Postcard artwork. (Thumbnail size of E-Postcard for use in the blast) Thumbnail Specifications: 250 pixels wide x 159 pixels high Resolution at 72 dpi RGB Color Full Size Specifications: 396 pixels wide x 252 pixels high 5 1/2 wide by 3 1/2 high Resolution at 72 dpi RGB Color Please send artwork in jpeg format 72 dpi or gif format. An art service is available for postcard preparation. Charges are based on services provided. Call the production department at for estimated costs. ELECTRONIC POSTCARD RATES ONE INSERTION TWO INSERTIONS THREE INSERTIONS $450 each $350 each $250 each DELIVERY SCHEDULE FEBRUARY 2015 Ad Closing: January 15th, 2015 Material Due: January 26th, 2015 Delivery Date: February 12th, 2015 WEBSITE VIEW APRIL 2015 Ad Closing: March 26th, 2015 Material Due: April 9th, 2015 Delivery Date: April 23rd, 2015 NOVEMBER 2015 Ad Closing: November 2nd, 2015 Material Due: November 9th, 2015 Delivery Date: November 12th, INDUSTRIAL HYGIENE NEWS

11 CUSTOM E-BLAST CAMPAIGN PRICING & DETAILS EXCLUSIVE CAMPAIGN BE THE CENTER OF ATTENTION WITH YOUR OWN CUSTOM E-BLAST SENT TO QUALIFIED PROFESSIONALS. CUSTOMIZE BY SELECTING TITLE, INDUSTRY OR REGION. Present your product or service personally to our qualified opt-in professionals. Selection by title, industry, or region. $.17 per name, $50.00 set-up fee. Call your Sales Representative for pricing today: SAMPLES Follow Like us at: Industrial Hygiene News APP INDUSTRIAL HYGIENE NEWS 11

12 INDUSTRIAL HYGIENE NEWS ADDITIONAL MARKETING OPPORTUNITIES APP SPONSORSHIP Our readers connect with IHN via Smartphone or Tablet. Call for pricing. Industrial Hygiene News APP can be found on Apple App Store under Newstand, Google Play and Amazon AD READERSHIP STUDIES Understand your target audience better through a customized survey. Engage your readers through an interactive survey. INSERT PROGRAMS Increase your reach and visibility by placing inserts in the print/digital edition of Industrial Hygiene News. Bring your company out in front of your competitors while building your brand awareness in this cost-effective way. ARTICLE REPRINTS Reprints may be purchased electronically and printed reprints are available through Rimbach Publishing, Inc. Expand your reach with proven marketing media. QR CODES Place you QR Code on an issue front cover to link to your video or website. MONTHLY PRODUCT EMPHASIS Every Industrial Hygiene News Print and Digital Issue covers several different categories of products and services through a blend of featured advertisements, articles and press releases. FOR MORE INFORMATION CALL ADVERTISING BONUSES Our sales leads are generated by our readers specifically asking for info regarding your product or service. Direct Leads and Printed Click-Thru Reports. Delivered to you weekly from our Printed Edition advertisements, articles, press releases, Website banner ads, Online Directory and Online reader service card. Digital Editions are archived online for 2 years. You will continue to generate leads. Reader Service Cards Our printed editions are also available online to augment your inquiries, which are searchable by number, company name or product description. Product Emphasis Press releases for these featured topics are included in color-coded, highlighted sections. Facebook Posting Twitter Posting Press releases are posted to in monthly feature section. Free bonus distribution at Industry trade shows and conferences. 12 INDUSTRIAL HYGIENE NEWS

13 INDUSTRIAL HYGIENE NEWS WEBSITE An important resource for Occupational Safety Professionals PROVIDES IMMEDIATE ACCESS TO Online Directory Industry Tradeshow Events Electronic Postcards E-Newsletter Archives Article Archives Business News Monthly Product Features HOME PAGE PRIMARY BANNER (600x90px) HOME PAGE SECONDARY BANNER (150X150px) HOME PAGE VIDEO LINK Explain what you do and why it s needed... Studies Show Videos Boost Sales! ADVERTISING OPPORTUNITIES SKYSCRAPER BANNER (150x600 pixels) $2,000/6 months $2,900/12 months Placed on side of the home page Unlimited Impressions HOMEPAGE PRIMARY BANNER (600x90 pixels) $1,200/6 months $2,000/12 months Placed at the top or middle of home page Unlimited Impressions HOMEPAGE SECONDARY BANNER (150x150 pixels) $750/6 months $1,100/12 months Placed down the right hand side of the home page Unlimited Impressions HOME PAGE SLIDE SHOW $1,200/12 months Present Your Product Demonstration Unlimited Impressions HOME PAGE VIDEO LINK $1,000/12 months Feature your video presentation Unlimited Impressions ONLINE CLASSIFIED SECTION $125/6 months Present your message on Classified page for six months Unlimited Impressions ARTICLE WEBSITE LINK $45 Unlimited Impressions Prices are net amount. No agency discount allowed. Follow Like us at: Industrial Hygiene News APP INDUSTRIAL HYGIENE NEWS 13

14 INDUSTRIAL HYGIENE NEWS PODCASTS AND SOCIAL NETWORKING PODCASTS EDITORIAL PODCASTS Option 1: Customized content chosen by the advertiser minute interview conducted by the Chief Editor of Industrial Hygiene News. Our Production Staff can assist you or use your own creativity. Option 2: Already have a podcast ready to go? Allow us to present it to our audience. Hosted on for 12 months. SOCIAL NETWORKING SPONSORED TWEETS Send your message to our followers via Twitter. Drive web traffic to your site. Follow us on Twitter at IndusHygienNews. FACEBOOK POSTS Broadcast your post to our followers. Each post includes your link and image. Find us on Facebook at Industrial Hygiene News. Follow us Like us at: Industrial Hygiene News 14 INDUSTRIAL HYGIENE NEWS