Leisure Travel Marketing

Transcription

1 Leisure Travel Marketing OFFICIAL CHARLESTON AREA VISITORS GUIDE EXPLORECHARLESTON.COM 2018 MEDIA KIT Accommodations

2 LEISURE TRAVEL MARKETING 2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE EXPLORECHARLESTON.COM PACKAGES The Official Charleston Area Visitors Guide is the only guide that reaches visitors before and after they arrive in the Charleston area OFFICIAL VISITORS GUIDE PRINT DISTRIBUTION 2017 Official Charleston Area South Carolina Visitors Guide ExploreCharleston.com 100% qualified SOUTH CAROLINA The ONLY guide/brochure distributed inside the cruise ship passenger terminal EXCLUSIVE distribution via the Charleston Airport Limo Taxi Association and Charleston International Airport BREAKDOWN CHARLESTON F O L LY B E A C H NORTH CHARLESTON I S L E O F PA L M S S U L L I VA N S I S L A N D MOUNT PLEASANT KIAWAH ISLAND SEABROOK ISLAND CHARLESTON & DORCHESTER COUNTIES CACVB Mail Center Direct Inquiries Local Hotels/ Concierge Desks Charleston Area Visitor Centers 25% 25% 14% Meeting, Convention & Tour Groups South Carolina Welcome Centers Travel Agents 10% 10% 8% 14,000+ guides mailed each month to qualified inquiries 750,000 annually Charleston International Wedding Airport Groups 4% 3% Cruise Ship Terminal 1%

3 PRINT ADVERTISING OPPORTUNITIES Premium Positions Start at $12,000 Gold Level Travel Council Members receive first opportunity to bid on these spaces. Ask your Account Representative for details. FULL PAGE HALF PAGE HORIZ. $9,600 $5,900 EVERY GREAT DESTINATION All that s missing is you... HAS ONE ICONIC HOTEL Experience the best of Charleston at the city s luxury destination, 175 Character Count Descriptive First Listing $150 Belmond Charleston Place. Ideally located within strolling distance of historic sites, renowned restaurants and boutique shopping, this grand landmark combines gracious hospitality with unrivaled amenities. Delivering an experience that defines Southern sophistication. Additional Descriptive Listings $350 each Listings are only available to current Travel Council Members. Guaranteed Placements 10% charge per placement (required) Note: CACVB reserves the right to edit any 2017 listing if an update is not received by October 5. Vacation Rentals Long-Term Rentals Property Management EXCLUSIVE CLUB LEVEL FOUR DIAMOND DINING AWARD WINNING SPA ROOFTOP POOL AND BAR LUXURY SHOPS RATES FROM $395 PER ROOM, PER NIGHT BELMOND.COM/CHARLESTONPLACE HALF PAGE VERT. QUARTER PAGE $5,900 $3,600 Ad space must be reserved by OCTOBER 20! Ad materials are due OCTOBER 20! In the heart of the Historic District and within walking distance to the finest shopping, restaurants & attractions Richly landscaped courtyard with outdoor pool, whirlpool and sundeck Includes complimentary managers reception and complimentary hot breakfast 337 Meeting St CHSES_DS@hilton.com HistoricCharleston.EmbassySuites.com

4 LEISURE TRAVEL MARKETING 2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE EXPLORECHARLESTON.COM PACKAGES DIGITAL BY THE NUMBERS EXPLORECHARLESTON.COM ranks #1 in all organic Google searches for the Charleston area. 3,000,000+ visits in ,000 member business interactions Online advertising packages are available to enhance your Official Charleston Area Visitors Guide advertising purchase. Participation in all multi-photo gallery packages require a minimum print purchase commitment. 1,000,000+ mobile sessions per year 8.5% increase over previous year

5 LEISURE TRAVEL MARKETING 2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE EXPLORECHARLESTON.COM PACKAGES WHERE TOstay ADVERTISING PACKAGES Tier 1 Website PLATINUM PACKAGE $475/MO. Tier 2 Website PREMIER PACKAGE $375/MO. Tier 3 Website ENHANCED PACKAGE $275/MO. Tier 4 Website SINGLE PICTURE PACKAGE $150/MO. Print Commitment (Required) Full Page $9,600 Half Page $5,900 Quarter Page $3,600 n/a Rotational Placement on ExploreCharleston.com Tier 1 Tier 2 Tier 3 Tier Character Count Descriptive Listing Gallery (# of photos) YouTube Link Instagram Link Facebook Link Twitter Feed Pinterest Link Flickr Link Additional Copy (in words) n/a PDF of Restaurant Menu TOTAL INVESTMENT $15,300 $10,400 $6,900 $1,800 QUESTIONS? CONTACT: Any inquiries regarding advertising agreements, deadlines, pricing or placements should be directed to your Account Executive. ANDY RANKIN arankin@explorecharleston.com MARTHA BRATTON mbratton@explorecharleston.com SANDY NIVENS snivens@explorecharleston.com JERMAINE WHITE jwhite@explorecharleston.com

6 LEISURE TRAVEL MARKETING 2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE EXPLORECHARLESTON.COM PRINT ADVERTISING SPECS & SUBMISSION FULL PAGE 4.75 x HALF PAGE {horizontal} Full Page with Bleed x x 3.75 HALF PAGE Live Area 4.75 x Trim Size x No bleeds on half- or quarterpage advertising. QUARTER PAGE 2.25 x 3.75 {vertical} 2.25 x FORMAT The preferred format for all materials is PDFX1-A. All images should be high resolution (300 dpi) and converted to CMYK. Upload ad materials to QUESTIONS? Regarding graphic specifications and file formats: Joy Halstead at jhalstead@explorecharleston.com Regarding file submissions and deadlines: Jennifer Wilson at jwilson@explorecharleston.com DIGITAL SPECS & SUBMISSION Via SimpleView Extranet account: 175 character count descriptive listing PDF of restaurant menu To Jennifer Wilson at jwilson@explorecharleston.com: YouTube, Instagram, Facebook, Twitter, Pinterest and Flickr links Image gallery (800x600 pixels each [horizontal], jpg format) Please indicate which photo is preferred for lead-in image. Additional copy if any

7 Official Charleston Area Visitors Guide AD MATERIALS DUE OCTOBER 20, 2017 WHERE TO STAY ADVERTISING CONTRACT Please sign, date and this contract or direct billing questions to: Angelique Butler, ADVERTISER INFORMATION Account Executive: Business Name: Contact Name: Billing Address: City: State: Zip: VISITORS GUIDE ADVERTISEMENT INFORMATION Check selection(s) to reserve space. FULL Page $9,600 HALF Page $5,900 QUARTER Page $3,600 PREMIUM Page $ EXPLORECHARLESTON.COM ONLINE LISTING UPGRADES Upgrade options: PLATINUM $475 MONTHLY PREMIER $375 MONTHLY ENHANCED $275 MONTHLY SINGLE-PICTURE $150 MONTHLY A limited number of premium positions are available starting at $12,000. Ask your Account Executive for details. Guaranteed Positions: Placements must include 10% charge per placement requested. Publisher has final approval of ALL advertising. Total Ad cost: Guaranteed Placement: (Additional 10%) Print Ad Grand Total: 60% of contract total is due by check or credit card authorization upon Contract signing. The balance due will be billed upon publication delivery. Terms for balance due invoice are Net-30. Note: Your credit card will be charged according to your selection below. You will be billed or credit card drafted monthly for your Internet Upgrade package until a new contract is signed or until a 30 day cancellation notice is received by CACVB after a period of one year from contract date. Monthly billing terms are Net-30. You are required to provide the CACVB with the necessary materials and graphics per your Account Executive before your enhancement is activated on ExploreCharleston.com ONLINE UPGRADE CREDIT CARD INFORMATION The CACVB is happy to set up a monthly draft program for your ExploreCharleston.com upgrades. We will keep your credit card on file and charge your card at the end of each month. Check here to initiate this billing program. Otherwise, we will invoice you monthly. Credit card: Visa MC AMEX Discover Card #: 100% now. 60% now, charge balance (40%) upon delivery. 60% now, invoice balance (40%) upon delivery. INVOICING INFORMATION Check to have your invoice ed to you Expiration date: Print name: Signature: Billing address: Three-digit security code: VISITORS GUIDE CREDIT CARD INFORMATION Credit card: Visa MC AMEX Discover Card #: Expiration date: Three-digit security code: Print name: Signature: Billing address: Authorized Signature: Date: _ Authorized Signature: Date: Note: This contract serves as an agreement between your business and the Charleston Area Convention & Visitors Bureau. Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked Advertisement. Descriptive listings will be edited by the CACVB for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by CACVB. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other CACVB opportunities and may result in online listing being removed from CACVB websites. Space orders may not be canceled. CACVB reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results. Testing may alter sequential listing display order at any time. 423 King Street Charleston, SC _

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