2018 Sponsorship Opportunities

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1 2018 Sponsorship Opportunities 1 WOLF-GORDON, 2016

2 Optimize Your Company s Presence at NeoCon s 50 th Edition Keep your brand top of mind before and during the show by engaging attendees online, creating attention grabbing installations onsite, sponsoring programming, and enhancing attendees NeoCon experience through creative brand activations and hosted amenities. Sponsorship Activations Programming, pg.4 Marquee Presentations Educational Tracks NeoCon50 Celebration, pg.8 Onsite Installations, pg.10 Onsite Advertising, pg.24 South Drive Banners Elevator Decals Digital Kiosks Printed Billboards Online Advertising, pg.33 Attendee Amenities/Specialty Sponsorships, pg. 35 Contact Lindsey Martin to reserve your sponsorship: lmartin@themart.com. Customized sponsorships available. 2

3 NeoCon sponsors must be Contract showroom tenants of The Mart or temporary exhibitors on the 7th floor for NeoCon For temporary exhibitors, booth investment must equal or exceed sponsorship investment. 3

4 Programming 4

Marquee Presentations $15,000 - $30,000 NeoCon will offer Monday, Tuesday and Wednesday marquee presentations in the format of a panel discussion or keynote presentation.

5 Marquee Presentations $15,000 - $30,000 NeoCon will offer Monday, Tuesday and Wednesday marquee presentations in the format of a panel discussion or keynote presentation. Sponsorship is for one marquee presentation and includes introduction of speakers, recognition on all relevant marketing materials, including but not limited to, website, dedicated HTML, direct mail, press releases, onsite signage, and official show directory. Sponsor logo featured on digital theater signage, opportunity to distribute promotional materials, and VIP seating for 12 reserved in front row. Presentation details on following page ARRIANNA HUFFINGTON 5

Monday, June 11, 8:00 AM A Conversation with Art Gensler Art Gensler, Founder, Gensler Presenting Association: IIDA 2018 sponsorships IIDA's Cheryl Durst talks shop with legendary design firm founder

SPONSORSHIP FEE: $20K Monday, June 11, 2:00 PM She Said, She Said: Extraordinary Women in Design Moderated by Cindy Allen, Editor in Chief, Interior Design Cindy Allen shines a bright light on those

This percipient panel honors all women in design.

covering, and responding to, the changing realm of digital culture.

6 Monday, June 11, 8:00 AM A Conversation with Art Gensler Art Gensler, Founder, Gensler Presenting Association: IIDA 2018 sponsorships IIDA's Cheryl Durst talks shop with legendary design firm founder Art Gensler. SPONSORSHIP FEE: $20K Monday, June 11, 2:00 PM She Said, She Said: Extraordinary Women in Design Moderated by Cindy Allen, Editor in Chief, Interior Design Cindy Allen shines a bright light on those who dared to enter the boys club of architecture and design, voicing their struggles and victories. Now, as they lead some of the world s most prodigious firms, we hear their vision for the future. This percipient panel honors all women in design. Tuesday, June 12, 8:00 AM The Wired Future Nick Thompson, Editor in Chief, Wired Presenting Association: ASID SPONSORSHIP FEE: $20K Nicholas Thompson is staking out a bold, optimistic vision for covering, and responding to, the changing realm of digital culture. From artificial intelligence to entertainment, privacy to social media, ethics to war, Thompson leads the news cycle and in talks, he champions the ways tech can enhance our lives, both as a quickwitted, brilliant keynote speaker and as a charming, provocative host. SPONSORSHIP FEE: $20K Wednesday, June 13, 8:30 AM Future Cities-Creating Livable Environments Carol Ross Barney, Founder and Design Principal, Ross Barney Architects Presenting Association: AIA Chicago Carol Ross Barney s projects vary in type and scale, but uphold a deep commitment to the role architecture plays in life quality. This has manifest itself in spaces that transition urban dwellers from point A to point B and enrich the metropolitan experience; to buildings that are environmental stewards, showcasing sustainability in an overtly compelling way; to spaces that inspire young children and the brightest minds of tomorrow to learn, invent, and break boundaries. SPONSORSHIP FEE: $15K

7 Educational Tracks $3,000 per track. Sponsor an educational track of CEU seminars. Each track consists of 8 or more sessions throughout 3 days of programming. Sponsorship includes online promotion and onsite exposure, with an option to distribute company literature at sessions, and introduce two sessions. 7

8 NeoCon50 Celebration 8

9 NeoCon50 Celebration The entire NeoCon community will be invited to celebrate 50 Years of Tomorrow s Design. NeoCon s 50 th edition celebration will take place on Tuesday evening under a tent that will span the length of The Mart s River Drive. Event designer Elise Metzger will transform the Drive into an immersive futuristic experience that will serve as a way for guests to connect with each other, and fuel their passion for design. Six branded event spaces, each highly designed to project a separate futuristic experience, and each hosting a special menu of fresh summer foods and drink, will guide partygoers through the celebration. Sponsorship entitlements include substantial online, print and onsite promotion, and guest passes to event. Please contact us for additional details on these extraordinary opportunities. Stage/Live Music Sponsorship (exclusive) $30,000 All music and set up costs included with sponsorship Branded Lounge (6 available) $25,000 + furniture loan All catering and bar costs included with sponsorship Gift Bag (multiple) $5, ,000 items 9

10 Onsite Installations 10

11 1 st Floor Map 11

Kinzie/Wells Exterior Entrance $20,000 2018 sponsorships While breaking from NeoCon, attendees are seeking the June weather.

12 Kinzie/Wells Exterior Entrance $20, sponsorships While breaking from NeoCon, attendees are seeking the June weather. Create a seating vignette or installation in the space outside this highly visible entrance for unparalleled exposure to NeoCon attendees and tens of thousands passers-by. EXTREMIS 12

Kinzie/Wells Interior Entrance $25,000 2018 sponsorships Located right off the El train, parking garages and the middle of the River North neighborhood, Kinzie/Wells is the busiest

13 Kinzie/Wells Interior Entrance $25, sponsorships Located right off the El train, parking garages and the middle of the River North neighborhood, Kinzie/Wells is the busiest entrance to The Mart. Create a memorable display or vignette and direct thousands of attendees to your showroom or booth right as they enter the show. No longer available. THE MOHAWK GROUP 13

South Lobby $45,000 Indisputably, the centerpiece of the historic Merchandise Mart and of NeoCon, the stately South Lobby is where NeoCon begins.

14 South Lobby $45,000 Indisputably, the centerpiece of the historic Merchandise Mart and of NeoCon, the stately South Lobby is where NeoCon begins. Just inside of the front doors of The Mart, this Art Deco masterpiece, adjacent to the new Grand Staircase, acts as a meeting place throughout NeoCon. No longer available. HERMAN MILLER 14

15 North-Central Lobby $30,000 Install a creative, interactive display in the North-Central Lobby. Centrally located on the first floor and surrounded by registration kiosks, do not miss this opportunity to showcase your product and brand and engage with thousands of attendees. No longer available. SEEYOND 15

16 North Lobby $25,000 Create an interactive display in the 15 high North Lobby of The Mart. The North Lobby also houses NeoCon onsite registration and coat/luggage check, driving even more attendees to your display. MURAFLEX 16

East Pass-Through $30,000 Ideal for creation of a lounge, this pass-through space is located across from Starbucks and Argo Tea, and would serve as a popular

17 East Pass-Through $30,000 Ideal for creation of a lounge, this pass-through space is located across from Starbucks and Argo Tea, and would serve as a popular respite spot. This area will get noticed time and again by all NeoCon attendees and Mart visitors. The visibility is exceptional. No longer available. BUZZISPACE 17

Center Pass-Through $24,000 This major thoroughfare, allows a sponsor the opportunity to showcase anything from untraditional furniture vignettes hung from walls, to

18 Center Pass-Through $24,000 This major thoroughfare, allows a sponsor the opportunity to showcase anything from untraditional furniture vignettes hung from walls, to mosaics of products/story boards/projections, etc. All 50,000 NeoCon attendees would see this repeatedly and the impact would be spectacular. No Longer available. WOLF-GORDON 18

Starbucks Escalator Ceiling Activation $20,000 2018 sponsorships An exceptional spot for a high-design, sculptural hanging installation, this activation can be seen on both

19 Starbucks Escalator Ceiling Activation $20, sponsorships An exceptional spot for a high-design, sculptural hanging installation, this activation can be seen on both first and second floors near Starbucks, capturing the attention of tens of thousands daily -- a spectacular opportunity to flex your company's creative muscle. WOLF-GORDON 19

Freight Elevators $12,000 Four freight elevators are used to transport thousands of attendees from the first floor to all NeoCon floors, including the NeoCon Theater on floor 19, throughout the

20 Freight Elevators $12,000 Four freight elevators are used to transport thousands of attendees from the first floor to all NeoCon floors, including the NeoCon Theater on floor 19, throughout the show. Outfit these blank canvases with your brand using carpet, lighting, paint and signage. Sponsorship fee does not include material and labor costs. No longer available. MANNINGTON FLOORING 20

Northwest Corridor Display $15,000 2018 sponsorships Sponsor can craft a sizable wall display in the highly trafficked North Corridor, next

21 Northwest Corridor Display $15, sponsorships Sponsor can craft a sizable wall display in the highly trafficked North Corridor, next to the Orleans Elevator Bank, which services all NeoCon floors, and is across from the West Registration Scan/Print kiosk. MAYER FABRICS 21

22 7 th Floor, Branded Café Seating, Main Aisle $6,000 + Furniture Loan Your brand will be front and center along the main aisle of the 7 th Floor Exhibit Hall. Utilize your product and the wall space behind your product to promote your brand. Approximate quantity of tables and chairs required: 27 tables and 4 chairs/stools per table. SIXINCH 22

23 7 th Floor Pass-Throughs, Main Aisles $7,000 Use these two highly trafficked pass-throughs, connecting the two main aisles on the 7 th floor, to showcase more of your product in a creative, interactive space. No longer available. SNOWSOUND 23

24 Onsite Advertising 24

South Drive Banners $12,000 Provide your company maximum exposure through the South Drive banner sponsorship on the prominent façade of The Mart.

25 South Drive Banners $12,000 Provide your company maximum exposure through the South Drive banner sponsorship on the prominent façade of The Mart. All NeoCon attendees, Mart visitors, Chicago River traffic, and Wacker Drive traffic will see your brand. Sponsorship fee includes, printing and installation. 25

26 Elevator Bank Decals $12,000 per elevator bank, per floor doors only (4-6 doors/bank) Take advantage of this offering and brand one of The Mart s elevator banks with elevator door decals. Invite thousands of people that will be riding your elevator to your booth or showroom: Sponsor has an opportunity to design the door decal for the elevator doors on floors: 1, 2, 3, 7, 10 and 11. Sponsorship fee includes production and installation of decals. Limited floors and quantities available per sponsor. CS SPECIALTIES 26

27 Full Wall Elevator Decals First Floor $25,000 Make a huge impact as attendees enter the show. This large scale opportunity on this NeoCon elevator bank is across from Starbucks and in route to Show Registration Kiosks from the most trafficked entrance of The Mart. Sponsorship fee includes production and installation of decals. THE MOHWAK GROUP 27

Full Wall Elevator Decals Second Floor $15,000 Located across from the 2 nd floor Food Hall, several other food/coffee vendors and the indoor El train entrance, this enormous

28 Full Wall Elevator Decals Second Floor $15,000 Located across from the 2 nd floor Food Hall, several other food/coffee vendors and the indoor El train entrance, this enormous billboard on this NeoCon elevator bank will make an impactful impression on attendees moving through The Mart during the show. Sponsorship fee includes production and installation of decals. 28

29 Digital Kiosk Signage $1,800 - $3,000 / Day Promote your brand and attract attendees to your showroom or booth with The Mart s digital kiosks placed throughout the first and second floor. Your ad will rotate with NeoCon wayfinding and partner signage. Limited availability. $1,800 / Day $3,000 / Day Sat. 6/9 Sun. 6/10 Mon. 6/11 Tues. 6/12 Wed. 6/13 29

Printed Billboards Second Floor $6,500/sign

in various high-traffic locations on the

30 Printed Billboards Second Floor $6,500/sign New this year, these billboards are located in various high-traffic locations on the second floor of the The Mart and will provide your brand an effective opportunity to promote its presence at the show. Sponsorship fee includes production and installation of billboards. Additional opportunities available. 30

This exceptional placement will be visible down the entire South Corridor of the 1 st floor of The

31 Orleans Entrance Signage $15, sponsorships Create a large scale promotion of your brand above the exit and entrance at Orleans Street. This exceptional placement will be visible down the entire South Corridor of the 1 st floor of The Mart as well all to all Orleans traffic and attendees entering the show at this location. Sponsorship fee includes production and installation of signage. 31

32 Magazine Distribution Bins $10,000 6 bins total 2018 sponsorships Over 60 industry publications distribute their magazines during NeoCon. 6 magazine bins are in high traffic areas located on the 1 st floor of The Mart. Splash your branding across the front of these bins and invite attendees up to your booth or showroom. Sponsor to design decals (90.25 w x 29 h), which will be placed on the face of the six bins. Sponsorship fee includes printing and installation costs of signs. 32

33 Online Advertising 33

34 NeoCon.com Rotating Banner Ad $5,500 Engage attendees before, during and after the show by displaying your banner ad throughout the NeoCon website and mobile site. Limited availability. 450,000+ Page Views NeoCon App Ad & Landing Page $5,500 Reach out to attendees via the NeoCon App with a rotating banner ad and accompanying full-screen landing page. The NeoCon app is an essential tool for attendees to navigate the show. The app synchs with My Planner and allows attendees to get directions, search and flag exhibitors, receive show alerts, and connect with fellow attendees. Limited availability. 400,000+ Impressions 34

35 Attendee Amenities & Specialty Sponsorships 35

Private NeoCon Access Lounge $10,000 2018 sponsorships Created in partnership with IIDA in 2014, NeoCon Access is designed to provide a select group of designers and end-users with exclusive events

36 Private NeoCon Access Lounge $10, sponsorships Created in partnership with IIDA in 2014, NeoCon Access is designed to provide a select group of designers and end-users with exclusive events and benefits throughout the show including a private lounge. Put your brand in front of top designers and clients by hosting Access members with food, coffee bar, cocktail hour, special event, complimentary service etc. INPRO 36

Official NeoCon50 Show Bag $10,000 2018 sponsorships Commemorating NeoCon s 50 th edition, this walking promotional vehicle would be distributed to NeoCon attendees throughout The Mart and will long

37 Official NeoCon50 Show Bag $10, sponsorships Commemorating NeoCon s 50 th edition, this walking promotional vehicle would be distributed to NeoCon attendees throughout The Mart and will long outlive the life of the show. These can be produced in different fabrics, colors, styles be as creative as you wish: Sponsor to include NeoCon50 logo on bag. NeoCon to provide staff to distribute bags on the first floor of The Mart near registration desks. Fee does not include bag production. Minimum of 5,000 bags, but more recommended for higher visibility. 37

38 Show Lanyards $16,500 Create thousands of walking ads by putting your company name around the neck of 10,000 (minimum) NeoCon attendees. Lanyards will be distributed with mandatory badges to NeoCon attendees: Lanyard production cost separate, specs to be coordinated with NeoCon. No longer available. SHERWIN-WILLIAMS 38

39 Monday Cab Line Bar $6,000 With 50,000 attendees, the cab line tends to get quite long at the end of the first day. The cab line sponsorship lets your company offer much appreciated, complimentary beer and wine from 4-6 PM to attendees as they wait to go to their next destination. Sponsor may brand glasses, onsite signage and server shirts (branding costs not included in fee). Sponsorship fee includes all catering and labor costs. 39

40 Seminar Water Bottles $2,500 Provide seminar attendees with water bottles. Use these bottles to brand your company and direct attendees back to your showroom/booth. Sponsor responsible for production and cost of water bottles Minimum 1,500 bottles. 40

Branded Hotel Keycards $20,000 This opportunity allows the sponsor to advertise and promote their involvement with NeoCon on 10,000 hotel guestroom

41 Branded Hotel Keycards $20,000 This opportunity allows the sponsor to advertise and promote their involvement with NeoCon on 10,000 hotel guestroom keycards Sponsor supplies the artwork for the keycards. Fee includes all processing, coordination with hotels and production of keycards. No longer available. 41

2018 Sponsorship Opportunities

2018 Sponsorship Opportunities 1 WOLF-GORDON, 2016 Optimize Your Company s Presence at NeoCon s 50 th Edition Keep your brand top of mind before and during the show by engaging attendees online, creating