SPONSORSHIP OPPORTUNITIES AUGUST 18-20, 2014 MANDALAY BAY CONVETION CENTER

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Kevin Weaver
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1 AUGUST 18-20, 2014 MANDALAY BAY CONVETION CENTER

2 The go-to market for popular-priced and broadly distributed merchandise, MEN S showcases menswear across every classification via a series of intimate environments in one setting: Traditional Men s, Young Men s, Loungewear, Licensing and Manufacturing. Drawing on MAGIC s more than 80-year heritage, MEN S is masterfully curated to fuel efficiency and discovery.

3 GLOBAL EXPOSURE Create a strong presence in front of top retailers from around the world. AT EASE OF NEWPORT DILLARDS HUDSON BAY MARKS WORK NANAMICA TOWN & COUNTY BEACH DR DENIM ISETAN MITSUKOSHI LTD WEARHOUSE NEIMAN MARCUS TROON NORTH GOLF BARCELINO ED WILLIAMS MENS WEAR J L POWELL MENS WEARHOUSE NEWYORKERS MENS WEAR CLUB BEALLS ERNEST J LANE J LAWRENCE FOR MEN METZGERS NORDSTROM TROUTS AMERICAN BELK F REES CO JC PENNEY MGM RESORTS PODIUM SPORTSWEAR BLOOMINGDALES FRED SEGAL FINERY KAUFMANS BIG & TALL SHOPS INTERNATIONAL RETAIL PORTA BELLA TUXEDOS TO GEAUX BOCA MAN GARYS & CO KOHLS MICHAEL ALLENS ROBERTS ON WALL ST VON MAUR BROTHERS GENOS CLOTHIERS LA MAISON SIMONS MITCHELLS OF ROSEWOOD HOTELS AND RESORTS WADES CLOTHING BUTCH BLUM GREENHAWS MENS WEAR INC LANSKY AT THE PEABODY WESTPORT RUE LA LA WEATHERVANE FOR MEN CHANNERS HALBERSTADTS LEE NEWMAN /TEHAN MOSELEY AND HOLLARD SHAHEENS DEPT STORE WICKETS OF SAWGRASS CIRCA 2000 BY MIKE HALLS MERCHANDISING LEVYS INC MENS CLOTHING SHOPS AT THE BROADMOOR WYNN HOTEL ZACK HARRIS & FRANK LIVERPOOL MR MAC ST CLAIRS FOR MEN CRAIG RYAN FINE HARVEY NICHOLS LORD AND TAYLOR MR MAC LTD STALLONES MENSWEAR HINTON & HINTON MACYS MURDOCHS RANCH & STUARTS OF DURANGO DIAMONDS MENS STORE HIRSCHFELDS MANHATTANS FRESHWEAR HOME SUPPLY TOGGERY INC = International

4 STRAIGHT TALK We met with the senior leadership of most major retailers from around the United States. We formulated key strategies and booked serious business, both for immediate goods and future orders. Cliff Lelonek, PRESIDENT, U.S. POLO ASSN. MAGIC MEN S is different because it covers so many segments and categories, from casual to formal, attracting a wide assortment of current and potential customers. Douglas Highsmith, PRESIDENT & CEO, DORFMAN PACIFIC The ability to expose our brand to the US market was the best thing about the show. We discovered that our product is a great fit to the American market. Sharon Marin, INTERNATIONAL MARKETING DIRECTOR, JOHN PETER LONDON Great show! Collected Threads debut of the jt collection was a success! We closed business at the show and met many new contacts to develop sales relationships far into the future. Jesse Szynal, PRESIDENT, COLLECTED THREADS The best thing about the show was the international customers! Matt Miller, OWNER, JACK ADAMS

5 THE ELEMENTS OF SPONSORSHIP All MAGIC MEN S sponsorship packages include added value and visibility. Linked logo placement on MAGIC MEN S website Inclusion in events listing within website (for event sponsors only) Inclusion in events listing within mobile app and show directory (for event sponsors only) Inclusion in events listing of MAGIC MEN S directory 20,000 copies distributed to retailers onsite (for event sponsors only) Listing in MAGIC MARKET WEEK events sent to nearly 82,000 attendees (for event sponsors only) Listing in MAGIC MEN S events / pre-show targeting specific retailers from the men s, women s and contemporary buying communities Promotion on all MAGIC MEN s social media platforms, including Twitter, Instagram and Facebook.

1 branded hydration station Provide a necessary resource to over 20,000 retailers Additional opportunity to create

6 HYDRATION STATION Hydration stations are placed in high traffic locations and can be fully wrapped with branded materials. 1 branded hydration station Provide a necessary resource to over 20,000 retailers Additional opportunity to create branded water bottles (at sponsor expense or for additional fee) Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Floor signage in PROJECT colors and font $10,000

alignment with the industry s largest fashion marketplace Mention in Directory Promotion through PROJECT media channels, upwards

7 CO-BRANDED WATER BOTTLES Co-brand the show water distributed to all attendees upon arrival and throughout the show floor. Three days of mobile visibility throughout the show floor to over 20,000 retailers from all 50 states and over 100 countries Brand alignment with the industry s largest fashion marketplace Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Water bottle design in collaboration with PROJECT 10,000 Bottle Minimum at $80,000

sponsor morning happy hour Bar signage in PROJECT colors and font Mention in Directory Promotion through

8 COFFEE BAR Fuel buyers, press and exhibitors with a complimentary coffee and cappuccino bar. High visibility to over 20,000 retailers from all 50 states and over 100 countries Ability to host guests or sponsor morning happy hour Bar signage in PROJECT colors and font Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook 2 hour hosted open coffee bar at $9,000

High visibility to over 20,000 retailers from all 50 states and over 100 countries Ping-pong tables (sponsorship value based on 3 tables) Branded

9 GAME LOUNGE Create a setting where show attendees can relax and engage in friendly competition. Customize this opportunity with ping pong, foosball, vintage arcade games and more. High visibility to over 20,000 retailers from all 50 states and over 100 countries Ping-pong tables (sponsorship value based on 3 tables) Branded table, paddles and balls Customizable lounge space in collaboration with PROJECT Floor signage in PROJECT colors and font Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook $13,000

extra cost) Branded desktop background and splash page Mention in Directory Promotion through PROJECT media channels, upwards

10 COMPUTER LOUNGE Provide attendees with computer access and phone charging directly from the show floor. Provide a necessary resource to over 20,000 retailers for the duration of the show Four laptops (MAC hardware available at extra cost) Branded desktop background and splash page Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Lounge design in collaboration with PROJECT Floor signage in PROJECT colors and font $10,000

11 CHARGING STATIONS Provide attendees and exhibitors with a station to charge their phones from the show floor. Provide a necessary resource to over 20,000 retailers for the duration of the show Branded high-visibility charging station Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook $8,000

PHOTO STUDIO PHOTO STUDIO Sponsor a full studio for brands to shoot portraits,

High visibility, branded photo studio Co-branded portraits for attendees

Mention in Directory Promotion through PROJECT media channels, upwards of

12 PHOTO STUDIO PHOTO STUDIO Sponsor a full studio for brands to shoot portraits, still-life images, look book images on models and more. High visibility, branded photo studio Co-branded portraits for attendees Co-branded image stamp with logo Floor signage in PROJECT colors and font Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Custom opportunity; cost based on specifications and needs

PHOTO BOOTH A fully branded digital photo booth will increase your brands visibility

High visibility to over 20,000 retailers from all 50 states and over 100 countries

13 PHOTO BOOTH A fully branded digital photo booth will increase your brands visibility and traffic, and enable you to create content live from the show floor. High visibility to over 20,000 retailers from all 50 states and over 100 countries Branded digital photo booth with live social media capabilities Co-branded image stamp with logo Floor signage in PROJECT colors and font Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook $25,000

Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Floor signage in

14 HAPPY HOUR Stand out from the crowd by sponsoring a cocktail party at your booth or lounge in a central, high-traffic location. Brand alignment with the industry s largest fashion marketplace Visibility to over 20,000 retailers Customizable bar in collaboration with PROJECT Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Floor signage in PROJECT colors and font PACKAGE CAN INCLUDE: Premium brands, liquor, beer, wine, soft drinks, cocktail mixers, hors d oeuvre Custom opportunity; cost based on specifications and needs

15 VIP LOUNGE The VIP Lounge is an exclusive area where executive-level professionals and industry leaders meet, connect and network. Highly coveted access to VIP retailers Visibility to over 20,000 retailers from all 50 states and over 100 countries Listing as PROJECT VIP Lounge sponsor Opportunity to provide gifts for top 50 VIPs Distribution of company literature inside VIP Lounge (pamphlet, brochure, etc.) Floor signage in PROJECT colors and font outside of VIP lounge Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Custom Opportunity; price based on lounge specifications

Distribution of company literature on VIP bar (pamphlet, brochure, etc.

16 VIP COCKTAIL BAR Sponsor a VIP cocktail reception, wine bar or champagne bar in the VIP Lounge. Highly coveted access to VIP retailers Listing as VIP cocktail reception sponsor Opportunity to provide gifts for top 50 VIPs Distribution of company literature on VIP bar (pamphlet, brochure, etc.) Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Floor signage in PROJECT colors and font Custom Opportunity: Price dependent on specifications and size of bar

VIP DINNER Present a VIP dinner for a hand-selected group of executive-level professionals and key industry leaders. The dinner is hosted by the show and presented by the sponsor.

17 VIP DINNER Present a VIP dinner for a hand-selected group of executive-level professionals and key industry leaders. The dinner is hosted by the show and presented by the sponsor. Highly coveted access to VIP retailers Listing as VIP Dinner sponsor Opportunity to provide gifts for top 50 VIPs Co-branded VIP Dinner E-vite Distribution of company literature at event (pamphlet, brochure, etc.) Logo inclusion on exclusive VIP invitation Mention in Directory Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Custom Opportunity: Price dependent on specifications and size of dinner

Visibility to over 20,000 retailers at the main entrance to Mandalay Bay Convention Center show halls Video ad space Production and

18 MANDALAY BAY VIDEO WALL Project your brand messaging in one of the most visible areas at Mandalay Bay: between taxi and shuttle drop off and the show hall. Visibility to over 20,000 retailers at the main entrance to Mandalay Bay Convention Center show halls Video ad space Production and Installation Promotion through PROJECT media channels, upwards of 39,000 followers over Instagram, Twitter, and Facebook Shared Use of Screen: Side Screens $ 8,600 Center Screen $ 14,000 Exclusive Use: Side Screen $ 17,000 Center Screen $ 28,500

parking, and Shark Reef Aquarium Taxi line 20 x 26 banner Production Installation Promotion through

19 OUTSIDE SIGNAGE Catch the attention of all show attendees with signage in this can t-miss location. High visibility outside of Mandalay Bay Convention Center, Mandalay Bay Parking lot, food truck parking, and Shark Reef Aquarium Taxi line 20 x 26 banner Production Installation Promotion through PROJECT media channels, upwards of 39,000 follows over Instagram, Twitter, and Facebook $15,000 per panel

20 MBCC/LVCC EXPRESS SHUTTLE WRAP Promote your brand throughout Las Vegas by wrapping two shuttle buses in your fullcolor ad. Inter-venue shuttles provide a much needed service taking buyers back and forth between the Mandalay Bay and Las Vegas Convention Centers. Full-bus wrap on two inter-venue shuttles Visibility to over 20,000 passengers over the course of 3 days Visibility to over 35,000 buyers at MAGIC MARKET WEEK Production and installation of graphics Promotion through PROJECT media channels, upwards of 39,000 follows over Instagram, Twitter, and Facebook $63,000

21 HOTEL TO VENUE SHUTTLE BUS BANNER Advertise your brand and booth location to all the buyers in Vegas. This shuttle bus makes stops at the MBCC, the LVCC and highly trafficked hotels such as Mandalay Bay, Four Seasons and Wynn, among others. Three days of exposure on 50% of bus fleet, approximately buses Visibility to over 15,000 passengers over the course of 3 days Visibility to over 35,000 buyers at MAGIC MARKET WEEK Brand promotion to Las Vegas traffic en route from hotels to Mandalay Bay and Las Vegas Convention Centers Production and installation of graphics 10 -wide x 2 -high banners on passenger loading side of bus, with one design Promotion through PROJECT media channels, upwards of 39,000 follows over Instagram, Twitter, and Facebook $37,000

HOTEL TO VENUE SHUTTLE WINDOW ADS HOTEL TO VENUE SHUTTLE WINDOW ADS Get your company noticed with exposure to attendees shopping MAGIC MARKET WEEK venues with hotel shuttle window ads.

22 HOTEL TO VENUE SHUTTLE WINDOW ADS HOTEL TO VENUE SHUTTLE WINDOW ADS Get your company noticed with exposure to attendees shopping MAGIC MARKET WEEK venues with hotel shuttle window ads. This shuttle bus makes stops at the MBCC, the LVCC and highly trafficked hotels such as Mandalay Bay, Four Seasons and Wynn, among others. Visibility to over 15,000 passengers over the course of 3 days Brand promotion to Las Vegas traffic en route from hotels to Mandalay Bay and Las Vegas Convention Centers Visibility to over 35,000 buyers at MAGIC MARKET WEEK Three days of exposure on 50% of hotel buses, approximately buses 3.5 -wide x 2.5 -high window banners (up to three designs per bus) Promotion through PROJECT media channels, upwards of 39,000 follows over Instagram, Twitter, and Facebook $37,000

CUSTOMIZED OPPORTUNITIES MAGIC MARKET WEEK is host to

with the show to create a presence and concept that

23 CUSTOMIZED OPPORTUNITIES MAGIC MARKET WEEK is host to over 60,000 fashion professionals who are fueling and shaping the industry. Take advantage of this potent audience by partnering with the show to create a presence and concept that expresses your brand and captures attention. Speak to your sales representative for more information.

24 PHOTOGRAPHIC MEMORIES Get to know the people, product and events that set apart the show.

25 AUGUST 18-20, 2014 MANDALAY BAY CONVENTION CENTER

26 CONTACT US DEBORAH HAESSIG Sr. Account Executive URSULA USHER Sr. Account Executive LARA MATTHEWS Vice President Sales PETER BENEDICTO Retail Relations Manager SUSAN CHENETZ-ZIMMERMAN Retail Relations Manager CONNECT WITH

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES SHOW UNIFORMS Get your brand in front of every attendee by dressing the show staff. 3 days of mobile visibility throughout the show floor to over 20,000 retailers from all 50 states and over 100 countries