2015 MEDIA KIT. 700,000 Circulation Publication Date: January 2015

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1 The Official State Tourism Publication 2015 MEDIA KIT The Official Georgia Travel Guide is the most requested and highly circulated fulfillment Promotion tool for tourism in the State of Georgia 700,000 Circulation Publication Date: January 2015 To place your ad in the 2015 Georgia Travel Guide, please contact Sean McGinnis, Publisher at or

2 Key Distribution Points = Captive Audience RInggold Tallapoosa Lavonia Augusta Over 12 million visitors pass through the eleven State Visitor Information centers each year making the VICS a key component for distribution of the Travel Guides. West Point Columbus Sylvania This is a captive and engaged audience for your advertising message. Plains Savannah Kingsland NEW FOR 2015 The Georgia Travel Guide will now be distributed in the new Atlanta airport VIC Valdosta

3 Key Distribution Points = 700,000 Circulation In addition to the eleven Georgia VICS, the 2014 Georgia Travel Guide will be circulated in: Regional and local welcome centers throughout Georgia Newsstands throughout Georgia and the southeast Direct requests from VISITGA and exploregeorgia.org Statewide events and festivals Hotels, resorts and B&Bs throughout Georgia Family reunion requests, military bases School groups and field trip administrators Georgia State Capitol Atlanta Magazine events throughout the year including Best of Atlanta

4 To The Trade + Consumer Market Shows Here is a partial list of key trade & consumer shows in which the Georgia Travel Guide is distributed: Georgia/Alabama Motorcoach Association North Carolina/Virginia Motorcoach Association Ontario Motorcoach Association National Tour Operators Trade Show Connect Marketplace Association Meeting Planners Student & Youth Travel Association Conference American Bus Association Marketplace Travel South Domestic Showcase Receptive Tour Operator Summit Georgia National Fair Consumer Show Rejuvenate Marketplace & Trade Show International Pow Wow Collaborate Marketplace & Tradeshow Corporate Meeting Planners

5 The Georgia Travel Guide Produces Thousands of Qualified Leads for Advertisers Visitors can access information from advertisers both in print in the form of the bound in Reader Service Card and digitally through exploregeorgia.org. Leads are sent electronically each week directly to the inbox of the advertiser. Direct lead generation increased by 33+% for advertisers. Total leads generated surpassed 332,600.

6 Digital Editions of the 2015 Georgia Travel Guide Extend Your Advertising Investment In addition to being available on the State s website as a free digital Flip Book, the 2015 Georgia Travel Guide will be available as a free ipad app in the itunes newsstand thereby extending your advertising message to a digital and mobile audience

7 The Georgia Travel Guide is Promoted Year-Round on the Home Page of the State s Website Over 1.33 million Unique Visitors Annually

8 The Georgia Travel Guide is Promoted Year-Round on the State s Website Via the Online Visitor Information Center

9 The Georgia Travel Guide is Promoted Twice Each Month to Opt in Newsletter Subscribers ed to 95,520 Opt-in Subscribers

10 The Georgia Travel Guide is Promoted Through Social Media

11 The Georgia Travel Guide is Promoted as a Call To Action in Advertising Campaigns in These Media

12 2015 Digital Advertising Opportunities Digital advertising opportunities include display ads throughout the newly redesigned exploregeorgia.org website in addition to opt in newsletters ed to over 95,000 subscribers

13 Exploregeorgia.org Digital Advertising Opportunities Display Units 300 x 100 Monthly Rate Homepage Position 1 & 2 $1,500 Position 3 & 4 $1,000 Position 5 & 6 $800 Display Units 300 x 100 Monthly Rate Regions & Cities, Dining Things To Do, Places to Stay Events & Trip Ideas Position 1 & 2 $1,000 Position 3 & 4 $800 Position 5 & 6 $700 Ask us how to create a bundled advertising buy that includes print, digital and events NEW For 2014: Featured attraction listings are now available on exploregeorgia.org Contact us for up-to-the-minute analytics for the website and newsletters

14 Opt In Digital Newsletter Advertising Opportunities Newsletter Ad Rates Featured Partner #1 JPG: 120 x 90 px Title: 25 characters Description: 100 characters, URL link Featured Partner #2 or #3 JPG: 120 x 90 px Title: 25 characters Description: 100 characters, URL link Footer Banner Ad JPG: 600 x 70 px URL link $1,500/edition $1,000 $1,500 Online metrics (as of 1/1/14) 95,520 opt-in subscribers 15.92% click through rate 21.85% open rate

15 2015 Display Advertising Rates Space Deadline: December 5 Material Deadline: December 12 Full Page $17,595 2/3 Page $15,205 ½ Page $12,050 1/3 Page $8,090 1/6 Page $4,100 ¼ Page (four to a page) $5,115 Note: All rates are net and include 4-color. Rates subject to change without notice Advertising Specifications Final Trim Size: 8 x Full Page 8.25 x /3 Page (vert.) x 9.5 ½ Page (island) x ½ Page (horz.) 7 x /3 Page (vert.) 2.25 x 9.5 1/3 Page (sq.) x ¼ Page x 4.5 1/6 Page (vert.) 2.25 x /6 Page (horz.) x Need help designing your ad? Ask about our custom ad design services

16 Premium Display Advertising Rates Space Deadline: May 1 Material Deadline: December 13 Back Cover $28,535 Inside Front Cover $25,465 Inside Back Cover $24,220 Page One $19,355 Masthead $19,355 Table of Contents $19,355 Note: All rates are net and include 4-color. Rates subject to change without notice

17 2015 Share Pages & Enhanced Listings Rates Space Deadline: October 1 Material Deadline: December 12 Formatted Share Pages 6 ads to a page 1/6 Page Vertical $3,900 Formatted Share Pages 12 ads to a page 1/12 Page Square $1,950 Enhanced Listings Includes 4-color photo and colored border and background $1,850 Note: All rates are net and include 4-color. Rates subject to change without notice. Any advertiser may create share pages but to qualify for this rate share pages must be contracted and invoiced to one entity.