IDEAS GARDEN DREAM HOMES LUXURY DEMO LONGEVITY AUDITED/PAID 2013 MEDIA KIT REMODELING MASTERS OF THE SOUTHWEST THE ISSUE

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1 MASTERS OF THE SOUTHWEST DREAM HOMES THE GARDEN ISSUE The Magazine of Southwest Livi REMODELING IDEAS FOR INDOORS & OUT LUXURY DEMO LONGEVITY AUDITED/PAID 2013 MEDIA KIT

2 Luxury audience? Your search ends here. For 33 years, Phoenix Home & Garden s experienced writers, editors and designers have served as the authoritative voice on Southwest style, providing fine ideas for the Southwest home and regionally-suited advice for growing plants in the desert. Filled with inspiring articles, breathtaking photography, a local events calendar, art gallery updates and more, Phoenix Home & Garden is the ultimate guide to the luxury Southwest lifestyle. Phoenix Home & Garden ranked among other regional titles as a top circulation gainer in the United States this past decade. Additionally, our advertisers are plentiful, diverse and loyal because our affluent, sophisticated readers are engaged and responsive.

3 Luxury Readership: Demographics Our Reader at-a-glance 76% Female 24% Male Core Age Range 9 years Average Subscription Length 1.3 million Net Worth $197,518 Average HHI 96% Have shopped at a store they had not known about previously 85% Purchase a product or service based on an ad in Phoenix Home & Garden magazine AGE Average age 55 Core age range GENDER Female 76% Male 24% MARITAL AND FAMILY STATUS Married 95% Single 5% Children in the home 37% Average subscription length 9 years EDUCATION College educated 68% OCCUPATION Managerial and executive positions paying six-figure-plus incomes ECONOMIC PROFILE Net worth $1.3 million Average HHI $197,518 HOME PURCHASING HABITS Purchases a product or service based on an ad in Phoenix Home & Garden magazine 85% Propensity for spending 65% Presence of a Platinum credit card 60% HOME Consult an interior designer, builder or remodeler 55% Plan to remodel their current home 52% Plan to re-landscape their yard 49% Own a second home 31% Plan on replacing their current home 22% Have plans to purchase a second home 9% PURCHASING PLANS Within the next year, planning or strongly considering the following: Dental procedure 65% Consult a financial planner 56% Influence a banking decision 39% Within the next two years: Will purchase or lease a vehicle 40% Will spend $30,000+ on their next vehicle 72% Will spend $40,000+ on their next vehicle 37% Will spend $50,000+ on their next vehicle 24% LIFESTYLE INTERESTS Fitness 86% Travel 83% Domestic Travel 86% Northern Arizona 83% Southern Arizona 60% Southern California 53% San Diego 47% Las Vegas 36% Hawaii 26% International Travel 73% Mexico 31% Cruise 69% Sports 82% Golf interest 82% Propensity for the arts 81% Dining at sit-down restaurants once a week 74% Donor propensity 73% Kitchen aids and small appliances 73% Cell phone owners 70% Computer users 68% Home entertainment 65% Clothing 62% Donate to environmental causes 59% Hi-tech owner 58% Boating 56% Internet subscriber 55% Seeks outside help for home-related projects 54% Interest in gardening 54% Weight conscious 53% Drink wine while dining out a few times a week 46% Skiing 46% Outdoor activity 37% Personal care and beauty 37% Self improvement 29% Gourmet cooking 19% Child and parenting products 17%

4 Luxury Readership: Demographics Top interior design styles favored by our readers: Santa Fe Contemporary Southwest Tuscan Mexican Top architectural styles favored by our readers: Hacienda/Spanish Colonial Santa Barbara/Mediterranean Santa Fe Tuscan Contemporary Southwest Source: CWP 2011 online reader survey 90% Made a purchase at a store they had not known about No media speaks to affluent devotees of the Southwest luxury lifestyle as directly and cost-effectively as Phoenix Home & Garden magazine. However, Phoenix Home & Garden magazine does far more than simply reach an attractive audience; we make you a part of our readers lives in a way that few other publications can. That s why 93% of Phoenix Home & Garden magazine subscribers use the ads in the magazine to make decisions about businesses to visit, items to shop for and services to use. Furthermore, each issue is saved and referenced repeatedly, which results in advertising longevity. PHOENIX HOME & GARDEN MAGAZINE READERS ARE LOYAL AND ENGAGED. OUR SUBSCRIBERS: 96% Have shopped at a store they had not known about previously 93% Find ideas in Phoenix Home & Garden they can use in their home 90% Made a purchase at a store they had not known about 85% Use the ads in Phoenix Home & Garden magazine to make decisions about businesses to visit, items to shop for, services to use, etc. 82% Find our gardening information to be practical and useful in making gardening decisions 80% Bring our ads with them while shopping 69% Spend more than an hour with each issue PHOENIX HOME & GARDEN SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS: Kitchen and bath remodeling 97% New furnishings introduced by manufacturers 93% Types of stone used for countertops, flooring and more 92% Outdoor kitchens 86% DIY gardening 82% Entertainment furniture 85% Well-known celebrity homes in the Southwest 83% Mediterranean and spa cuisine 77% Southwest art 76%

5 2013 EDITORIAL CALENDAR Cover Theme Deadlines January Santa Barbara Style Ad Close: 11/15/12 On Sale: 12/20/12 Materials Due Dates! ALL ads for print, web, eblasts and digital editions are due on the 20th, two months in advance of issue date! February Simply Beautiful Ad Close: 12/15/12 On Sale: 1/17/13 March Masters of the Southwest Ad Close: 1/15/13 Also features 2013 Emerging Artists On Sale: 2/14/13 April Garden Issue Ad Close: 2/15/13 On Sale: 3/21/13 May Top Kitchen Trends Ad Close: 3/15/13 On Sale: 4/18/13 June Embracing Neutrals Ad Close: 4/15/13 On Sale: 5/16/13 Ideas for Bed & Bath July Classic Southwest Ad Close: 5/15/13 On Sale: 6/20/13 August Before & After Renovations Ad Close: 6/17/13 On Sale: 7/18/13 September Design Secrets Ad Close: 7/15/13 Also features 2013 Young Guns of Design and On Sale: 8/15/13 first-place residential winners of the 2013 ASID Design Excellence Awards 2013 Garden Guide - see below for details TOP KITCHEN TRENDS October Outdoor Living Ad Close: 8/15/13 On Sale: 9/19/13 November Dream Homes Ad Close: 9/16/13 On Sale: 10/17/13 December Holiday Issue Ad Close: 10/15/13 On Sale: 11/14/13 Design Arizona see below for details BONUS ISSUES Ask your account executive for special section rates, options and details Garden Guide The Garden Guide is polybagged with our in-state September subscriber issues. This digest-sized guide offers our devoted gardening readership the detailed information they desire in one comprehensive piece. Desert-focused content ranges from checklists, Q&As and tips to trends, plant pairings and pests. Ad Close: 7/1/13 Polybagged with Arizona subscriber issues Design Arizona 2014 This oversized, profile-driven annual is a comprehensive compilation of products, services, resources and professionals. Ideal for consumers and the trade. Arizona and Canadian subscribers + targeted newsstands + digital edition available year-round at phgmag.com Ad Close: 11/1/13 On Sale: 12/19/13

6 Circulation + Distribution 85,488 Total Average Monthly Paid and Verified Circulation 76,335 Average Paid and Verified Subscribers 9,153 Average Paid Single-Copy Sales 222,269* Estimated Monthly Total Readership: PAID CIRCULATION Phoenix Home & Garden magazine delivers the most sought-after magazine audience: active, engaged readers who month after month pay for a subscription or single copy at the newsstand. Smart marketers know that a publication that reaches vested consumers provides the best opportunity to maximize return on their advertising investment. AUDITED PUBLICATION Phoenix Home & Garden magazine voluntarily subjects its circulation figures to independent verification by the world s premier auditing organization the Audit Bureau of Circulations (ABC). Ask your account executive for a copy of our ABC Publisher s Statement. NEWSSTANDS Newsstand shoppers are active, highly soughtafter consumers. Buying on impulse, they devour the magazines that grab their attention at grocery, drug and bookstore check-outs. PHOENIX magazine and Phoenix Home & Garden offer you the only viable local options for capturing this important audience. We even invest in in-store audio promotions to prompt single-copy sales. MASSIVE NEWSSTAND DISTRIBUTION + CHART-TOPPING SALES Cities West Publishing has strategically invested in circulation staff and promotions that allow us to maximize our newsstand footprint. On sale at more than 1,000 retail locations, Phoenix Home & Garden magazine successfully outsells most national magazines at local newsstands. Find Phoenix Home & Garden magazine in check-out pockets at the following retailers: Albertson s A.J. s Fine Foods Basha s Barnes & Noble Costco CVS Fresh & Easy Fry s Fry s Marketplace Fry s Electronics La Grande Orange Lowe s Safeway Sam s Club Sky Harbor Airport Sprouts Target Wal-Mart Walgreens Whole Foods Winco AMERICAN SOCIETY OF INTERIOR DESIGNERS Phoenix Home & Garden is the exclusive magazine media partner of the ASID Arizona North Chapter, and more than 600 members receive Phoenix Home & Garden monthly. These influential designers resource our publication for inspiring ideas and innovative products for their broad range of residential and commercial clients. We feature ASID Arizona North Chapter award-winning designers--and their residential work--annually in our September design issue. WAITING ROOM COPIES More than 4,000 doctors offices in the Valley receive Phoenix Home & Garden magazine each month, and those individual copies can enjoy readership by up to 19 people per copy! Phoenix Home & Garden Magazine brings intriguing content and valuable advertisers into an environment that can be dull and anxiety-filled. Given the amount of time the average person spends at medical offices for themselves or family, such exposure is highly desirable.

7 Digital Publications By 2014, there will be an estimated 61 million ipad users and 90 million tablet users in the U.S. alone (emarketer.com). The core age range is and they tend to inhabit households with an annual income of more than $100k. Users primary usage relates to accessing the web, social networking, researching products and services, shopping and reading, with 87% of readers using their device every day and 32% using it 1-2 hours/day. In fact, for ipad users, time spent on their device typically exceeds time spent watching TV. PHOENIX HOME & GARDEN MAGAZINE IPAD EDITION Phoenix Home & Garden magazine s monthly issues are available on the itunes Newsstand. Print subscribers can access their digital copy complimentary, while single digital copies and digital-only subscriptions are sold through itunes. Our ipad edition brings our print product to life with audio, video, animation, slideshows, additional images/content and hyperlinks. Select advertisers earn their way into our ipad edition based on their commitment level! KINDLE FIRE & NOOK TABLET Phoenix Home & Garden magazine is also available on the Kindle Fire and NOOK tablets, further maximizing exposure to the millions of tablet users. Select advertisers earn their way into our digital editions based on their commitment level!

8 Quality Multi-media Audience Reach Phoenix Home & Garden readers wherever they are! ARIZONA The Resource for Consumers and Trade Professionals MULTI-MEDIA ADVERTISING OPPORTUNITIES Our vested, brand-loyal readers seek out Phoenix Home & Garden magazine content in multiple media formats. These dynamic channels allow Phoenix Home & Garden magazine to offer loyal, print advertisers high-value, multi-platform opportunities for exposure. You have the potential to connect with our quality readers, subscribers, followers and fans via interactive promotions! DIGITAL PUBLICATIONS Digital editions allow our readers to access us anytime and any place. They are easy to read, search, share and save. Furthermore, ads are clickable to an advertiser s website, and in many cases slide shows and videos can be added to enhance exposure. Fun Facts: According to our recent online subscriber survey, 63% own or plan to purchase a tablet such as Apple s ipad. Design Arizona s web edition averages visitors per month, who stay at least 10 minutes and visit at least 25 pages. Advertising in digital magazines is desired more than in any other electronic medium. (MPH Magazine Media factbook 2012) PHGMAG.COM Pageviews/month 46,031 Visits 21,572 Average time on site 2:46 Online Ads: Average clicks per month 255 Average hits per month 6,018 Fun Facts: Outside the U.S., Canada, United Kingdom and Mexico are our greatest International site visitors. iphone and ipad were the favorite mobile devices used to access our site. *Data is based on one month period provided by Google analytics. Rotating banner availability with click-through capability. E-NEWSLETTERS + E-BLASTS Phoenix Home & Garden magazine reaches our 11,000+ opt-in electronic subscribers with three pre-scheduled blasts per month featuring the latest news, exclusive updates, discounts, event announcements and much more! Dedicated blasts available. Client event summaries and/or clickable banners may be accommodated. Fun Fact: Our open rate is 31%, while industry average is only 18%. SOCIAL MEDIA facebook.com/phoenixhomegarden Pinterst.com/phoenixhomegarden Facebook 4,560 Fans Twitter 2,996 Followers Pinterest 495 Followers Phoenix Home & Garden magazine has already successfully executed interactive Facebook contests, pairing and co-branding appropriate businesses. Additionally, we swap Facebook content and Tweets with some of the strongest organizations and influencial people in the Valley. Fun Facts: Our Facebook core age range is % of our followers are over 45 and 19% are 55+! Total views of our posts virally are an impressive 68,000 a month! In one four-week Facebook contest, our interactive followers generated 13,000 visits, resulting in nearly 600 direct leads! EVENTS & EVENT SPONSORSHIP Special events and event sponsorships are great ways to entice new customers into your business. Phoenix Home & Garden magazine s experienced sales, marketing and editorial staff can help loyal, core advertisers brand through events via print, electronic and on-site promotion. The benefit of co-branding with Phoenix Home & Garden magazine is the outstanding loyalty of our readers. Signature consumer events include: Masters of the Southwest Awards Ceremony, Grand Tour of Gardens and the Grand Tour of Homes. Plus, we feature private client events, industry/trade mixers, and events where Phoenix Home & Garden is selected as the exclusive magazine media partner to successfully lift event exposure and attendance. Fun Facts: Recent Grand Tour of Gardens featured six lavish gardens at private, luxury residences. The event sold out at 1,000 attendees and benefited Desert Botanical Garden. Recent Grand Tour of Homes featured the interiors of six private, luxury residences. The sold-out event had 600 attendees and benefited Muscular Dystrophy Association.

9 Phoenix Home & Garden = ROI MPA, the Association of Magazine Media, is the source for researched, valid information on advertising trends and magazine effectiveness. Its current Magazine Handbook can be explored at magazine.org, however, below are key facts that underscore the power, reach and effectiveness of an advertising campaign within a dynamic, audited, 100% paid magazine like Phoenix Home & Garden. Why Magazines Work: ROI Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across multiple product categories. Why is Phoenix Home & Garden magazine s vast PAID AND AUDITED circulation so important? ACTION Magazines are motivating. More than 60% of print magazine readers took action as a result of a magazine ad. Digital magazines also drive response, with 91% taking action after reading a digital issue. Studies show that 43% of magazine readers make online purchases vs. 21% of non-readers. ENGAGEMENT Magazines continue to score higher than TV or the internet in ad receptivity and other engagement measures. Readers spend an impressive 41 minutes with each issue. Among digital readers, 73% read or tap on advertisements appearing in electronic magazines. TRUST Consumers trust and believe magazines and embrace advertising as part of the brand experience. In fact, studies show that ads in magazines rank higher in trust than ads on TV, radio or online. YOUTH If you think teenagers only read texts, think again. 96% of adults under 25 read magazines and those under 35 read more issues per month than adults 35+. Studies also show that the top 25 magazines reach more adults and teens than primetime television. INFLUENCE Magazine readers are more likely than users of other media to influence friends and family on product purchases accross a variety of advertising categories. Magazine readers rank as #1 or #2 super influential consumers across 60 product categories and make an impact in every shopping segment. VALUED CONTENT Readers have a positive attitude toward advertising in magazines and believe the ads provide useful information. This holds true among digital readers, who further like to explore interactive tools and features. SOCIAL Magazines and social media go hand-in-hand. 69% of readers have posted a magazine article on Facebook, and more than 6 in 10 have shared magazine content while chatting with friends on Facebook. MULTI-PLATFORM Magazine apps are among the top-grossing apps in key categories in the ipad App Store. Magazine readers are heavy smartphone users. And, magazines also rank #1 in driving consumers online among adults 18+. A group of magazines from the City and Regional Magazine Association commissioned a study to answer the question: If a publisher distributes a free magazine even a very expensive looking free magazine to prospective readers who have neither asked for it nor expressed an interest in it, will it be read and valued? The results: Free distribution magazines no matter how expensive looking prove significantly less likely to be read and less valued than magazines that are paid for or requested. The net of it is, people don t read free magazines, so how can they value them? That to me is the end of the story. Bob Shullman, Senior Vice President at Monroe Mendelsohn Research, as quoted in Ad Age MediaWorks.