America s Charities 2014 Fall Advertising Packages

Transcription

1 America s Charities 2014 Fall Advertising Packages Campaign Theme: It Matters (will use hash tag #ItMatters) Campaign Period: September 1 December 15 (period may be extended depending on any changes to the CFC s campaign period) Overview Each year, America s Charities purchases a mix of print and digital ad space in bulk and offers that space to our members at a fraction of the cost. This enables us to collectively amplify America s Charities and our members visibility and messages in the private and public sector during the peak giving season. We invite you to participate by signing up for one of our four ad packages at Below is a list of components included in this year s 2014 Advertising Packages. More information about each component can be found on the following pages, with important deadlines and payment information on page 6. Reserve your advertising package by May 28, 2014 and receive a 10% discount on your selected package! 2014 Advertising Package Components: America s Charities Social Media & Website Exposure (details on page 2) CFC & Private Sector Campaign Brochure Ad (details on page 2) Basic $1,000 Classic $3,500 Premium $8,500 Blue Ribbon $13,500 Appear on 1/3 of Ads Appear on ALL Ads $1.30 CPM $0.82 CPM The Washington Post Express Print Ad (details on page 3) Federal Times Print Ad (details on page 4) Federal Times + Other Military Websites Digital Banner Ad (details on page 4) Logo on Cover Wrap of The Washington Post Express (details on page 4) Smart Grid & Contextual Digital Banner Ad (details on page 5) D.C. Metro Rail Ad (details on page 5) Estimated Cost Per Impression (CPM) from Campaign*: $6.63 CPM $3.76 CPM *The CPM listed for each package is an estimate based on past campaign performance and data about each medium s readership. Actual results will vary. Page 1

2 America s Charities Social Media & Website Exposure Average of 15,000 Website Visitors Per Month 3,200+ Social Media Fans Exposure to 10,000+ LinkedIn Group individuals In addition to the typical promotion America s Charities provides on your behalf throughout the year, participants of the 2014 Fall Advertising Campaign will receive added exposure on our website and social networks: Facebook, Google+, Twitter, Pinterest and LinkedIn pages. Additionally, we will promote you through videos shared on our YouTube channel and messages posted in philanthropyfocused LinkedIn Groups. Prior to launching the 2014 campaign, we will send a schedule of planned social media messages to you for final approval, and also so you can coordinate with your own messaging plans. CFC & Private Sector Campaign Brochure Ad Created by America s Charities, these brochures are distributed to employees at public and private sector charity fairs and workplace giving campaign events. All members have their organization name listed in these brochures, but advertising partners stand out from the member listing through a reserved block of advertising space (ad size based on the package you select): Premium Package Ad Size Blue Ribbon Package Ad Size in. W x in. H (1132 px W x 562 px H) in. W x in. H (1132 px W x 1132 px H) Classic & Basic Packages Ad Size in. W x in. H (562 px W x 562 px H) Total # Brochures Distributed: 109,200 CFC Edition, Brochure: 38,000 distributed Private Sector Edition, Brochure: 37,000 distributed State & Local Campaign Edition, Brochure: 32,000 distributed Washington, D.C. Edition, Brochure: 2,200 distribution (Community First Members only) Page 2

3 The Washington Post Express Print Ad Daily Readers: 293,200 Express is what young professionals and other time-pressed Washingtonians read on the Metro, train and bus and n coffee shops. It s an entertaining and informative quick read, available to readers for free, Monday through Friday from courtesy racks, and hawkers at select metro stations, making it a perfect vehicle to reach donors in the Greater Washington area. America s Charities owns the cover wrap of the special CFC editions of Express in October and November. Your ad will appear inside, on the back of the cover wrap twice once in October and again in November. Above: The inside of the cover wrap from the 2013 campaign season. Your 2014 ad will be displayed similar to this. Above: Visibility extends to our 2 issues appearing in front of 1,900 newsboxes on the dates they run. Plus, hawkers feature our cover in their vests as they hand out editions of Express on our 2 dates at 110 metro stations. (Left) Express cover wrap displayed in newsbox; (Middle) Washingtonians grab copy of Express before hopping on the metro; (Right) Hawker hands out copies of the Express while also wearing a copy in the front of his vest. Page 3

4 Federal Times Print Ad 337,100 Readers (Approximately 8.5 readers per copy) Federal Times (a Gannett publication) is the #1-read federal print publication and is the trusted news source for the business of running the U.S. government. DELIVERED TO ALL 50 STATES, Washington, D.C., and to nearly 500 U.S. government executives internationally. Your ad will be displayed in a 2-page spread, in 3 issues of the Federal Times during the campaign season. Federal Times + Other Military Websites Digital Banner Ad Impressions: 232,000 October November, your 300px W x 250px H digital banner ad will be displayed on the homepage of the following websites: FederalTimes.com MilitaryTimes.com ArmyTimes.com NavyTimes.com AirForceTimes.com MarineTimes.com Federal Times & Other Military Website Digital Banner Ad Size: 300 px W x 250 px H From valuable military resource guides; to breaking news; to personal finance information, healthcare, and recreational resources; service members, military families and veterans rely on these websites for quality, unbiased reporting on the important issues for the military community. Logo on Cover Wrap of The Washington Post Express Daily Readers: 293,200 Your logo will appear on the front page of the cover wrap once in either the October or November special CFC edition of Express. Shown to the Right: Two of the front covers of the Express cover wrap from America s Charities 2013 #InspiredGiving campaign. Page 4

5 SmartGrid & Contextual Digital Banner Ad Impressions per Ad: 25,000-70,000 (We have paid for 5,000,000 impressions, which will be distributed proportionately between advertisers based on advertisers Ad Packages) From October 1 November 28, America s Charities will use a mix of Contextual Targeting and SmartGrid technology to deliver your ad to the mobile devices of people who are government employees and involved in philanthropy. Contextual targeting allows advertisers to target a specific audience based on defined keywords and channels. SmartGrid technology allows advertisers to target and optimize where their ads are delivered down to the specific street grid level. We will deliver your ad to one of the most densely populated grids of Federal Buildings located in Washington, D.C. D.C. Metrorail Ad Circulation (for 4 weeks): 14,800,000 Total Car Card Posters: 185 America s Charities has reserved 185 Car Card posters (22 x 21 size) which will be displayed inside D.C. Metrorail Cars, the subway system in the Washington, D.C. area, starting the last week of September through the first week of November. Metrorail provides transit service for more than 700,000 customers a day throughout the D.C. metro (i.e. D.C., Virginia, Maryland). Featuring America s Charities 2014 It Matters campaign theme, your logo, along with your CFC#, and a short tagline/message will be incorporated into the overall design of these posters. Blue Ribbon Package Ads will appear on ALL 185 metrorail posters. Premium Package Ads will appear on 61 of the posters. Page 5

6 Advertising Deadlines & Payment Information Reserve Your Advertising Package Now! Sign up at Deadlines Early Bird Rates: Reserve your advertising package by May 28, 2014 for a 10% Discount Reservation Deadline: All reservations must be made by June 16, 2014 Artwork Deadline: All artwork is due by July 1, Ad Specifications & Elements Needed From Advertisers You are responsible for providing us with your ad(s) by July 1st. Please make sure your ad is high quality (300 dpi), has Mac fonts or embedded PC fonts, and is sent to us in one of the following formats: Photoshop, Illustrator, InDesign. Please review the table below for your package s ad dimensions and additional information needed. For questions, help or clarification on ad specs contact our Marketing Team at marcom@charities.org. Basic Classic Premium Blue Ribbon 1 CFC ad, size 562px W x 562px H. 1 Private Sector ad, size 562px W x 562px H. (include your EIN instead of your CFC#) 2-3 photos we can use for social media purposes, size 755px W x 475px H 3 interesting facts and/or statistics about your work and impact 1 CFC ad, size 562px W x 562px H. 1 Private Sector ad, size 562px W x 562px H. (include your EIN instead of your CFC#) 2-3 photos we can use for social media purposes, size 755px W x 475px H 3 interesting facts and/or statistics about your work and impact 1 CFC ad, size 1132px W x 562px H 1 Private Sector ad, size 1132px W x 562 px H (include your EIN instead of your CFC#) 1 CFC ad size 300px W x 250 px H (30k or less) 1 CFC ad size 160px W x 600px H (30k or less) 1 CFC ad size 728px W x 90px H (30k or less) 2-3 photos we can use for social media purposes, size 755px W x 475px H 3 interesting facts and/or statistics about your work and impact Tagline or short message for Metro ad 1 CFC ad, size 1132px W x 1132px H 1 Private Sector ad, size 1132px W x 1132px H (include your EIN instead of your CFC#) 1 CFC ad size 300px W x 250 px H (30k or less) 1 CFC ad size 160px W x 600px H (30k or less) 1 CFC ad size 728px W x 90px H (30k or less) 2-3 photos we can use for social media purposes, size 755px W x 475px H 3 interesting facts and/or statistics about your work and impact Tagline or short message for Metro ad Payment: The cost of your advertising package will be deducted from your CFC revenue. You will not be invoiced unless requested. QUESTIONS? Contact our team (Lynne, Tamara, Sarah & Jeff) at marcom@charities.org or call Sarah Ford at Page 6