ICCA Media Kit Plan your budget for 2018

Transcription

1 International Congress and Convention Association ICCA Media Kit Plan your budget for 2018

2 Contents p. 3 p. 6 p.7 p.7 p. 8 p. 9 p. 10 p. 11 p. 12 p. 14 p. 15 p. 16 p. 17 p. 20 p. 21 Introduction ICCA Membership Directory 2018 / 2019 ICCA IMEX Pocket Calendar 2018 / 2029 Logo in ICCA s mailing to associations Web Banners Membership Directory Online E-newsletter & Knowledge Hub ICCA Statistics Report 2017 Special offers Association Relations Partnership ICCA publications for associations Request a proposal Tick & order Special Offers Material deadlines 2 International Congress and Convention Association

3 Introduction ICCA is the global community and knowledge hub for the international association meetings industry. ICCA - the International Congress and Convention Association - represents the world s leading suppliers in handling, transporting and accommodating international meetings and events, and comprises over 1,000 member companies and organisations in almost 100 countries worldwide. ICCA Media Kit 2018: Plan your budget in advance! ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities. We are in regular contact with association executives listed in from the Association Database which comprises of over 11,000 association meeting planners who are responsible for almost 22,000 rotating international meetings. All key services are exclusively available to ICCA members. Advertising opportunities Both the online and printed publications are promoted to a highly targeted audience consisting of international associations and meeting planners responsible for large events, congresses and exhibitions. This Media Kit offers great opportunities to advertise in printed and online media as well as in e-newsletters targeted to associations. Media Kit

4 Distribution Associations Membership Directory & ICCA / IMEX Calendar The Memberhip Directory and ICCA / IMEX Calendar are distributed to 4,500 international associations around the world. 24% North America 55% Europe 2% Africa 7% 12% 4 International Congress and Convention Association

5 Readership Meeting Suppliers ICCA MEMBERS Based on 2017 figures Destination Marketing Venues Meeting Management Meeting Support Transportation Members Geographic Breakdown Technology & Science 28% Association Categories Medical Sciences Industry 7% 17% Other (education, social sciences, economics, culture etc.) 48% Media Kit

6 Membership Directory Membership Directory 2018 / 2019 ICCA Intelligence Add 130 words + link to dedicated web-link NEW! 295 ICCA Intelligence What are your Unique Selling Points? How does your destination distinct from another? This is your chance to explain this in an elevator pitch format to association executives. In max. 130 words added to your organisation s profile, you can describe your USP and add an extra website address referring to more information. Think about your destination s Intellectual Capital offered to Associations, examples of legacy of previously hosted meetings or quotes from happy customers! Online a) Web banner Membership Directory Online 1 month 995 Package deal: Online + Printing b) Hard copy ad inside front cover 4995 c) Hard copy ad inside front cover + Banner Membership Directory 1 month d) Hard copy ad inside front cover double spread ads (Fold Out) 7995 e) Hard copy ad inside front cover double spread ads (Fold Out) + Banner Membership Directory 1 month f) Hard copy ad inside content 2795 g) Hard copy ad inside content + Banner Membership Directory 1 month h) Hard copy ad inside back cover 3995 i) Hardcopy ad inside back cover + Banner Membership Directory 1 month 4295 Save 595! 6,200 Total print-run of 6,200! Hard copies mailed to 4,500 associations and to over 1,000 members. 600 copies distributed at ICCA Client/Supplier Business Workshops, trade shows and other events. Hot Off the Press: Frankfurt 6 International Congress and Convention Association

7 / ICCA Calendar ICCA / IMEX Calendar a) Inside front cover 3555 b) Inside content ad 2595 c) Inside back ad 3255 d) Back cover ,000 Total print-run of 13,000! 3,500 copies distributed at IMEX shows. 4,500 copies mailed to associations and over 1,000 to members. Balance distributed at ICCA events & tradeshows. YOUR AD HERE 210 x 100 mm YOUR TEXT HERE Holiday section Hot Off the Press: Frankfurt Logo in ICCA s mailing ICCA s mailing - place your logo a) Logo in Association Mailing - one issue 3495 b) Logo in Association Mailing - two issues 6495 Save 495! 4,500 Posted to 4,500 international associations. 1st issue scheduled: Beginning of May nd issue scheduled: Beginning of October 2018 Maximum of 3 logos in one letter! Media Kit

8 Web Banners on iccaworld.org Rotating banner, 25% of the time Top leaderboard and medium rectangle banner on ICCA Homepage Your banner here 970 px x 90 px Your banner here 300 px x 250 px a) Web Banner 1 Month 2195 b) Web Banner 3 Months 5295 c) Web Banner 6 Months 8995 d) Web Banner 12 Months ,000+ Page views per month! Middle leaderboard banner on ICCA Homepage 970 px x 90 px a) Web Banner 1 Month 1595 b) Web Banner 3 Months 3495 Your banner here c) Web Banner 6 Months 5395 d) Web Banner 12 Months International Congress and Convention Association

9 Membership Directory Online on Rotating banner, 25% of the time Top leaderboard on ICCA Members webpage Your banner here 970 px x 90 px a) Web Banner 1 Month 995 b) Web Banner 3 Months ,000+ Page views per month! Top leaderboard on ICCA Congress Dubai, U.A.E. 725 px x 76 px a) Web Banner 1 Month 995 Your banner here b) Web Banner 3 Months 2195 c) Web Banner 6 Months 3995 Media Kit

10 E-Newsletters & Knowledge Hub E-Newsletter to associations a) Web banner on knowledge hub for three months (top leaderboard) 995 b) E-Newsletter (header leaderboard, one issue) 1295 c) E-Newsletter (content leaderboard, one issue) 1095 d) E-Newsletter one issue (header leaderboard) + Web banner on knowledge hub for three months e) E-Newsletter one issue (content leaderboard) + Web banner on knowledge hub for three months Save 495! Save 495! Choose your month(s)! January March May July September November 600 px x 70 px Header Leaderboard 5,000+ E-newsletters ed to over 5,000 international associations with an open rate of 20%. Content Leaderboard 10 International Congress and Convention Association

11 PDF Format ICCA Statistics Report 2017 NEW! Hyperlink and advertisement a) Name of the organisation / one hyperlink 305 b) Extra hyperlink (price per extra hyperlink) 115 c) Full page ad inside front cover 1595 d) Full page ad inside front cover + hyperlink/org 1795 e) Full page ad country / or city rankings 995 f) Full page ad country / or city rankings + hyperlink/org 1295 g) Link My Advertorial to the appendix (full page, pdf format) h) Package Deal A! (a+b) One hyperlink (world ranking) + Second hyperlink (regional ranking) i) Package Deal B! (d+g) Full page ad inside front cover + hyperlink + Link My Advertorial j) Package Deal C! (f+g) Full page ad inside content + hyperlink + Link My Advertorial k) Package Deal D! (a+g) One hyperlink + Link My Advertorial Over 25,000 copies (pdf format) downloaded and distributed to 6,000+ international association contacts! NEW! Appendix in ICCA Statistics Report! Include your Advertorial in the appendix. For the first time, ICCA offers members to include your side of the story! In the full page Advertorial you can share your destination s perspective on the ICCA rankings and give a full picture of the meetings market in terms of eg. types of meetings hosted (corporate, governmental, non-governmental), the economic impact and the legacy of these meetings. Example Rank City #Meetings 1 Paris 196 Paris Convention Bureau My Advertorial Appendix on page... Media Kit

12 Special Offers Book banner spaces for January, February and March 2018 before 31st December 2017 and get a reduced price! Top leaderboard or medium rectangle banner on ICCA homepage Your banner here 970 px x 90 px Your banner here 300 px x 250 px a) Web Banner 1 Month 1995 b) Web Banner 3 Months 4995 Save! Middle leaderboard banner on ICCA Homepage 970 px x 90 px a) Web Banner 1 Month 1495 b) Web Banner 3 Months 3295 Save! Your banner here 12 International Congress and Convention Association

13 Special Offers Book banner spaces for January, February and March 2018 before 31st December 2017 and get a reduced price! Top leaderboard on ICCA Members webpage Your banner here 970 px x 90 px a) Web Banner 1 Month 995 b) Web Banner 3 Months 2195 FREE top leaderboard at knowledge hub for 3 months! Save 995! Top leaderboard or medium rectangle banner on ICCA homepage 970 px x 90 px Your banner here 300 px x 250 px a) Web Banner 6 Months 8995 b) Web Banner 12 Months Your banner here Save 1095! Book banner(s) on ICCA Homepage for 6 or 12 months and get a FREE content banner in the e-newsletter for one issue! Media Kit

14 Association Relations Partnership Calling top association meetings destinations: Become one of ICCA s Association Relations Partners! In 2016 ICCA launched a new collaborative programme designed to help ICCA deliver an ambitious programme of new activities and online services that will strengthen our relationship with international associations, including hosting some of their top executives and meeting directors at the ICCA Congress. This partnership model allows ICCA members in all regions to strengthen their own ties and increase their profile with the international association community. Will you become one of ICCA s Association Relations Partners? Partner Benefits Multi-page inserts within ICCA mailshots to the thousands of associations on our database Exclusive profiling in the associations-only portal on our website Private networking with 40 association executives during the ICCA Congress Exclusive networking breakfast with association executives during IMEX Frankfurt Our Partners will be making a major contribution towards the achievement of the overall Strategic Plan, and will be first in line as we develop additional outreach programmes aimed at the international associations. ICCA offers two types of packages: Package #1: designed for destinations and venues, but open to other members Package #2: designed specifically for regional trade show members For more information, download the brochure or contact Dennis Speet: dennis.s@iccaworld.org ICCA Association Relations Partners: 14 International Congress and Convention Association

15 ICCA Publications for Associations ICCA offers the following publications for Associations: Contracting with major congress & convention venues Negotiating with hotels Working with Convention Bureaux Working with airlines and ground transport operators Working with Meetings Management Companies Association meetings: bidding and decision making Crisis management guidelines ROI for association meeting Hosted Buyers Programmes ICCA Publications for Associations Inside front cover A4 full page Ad 1595 Inside content A4 full page Ad 995 Inside front cover Medium rectangle banner on ICCA homepage 1 month (shared) Logo in e-newsletter Inside front cover Medium rectangle banner on ICCA homepage 3 months (shared) Logo in e-newsletter Inside content ad Medium rectangle banner on ICCA homepage 1 month (shared) Logo in e-newsletter Inside content ad Medium rectangle banner on ICCA homepage 3 months (shared) Logo in e-newsletter Save! Save! Benefits for associations Full page A4 advertisement in Association publication, PDF, 12 months exposure. The ad/link may be updated three times throughout this period. Medium rectangle banner on ICCA homepage (90,000+ page views per month, rotating banner, maximum three advertisers per month). Organisation s logo in one dedicated e-newsletter to associations, promoting the publication. All links are tracked. First refusal for the next updated version. For more information, contact Sebastian Sew: sebastian.s@iccaworld.org Media Kit

16 Request a proposal and save time! Let us do the job! Tell us your needs and budget and you will receive a tailor-made proposal that best suits your marketing campaigns! Example Printed Membership Directory 2018/2019 Hard copy ad inside content + web banner Banner on ICCA Homepage Banner type: top leaderboard/or medium rectangle Period of three months E-newsletter to associations Banner type: header banner Web banner on knowledge section for three months Hyperlinks in ICCA Statistics Report 2017 Package deal: two hyperlinks Package includes: Printed, Online, E-newsletter and PDF Total Would you like to receive a tailor-made proposal? Please contact Sebastian Sew Business Opportunities Advisor (direct) * sebastian.s@iccaworld.org 16 International Congress and Convention Association

17 Tick and Order Now! Printed Price (EUR) & Reservation ICCA Membership Directory 2018/2019 a) ICCA Intelligence 295 b) Web banner on membership directory online (1 month) 995 c) Hard copy ad inside front cover 4995 d) Hard copy ad inside front cover + banner membership 5295 directory online (1 month) e) Hard copy ad inside front cover double spread ads (fold out) 7995 f) Hard copy ad inside front cover double spread ads (fold out ) banner membership directory online (1 month) g) Hard copy ad inside content 2795 h) Hard copy ad inside content + banner membership 3195 directory online (1 month) i) Hard copy ad inside back cover 3995 j) Hard copy ad inside back cover + banner membership 4295 directory online (1 month) ICCA/IMEX Pocket Calendar a) Inside front cover ad 3555 b) Inside content ad 2595 c) Inside back ad 3255 d) Back cover ad 3755 Logo in ICCA s mailing to associations a) Logo in association mailing - One issue 3495 b) Logo in association mailing - Two issues 6495 Save! Media Kit

18 Tick and Order Now! Online Price (EUR) & Reservation Homepage Top Leaderboard a) Web banner 1 month 2195 b) Web banner 3 months 5295 c) Web banner 6 months 8995 d) Web banner 12 months Homepage Medium Rectangle a) Web banner 1 month 2195 b) Web banner 3 months 5295 c) Web banner 6 months 8995 d) Web banner 12 months Homepage Middle Leaderboard a) Web banner 1 month 1595 b) Web banner 3 months 3495 c) Web banner 6 months 5395 d) Web banner 12 months Membership Directory Online - Top Leaderboard a) Web banner 1 month 995 b) Web banner 3 months 2195 ICCA Congress website - Top Leadeboard a) Web banner 1 month 995 b) Web banner 3 months 2195 c) Web banner 6 months International Congress and Convention Association

19 Tick and Order Now! Association targeted online media Price (EUR) & Reservation E-newsletter to Associations a) Web banner on knowledge hub for three months (top leaderboard) 995 b) E-newsletter - header leaderboard, one issue 1295 c) E-newsletter - content leaderboard, one issue 1095 d) E-newsletter one issue (header leaderboard + web banner on knowledge hub for three months) e) E-newsletter one issue (content leaderboard + web banner on knowledge hub for three months) PDF Format - ICCA Statistics Report 2017 Price (EUR) & Reservation Hyperlink and advertisement a) Name organisation / one hyperlink 305 b) Extra hyperlink (price per extra hyperlink) 115 c) Full page ad inside front cover 1595 d) Full page ad inside front cover + hyperlink/org 1795 e) Full page ad country/or city rankings 995 f) Full page ad country/or city rankings + hyperlink/org 1295 g) Link My Advertorial to the appendix (full page, pdf format) 895 h) Package Deal A! (a+b) One hyperlink (world ranking) + second hyperlink (regional ranking) i) Package Deal B! (d+g) Full page ad inside front cover + hyperlink + Link My Advertorial j) Package Deal C! (f+g) Full page ad inside content + hyperlink + link My Advertorial k) Package Deal D! (a+g) One hyperlink + link My Advertorial 1095 Media Kit

20 Special Offers Special Offer for banners on ICCA Homepage Price (EUR) & Reservation Top Leaderboard / or Medium Rectangle* a) Web banner 1 month 1995 b) Web banner 3 months 4995 Middle Leaderboard* a) Web banner 1 month 1495 b) Web banner 3 months 3295 Membership Directory online* a) Web banner 3 months 2195 Get a FREE banner on knowledge hub for 3 months * Book banner spaces for January, February and March 2018 before 31st December Top Leaderboard / or Medium Rectangle a) Web banner 6 months 8995 b) Web banner 12 months Get a FREE banner in the e-newsletter! Total price: EUR Name: Signature: Organisation: Date: Notes: 1. The ICCA Association Database only include association meetings, which are organised on a regular basis, rotate between at least 3 different countries and attract a minimum of 50 participants. 2. All transactions are subject to ICCA s General conditions of sale: 3. Rates may be changed without prior notice. 4. All prices are in Euro s excluding VAT (if applicable). 5. Prices exclude development of advertisement. 6. Whilst ICCA endeavours to facilitate member requests concerning the positioning / placement of advertisements, these cannot be guaranteed. 20 International Congress and Convention Association

21 Material Deadlines Printed Material deadline Distribution month Membership Directory 2018/ March 2018 IMEX Frankfurt ICCA IMEX Calendar March 2018 IMEX Frankfurt Logo in ICCA s mailing to associations 6 April 2018 May mailing Logo in ICCA s mailing to associations 5 October 2018 October Mailing Online Material deadline Live online Web banner on homepage Monthly Whole year Membership Directory Online Monthly Whole year ICCA Congress 2018 Monthly Whole year PDF Material deadline Live online ICCA Statistics Report June 2018 June 2018 ICCA Publications for Associations Check for details Check for details E-newsletter to associations Material deadline Distribution month January e-newsletter 12 January 2018 Mid-January March e-newsletter 9 March 2018 Mid-March May e-newsletter 4 May 2018 Mid-May July e-newsletter 6 July 2018 Mid-July September e-newsletter 7 September 2018 Mid-September November e-newsletter 5 October 2018 Mid-October Media Kit

22 Notes: 22 International Congress and Convention Association

23 57th ICCA Congress Save the dates! 11-1 Nove 4 mbe 2018 r International Congress and Convention Association

24 ICCA Head Office Alpha Tower De Entree BH Amsterdam The Netherlands * icca@iccaworld.org : Events: Marketing & Sales: Membership: ICCA Africa Regional Office Cape Town South Africa * africa@iccaworld.org ICCA Latin America and Caribbean Regional Office Montevideo Uruguay * latino@iccaworld.org ICCA Middle East Regional Office Dubai United Arab Emirates * middle.east@iccaworld.org ICCA North America Regional Office Greater New York Area U.S.A * n.america@iccaworld.org ICCA Asia Pacific Regional Office Global Research Centre Petaling Jaya Malaysia * ICCAWorld ICCAWorld