2018/2019 MEDIA PACK THE FACE OF REGIONAL businessinnovationmag.co.uk

Transcription

1 2018/2019 MEDIA PACK THE FACE OF REGIONAL BUSINESS businessinnovationmag.co.uk

2 INTRODUCTION Welcome to Business & Innovation Magazine, published by NK Media Ltd. Your authoritative source for regional business and industry news, networks and information. Business opportunities don t stop at a county s borders and so our magazine connects the business community across Gloucestershire, Oxfordshire, Worcestershire, Warwickshire and North Wiltshire. Business & Innovation Magazine is dedicated to revealing new companies and business opportunities. We report on key national business issues through a regional perspective, and showcase some of the region s most ambitious companies, large and small. Targeting a huge B2B, corporate and commercial audience, Business & Innovation Magazine is the must-read publication for the regions company owners, directors, senior business professionals, entrepreneurs and ambitious young business people. Editorial content showcases innovation and new ideas and supports the regional business eco system. The magazine provides opportunities to build networks, offering a wider showcase for businesses keen to raise awareness of their brand and services. The magazine s quality editorial includes insightful sector-driven features, news from a broad range of industries, business innovations, and timely interviews with bosses of the region s leading businesses. Supported by a website and monthly business e-newsletters, Business & Innovation Magazine offers both a print and on-line presence. Business & Innovation Magazine is supported by Rock the Cotswolds, the high profile social enterprise that showcases the diversity of career and lifestyle opportunities available to young people and skilled people outside London and the UK s bigger towns and cities.

3 DISTRIBUTION AND AUDIENCE Covering: Gloucestershire, Oxfordshire, Worcestershire, Warwickshire and North Wiltshire Published bi-monthly 8,000 printed copies of each issue are mailed directly to our up-to-date, unrivalled business and industry database and is delivered to individual director-level key decision makers, senior business leaders, business innovators, and entrepreneurs. With a targeted approach to business distribution the magazine is also distributed at key public business locations and business parks across the region as well as at high profile business and industry events. Coleford Clearwell Lydney Mitcheldean Cinderford Newent Berkeley Dursley Malvern Hartpury Quedgeley Nailsworth Wotton-under-Edge Thornbury Worcester Tewkesbury Bishops Cleeve Tetbury Evesham Cheltenham Gloucester Stroud Winchcombe Malmesbury Snowshill Chedworth Cirencester Stratford-upon-Avon Mickleton Chipping Campden Moreton-in-Marsh Bourton-on-the-Water Northleach Bibury Blockley Lechlade-on-Thames Highworth Warwick Stow-on-the-Wold Abingdon Banbury Oxford SECTORS COVERED INCLUDE: Innovation Science Technology Legal Financial Cyber Commercial Property Construction Rural Agriculture HR & Recruitment Energy Manufacturing & Engineering Skills Training & Education Leisure Food & Drink Creative & Media plus news on Start-up companies, Family-run businesses and more

4 PRINT ADVERTISING Printed magazines are a powerful driver of brand equity. THE POWER OF PRINT Printed magazines present a stronger opportunity for brands to express relevancy. Market research*, offers compelling evidence that magazines work well on long-term brand perception. Due the high degree of trust between B2B magazines and their readers, Business & Innovation Magazine has earnt its position in becoming a vital core marketing solution for companies who want to raise their profile and promote their products or services to businesses leaders in the region. ADVERT & BUSINESS ADVERTORIAL RATES Magazine media achieves deeper more meaningful connections with consumers and that s what delivers strong brand KPIs. Double Page Spread Full Page Half Page Quarter Page 1 Issue 2,310 1 Issue 1,250 1 Issue Issue 370 Prices are subject to vat and per issue 2 Issues 2,070 2 Issues 1,140 2 Issues Issues Issues 1,840 4 Issues 1,010 4 Issues Issues Issues 1,610 6 Issues Issues Issues 250 Campaigns with magazine display and advertorial/ native are almost 20% more impactful than display alone. * spark-2016-metrics-that-matter Would you like to feature your business event, launch or party in Business & Innovation Magazine? Add importance and relevance to your business event with the attendance of our official photographer and a page of full colour photographs in Business & Innovation Magazine, with the full set of images provided for your use. Your event will feature within Business & Innovation Magazine as a business social page, including a short report on the event. You will receive a PDF of the page to use on your website, social media and share with your guests, along with copies of the magazine. COST 700

5 SPONSORSHIP & BESPOKE MARKETING SOLUTIONS We work with organisations to find effective marketing solutions, often tailoring a complete package that can include advertising in print and online, sponsored editorial features, direct marketing and sponsored event collaboration. Editorial Feature Sponsorship: Profile your business against sector and industry knowledge pieces and contribute as editorial partners Prices are bespoke Sponsored Event Collaboration: Networking Breakfasts, Lunches and Economic Forums Prices are bespoke Loose Inserts: Enclose your business literature with an issue of our magazine Prices based on weight of item in gms(g) and upon application In-house Company Publishing: Annual Reports, Bespoke Magazines and Business Collateral Prices are bespoke Along with dedicated sector and industry topical editorial features, Business & Innovation Magazine also organises and hosts a number of business breakfasts, lunches and evening networking forums throughout the year. Sponsorship of our editorial features or regional events offer a platform for association and discussion on key regional business issues.

6 OUR DIGITAL PLATFORM Magazine brands online deliver a stronger impact on brand KPI s. Campaigns with magazine print & digital are twice as impactful on brand KPI s as print alone. Magazine brands online deliver a stronger impact on brand KPI s through trust created by attention and quality of engagement online BUSINESS & INNOVATION MAGAZINE IN A DIGITAL WORLD... **Digital magazine environments outperform other digital environments on quality & trust metrics Our printed magazine is supported by our Business & Innovation website and targeted business e-newsletters, so you can put your brand directly in front of senior business leaders wherever they are. Our website offers the opportunity to highlight yourself geographically or against key sectors through both digital adverts and sponsored article content. Business & Innovation Magazine e-newsletters provides business news and updates delivered straight to the inbox of the region s business leaders and influencers. Digital magazine environments outperform other digital environments on quality metrics. * spark-2016-metrics-that-matter

7 DIGITAL RATES DIGITAL ADVERTISING RATES Business & Innovation Magazine website is a unique regional news and research resource and like our magazine there are currently no other regional business websites offering this much-needed facility. Our website is editorially-driven and content-rich, just like the magazine, providing current news reports, along with archived news and features, enabling web visitors to access any news feature, or previous issue of the magazine, at any time. DIGITAL PRODUCT Home Page Takeover: Leaderboard banner + MPU + Sponsored article slot Regional Section Takeover: Leaderboard banner + MPU + Sponsored article slot Key Sector Takeover: Leaderboard banner + MPU + Sponsored article slot E-newsletter: Leaderboard banner E-newsletter: Midway banner Prices shown are per month + vat based on volume bookings

8 PUBLICATION DATES 2018/19 PUBLICATION AND DEADLINE DATES ISSUE 2018/2019 Design Required Advert Deadline Supplied Artwork and Final Print Deadline Delivery Date JULY 2018 Thursday 14th June Monday 18th June 4th July SEPTEMBER 2018 Thursday 16th August Monday 20th August 6th September NOVEMBER 2018 Thursday 18th October Monday 22nd October 6th November JANUARY 2019 Thursday 6th December Monday 10th December 4th January MARCH 2019 Thursday 14th February Monday 18th February 5th March ANNIVERSARY SPECIAL MAY 2019 Thursday 11th April Monday 18th February 5th March CONTACT US ADVERTISING AND EVENT ENQUIRIES Kirsty Muir Commercial Director ADVERTISING AND EVENT ENQUIRIES Rosemary Henderson Regional Account & Events Manager EDITORIAL ENQUIRIES Nicky Godding Editor Business & Innovation Magazine is the leading voice of business in the region with magazine publishing and B2B events as its principle activities. It is a brand owned by NK Media Ltd.