WINNER GENERAL EXCELLENCE THE CITY AND REGIONAL MAGAZINE ASSOCIATION 2018 MEDIA KIT

Transcription

1 WINNER GENERAL EXCELLENCE THE CITY AND REGIONAL MAGAZINE ASSOCIATION 2018 MEDIA KIT

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3 CONTEMPORARY MEDIA, INC. 460 TENNESSEE ST., SUITE 200, MEMPHIS, TN MEMPHISMAGAZINE.COM LUXURY GOODS CATEGORY INFLUENCERS ARE DEVOTED PRINT MAGAZINE READERS. Source: Gfk MRI, Spring 2015 DEVOTED MAGAZINE MEDIA USERS HAVE MORE BFF S THAN TV OR RADIO USERS, SPREADING THEIR IDEAS OVER A WIDE SOCIAL CIRCLE. Source: YouGov Profiles, April 2016 When a forward-thinking entrepreneur founded City of Memphis magazine in 1976, we doubt he could have foreseen the impact that the startup publication would have on the Bluff City. Forty plus years later, that little startup, known today as Memphis magazine, has become a leader in Mid-South media, thanks to dedicated local ownership and a staff committed to excellence in journalism. Memphis magazine has established a tradition of independence and editorial quality second to none in the Mid-South. Over the past 40 years, we ve won scores of national and regional awards for editorial excellence, and we ve been either finalists or winners of the City and Regional Magazine Association s General Excellence Award the association s highest honor for the past nine years. Along with awards and accolades, we have a history of enlightening, informing, and entertaining our readers. The combination makes for a perfect Memphis read and an essential marketplace for businesses wishing to connect with the city s influentials, business leaders, and consumers. Our print magazine is our flagship product we also have an award-winning website that s a mustread for Memphians. We re interacting with our readers daily on social media, we ve developed a strong newsletter audience, and we re hosting exclusive events that bring area businesses and our readers together in a new way. 3

4 READER PROFILE Every month 67,034 readers look to Memphis magazine to provide them with in-depth coverage of life in the Bluff City. Many of these readers come from our loyal subscriber base, but we also maintain a healthy single-issue and requestor distribution via area bookstores, supermarkets, hotels, doctors offices, salons, retail venues, and more. Memphis magazine is the only audited regional magazine in our area we know our readers. OUR DEMOGRAPHICS 51.5 AVERAGE MALE AGE OUR READERS HAVE BUYING POWER: 52% GENDER 48% $279,966 AVERAGE HOUSEHOLD INCOME FEMALE OUR READERS ARE EDUCATED: 73% HAVE GRADUATED COLLEGE, 28% HAVE AN ADVANCED DEGREE 84% keep each issue for one month or more. Source: Circulation Verification Council Memphis magazine Audit June 2016 Magazine readers are word-of-mouth leaders, passing along their opinions and experience in multiple product categories. Source: TalkTrack (January December 2015) from Keller Fay Group $279,966 AVERAGE HOUSEHOLD INCOME AGE 35% % % 65+ HOUSEHOLD INCOME 37% up to $149,999 23% $150,000 -$199,999 41% over $200,000 MEMPHIS MAGAZINE READERS PLAN TO PURCHASE THE FOLLOWING GOODS AND SERVICES: 70% Vacations/ travel 79% Women s fashion 63% Furniture/home furnishings 88% Dining/ entertainment 68% Men s fashion 4

5 CONTEMPORARY MEDIA, INC. 460 TENNESSEE ST., SUITE 200, MEMPHIS, TN MEMPHISMAGAZINE.COM READERSHIP AVERAGE MONTHLY PRINT READERSHIP ,034 Number of people reading each copy of Memphis magazine 20,313 Average Monthly Net Print Circulation 44,000 8,300 23,900 Average Monthly Website Readership Average Monthly Subscribers Average Monthly Social Media Fans and Followers 51.6 MINUTES AVERAGE TIME SPENT PER MAGAZINE ISSUE. Source: Gfk MRI, Special Tabulators, Fall 2015 PAID SUBSCRIPTIONS HOTEL ROOMS NEWSSTAND SALES SOCIAL MEDIA Memphis magazine ranks #1 in paid magazine subscriptions in the Mid-South. Memphis magazine ranks #1 in local magazine newsstand sales in the Mid-South. Memphis magazine ranks #1 in local magazine media placed in hotel rooms and concierge desks in the Mid-South. Memphis magazine ranks #1 in local magazine media fans and followers on Facebook, Twitter, Instagram, and more. Source: Circulation Verification Council Memphis magazine Audit June 2016; Google Analytics September 2016; Facebook, Twitter, Instagram Analytics September

6 EDITORIAL CALENDAR 2018 JULY JANUARY NEIGHBORHOODS THE WEDDINGS ISSUE +REMODEL MEMPHIS Weddings & Parties What s Haute Weddings SPACE DEADLINE: MATERIALS DEADLINE: FEBRUARY THE DINING ISSUE Scene Dining 901 Health What s Haute SPACE: 12/21/17 MATERIALS: 1/3/18 Memphis THE CITY MAGAZINE W W W.MEMPHISMAGAZINE.COM hig retu hl t r an d st rip f no THE FACES AND PLACES ISSUE THE CITY MAGAZINE VOL XLI NO 1 2 M A R C H MARCH FACES OF THE MID-SOUTH SPACE: 1/26/18 MATERIALS: 1/31/18 Memphis magazine is 'plugged in' to the business and social aspects of Memphis and the Mid-South. Our partnership with Memphis magazine adds great value to our overall marketing plan. Randy Patton General Manager Roadshow BMW/Mini!1 Rodd Bland the next generation 0 3 of blues on beale. 1!1 7 APRIL Memphis THE CITY MAGAZINE W W W.MEMPHISMAGAZINE.COM REDBIRDS DA VINCI S MACHINES BHAN THAI HALLIBURTON SWEET GRASS THE CITY MAGAZINE VOL XLII NO 1 A P R I L Re m e m b e r i n g THE BUDDING SUPERSTAR S DEATH IN THIS CITY 20 YEARS AGO ROCK ED T HE N AT ION. HE WA S 30. T HIS IS HIS MEMPHIS S T ORY (= 9 7 MLK50: WHERE DO WE GO FROM HERE? Faith & Worship Guide: Spring Edition What s Haute Local Treasures/Retirement Living SPACE: 2/23/18 MATERIALS: 2/28/18 MAY LOCAL TOURISM GUIDE Go Red for Women Packages Pet Guide Real Estate All-Stars 901 Health SPACE: 3/23/18 MATERIALS: 3/30/18 JUNE TOP DOCTORS OF THE MID-SOUTH Local Treasures/Retirement Living SPACE: 4/23/18 MATERIALS: 4/30/18 6 Subject to change. Memphis magazine reaches, directly or indirectly, every person in the area who cares about the city s history and future, and that is precisely our customer base... the kind of person who understands the value of the local economy and wants to see it thrive. Jay A. Mednikow President J. H. Mednikow & Co., Inc. +REMODEL MEMPHIS Real Estate All-Stars 901 Health SPACE: 5/20/18 MATERIALS: 5/27/18 AUGUST CITY GUIDE College Guide Scene Dining SPACE: 6/20/18 MATERIALS: 6/27/18 SEPTEMBER THE FASHION ISSUE Memphis Area Independent Schools Guide Local Treasures/Retirement Living SPACE: 7/20/18 MATERIALS: 7/28/18 OCTOBER THE WOMEN S ISSUE Race for the Cure Program Women to Watch What s Haute SPACE: 8/22/18 MATERIALS: 8/29/18 NOVEMBER LOCAL HOLIDAY GIFT GUIDE Vesta Home Show Program Five-Star Wealth Managers Readers Restaurant Poll Ballot 901 Health Holiday Gifts SPACE: 9/21/18 MATERIALS: 9/28/18 DECEMBER MEMPHIAN OF THE YEAR SuperLawyers Top Dentists Local Treasures/Retirement Living Faith and Worship Guide: Winter Edition Holiday Gifts SPACE: 10/20/18 MATERIALS: 10/30/18

7 CONTEMPORARY MEDIA, INC. 460 TENNESSEE ST., SUITE 200, MEMPHIS, TN MEMPHISMAGAZINE.COM RATES 1/6 Vertical 2.5 x in 1/3 Horizontal x in 1/2 Horizontal x in 1/6 Horizontal x in 1/2 Vertical x in 1/3 Vertical 2.5 x in Full Page 9.25 x in (including 0.125in bleed) or x in (without bleed) 2/3 Vertical x in SIZE 1x 6x 9x FULL / / / / INSIDE FRONT COVER INSIDE BACK COVER BACK COVER PREFERRED POSITION 10% Premium on a contractual basis. INSERTS Special rates apply for supplied inserts, and gatefolds. Inserts may be tipped-in. 12x Rates are agency commissionable. 970x90 (728x x50)* 300 x 250 *970x90px units scale down to 728x 90 on ipad, and 300x50px on smaller mobile devices. For best results, ad designs should favor legibility at the smaller size. NEWSLETTER 600x200 RUN-OF-SITE ADVERTISING 10 CPM ADVERTISING 175 TOP UNIT, 120 MIDDLE UNIT DEDICATED 950 PER MAILING SOCIAL MEDIA REPOST 175 PER POST SOCIAL MEDIA POST 290 PER POST 7

8 POLICIES & BILLING All advertising accepted is subject to publisher s approval regarding content and appearance. Quality of reproduction contingent on quality of materials furnished. All advertisements are published for the benefit of the agency and the advertiser and each of them is jointly and separately liable for all changes. Advertising rates are subject to change. Publisher will notify contract advertisers 30 days prior to rate change, at which time advertiser may either accept new rate for the remainder of the contract term or cancel without short rate. Advertising art provided by our design staff is solely for use in Memphis magazine; Memphis magazine retains the copyright on this material. Any use of this advertisement in another publication without express, written consent of Memphis magazine is expressly prohibited. Memphis magazine is not responsible for reproduction or positioning if material is received after closing date. Publisher is not liable for any errors in key numbers or any other type set by publisher following proof approval. Publisher is not liable for damages, fiscal or otherwise, resulting from advertising following proof approval. Memphis magazine is published monthly by Contemporary Media Incorporated. Advertising must be inserted within one year of first insertion to earn frequency discount. Advertising ordered at a discount and not earned within one year of first insertion will be at earned (short) rate. Credits earned by increasing frequency during a contract year will be applied toward future billing for space. No cash rebates will be made. Cancellations will not be accepted after closing date for space reservation. Advertising copy from most recent insertion will run if copy is not received by the specified deadline. If there is no previous insertion, client is liable for cost of contracted space not used, and space will be allocated at discretion of publisher. After materials deadline, a fee will be charged for changes to ad materials already submitted for publication. Laurelwood Shopping Center strives to create a unique and distinctive shopping experience with its collection of over 28 merchants. We have found that the best way to reach our customers is to focus on publications that share our commitment to community and to quality. We feel that Memphis magazine is just such a publication. Thomas R. Prewitt Jr. President Laurelwood Shopping Center, Inc. PRINT AD SPECIFICATIONS TRIM SIZE (FULL ) 9 x The actual physical size of the finished publication. LIVE AREA x The area of the page occupied by the ad s images and text. All images and text must be within the boundaries of this area, except images which are intended to bleed off the page. BLEED AREA (FULL ) 9.25 x The.125 area used for ink to bleed off the edges of the page so that no white edges occur when the publication is cut to Trim Size. Crop marks must also be offset by.125. Ad files should be supplied in PDFx/1a format with CMYK color (no spot colors). Files can be ed if the file size does not exceed 25MB. All files exceeding 25MB, see your sales rep. Resolution should be at least 300dpi at 100%. Line screen is 133. Press gain or loss should be expected. We cannot guarantee 100% color accuracy.all bleeds must extend 1/8 on each side this ONLY applies to full page ads, double page spreads and 1/2 double page spreads. All other ads do not need bleed. DIGITAL AD SPECIFICATIONS ROS ADVERTISING Includes the following sizes: 300x250, 970x90, 728x90 and 300x50. ADVERTISING Includes the following size: 600x200 DEDICATED S May be provided as an HTML file (max width 600p) or may be created by our inhouse design team upon request. SOCIAL MEDIA ADVERTISING Is custom designed for each client. 72dpi JPG, GIF, and PNG formats accepted for online placement. All digital advertising should include URL for link. please artwork to: art@memphismagazine.com and cc your account executive.